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5 key trends we’re seeing in B2B marketing

Martech

Digital first: apps, mobile, social media , video, podcasts, ecommerce — the works. Traditionally, only simple products were suited to “mail order” (now ecommerce); products like copier paper and replacement parts. And they roll their eyes at the old “OK Boomer” generation’s buying behavior. Theirs is distinctly digital.

eCommerce 136
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AI-powered martech news and releases: January 16

Martech

Heres this weeks roundup of AI-powered martech releases: Quad/Graphics introduced At-Home Connect, a direct mail platform that combines the convenience of email with the impact of print marketing. Searchspring combined with Klevu to create Athos Commerce, an integrated platform for ecommerce product discovery.

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2024 Year in Review: Features, Features & More Features!

Customers.ai

2024 wasnt just a banner year for ecommerce, it was a record-shattering one. Now, even smaller ecommerce brands can tap into serious data power, build custom audience segments , and deliver hyper-personalized experiences. Consider it your ecommerce gift that keeps on giving. Direct mail has an average open rate of 80-90%.

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5 Ecommerce Marketing Challenges Impacting Revenue in 2024

Customers.ai

So, why not buckle up and dive into these challenges with the goal of not just surviving, but thriving in this chaotic ecommerce marketing world? Third-Party Cookies & Attribution One of the biggest challenges for ecommerce marketers is the loss of third-party cookies. They are forcing us to become better marketers! It’s YOUR data!

eCommerce 103
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How Ecommerce Transformed Marketing 

Digital Marketer

In retail, entertainment, and many other industries, ecommerce and digital services have long surpassed their high-street counterparts. So, how exactly has ecommerce changed the way we do business? First, let’s look at how ecommerce affected the balance of the economy. What is eCommerce and How Has it Impacted the Economy?

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Criteo to use image recognition to help connect online and offline channels

Martech

The partnership has the goal of connecting data from offline experiences with traditional media, such as catalogs and direct mail, with digital conversions. Tech vendors are finding more and more ways to link ecommerce experiences with brick-and-mortar interactions. -based mobile image recognition platform Phuzion Media.

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Alicia Arnold: Spotlight on the expert

Martech

I was really drawn to new things, so the whole idea of websites, and online ecommerce was really starting to brew. And that led me to moving into the build side of digital marketing, building ecommerce platforms globally. Q: Direct marketing is sometimes associated with direct mail, an old-school traditional medium.