AWeber

DECEMBER 14, 2022

It can be anything – an ebook, an email series, or access to a webinar recording. These popular lead magnet examples are for you: Recipe ebook - Minimalist Baker. Minimalist Baker gives their subscribers a free ebook with their fan-favorite recipes for joining their email list. What’s a lead magnet?

eBook 106

eBook Shipping eCommerce Copywriting 106

Adobe Experience Cloud Blog

FEBRUARY 25, 2016

And if your product is a considered purchase with a longer sales cycle, like financial services products, luxury goods, education, and healthcare, your customers probably came to you through multiple touchpoints. Which programs, promotions, or content has moved my customers through each stage at the highest rate?

eBook 91

eBook Thought Leadership Finance Marketing 91

Hubspot Marketing

JANUARY 13, 2023

A lead is any person who indicates interest in a company's product or service in some way, shape, or form. An example of an SQL is a contact who fills out a form to ask a question about your product or service. Product Qualified Lead (PQL). This can be an ebook , a course, or a template. HubSpot Ebook Templates.

User-Generated 145

User-Generated eBook Inbound Marketing Promotion 145

Marketing Insider Group

MAY 15, 2023

B2B marketing may help businesses promote their products or services, but it’s more than that – it focuses on building customer relationships, establishing trust, and driving revenue through an optimized digital experience. B2B digital marketing refers to the promotion of products or services between businesses using digital channels.

Digital Marketing 123

Digital Marketing Whitepaper Marketing Marketers 123

Scoop.it!

FEBRUARY 22, 2024

Consistently creating and distributing quality, relevant content allows you to promote your employer brand to prospective and current employees authentically. We’re talking blogs, eBooks, guides, whitepapers, case studies, webinars – the works. The objective is to position yourself as an education station for all audiences.

Content Marketing 78

Content Marketing Whitepaper Thought Leadership eBook 78

Search Engine Land

MAY 12, 2023

What if this hub helped your audience get solutions and answers, find relevant information, learn about your products/services, and discover new content? Here they can learn more about your niche, find solutions to their problems, get relevant information, and even discover more about your products or services.

Whitepaper 94

Whitepaper eBook SEO Education 94

Litmus

OCTOBER 14, 2022

The email marketing funnel uses email experiences to nudge them along, ultimately helping them decide that your product or service is the perfect solution. The awareness stage is not the time to bombard them with all of your products and services at once. Emails that contain special offers or promotional codes.

Email Marketing 99

Email Marketing Thought Leadership Customer Journey Communications 99

Hubspot Marketing

JULY 4, 2022

The leads download an ebook, then become an MQL once they start a trial, then an SQL when the sales person follows up with that prospect, an opportunity when they do a trial review call, and a customer when they purchase. But what if they start a trial and then download an ebook? Trigger: Downloaded an educational offer.

eBook 144

eBook CRM Marketing Marketers 144

AWeber

AUGUST 31, 2022

What you’ll learn: How to use AWeber’s landing page builder and Ecommerce tools, along with how to develop ideas for digital products and how to set them up to sell and be fulfilled automatically - while you go do other things (sip a margarita on the beach, play with your kids, explore how to make cheese… whatever you’re into).

eCommerce 116

eCommerce eBook Price Promotion 116

Vertical Response

JUNE 20, 2022

For example, you could send welcome emails to new subscribers, followed by informational emails revolving around your products or industry. You may want them to download eBooks or reports, buy your products, reach out to your team, and so on. That’s where promotional emails come into play. Interested to learn more?

Whitepaper 79

Whitepaper eBook Shipping Email Marketing 79

Hubspot Marketing

MARCH 14, 2018

Even a business whitepaper can serve a variety of uses and audiences -- some more product-focused than others. And although it is put together like an ebook, the two are written quite differently. Click here to download our 13 customizable ebook templates for free. A product pitch. They're advanced problem-solving guides.

Whitepaper 137

Whitepaper eBook Thought Leadership Education 137

AWeber

DECEMBER 21, 2022

No matter what you sell, or how you want to promote your work, at least a few of these New Year's marketing campaigns can work for you. Sell product bundles. And loyal fans would love a reminder of your best tips and most popular products. Educators could offer a 4-week 2023 planning challenge. Sell product bundles.

Customer loyalty 112

Customer loyalty Fashion Marketing Marketers 112

Hubspot Marketing

SEPTEMBER 30, 2022

A well-written blog will make prospects and current customers confident that the products and services they buy from you are created using industry expertise. Publishing longer-form content such as ebooks, whitepapers, and even webinars shows prospects and customers that your knowledge about given topics expands beyond 600-word blog posts.

Thought Leadership 93

Thought Leadership eBook Whitepaper User-Generated 93

AWeber

NOVEMBER 22, 2023

But new marketers often spend so much time promoting their services that they can’t keep up with the workload. Step 1: Create a valuable, helpful ebook, tips list, or other type of lead magnet. Step 2: Create a landing page that offers a free download of your ebook or tips list to people who sign up for your email newsletter.

eBook 97

eBook Marketing Plan Influencer Marketing Marketing 97

Hubspot Marketing

DECEMBER 1, 2023

Do you want to educate the buyer on your product or industry? Then, you’ll probably want to create a free resource like an ebook or whitepaper that they can download by filling out a form and submitting their contact information. Or perhaps you want to increase the number of people who sign up for your product.

User-Generated 106

User-Generated Whitepaper eBook Analytics 106

Vertical Response

JULY 11, 2022

It’s also a cost-effective way to educate and entertain your audience. Ideally, you want to use a mix of promotional content, video content, news, freebies, and informative posts. Product updates. Deals and promotions. Freebies (eBooks, white papers, reports, coupons, etc.). Product information.

Email Marketing 102

Email Marketing Whitepaper Marketing Marketers 102

Marketing Insider Group

APRIL 11, 2023

When you invest in digital marketing services, you also secure a reliable way to reach your niche audiences and promote your products and services. Constructing a plan for content creation that educates and engages consumers. Creating blog posts , videos, articles, Ebooks, case studies, white papers, etc. Distribution.

Digital Marketing 128

Digital Marketing Whitepaper Copywriting Real Estate 128

Marketing Insider Group

MAY 3, 2021

It’s full of jargon, self-promotion, and fluff. Many times, corporations look at content marketing from their perspective of having all the knowledge about their product or solution. If everything you create comes from a place of self-promotion and is narrow, it won’t work. Let’s get real about B2B content marketing.

Content Marketing 115

Content Marketing Whitepaper Thought Leadership eBook 115

Vertical Response

FEBRUARY 20, 2023

(give an overview of what will be covered in the blog post) Define your target audience – who are you trying to reach with your marketing campaign Our email marketing campaign is designed to target educated and independent consumers who are looking for top-tier products.

Marketing 68

Marketing Marketers Email Marketing eBook 68

Sprout Social

NOVEMBER 8, 2021

Products/Services. Show off different products or collections. One of the best ways to use your Story Highlights is to show off your different products or collections. Or use a link sticker that sends customers to the product or collection landing page. Provide resources and educational content. Promote events.

Food 135

Food Education eBook Promotion 135

Hubspot Marketing

MAY 14, 2019

Acquisition marketing is attracting new visitors and leads to your website through search engine optimization, freemium products, education hubs, paid advertising, copywriting, conversion rate optimization, lead generation campaigns, and lead optimization. Affiliate Marketing. Brand Marketing. Buzz Marketing. Campus Marketing.

Stealth Marketing 144

Stealth Marketing Neuromarketing Outbound Marketing Inbound Marketing 144

Search Engine Land

APRIL 28, 2023

It’s the best way to collect your top recommendations for products or services and promote the tools and resources you love and use in your business. A resource page is a curated page that links to helpful resources, tools, apps, products, services, media, or websites that your audience may find useful.

eBook 102

eBook Promotion Product Education 102

Neil Patel

SEPTEMBER 17, 2021

You can also use automated story mentions to: Enter people in a contest if they mention you in their stories Create promotional offers Get more mentions. Creator Studio comes with: Professional Dashboard : See your content performance and see educational content shared by Instagram. Want to see it in action? Send upsell campaigns.

Customer loyalty 145

Customer loyalty User-Generated Education Marketing 145

Sprout Social

JULY 1, 2021

A successful strategy means that someone actively researching the product or service that you’re offering reaches your company’s website. You go through the steps of research, ideation, content creation and promotion. In B2C, you want a lot of people to search for your product type and then buy yours. Conduct keyword research.

SEO 121

SEO B2C PR Whitepaper 121

Hubspot Marketing

JULY 22, 2018

Email automation can not only help you convert leads into customers, but it can also help you delight your existing customers and encourage activity like greater product adoption, upsells, evangelism, and additional purchases. ebooks, webinars, kits, etc.) Think about the contacts who are already your customers.

eBook 141

eBook Marketing Marketers Promotion 141

Hubspot Marketing

MARCH 21, 2018

Build an lead funnel for your product. Attracting your audience’s attention with helpful, educational, or entertaining content creates a larger pool of people to convert into leads and close as customers. Market affiliate products. And if someone clicks on the link and buys the product, you’ll earn a commission.

Affiliate Marketing 133

Affiliate Marketing Copywriting eBook eCommerce 133

Marketing Insider Group

NOVEMBER 23, 2023

I think if I were a direct response marketer, I maybe don’t need content marketing as much as products where customers do a lot of research. But even for direct response businesses, I would think you would want to educate your consumers early in the buying journey. How about premium content like ebooks? Once a week?

Content Marketing 88

Content Marketing Marketing Marketers Transform 88

SocialPilot

JANUARY 26, 2024

Instruct the AI on the platform or the format you’re targeting, what product/service you want to promote, who your target customers are, and what exactly you are looking for. “Generate a short, engaging Instagram story script that highlights one unique feature of [Product] each day for a week.

Transform 77

Transform User-Generated Marketing Marketers 77

Marketing Insider Group

FEBRUARY 23, 2021

Case studies help you build a story around your customers, products, and services. Case studies can help your business generate leads, educate consumers, boost your credibility, and display your success. It proves to other consumers that your product or service works, including data to back your claims. The first one, of course!

Marketing Strategy 112

Marketing Strategy Content Marketing eBook Marketing 112

Rock Content

NOVEMBER 24, 2020

Through blog posts, ebooks, and several other formats, you can deliver the right message to educate the public about your brand and solutions. It serves as a guide for the production of engaging materials. Therefore, the third P stands for promotion. Source: O’relly. The first step could not be different.

Marketing Strategy 131

Marketing Strategy Content Marketing Marketing Marketers 131

Scoop.it!

DECEMBER 29, 2022

The goals of top-of-the-funnel content are to promote sustainable lead generation, organic traffic, and brand awareness. Instead, it should educate, entertain, or inform. According to Google , 90% of people discover new products and brands through YouTube. As such, you want to avoid overly promotional calls to action.

Entertainment 83

Entertainment Customer Journey Education Customer Acquisition 83

Customers.ai

AUGUST 29, 2022

A typical funnel has four stages: Awareness, where you introduce prospects to your business, products, and services Consideration, where you share solutions and provide value to prospects Conversion, where you prompt prospects to make a purchase or sign up for a service Loyalty, where you persuade existing customers to make repeat purchases.

Customer Journey 103

Customer Journey Entertainment Social Media Marketing User-Generated 103

Neil Patel

JANUARY 31, 2022

Selling products or services online requires a special touch. E-commerce marketing is the act of using marketing strategies to drive awareness and conversions for a business that sells products or services online. Create new, original content that describes your product or offering in the same language searchers use.

Affiliate Marketing 107

Affiliate Marketing Influencer Marketing User-Generated Promotion 107

Adobe Experience Cloud Blog

OCTOBER 18, 2017

Provide them with all the information they need to get started then offer a link to supporting content or access to educational content such as a white paper or ebook. Drip campaigns are excellent for promoting useful content that establishes you as a valued thought leader. Here are a few helpful tips to get you started.

Customer 215

Customer Whitepaper Thought Leadership Marketing Automation Platform 215

Hubspot Marketing

MAY 14, 2019

A good landing page is focused on a particular stream of traffic -- say, from an email campaign that's promoting an ebook. Here are some of the ways you can use a landing page to start a relationship with your future customers: Ebooks and Whitepapers. Free Trial of a Product. Offering people a free demo of your product?

Whitepaper 98

Whitepaper eBook User-Generated Advertising 98

Marketing Insider Group

APRIL 6, 2021

To retain customers, you should publish quality content consistently, create a smooth onboarding process, educate your audience, and focus on making things as convenient as possible for them. Word of mouth marketing (WOMM) is still one of the most effective ways to share offerings and promotions with a larger audience.

Content Marketing 134

Content Marketing Customer Marketing Marketers 134

Marketing Insider Group

MAY 12, 2020

In order to use content to build brand awareness, differentiate from competitors, secure customer loyalty, drive more traffic to your product pages, and increase sales for your e-commerce business, you have to approach it differently than you have been these past few years. Focusing less on product promotion, and more on helping people.

eCommerce 98

eCommerce Content Marketing Branding Marketing 98