Power Digital Marketing

JUNE 3, 2025

Why TikTok Matters for Modern Marketing TikTok now boasts more than 1 billion monthly active users, with influence stretching from Gen Z to Millennials and increasingly, Gen X. Explore our full suite of digital marketing services , or connect with our digital marketing agency to craft a strategy built for 2025.

Marketing Strategy 52

Marketing Strategy Gen Z Entertainment Millennials 52

Hootsuite

APRIL 22, 2025

Splashy video-first platforms like TikTok get talked about more than old-timer Facebook, but Facebook marketing is critical for businesses in 2025. And dont let clickbait news headlines sway you: Gen Z and Millennials are using Facebook. Marketing on Facebook doesnt have to cost a lot, either.

Gen Z 101

Gen Z User-Generated Marketing Marketers 101

Litmus

JUNE 12, 2025

Younger demographics are more likely to delete after briefly skimming the preview text — 26% of Millennials and 28% of Gen Z. Key takeaway: Email marketing remains the most influential digital marketing channel, but consumer attention spans are extremely short, demanding immediate relevance and impact. adult population.

Gen Z 69

Gen Z Customer Millennials Retail 69

Hootsuite

MAY 1, 2025

Why are influencer marketing campaigns so effective? Influencer marketing campaigns work because they build trust, drive engagement, and deliver measurable results. 36% of millennial consumers trust recommendations from people they follow more than traditional ads. Heres why: The trust factor. Think big, but plan to slice it up.

Influencer Marketing 93

Influencer Marketing Affiliate Marketing Marketing Marketers 93

Hubspot Marketing

FEBRUARY 25, 2025

B2B Marketing Funnel Stats The B2B buying committee grew to an average of 11 members in 2024 with some as large as 20 buyers or more. ( The Drum ) Over 43% of marketers noted that focusing on the customer and their experience with your brand became more important this past year. Right behind them is Gen Z.

Transform 99

Transform Marketing Marketers Gen Z 99

Sprout Social

MARCH 27, 2025

Forecast to reach half-a-trillion dollars by 2027, the value of the creator economy has exploded due to cultural shiftsincluding massive increases in digital content consumption during and following lockdowns, and the subsequent elevation of online culture to the mainstream.

Gen Z 96

Gen Z Affiliate Marketing Influencer Marketing User-Generated 96

Spiralytics

JANUARY 15, 2025

Its user base reflects a dynamic mix of individuals, with millennials leading the way, making the platform particularly valuable for businesses targeting this tech-savvy generation. Get in touch with us today to take your digital marketing to the next level!

Non-Profit 52

Non-Profit User-Generated Advertising Advertisers 52

Power Digital Marketing

JUNE 8, 2025

Millennial moms? The post Paid Search vs. Paid Social: Use Cases for Each appeared first on Power Digital Marketing. Visual platforms like TikTok and Instagram are made for storytelling and product education. Lifestyle-driven brands. Think carousels for fashion, Reels for CPG, video ads for fitness gear. Demographic precision.

Gen Z 52

Gen Z Millennials Law Fashion 52

Neil Patel

JUNE 10, 2025

Experiential marketing, on the other hand, is built to stay in people’s minds for a while. And particularly for Millennials and Gen Z — the biggest spenders today — that kind of hands-on connection is exactly what they’re after. Key Takeaways Experiential marketing thrives on active participation and multi-sensory engagement.

Gen Z 69

Gen Z User-Generated Food Marketing 69

Use Insider

NOVEMBER 29, 2024

The Marketing Millennials Host : Daniel Murray Platforms : Spotify , YouTube , and Apple Podcasts The Marketing Millennials is all about practical marketing strategies and real-world case studies. It is hosted by Daniel Murray, a marketing expert with a strong background in B2B and growth strategies.

Millennials 52

Millennials Marketing Marketers Customer loyalty 52

Sprout Social

APRIL 28, 2025

Reddit’s users lean young, making it a great social network to reach Gen Z and younger millennials. million members (share financial guidance) Marketing and advertising industries r/marketing: 1.8 In 2023, US users’ ethnicities were 21% White, 14% Black, 23% Hispanic and 36% Asian.

Branding 79

Branding Gen Z Pharmaceutical Health 79

Buffer Marketing

JULY 22, 2024

  For example, GenZ’s favorite social media channels include Instagram and TikTok, while millennials prefer Facebook, according to GWI. GenZ and Millennials expect social media ads to be funny and trending, for instance, according to GWI. Repurpose content and adapt it to fit the style of various social networks.

Advertisers 103

Advertisers Advertising Gen Z Social Media Marketing 103

Vertical Response

NOVEMBER 20, 2024

It serves both promotional and educational purposes, making it a versatile tool in any marketer’s arsenal. Email marketing is a vital component of any digital marketing strategy, crucial for generating revenue and driving conversions. It enables businesses to communicate products, sales, and updates to their customers.

Email Marketing 64

Email Marketing User-Generated Key Performance Indicator Marketing 64

Welcome Software

FEBRUARY 26, 2025

With thousands of content and digital marketers tuning in from around the globe, this virtual event kept its promise on actionable takeaways and insights that you could take and apply to your day-to-days within the following ten mins. It's called marketing minimalism. and how you can drive growth by doing the same.

Gen Z 52

Gen Z Energy Marketing Marketers 52

Hubspot Marketing

JUNE 17, 2025

Aaron Whittaker , VP of demand generation and marketing at Thrive Digital Marketing Agency , sees decision fatigue creep in when budget-conscious buyers continuously run cost–benefit calculations. Outgrow I’ve taken my fair share of Buzzfeed Quizzes before — mainly to remind me that millennials are approaching middle age.

Branding 96

Branding Price CRM Marketing 96

Vertical Response

JANUARY 18, 2025

Therefore, marketers should ensure that their urgency messages are genuine and transparent. Digital Marketing and FOMO In the realm of digital marketing, FOMO is a powerful tool to enhance consumer engagement, urgency, and responsiveness. Several tools can enhance the impact of FOMO in digital marketing.

Millennials 52

Millennials User-Generated Customer loyalty Price 52

SocialPilot

JULY 14, 2025

based digital lifestyle brand for millennial women, actively tracks high-performing carousels and quotes on Instagram. Social media optimization works best when combined with search engine optimization and social media marketing, forming a holistic digital marketing strategy that boosts both online visibility and engagement.

Real Estate 59

Real Estate User-Generated Social Media Marketing Promotion 59

SocialPilot

JUNE 26, 2025

It has a dominant hold on Gen Z and millennial audiences globally. You will agree that, quite quickly, TikTok has emerged as a key player in modern digital marketing because of its short-form video format, high engagement, and viral trends. TikTok TikTok is the fastest-growing social media site in the world, with over 1.5

Gen Z 40

Gen Z Thought Leadership User-Generated Education 40

SmartBrief - Marketing

SEPTEMBER 17, 2024

Furthermore, the online grocery shopping figure rises considerably for younger generations — 68% for millennials and 69% for Generation Z. This means that younger generations are relying even more on the digital experience for meals and festivities during the holiday peak months.

Shoppers 98

Shoppers Gen Z Millennials Fashion 98

Hubspot Marketing

MAY 12, 2025

Shaken espressos made a comeback (as long as theyre associated with short n sweet blondes), and, oddly, interactive guerrilla marketing caught a second wind (or whiff?). I think its safe to say that 2025, thus far, has been a chaotically charming year to be both a marketer and, in turn, consume it. Folks were really into it, too.

Gen Z 87

Gen Z Fashion User-Generated Digital Marketing 87

SocialPilot

APRIL 23, 2025

48% of Gen Z and 47% of millennial consumers prefer to learn about new products through short-form video platforms like TikTok and Instagram Reels. 76% attest to purchasing a product after discovering it on their social media feeds , with 11% buying immediately and 44% later.

PR 40

PR Branding Whitepaper Thought Leadership 40

Spiralytics

JANUARY 23, 2025

Millennials make up the largest demographic in the content creator economy, with Gen Z making inroads as well. Millennials: 42% of content creators 8. Over 165 million content creators have joined social media since 2020. 6 in 10 content creators have full-time jobs. 2 in 10 content creators run their own content-based business.

Gen Z 52

Gen Z Transform Millennials Advertisers 52

Duct Tape Marketing

AUGUST 21, 2024

I read recently some statistics that 84% of millennials give to charity, and that has only been going up by generation. 09:49): Hey, digital marketers, this one's for you. And these are two groups, two things that organizations and leaders need to really focus on if they are to survive that tomorrow's economy.

Gen Z 89

Gen Z Price Transform Education 89

SocialPilot

FEBRUARY 10, 2025

Adding review management services to your regular package enhances its value and also helps attract more new clients who want a complete digital marketing solution. Agencies can leverage this additional offering to increase profits and stay competitive in the market.

Management 59

Management Branding Manufacturing Customer 59

Duct Tape Marketing

APRIL 2, 2025

The Future of Marketing Is More Human Than Ever written by Jarret Redding read more at Duct Tape Marketing The Duct Tape Marketing Podcast with Carlos Gil In this episode of the Duct Tape Marketing Podcast, I interviewed Carlos Gil, global marketing leader, bestselling author of The End of Marketing , and Brand Evangelist at GetResponse.

Marketing 64

Marketing Marketers Branding Communications 64

Marketing Insider Group

JULY 21, 2020

Keep an eye out for new trends and technologies that can streamline your marketing strategy. Millennials Will Not Compose 75% of the Future Workforce. Conventional wisdom has pounded the point home that by 2025 (or in some versions of the myth, by 2030), millennials will become three-fourths of the nation’s workforce.

Millennials 278

Millennials Whitepaper Gen Z Transform 278

Sprout Social

FEBRUARY 24, 2025

As a result, it can be hard to know how to tailor your digital marketing strategy accordingly. But heres the thing: social media marketing isnt just about trends and hashtags. A 2024 FIS study found that less than 25% of Gen Z and Millennial respondents are learning from their financial institutions.

Marketing Strategy 82

Marketing Strategy Gen Z Finance Social Media Marketing 82

Marketing Insider Group

SEPTEMBER 14, 2020

The world of digital marketing is constantly changing. Whether it’s a global pandemic, racial unrest, political upheaval, new channels and apps, demographic shifts, or changing consumer dynamics – the job of today’s marketing leaders is not getting easier. Take a look at the data and the numbers. Optinmonster).

Digital Marketing 134

Digital Marketing Marketing Strategy B2C Marketing 134

Jeff Bullas

JANUARY 10, 2023

And in this article, we’ll explore the role influencers play when marketing your business. What is influencer marketing? Influencer marketing is a relatively new digital marketing strategy that involves using celebrities or influencers to promote a brand or product through social media.

Inbound Marketing 344

Inbound Marketing Gen Z Influencer Marketing Millennials 344

Hubspot Marketing

SEPTEMBER 24, 2019

But because of this mix of traditional and digital marketing, “Disgraceland” has over 100 million downloads for a podcast that’s less than two years old. The debate between traditional and digital marketing is long and lasting. When trying to choose between traditional and digital marketing, why not look at both?

Traditional Marketing 111

Traditional Marketing Digital Marketing Direct Mail Marketing 111

SMA Marketing

DECEMBER 15, 2022

Digital marketing is not just for online businesses. Brick-and-mortar locations can also use the power of digital marketing to drive new business. Businesses that learn to use digital marketing for their physical locations will see an increase in sales and customer loyalty.

Digital Marketing 98

Digital Marketing Shoppers Millennials Price 98

Marketing Insider Group

FEBRUARY 5, 2024

Navigating the digital marketing world is like surfing – you need to catch the right wave to successfully ride the trends. As we look ahead, the future of marketing is shaping up to be an exhilarating swell, filled with evolving challenges and opportunities. Ecommerce market will reach over $1.1 trillion in sales in 2023.

Digital Marketing 122

Digital Marketing Marketing Strategy Shoppers User-Generated 122

Kuno Creative

MARCH 8, 2022

The entire buyer’s journey can now happen online, and more millennials (and older Gen-Z members) have moved into decision-making and decision-influencing roles. So, if you’re still relying on years-old digital marketing strategies, there’s a good chance you’re not generating the results you’d like.

Digital Marketing 75

Digital Marketing Gen Z Millennials Marketing 75

Spiralytics

JANUARY 31, 2023

Of course, every emerging technology is a new growth opportunity for marketers, regardless of the format or accessibility, but the channel that reigns supreme in the age of convenience has to be podcasts. In addition, millennials comprise most listeners of the two youngest generations, with one-third consuming podcasts regularly.

Gen Z 133

Gen Z Millennials Marketing Marketers 133

Duct Tape Marketing

JANUARY 14, 2016

5 Winning Strategies for Millennial Marketing written by Guest Post read more at Duct Tape Marketing. It’s no secret that millennials — young adults between 18-34 — are a hugely sought-after market segment. They seek out the information they need, and there is great marketing opportunity here.

Millennials 52

Millennials Entertainment Marketing Marketers 52

Sachs Marketing Group

JULY 11, 2023

Creating a digital marketing strategy involves identifying your audience, defining your objectives, evaluating competitors, and determining your marketing channels. This is where a well-crafted digital marketing strategy comes in. What is a Digital Marketing Strategy?

Digital Marketing 75

Digital Marketing Marketing Strategy Whitepaper Marketing 75

OnPassive Marketing

AUGUST 24, 2022

With the increasing popularity of digital marketing, content marketing has also seen a significant increase in businesses utilizing it to generate leads and grow their clientele. This blog post discusses how content marketing works and its role in digital marketing. Here’s why: Content Is King.

Digital Marketing 71

Digital Marketing Content Marketing Marketing Marketers 71