Hubspot Marketing

FEBRUARY 22, 2023

Lead magnets, in marketing, are an effective technique for gaining a prospect's contact information. Landing Page : This is where your lead magnet captures information provided by the visitor. Kickback Email: The kickback email is your follow-up message to the lead a short time after the exchange takes place.

eBook 145

eBook Finance User-Generated Transform 145

Litmus

MARCH 6, 2024

Are your emails not converting as well as they should? While you’re switching up your copy or content to optimize the subscriber experience, you might be overlooking one very critical element: design. If you want to create good looking emails that sell, you need conversion-centered design. What is conversion-centered design?

Price 96

Price Promotion Product Email Marketing 96

Hubspot Marketing

DECEMBER 1, 2023

Optimizing your website to generate leads is a no-brainer. However, it's not as simple as throwing a “Click Here” button on your home page and watching the leads pour in. Instead, marketers and designers need to take a more strategic approach. Before you build your lead generation website, consider what your goal for it is.

User-Generated 106

User-Generated Whitepaper eBook Analytics 106

Neil Patel

DECEMBER 11, 2022

When sending out automated emails to your list, how personalized are they? I’m not talking about things like $firstname, or order by $date for free shipping – but actual personalization based on their behavioral triggers. Along with that, automated emails delivered 29% of all email marketing purchases with fewer than 2% of email sends.

Email Marketing 131

Email Marketing Whitepaper Shipping Marketing 131

Martech

MAY 3, 2023

You walk into Home Depot to buy a rake because you need to do some yard work and then decide to browse the aisles to get ideas for your dream kitchen (that you just started dreaming about and don’t have the time or budget for yet). You do get your dream kitchen two years later but from Lowe’s. Imagine this. Consideration.

Whitepaper 93

Whitepaper Email Marketing Customer Journey Education 93

Hootsuite

FEBRUARY 3, 2022

Using a bot can help you create a streamlined experience for your customer and followers, and stand out from your competition. Bonus: Download a free guide that teaches you how to turn Facebook traffic into sales in four simple steps using Hootsuite. Save time for your team and your customers.

Retail 145

Retail Shoppers Health Social Media Marketing 145

Neil Patel

JANUARY 8, 2023

Use conversion rate optimization to get the most of every dollar spent on PPC. Hit the sweet spot for what persuades the greatest number of your visitors to take action. Approximately 96% of visitors that come to your website are not ready to buy. Approximately 96% of visitors that come to your website are not ready to buy.

Finance 145

Finance Shipping User-Generated Shoppers 145

Customers.ai

JUNE 8, 2022

Today I’m going to show you how to build a digital marketing funnel so you can attract your ideal prospects, nurture qualified leads, and automate sales outreach. If you don’t have a funnel, you run the risk of wasting money and marketing resources on the wrong prospects. Do digital marketing funnels really work?

Digital Marketing 126

Digital Marketing Whitepaper Customer Journey Marketing 126

Hubspot Marketing

JANUARY 13, 2023

It’s a telemarketer asking about your oven preferences. Let's say you take an online survey to learn more about how to take care of your car. A day or so later, you receive an email from the auto company that created the survey about how they could help you take care of your car. Marketing Qualified Lead (MQL).

User-Generated 145

User-Generated eBook Inbound Marketing Promotion 145

SocialPilot

JANUARY 21, 2024

That’s why if you want your audience to reciprocate, you need to mention it explicitly. Your marketing strategy should be planned in such a way that it propels maximum people to complete their sales journey and be converted into your customers. SET UP NOW FOR FREE What is a Call-To-Action (CTA)?

User-Generated 118

User-Generated Social Media Marketing Analytics Customer loyalty 118

Exposure Ninja

APRIL 2, 2024

Ranking in local search results is crucial for driving online traffic to your website and foot traffic to your brick-and-mortar stores. However, optimising your SEO for multiple locations can be tricky. Is your digital marketing underperforming ? But before we start — are you stuck with local SEO?

SEO 52

SEO User-Generated PR Law 52

Neil Patel

NOVEMBER 19, 2021

Finding prospective customers or “leads” for your business is no easy task. You need to identify your target market, market your brand effectively , and create informative, appealing content for your chosen demographic. First, you need to draw traffic to your website or social media platform.

B2C 141

B2C User-Generated Energy Promotion 141

Hootsuite

APRIL 17, 2024

Read on for the low-down on the Threads algorithm, and everything you need to know to harness its raw power for your brand. Bonus: Download a free checklist that reveals the exact steps a fitness influencer used to grow from 0 to 600,000+ followers on Instagram with no budget and no expensive gear. Save this handy flowchart!

User-Generated 86

User-Generated Law Analytics Entertainment 86

CXL

JULY 25, 2022

Careful attention to CTA (call to action) copywriting is the difference between brands that drive conversions and those that only drive traffic. CTA testing is paramount because it’s not always obvious what needs to happen for your business. Your call to action is the prompt you give readers or users to take a desired action.

Copywriting 121

Copywriting eBook User-Generated Communications 121

Martech

JANUARY 11, 2023

Does every B2B marketing organization need a marketing automation platform? There are many use cases for the solution; so many that it’s hard to imagine that most B2B marketing teams won’t find compelling reasons to automate at least some of their processes. The benefits of using B2B marketing automation.

Marketing Automation Platform 84

Marketing Automation Platform Marketing Marketers Communications 84

Hubspot Marketing

MARCH 29, 2023

They can research your product or service and make purchase decisions entirely on their own. Moreover, rather than talking to one of your sales reps, they're more likely to ask for referrals from members of their networks or read online reviews. Enter: Market Research. Why do market research?

Market Research 145

Market Research Marketing Marketers Price 145

SmartBrief - Marketing

FEBRUARY 11, 2024

Are you finding that your emails aren’t getting the response you were hoping for? It’s frustrating, but the solution might be simpler than you think: adjusting your email calls-to-action. This guide is here to help you navigate the realm of email CTAs. Let’s dive in and optimize your email strategy!

Email Marketing 89

Email Marketing Food Retail Communications 89

Martech

SEPTEMBER 27, 2023

Google Shopping Ads are a powerful platform for increasing your sales. With Black Friday fast approaching, implementing the latest tactics is crucial to ensure your ad spend is invested wisely amid rising costs per click. While this not only drains your budget, it also leads to product disapprovals due to incorrect stock status.

Price 107

Price eCommerce Advertising Advertisers 107

Exposure Ninja

DECEMBER 4, 2023

Want to learn more about email marketing for law firms? Earn 10x More Legal Clients Get your free 77-page eBook, including templates and checklists. Earn 10x More Legal Clients Get your free 77-page eBook, including templates and checklists. Short on time? Keep on reading. This is called segmentation.

Email Marketing 52

Email Marketing Law eBook Marketing 52

Hubspot Marketing

APRIL 21, 2023

But for many marketers out there, the tough part about A/B testing is often finding the right test to drive the biggest impact — especially when you're just getting started. In this post, let's review how a hypothesis will get you started with your testing, and check out excellent examples from real businesses using A/B testing.

Gen Z 129

Gen Z User-Generated Promotion Fashion 129

Businesses Grow

SEPTEMBER 27, 2023

In 2019, I published my most popular book, Marketing Rebellion: The Most Human Company Wins. Chapter 8 included a Manifesto for Human Marketing that became a guidepost for a generation of marketers who aspired to do something greater than trick people into clicking links. Bravo for Brevo!

Entertainment 88

Entertainment Marketing Marketers Market Trends 88

Martech

NOVEMBER 27, 2023

Associate records of the same object type (beta) To correctly demonstrate how your business relationships connect with each other, HubSpot now allows you to associate records of the same type (e.g., Quickly create email subject lines that increase open rates using HubSpot’s AI assistant to generate subject lines for marketing emails.

User-Generated 87

User-Generated Law Management Communications 87

Exposure Ninja

FEBRUARY 9, 2024

Optimising your website is crucial to drive more traffic, leads, and sales. But with so many pages on your site, how do you know which ones to focus on? This guide will walk you through the main ways to optimise your website, with tips on how to apply these to your homepage, product and service pages, category pages, and more.

User-Generated 59

User-Generated PR SEO Transform 59

Neil Patel

JULY 31, 2021

A conversion funnel is a visual representation of the stages in a buyer’s journey, from the moment they land on your page until they complete a purchase. How do you create a conversion funnel, though, and how do you get the most from this tool? Should I Use the AIDA Model to Create My Conversion Funnel? Let’s take a look.

User-Generated 145

User-Generated Analytics Product Millennials 145

AWeber

DECEMBER 14, 2022

A lead magnet is something you give people when they subscribe to your email list. It just needs to be something your subscribers are willing to exchange their email address for. It just needs to be something your subscribers are willing to exchange their email address for. You might doubt that your ideas are any good.

eBook 106

eBook Shipping eCommerce Copywriting 106

AWeber

NOVEMBER 22, 2023

Imagine successfully marketing your coaching services across several platforms with so many leads flowing your way that your waiting list is getting out of hand. There’s a lot to do when starting a coaching business , and you don’t want to spend the majority of your time on marketing.

eBook 97

eBook Marketing Plan Influencer Marketing Marketing 97

AWeber

APRIL 17, 2024

Email marketing for realtors. But even if they do, there’s no guarantee that your card won’t end up lost in a purse or thrown out later on in the day. But email marketing isn’t just helpful for when you host an open house – it’s a great way to connect with potential home sellers and buyers in any scenario.

Real Estate 79

Real Estate Email Marketing Education Marketing 79

Martech

FEBRUARY 8, 2024

In B2B, the opportunity is in optimizing for bottom-of-the-funnel queries and conversions. Higher conversion rates The bottom-of-the-funnel (BOFU) content is all about conversions. And yes, while niche content traffic may be low, conversions can be high. A person who looks it up is in the market to spend money.

SEO 115

SEO User-Generated Promotion Email Marketing 115

Hootsuite

SEPTEMBER 14, 2023

Looking to gain a better understanding of your customer’s behavior and how to engage with them ? By tuning in to the conversations that your target audience is having–both about your brand and the broader topics in your industry–you can gain valuable insights into how they think, what they care about, and what motivates them.

Analytics 102

Analytics Social Media Marketing Law Product 102

Vertical Response

JANUARY 8, 2024

In digital marketing, an email contact list is a valuable asset. It’s a direct line of communication to your audience, a tool to nurture relationships and a powerful driver of conversions. When you grow your list organically, you’re attracting individuals who have a genuine interest in your brand or products.

eBook 88

eBook SEO Communications Digital Marketing 88

Hubspot Marketing

JUNE 30, 2023

Lots of times, when marketers want to make a big impact on their marketing, they focus on going after a big project: big email campaigns , big website redesigns , big social media plans , big everything. The good news is you don't need them to make a big impact on your marketing -- often, a smaller tweak can work wonders.

eBook 97

eBook PR Whitepaper Place 97

Hubspot Marketing

OCTOBER 14, 2022

As inbound marketers, we care about creating frictionless experiences for our website visitors that will also generate leads. Over the past few years, pop-up forms have re-emerged as a popular marketing tactic for promoting content, driving blog subscriptions, growing email lists , and fueling lead generation. Welcome Mats.

Real Estate 143

Real Estate User-Generated Marketing Marketers 143

Hootsuite

SEPTEMBER 25, 2023

So you’ve planned and launched a social media campaign, and waited patiently for the likes, comments, and conversions to roll in. Now you’re looking at your performance report, wondering what the numbers actually mean. Did your target audience love your campaign, or was it a flop? We’ve even included a simple (and free!)

Real Estate 125

Real Estate Food Analytics Entertainment 125

SocialPilot

JANUARY 21, 2024

More than 65 million businesses have a Facebook business page Tweet But then you actually start a Facebook page and no one – except a few of your closest friends – follow your page. You begin to question your marketing abilities. Why Should you Market your Business on Facebook Pages?

Non-Profit 110

Non-Profit Analytics Product Social Media Marketing 110

Exposure Ninja

DECEMBER 3, 2023

PPC is a great marketing channel for any law firm. Download our free guide, which includes a PPC checklist to ensure your ads are well-optimised. Download our free guide, which includes a PPC checklist to ensure your ads are well-optimised. Download Your Free Copy What Are PPC Campaigns?

Law 52

Law User-Generated eBook Digital Marketing 52

Hootsuite

MARCH 8, 2023

Free Instagram caption generator Instagram Caption Generator Pick a style from the dropdown list, describe your post, and let AI write your caption for you. Reset Social media marketers wear all the hats and do all the jobs. No need to download any special apps or create an account. Thanks, robots!

User-Generated 134

User-Generated Millennials Copywriting Social Media Marketing 134

Martech

NOVEMBER 20, 2023

The curator greets you, recalling your love for impressionist art and leads you to an unseen Monet. That’s what we’re aiming for in B2B marketing. Your inbox should be more than a drop zone for flyers. It should feel like that curated gallery where every email is crafted just for you, echoing your business needs.

Email Marketing 124

Email Marketing Transform Whitepaper Marketing 124