Marketing Insider Group

DECEMBER 4, 2024

Use Content in Email Marketing Campaigns Email marketing can reach a targeted audience directly, offering an effective way to repurpose blog content. Image source Build Ebooks and Guides from Related Posts Combining multiple related blog posts into a downloadable ebook or guide creates a new content asset.

eBook 73

eBook Transform User-Generated SEO 73

Marketing Insider Group

JULY 24, 2024

Use clear calls-to-action (CTAs), optimize landing pages, and offer incentives like eBooks or free trials to encourage visitors to share their information. As a result, SEO (Search Engine Optimization) is vital for content marketing success as it improves your content’s visibility on search engines, driving organic traffic to your site.

Content Marketing 118

Content Marketing Marketers Marketing Customer Acquisition 118

Hubspot Marketing

OCTOBER 31, 2023

Part of my marketing job is to send emails and track their progress, so I know a lot about the most crucial elements of optimizing an email , common marketing email mistakes , and what inspirational email marketing looks like. From there, you can track how your CTR changes over time.

Email Marketing 136

Email Marketing Analytics User-Generated Marketers 136

Martech

APRIL 8, 2024

Email is no longer a digital megaphone Email is no longer about sending a single message to a massive list of recipients but rather about delivering tailored, relevant content to individuals who have opted to receive it. Dig deeper: Email marketing strategy: A marketer’s guide How should you be using email in your marketing strategy?

Email Marketing 135

Email Marketing Customer Customer Journey eBook 135

Litmus

JANUARY 4, 2023

In this article, we’ll look at the fundamentals of email deliverability along with best practices—so you can land successfully in the inbox, and making the most of your time, money, and effort. How to Improve Email Deliverability and Optimize Each Send. What is email deliverability? . Email deliverability is tricky.

eBook 113

eBook Email Marketing Branding Customer 113

AWeber

OCTOBER 26, 2023

Ebooks have been around since the dawn of the digital age. If anything, ebooks are getting hotter. Since 2011, ebook readers have risen to their highest levels : 30% report reading one in the past 12 months. Ebooks are convenient; you can read them anywhere. Especially if you know how to create an ebook for free.

eBook 98

eBook Thought Leadership Finance Price 98

Neil Patel

MARCH 16, 2021

Email marketing isn’t as trendy as it used to be, but it remains a consistent source of leads and eventual customers for many marketing agencies and businesses. Successful email campaigns rely on robust email marketing lists. In-Email Social Sharing Options. Host A Giveaway.

Email Marketing 139

Email Marketing Whitepaper Marketers Marketing 139

Backlinko

OCTOBER 23, 2024

Sample goals include: Increasing product sales by 30% Boosting organic traffic by 20% in six months Growing email subscribers by 15% this quarter Then, outline the actionable steps you’ll take to achieve each goal. And an email marketing campaign offering exclusive deals.

Marketing Strategy 117

Marketing Strategy Content Marketing eBook Marketers 117

Litmus

OCTOBER 14, 2022

What is an email marketing funnel? An email marketing funnel is the path a subscriber follows that takes them from a prospective lead to a customer. Much like a traditional sales funnel, subscribers have different needs along the way, all of which should be acknowledged and addressed through email. Consideration.

Email Marketing 110

Email Marketing Thought Leadership Customer Journey eBook 110

Vertical Response

JULY 11, 2022

More than half of small business owners say that email marketing is their primary tool for driving sales. Depending on your needs, you can leverage this marketing tactic to generate leads, raise brand awareness, or expand your reach. Below are five email marketing ideas that can take your small business to the next level.

Email Marketing 111

Email Marketing Whitepaper Marketers Marketing 111

AWeber

MARCH 16, 2023

Get feedback from them, and apply it to content across all the marketing funnel stages. In this post, we’ll show you how to build a powerful email marketing funnel. Awareness Awareness is the first of the marketing funnel stages. Start implementing your email marketing funnel in your AWeber account.

Email Marketing 122

Email Marketing Customer eBook Education 122

Neil Patel

DECEMBER 3, 2020

Email beats all other marketing channels and can generate $37 for every $1 you invest. Even though email marketing can generate a ton of revenue, it’s still not easy. You need to know which email tools are best, how to use them so you don’t end up in spam folders, and how to create emails that convert.

Email Marketing 118

Email Marketing eCommerce Marketers Marketing 118

AWeber

MAY 21, 2025

Imagine this: You land on a website for the first time, and before you even consider buying, something grabs your attentiona helpful ebook, a free checklist, or a discount code. All you need to do is enter your email to get it. This isnt just a friendly offer; its one of the most effective marketing tools online: the lead magnet.

eBook 60

eBook Copywriting Entertainment eCommerce 60

AWeber

FEBRUARY 8, 2023

It’s email. Email marketing has the highest conversion rates of any marketing channel. In fact, transactions from email are three times more profitable than those made on social media, according to management consulting firm McKinsey & Company. Want to start earning money from your email list?

Email Marketing 111

Email Marketing eBook Marketers Marketing 111

Martech

FEBRUARY 27, 2025

Modern marketing automation allows you to tailor emails based on user behavior, such as interacting with certain content or attending a webinar, ensuring your messaging is always relevant. Lead qualification through engagement Successful workflows dont just send emails; they track how recipients interact with them.

Transform 93

Transform CRM Whitepaper eBook 93

AWeber

SEPTEMBER 14, 2023

This saying is never more true than when talking about your holiday email marketing, especially for the Christmas, Hanukkah, Kwanzaa shopping season. We’ll walk you through a step-by-step holiday email marketing strategy to help you capitalize on the increased holiday spending. And that all starts with steps one.

Email Marketing 119

Email Marketing Shoppers Shipping Marketers 119

Litmus

FEBRUARY 14, 2023

Year after year, Accelerated Mobile Pages (AMP) for email—an open-source technology that enables email marketers to create and send interactive emails—has made the list of trends for email marketers to watch. 1 But should email marketers embrace or ignore this trend?

Market Trends 97

Market Trends Email Marketing eBook Marketers 97

Litmus

APRIL 11, 2022

Regardless of your industry, audience size, or level of sophistication involved with your email program, it never hurts to experiment with new email marketing ideas that will help you drive growth. This can happen with a template , or using the same email structure or hierarchy with visuals and copy.”.

Email Marketing 96

Email Marketing Whitepaper Customer Journey eBook 96

Search Engine Land

JULY 23, 2024

Ebooks and whitepapers: Providing in-depth information on specific topics to capture leads. ebooks, whitepapers). Dig deeper: What is content marketing? Defining marketing’s present and future 3. Dig deeper: What is social media marketing? What does email marketing include?

Digital Marketing 93

Digital Marketing Whitepaper Affiliate Marketing User-Generated 93

AWeber

JUNE 3, 2025

Compliance: Avoid hefty fines or legal headaches by following email marketing regulations. Example: Sign up and get our weekly email tips plus priority access to product launches. Step 4: Set Up Double Opt-In This extra confirmation builds trust and ensures youre emailing people who truly want to hear from you.

Law 85

Law eBook Place Email Marketing 85

illumin

DECEMBER 18, 2023

The best email marketing strategy should be adaptive – constantly changing to best suit the needs of your target audience. Email marketing is one of the most important ways a business can interact with its current and future customers. Marketers should start their campaign planning with a well-researched persona.

Email Marketing 98

Email Marketing Marketing Strategy Whitepaper Energy 98

AWeber

MAY 9, 2023

8 great email marketing prompts Brainstorm ideas for your newsletter AI Prompt: Give me 3 ideas to write about in my newsletter about [add topic]. This prompt is designed to help you create simple ad units to promote your knowledge products like courses and ebooks to your audience. My target audience is [add target audience].

Email Marketing 116

Email Marketing User-Generated eBook Marketers 116

Vertical Response

APRIL 4, 2022

But there is one solution that offers both amazing results: mass email marketing. Unfortunately, many businesses dismiss mass emails as a thing of the past. Keep reading to discover why mass email marketing should be a cornerstone of your digital marketing strategy. Why Mass Email Marketing Is Popular.

Email Marketing 103

Email Marketing Millennials eBook Marketers 103

Vertical Response

JANUARY 1, 2024

Call-to-actions (CTA) are the secret sauce that can transform your email marketing campaigns from good to great. Let’s delve into the art and science of creating effective CTAs for your emails. Understanding the Importance of CTAs in Email Marketing Before we dive into the how-to, let’s first understand the why.

Email Marketing 89

Email Marketing eBook Transform Marketers 89

Litmus

JUNE 7, 2022

The email marketing community swirled with speculation about the possible impact of Apple’s Mail Privacy Protection (MPP) leading up to its release in the fall of 2021. Now, MPP is part of every email marketer’s reality. We now have some answers about MPP that we think every email marketer will find helpful.

Email Marketing 95

Email Marketing Analytics eBook Marketers 95

Sachs Marketing Group

APRIL 3, 2023

Email marketing fuels your overall inbound strategy by enabling targeted communication with your audience, nurturing leads, driving website traffic, and increasing customer engagement, ultimately resulting in higher conversions and a boosted return on investment (ROI). For every $1 spent on email marketing, $44 is made in return.

Email Marketing 98

Email Marketing Inbound Marketing Transform Marketers 98

AWeber

MAY 31, 2025

The goal is clear: capture as many qualified leads as possible for future follow-up via email or other channels. Why Lead Capture Pages Are Essential for Growth Lead capture pages are the engine behind almost every successful email marketing strategy. Heres a step-by-step approach that works for any business or industry: 1.

eBook 63

eBook eCommerce User-Generated Email Marketing 63

Litmus

FEBRUARY 7, 2025

GET THE EBOOK Accessibility best practices for email marketers In this section, we’ll cover the best practices and considerations for make email accessible. Make every email count for everyone Learn how to design, write, and code emails that are inclusive and accessible to all subscribers.

eBook 101

eBook Education Email Marketing Place 101

Scoop.it!

MAY 25, 2023

But does that mean that, as a brand owner, you should let go of your email marketing campaign? Well, it’s a fact that businesses that persist with their email marketing campaigns in the bleakest of times are the ones who enjoy the brightest sunshine when things improve.

Email Marketing 105

Email Marketing Whitepaper Law Shipping 105

AWeber

APRIL 17, 2024

Email marketing for realtors. If you had an email list you could ask potential homebuyers to sign up and guarantee future interactions. But email marketing isn’t just helpful for when you host an open house – it’s a great way to connect with potential home sellers and buyers in any scenario.

Real Estate 98

Real Estate Email Marketing Education Marketers 98

Backlinko

JULY 26, 2024

What’s the performance of blogs compared to other channels?

B2C 96

B2C User-Generated eBook SEO 96

Hubspot Marketing

DECEMBER 21, 2020

To help with writer's block, we've put together 10 copywriting templates you might use for any of your marketing efforts, including blogging, social media, email marketing, and even internal memos. 10 Copywriting Templates to Use in Marketing. Email Marketing. Here's an example of a general ebook template.

Copywriting 145

Copywriting eBook Communications Marketers 145

AWeber

MARCH 20, 2025

Personalize Your Follow-Up for Higher Conversions First impressions matter, especially when it comes to email marketing. With AWebers automation tools, you can send highly personalized emails to new leads the moment they sign up. For example, you can: Send an instant welcome email thanking them for signing up.

eBook 72

eBook Education Promotion Email Marketing 72

Marketing Insider Group

DECEMBER 17, 2020

Let’s look at some of the various non-blog content resources your digital marketing team can consider as you develop your 2021 content marketing campaign. eBooks are long-form resources that take significant effort to produce, but the results can be well worth it. Download The 2021 B2B Marketing Mix Report here to learn more.

Whitepaper 142

Whitepaper eBook Marketing Mix Thought Leadership 142

Vertical Response

AUGUST 5, 2024

Bloggers, influencers, and podcasters can all leverage affiliate marketing to earn commissions by promoting products that resonate with their audience. Selling Digital Products Selling digital products like ebooks, templates, and printables is a lucrative way to monetize content.

Affiliate Marketing 95

Affiliate Marketing User-Generated eBook Promotion 95

Jeff Bullas

FEBRUARY 21, 2023

Here are some of the best ways to get the word out: Email marketing Email marketing is still one of the best ways of promoting your blog. The benefit of email marketing over other forms is that you have a direct line to your readers. The results can indeed surprise you.

Promotion 312

Promotion Analytics SEO Influencer Marketing 312

Marketing Insider Group

AUGUST 26, 2024

Sharing evergreen content like eBooks, whitepapers, and handy checklists and deploying ads across platforms will help educate prospects during this phase, but note that you want to avoid gated landing pages. Any content you promote here should not feature a contact form.

Manufacturing 76

Manufacturing Transform Whitepaper Retail 76