Businesses Grow

JUNE 20, 2022

I’ve worked in marketing for about 40 years so I can say with some authority that it’s very difficult to succeed in our profession these days! In fact, this might be the most challenging time to be in marketing. Before we get into these challenges, let me emphasize that I think marketing is an amazing field of work!

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Direct Mail Manufacturing Communications Marketing 145

Marketing Insider Group

OCTOBER 23, 2019

The biggest challenge marketers face right now is reaching their target audience, and I mean really reaching them. This is where account-based marketing (ABM) comes in—and, it’s no wonder that ABM was deemed the second most popular marketing strategy for 2020, according to Sagefrog’s 2020 B2B Marketing Mix Report.

Direct Mail 83

Direct Mail Marketing Mix Marketing Marketers 83

Neil Patel

NOVEMBER 26, 2020

That’s because luxury marketing strategies don’t follow the same rules as mass-market brands. Today, I’m going to show you exactly how to take your luxury brand online with the best luxury marketing strategies. Good doesn’t cut it in the luxury category; a brand has to be at the very top of the market. Me neither.

Marketing Strategy 145

Marketing Strategy Gen Z Marketing Marketers 145

Adobe Experience Cloud Blog

SEPTEMBER 1, 2016

Author: Paul Geller One of the biggest challenges that marketers face today is finding a way to rise above the noise. They receive enough spam and junk mail as it stands. Instead, practice the principles of engagement marketing and explore ways to break through with content and campaigns that truly resonate with them.

Direct Mail 91

Direct Mail Thought Leadership Marketing Automation Platform Entertainment 91

Adobe Experience Cloud Blog

APRIL 14, 2016

Author: Jamie Lewis Today’s buyers have unlimited choices, access to a wealth of research, and are being bombarded with countless marketing messages each day. So it’s no wonder that many marketers are finding it difficult to break through the noise. Marketing efforts are not designed to meet key business objectives.

Direct Mail 91

Direct Mail Thought Leadership Key Performance Indicator Millennials 91

Exposure Ninja

OCTOBER 2, 2023

Throughout your marketing career, you’ll come across many successful marketing campaigns in all areas of marketing — some will inspire you, and others will give you second-hand embarrassment. When it comes to marketing, you should look for inspiration inside and outside your niche. Let’s start with traditional marketing.

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PR Marketing Marketers Promotion 52

Marketing Insider Group

DECEMBER 18, 2013

The growth and interest in Content Marketing is now an undeniable force for businesses and marketing. Content marketing is an imperative for brands who want to reach their buyers in an information-saturated world. We are no longer asking whether content marketing is the future. 60-70% of B2B marketing content goes unused.

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Content Marketing Direct Mail PR Marketing 107

Marketing Insider Group

AUGUST 11, 2015

As CEO of a company moving to content marketing, are you wondering how to set the right course? And you have a sense that the traditional marketing that generated leads in the past isn’t working anymore. And you know that it won’t be effective without your support and strategic direction. What is the content’s focus?

Content Marketing 81

Content Marketing Transform Direct Mail eBook 81

Customers.ai

DECEMBER 4, 2023

In the ever-evolving realm of marketing, one strategy continues to stand the test of time — Outbound Marketing. Dating back to the roots of commerce, outbound marketing has played a pivotal role in connecting businesses with their audiences. What is Outbound Marketing? Why is Outbound Marketing Important?

Outbound Marketing 106

Outbound Marketing Direct Mail Inbound Marketing Marketing 106

Rock Content

JANUARY 28, 2019

When you’re assembling a strategy for account-based marketing, consider taking that layer-by-layer approach, allowing you to focus on. At first, this task can seem overwhelming, but by leveraging tools that allow you to perform market research , you can more easily identify accounts you’d like to target.

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Direct Mail Whitepaper Fashion Traditional Marketing 49

Marketing Insider Group

JANUARY 19, 2012

Earlier this week, I wrote about the multiple reports coming out that identify massive growth in mobile marketing ad spend and impressions. BtoB magazine’s “2012 Outlook” survey reported that 41% of B2B Marketers will increase spending in 2012 while 48% will see their marketing budgets remain flat.

Advertising 76

Advertising Advertisers Direct Mail Traditional Marketing 76

Marketing Insider Group

JUNE 11, 2013

In 2011 , Mary updated her views on the above but also covered Content Marketing. In 2012 , Mary talked about the rapid adoption of tablets, the increase of mobile commerce and the massive shift in the advertising market with the prevalence of web visits from mobile devices. It’s now a 2-horse race in the mobile platform market.

Logistics 93

Logistics Direct Mail Manufacturing Finance 93

Rock Content

SEPTEMBER 18, 2017

Brands waste too much time and effort chasing the next, shiny marketing strategy or buzzword, thinking it’s a silver bullet. Leading with “intent” lets brands put their audience first, and leaves the tactical marketing implementation as a detail, not a key focus. Inbound Marketing.

Outbound Marketing 45

Outbound Marketing Inbound Marketing Branding Logistics 45

Customers.ai

DECEMBER 4, 2023

In the ever-evolving realm of marketing, one strategy continues to stand the test of time — Outbound Marketing. Dating back to the roots of commerce, outbound marketing has played a pivotal role in connecting businesses with their audiences. What is Outbound Marketing? Why is Outbound Marketing Important?

Outbound Marketing 52

Outbound Marketing Direct Mail Inbound Marketing Marketing 52

Adobe Experience Cloud Blog

SEPTEMBER 27, 2016

Author: Patrick Groover Marketing communications continue to evolve as audiences interact with brands through an ever-increasing number of channels. through SMS text, email, and even direct mail). Traditional Marketing vs. the Future. Audience Management.

Direct Mail 134

Direct Mail Marketing Automation Platform Thought Leadership Communications 134

Marketing Insider Group

JANUARY 26, 2021

If you’re like most companies, you realized in 2020 that annual marketing budget planning doesn’t work anymore. Unsurprisingly, 46% of B2Bs say they’re paying closer attention to their marketing’s direct impact on sales post-pandemic as well. Quick Takeaways: Annual marketing budget planning isn’t ideal anymore.

Thought Leadership 133

Thought Leadership Traditional Marketing PR B2C 133

Sprout Social

JUNE 21, 2022

A new era of direct marketing is here. Direct marketing has come a long way since the first direct mail campaign in the 1800s. Even in the past few years, direct messaging channels enabled marketers to reach people in a more personalized, targeted way. What is direct marketing?

Direct Marketing 112

Direct Marketing Transform Direct Mail Telemarketing 112

CXL

JUNE 2, 2022

Ask 10 people what account-based marketing (ABM) is and you’ll get 10 different answers. Some see it as a sales tactic, while others view it as a content marketing strategy. What is account-based marketing? In his account-based marketing course , Watt goes on to unpack each of the adjectives in his definition: Sustained.

Customer 82

Customer Direct Mail Marketing Marketers 82

Sprout Social

MARCH 24, 2021

As a marketer, you have so many routes to pursuing your goals of generating brand awareness and getting more and more customers in the pipeline. There are so many different strategies and platforms to test for your brand, and multichannel marketing is just one of the ways you can manage your presence across them. Let’s dive in.

Key Performance Indicator 142

Key Performance Indicator Direct Mail Traditional Marketing Marketing 142

Duct Tape Marketing

NOVEMBER 17, 2022

Effective Ways To Differentiate And Scale Your Business written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Debbie Howard. In this episode of the Duct Tape Marketing Podcast , I interview Debbie Howard. Take The Marketing Assessment: Like this show? Duct Tape Transcript.

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Direct Mail Copywriting Place Law 73

Marketing Insider Group

JANUARY 16, 2023

While their marketing tactics may differ slightly from those of for-profit businesses, marketing is just as crucial for nonprofits. Your nonprofit needs to employ a successful marketing strategy to acquire new supporters and drive donations for your cause. Let’s explore how to leverage your website as a powerful marketing tool.

Key Performance Indicator 69

Key Performance Indicator Transform Direct Mail Marketing 69

Set Up

SEPTEMBER 19, 2023

At Set up , we talk to a variety of Marketing experts in various industries. We recently attended the Packaging Expo in Las Vegas, and were inspired to talk to other marketing professionals within that industry. TLDR: The packaging industry was leaning on traditional marketing methods for a long period of time.

Transform 59

Transform B2C Direct Mail Food 59

Exposure Ninja

OCTOBER 16, 2023

If you’re new to the world of marketing, you might have seen people talking about “A/B testing” or “MOFU, TOFU and BOFU” and been left wondering what on earth they’re talking about. Marketers are creating new words on a constant basis. It can get confusing, even for experienced marketers!

PR 52

PR Marketing Marketers User-Generated 52

Exposure Ninja

OCTOBER 16, 2023

Typing “what are the fundamentals of marketing” into Google brings you a confusing list of results. Some results mention the four Ps of marketing, some the seven Ps and others the seven Cs — so which is it? All these concepts and frameworks are here to help you understand marketing from a much wider view. Why, you ask?

Price 52

Price Promotion Marketing Marketers 52

Adobe Experience Cloud Blog

DECEMBER 1, 2017

Marketing automation is no longer just an industry buzzword. In fact, 91% of marketing automation users agree it is very important to the overall success of their online marketing activities. Historically, the fastest industry adopters of marketing automation include software, internet, telecommunications, and business services.

Transform 134

Transform Customer Journey Direct Mail Thought Leadership 134

InTouch Marketing

JANUARY 31, 2024

Uncertain about the differences among all the marketing services you hear about? However, failure to understand the different types of marketing is costly. The type of marketing strategy you use for your business depends on a lot of factors, from your target audience to industry dynamics and your individual goals.

Affiliate Marketing 86

Affiliate Marketing Inbound Marketing Direct Mail Traditional Marketing 86

Adobe Experience Cloud Blog

JANUARY 6, 2016

And this is the key difference between inbound and outbound marketing. At Fractl, we looked into how this works with our latest research with Moz, “ Inbound vs. Outbound: Consumer Perspectives on Marketing Effectiveness.” These backlinks will help boost your search rankings–an invaluable asset to any inbound marketer.

Inbound Marketing 91

Inbound Marketing Outbound Marketing Thought Leadership Direct Mail 91

Duct Tape Marketing

MAY 9, 2017

Transcript of Tips for Attracting Local Clients written by John Jantsch read more at Duct Tape Marketing. This episode of the Duct Tape marketing podcast is brought to you by Active Campaign. This episode of the Duct Tape marketing podcast is brought to you by Active Campaign. Back to Podcast. Transcript. Thanks John.

SEO 31

SEO Analytics Retail Direct Mail 31

Rock Content

FEBRUARY 20, 2019

Although account-based marketing, or ABM, is gaining steam, it’s still widely considered a less traditional marketing approach. And if you’re going to go non-traditional—why not think a little further outside the box? Hosting a live event is a daunting proposition —no matter how seasoned an event marketer you may be.

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Whitepaper Direct Mail Traditional Marketing Event Marketing 49

Litmus

OCTOBER 29, 2020

In this episode of Delivering, host Jason Rodriguez sits down with Oracle’s Jason Witt to talk about the critical partnership between creative and development teams and how better communication and organic workflows can drive innovation in email marketing. I’ve been in marketing for almost 20 years now. Episode Transcript.

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Retail Email Marketing Direct Mail Management 58