DirectMail2.0

AUGUST 7, 2024

Direct Mail 2.0 specializes in 0:26 direct mail digital integration and the utilization of Technology that increase Direct Mail response rates and drive Roi 0:33 on marketing spend our speaker today is Morgan DiGiorgio senior vice president 0:38 sales and marketing for Direct Mail 2.0

Direct Mail 59

Direct Mail Customer Education Manufacturing 59

Martech

AUGUST 27, 2024

They have ad campaigns across all the big ad platforms, email service providers, cloud accounts, journey management, cloud providers and standalone data science providers, all frequently part of their stacks. Direct mail. The problem becomes more complex when we look at our clients’ stacks. Ad platforms. Site personalization.

Transform 128

Transform User-Generated Direct Mail Retail 128

DirectMail2.0

JULY 30, 2024

This webinar delves into the enduring power of direct mail, the challenges of measuring ROI, and the importance of accurate attribution. Morgan DiGiorgio, SVP of Sales & Marketing at DirectMail2.0 & Who’s Mailing What!, Guy Fashano, Sales Manager at Mailing Systems Inc.

Direct Mail 52

Direct Mail Key Performance Indicator Marketing Automation Platform CRM 52

Martech

JANUARY 16, 2025

Heres this weeks roundup of AI-powered martech releases: Quad/Graphics introduced At-Home Connect, a direct mail platform that combines the convenience of email with the impact of print marketing. Ardis Technologies included Axle AI Media Asset Management with its DDP storage system. launched Simpli.fi

Non-Profit 117

Non-Profit Direct Mail eCommerce User-Generated 117

Neil Patel

JUNE 25, 2025

Owned media is content that your business manages and controls. Traditional media: Commercials, billboards , and direct mail are examples of traditional media. If you use an agency, you’ll have to cover ongoing account management fees. Account for everything—creative costs, time managing ad accounts, A/B testing, etc.—and

User-Generated 97

User-Generated Advertisers Advertising Direct Mail 97

Lynton Web

MAY 8, 2025

Review generation and management across Google, Yelp, and Facebook builds credibility, improving search rankings through positive sentiment and engagement. Some examples include: HubSpot : HubSpot offers a free base version with comprehensive contact management, customizable member journeys, and robust integration capabilities.

Marketing Strategy 52

Marketing Strategy Transform Energy Direct Mail 52

Hubspot Marketing

JULY 22, 2024

For instance, we wouldn't recommend listing an advertising management tool if you didn’t list “ PPC Advertising ” under “Marketing Channels.” Pro Tip All projects and their deadlines should be in a central location where your team can access them whether that’s a calendar like HubSpot's tool , shared document, or project management tool.

Marketing Plan 108

Marketing Plan Marketers Marketing Social Media Marketing 108

Vertical Response

JANUARY 31, 2025

This section identifies common obstacles such as tracking issues and data management, providing insights on how to overcome them. Data Management and Integration Managing and integrating data from various sources can complicate ROI measurement. What is the ROI on direct mail marketing?

Email Marketing 52

Email Marketing Non-Profit Customer Acquisition Direct Mail 52

Lusha

JULY 21, 2024

Real-World MQL Examples Let’s look at some examples of what an MQL might look like in different industries: B2B SaaS: A marketing manager at a tech company downloads a whitepaper on your marketing automation software and then signs up for a free trial. , and Timeline (when are they looking to purchase?).

Whitepaper 52

Whitepaper CRM Marketing Automation Platform Marketers 52

Lusha

DECEMBER 9, 2024

You can do this through: Phone calls Emails Social media Direct mail The main idea is to create opportunities by actively seeking out and talking to potential customers. Using Marketing Automation for Efficiency Managing a multi-touch lead nurturing campaign by hand can be overwhelming.

Key Performance Indicator 52

Key Performance Indicator Direct Mail CRM Transform 52

Martech

FEBRUARY 27, 2025

Helium 10 launched Helium 10 Ads, an AI-driven tool for managing Amazon ad campaigns. Its AI agent, Penny, analyzes a businesss value proposition and customer base to generate targeted direct mail campaigns. The system automatically creates, prints and sends mail through USPS and Canada Post with minimal manual intervention.

Direct Mail 87

Direct Mail User-Generated CRM Advertisers 87

Spiralytics

MAY 2, 2025

Office.xerox ) Color used in content like direct mail pieces and collaterals leaves an impression that is 39% more memorable, making up follow-up calls more successful. ContentSquare ) More than 95% of businesses face the need to manage unstructured data, with over 40% of businesses saying they must do so on a frequent basis.

Transform 52

Transform Direct Mail Analytics User-Generated 52

Use Insider

NOVEMBER 13, 2024

Adobe Experience Manager for digital asset management. Benefit #1: Fast deployment, time-to-value, and ROI One of the biggest challenges for companies working with Adobe’s products is the time and effort required for the setup and during the management. Adobe Target for A/B testing and personalization.

Customer Journey 52

Customer Journey User-Generated eCommerce Marketers 52

Hubspot Marketing

JULY 17, 2025

Nonprofits face distinct challenges when it comes to managing relationships and driving engagement. Unlike for-profit businesses, nonprofits must balance limited budgets with the need to maintain strong donor relationships, manage volunteers, run programming, and track impact, often across dispersed teams.

CRM 68

CRM Finance Transform Non-Profit 68

DirectMail2.0

MARCH 26, 2025

Jonathan Margulies, Managing Partner at Winterberry Group and lead author of the report, presents his findings, offering a data-backed perspective on how direct mail and digital marketing are converging to shape the future of customer engagement.

Whitepaper 52

Whitepaper Direct Mail Marketers Marketing 52

Vertical Response

JULY 14, 2025

For example, a charitable organization might have a development team focused on donor relations, a communications team managing digital marketing efforts, and a program team delivering services to the community. In today’s fast-paced digital marketing landscape, flexibility within the organizational structure is essential.

Non-Profit 52

Non-Profit Event Marketing Marketing Mix Education 52

Hubspot Marketing

JUNE 18, 2025

That’s reflected in the long list of growth marketing tactics you can deploy, from retargeting and cross-targeting to email marketing and direct mail. You see immediate value delivery, can manage onboarding yourself, and learn as you use the product.

User-Generated 115

User-Generated Direct Mail Marketers Marketing 115

Vertical Response

JULY 6, 2025

Effective personalization requires comprehensive gathering and management of subscriber data, which facilitates better segmentation. Targeting customers based on their behaviors, such as site visits or email opens, can improve the effectiveness of follow-up sales campaigns for a specific audience through direct mail and lead generation.

Email Marketing 52

Email Marketing Marketers Marketing User-Generated 52

Duct Tape Marketing

FEBRUARY 27, 2025

My friend John was a wealth manager. And quadrant number two is direct mail. Those two are more, or direct marketing. Chuck (10:10.794) And how could I find, because I want to know who that is so I can send you some of those. So those are the four buying questions. He took our training. Chuck (15:28.397) Yes.

Direct Mail 45

Direct Mail Place Direct Marketing Customer 45

Lusha

DECEMBER 9, 2024

Let’s break down the typical outbound sales journey into manageable steps: 1. Direct Mail: A personalized letter or package can help you stand out from the crowd. Outbound sales, which once relied on traditional methods like cold calling and direct mail, have also gone through a major transformation.

Communications 52

Communications CRM Direct Mail Whitepaper 52

DirectMail2.0

MARCH 7, 2025

Her exceptional ability to organize, coordinate, and manage critical business operations has made her an invaluable asset. remains at the forefront of direct mail marketing integration. Who’s Mailing What!, Candice Filios Chief Administrative Officer (CAO) Candice has been the glue that keeps DirectMail2.0

Direct Mail 59

Direct Mail Promotion Management Marketers 59

DirectMail2.0

JUNE 9, 2025

In this candid and inspiring conversation, Brad takes listeners through his unexpected journey from selling DVDs to leading one of the most cutting-edge platforms in omnichannel direct mail. helps with and uh you know are you 13:06 seeing the ones who have really you know embraced direct mail 2.0

Direct Mail 59

Direct Mail New Technology Advertising Advertisers 59

DirectMail2.0

FEBRUARY 12, 2025

This engaging webinar explores how cutting-edge technology is transforming the world of direct mail. Beyond the Envelope dives deep into the latest advancements and feature enhancements that are making direct mail campaigns more dynamic, measurable, and impactful than ever before.

Direct Mail 52

Direct Mail Product Education Promotion 52

Adobe Experience Cloud Blog

OCTOBER 10, 2016

Author: Patrick Groover Have you taken a close look at your direct mail lately? To some, direct mail may seem like a marketing method of the past. Rethinking Direct Mail. Traditional direct mail campaigns usually targeted a large number of individuals with the same piece of communication.

Direct Mail 134

Direct Mail Marketing Automation Platform Thought Leadership Shipping 134

Adobe Experience Cloud Blog

OCTOBER 13, 2015

A new study commissioned by Canada Post explored how direct mail factors into the lives of today’s consumers and its influence on the purchase journey. In a world flooded with stimuli competing for the typical consumer’s 8-second attention span, they found that: Direct mail inspires. Direct mail gets noticed.

Direct Mail 134

Direct Mail Thought Leadership Whitepaper Marketing Automation Platform 134

DirectMail2.0

JUNE 18, 2024

Are you looking to maximize the impact of your direct mail campaigns? This insightful webinar explores the powerful synergy between competitive intelligence and omnichannel marketing to enhance your direct mail results. Paul Bobnak, Direct Mail Evangelist & Content Creator at Who’s Mailing What!

Direct Mail 101

Direct Mail Marketers Marketing Copywriting 101

Martech

MAY 30, 2024

Postie, the direct mail platform, has unveiled a new CRM Optimization engine that uses machine learning to automate the analysis of brands’ CRM data to identify best audiences for direct mail campaigns. Direct mail? Direct mail? Why we care. Why we care. Yes, really.

Direct Mail 85

Direct Mail CRM Management Customer 85

DirectMail2.0

SEPTEMBER 30, 2024

Morgan DiGiorgio & Brad Kugler presented this session to hundreds of attendees at The World’s Largest Virtual Direct Mail Conference called DELIVERED 2024! I am the senior vice president sales and marketing for Direct 0:06 Mail 2.0 million pieces mailed all right 10:20 from those 28.6 Transcript below.

Direct Mail 59

Direct Mail Marketing Automation Platform Customer Education 59

Vertical Response

MAY 9, 2022

As a business manager or owner, you know how many challenges you face each day. It can seem like an endless cycle of things to handle, manage, and navigate. . In today’s technology-driven world , there’s a big debate for marketing experts on email vs mail. What Is Direct Mail Marketing?

Direct Mail 64

Direct Mail Email Marketing Marketers Marketing 64

DirectMail2.0

JUNE 3, 2024

strives to make direct mail more versatile and effective for all marketers and business owners in the omnichannel space, and that includes providing an excellent customer experience,” said DirectMail2.0 users typically see a 25–50% lift in direct mail effectiveness compared to traditional direct mail alone.

Direct Mail 64

Direct Mail User-Generated Analytics Advertisers 64

Adobe Experience Cloud Blog

APRIL 10, 2011

Direct mail? The three things Carlos Hidalgo recommends to someone getting started with lead management include: Conducting an audit. Go though your lead management steps and determine where you are with you data, lead planning, metrics, etc. Read below for an overview and some quick tips. Is it live events?

Management 101

Management Direct Mail Place Marketers 101

Whos Mailing What

DECEMBER 9, 2021

In our 4th episode, I talked to Michelle Fuchs, Mail Account Manager for IWCO Direct. We’ve discussed the importance of color in direct mail marketing, the most effective personalization types, and opportunities to grow mail.

Direct Mail 52

Direct Mail Management Marketers Marketing 52

Whos Mailing What

DECEMBER 9, 2021

In our 4th episode, I talked to Michelle Fuchs, Mail Account Manager for IWCO Direct. We’ve discussed the importance of color in direct mail marketing, the most effective personalization types, and opportunities to grow mail.

Direct Mail 52

Direct Mail Management Marketers Marketing 52

Adobe Experience Cloud Blog

SEPTEMBER 27, 2016

through SMS text, email, and even direct mail). Audience Management. But now with strong APIs, pre-connected campaign-to-audience functionality, and intuitive interfaces, a sophisticated platform allows the marketing team to execute their audience strategy from a centrally managed and completely connected hub.

Direct Mail 134

Direct Mail Marketing Automation Platform Thought Leadership Communications 134

Adobe Experience Cloud Blog

MAY 2, 2017

Connect Email and Direct Mail. What can make it even more powerful, though, is triggering direct mail as a follow-up to email marketing campaign. An example of this in action is when a gym chain uses alerts to let branch managers prioritize calls to local individuals who have not accessed the gym in a few months.

Direct Mail 134

Direct Mail Thought Leadership CMO eBook 134

Hubspot Marketing

OCTOBER 7, 2022

The three most common mediums are email, social media, and direct mail. Direct Mail Drip Marketing. Direct mail has long been used in drip marketing efforts, and has seen many updates over the years in the form of software and digital printing. Here's what you need to know. How does drip marketing work?

Direct Mail 132

Direct Mail Law Marketers Marketing 132

SMEI

MARCH 10, 2022

Download the Definitive Guide for Marketing Managers. Over 60 pages of useful information you can use today, including 14 Knowledge Domains Marketing Managers should know, key terms that marketing managers use everyday and more. Use a project management tool to keep your marketing efforts organized. Free Marketing Guide.

Marketing Strategy 217

Marketing Strategy Marketers Marketing Target Market 217