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Picture a Baby Boomer engineer with 40+ years of experience teaming up with a Gen Z digitalmarketer who instinctively understands TikTok’s algorithm. How can traditional industries speak authentically to both and honor decades of expertise while embracing digital innovation? The potential is enormous.
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Below are our takeaways about this new tool and its implications for digitalmarketing. Google’s AIO still primarily relies on traditional search, with the addition of an LLM-generated response at the top of the page, which feels more like an enhancement of rich snippet results than a full transformation. Conversational search.
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