Girl Power Marketing

FEBRUARY 1, 2023

Long-form information, such as blogs, eBooks, and white papers, is crucial to your SEO efforts and necessary for providing the education buyers need to make purchasing decisions. When you can save some of that time and money by featuring user-generated content, you can pack a bigger punch with the content your brand creates.

Whitepaper 98

Whitepaper Marketing Strategy Gen Z eBook 98

Rock Content

JULY 6, 2023

According to Google , nearly 40% of Gen Z prefer to search on TikTok and Instagram over Google Search and Maps. Create engaging experiences Long ebooks can be quite boring and distract readers from consuming the content. Short-form videos are a trend, but they can deliver even better results when combined with SEO strategies.

Marketing Plan 111

Marketing Plan SEO Gen Z eBook 111

Hubspot Marketing

DECEMBER 26, 2023

What’s more, in the past 3 months, 22% of the Gen Z demographic has skipped websites entirely for customer service, opting to reach out to brands via direct messaging (DMs) on social media. If your brand isn’t already getting social, you’re missing out.

Gen Z 108

Gen Z Direct Mail User-Generated Millennials 108

Marketing Insider Group

MARCH 8, 2021

Even Snapchat seems more promising with Millennials and Gen Z spending an average of 50 minutes per day on the platform. Instead, suggest a relevant eBook or email list that matches their stage of the buyer’s journey. If you can’t reply to comments and messages swiftly, you don’t have time for it. Social Insider.

Gen Z 145

Gen Z Thought Leadership Key Performance Indicator Transform 145

Hubspot Marketing

NOVEMBER 29, 2023

Social media channels are extremely popular among millennials and Generation Z, the members of your target audience. The statistics further reinforce a positive impression. Image Source 3. Choose social media channels to connect with the audience. Testimonials. Press releases. Checklists. Want an example?

Education 120

Education eBook Gen Z Marketing 120

AWeber

FEBRUARY 15, 2022

Similarly, you can create an ebook that addresses a pain point and position your products or services as the solution. Then answer those questions with content like blog posts, ebooks, whitepapers, and videos. Likewise, while Snapchat has a younger audience, it could be a key channel if you’re marketing to Gen Z.

Content Marketing 110

Content Marketing Gen Z eBook Marketing 110

Search Engine Land

JUNE 26, 2024

Conversely, you can aggregate several related blog posts into an ebook or a comprehensive guide, providing a deeper dive into a topic your audience cares about. Images and infographics are also highly preferred by consumers, with 52% favoring visual content like this, especially Gen Z (53%) and Baby Boomers (58%).

Gen Z 71

Gen Z Transform Whitepaper Thought Leadership 71

Duct Tape Marketing

FEBRUARY 11, 2020

Instead, focus your efforts on the channels that are most likely to generate results. If your ideal clients are Baby Boomers, there’s no need to spend time marketing on a Gen Z-dominated social media site like Snapchat. Are they downloading your free ebook? Focus on Converting Those Leads.

Gen Z 101

Gen Z Customer Journey Marketing Marketers 101

Sprout Social

FEBRUARY 21, 2022

If your brand has a younger Gen Z and millennial audience, leveraging Snapchat for business could give your vertical video content another place to reach your target audience. Recent data shows 68% of consumers prefer watching a video to learn about new products or services vs reading articles, presentations, infographics or ebooks.

Thought Leadership 145

Thought Leadership Gen Z Real Estate Education 145

CXL

MAY 27, 2022

With a tactical understanding of two different marketing strategies: demand generation and lead generation. While your competitors pump out gated ebooks and “state of the industry” lead magnets that generate low-to-no intent MQLs, tap into existing demand to build a pipeline of high intent leads.

Thought Leadership 89

Thought Leadership Whitepaper eBook User-Generated 89

SocialPilot

APRIL 23, 2025

48% of Gen Z and 47% of millennial consumers prefer to learn about new products through short-form video platforms like TikTok and Instagram Reels. Notably, 59% of marketers use thought leadership ebooks or white papers to reach customers, spotlighting its significance in proving your expertise.

PR 40

PR Branding Whitepaper Thought Leadership 40

Marketing Insider Group

SEPTEMBER 14, 2023

Even Snapchat seems more promising with Millennials and Gen Z spending an average of 50 minutes per day on the platform. Instead, suggest a relevant eBook or email list that matches their stage of the buyer’s journey. If you can’t reply to comments and messages swiftly, you don’t have time for it. Social Insider 5.

Content Marketing 134

Content Marketing Thought Leadership Gen Z Marketing 134

Hootsuite

JULY 24, 2019

The image shows the trip’s Generation Z/millennial target demographic, and the pricing is clear. A free white paper, eBook, or report is the classic opt-in offer, so it’s no surprise that LeadFamly uses a free guide as the offer in this lead generation ad. These two factors allow potential travellers to self-qualify.

Whitepaper 112

Whitepaper User-Generated Gen Z Price 112

Use Insider

JANUARY 17, 2024

And remember, if you want to learn more about personalized omnichannel marketing, then download our ebook: The ultimate digital growth guide for beauty and cosmetics marketers. Strategy 1: Increase product discovery Gen-Z are used to TikTok, Reels, and Instagram Stories—and InStory is Insider’s answer to all three. The result?

Shoppers 52

Shoppers Gen Z eBook eCommerce 52

Rock Content

NOVEMBER 17, 2020

Besides, Millennials and Gen Z are used to doing detailed online research on anything they are willing to buy. Here are some examples: ebooks ; emails ; mobile games; surveys and polls; webinars ; apps; augmented reality media; flowcharts, troubleshooting tools, and diagnostic tests; interactive 360º videos.

Gen Z 59

Gen Z Millennials Transform User-Generated 59

Hootsuite

JULY 13, 2023

When you’ve compelled someone to fill out a contact form for more info or offered them a free ebook on Home Silversmithing Techniques, you’ve got a chance to add a field that straight-up asks, “Where did you hear about us?” TikTok can be an amazing social media lead generator if you’re looking to sell to Gen Z.

User-Generated 98

User-Generated Gen Z Analytics Shoppers 98

Marketing Insider Group

FEBRUARY 5, 2024

Zippia) 60% of TikTok’s audience comprises Gen Z users. BKA Content) Businesses that maintain blogs generate 67% more monthly leads than those without blogs. DemandMetric) Image Source: Neal Schaffer Blogging ranks as the third most prevalent content marketing strategy after video and eBooks.

Digital Marketing 122

Digital Marketing Marketing Strategy Shoppers User-Generated 122

Welcome Software

MARCH 11, 2022

Gen Z customers, on the other hand, are typically on TikTok. In fact, eMarketer predicts TikTok will surpass Instagram in total Gen Z users in the U.S. Changing content to suit another stage of the buyer’s journey: Turning a series of blog posts into an ebook. by the end of 2021 and Snapchat by 2023.

Management 52

Management Gen Z Whitepaper Content Marketing 52

TechWyse

MARCH 8, 2023

Make Use of Influencer Marketing Recent studies show that nearly 90% of marketers believe that influencer marketing is an effective form of marketing, and 33% of Gen Z-ers have bought a product based on an influencer’s recommendation. Lead magnets can be helpful content in the form of eBooks, whitepapers, or free webinars.

Inbound Marketing 52

Inbound Marketing Gen Z User-Generated Influencer Marketing 52

Unbounce

MAY 1, 2024

Vestiaire Collective , a second-hand luxury fashion platform, faced the challenge of capturing the elusive Gen Z demographic on TikTok while promoting their new direct shopping feature. Their approach? A clever blend of influencer creativity and data-driven decision-making.

Gen Z 59

Gen Z Shoppers Fashion eCommerce 59

Duct Tape Marketing

APRIL 20, 2022

And this is a huge change because there are so many more people in that age bracket than even, you know, millennials and the generation Z. In this ebook, learn how to reclaim time to focus on what only you can do by delegating. So that's causing a lot of a little disruption in the workplace right now.

Millennials 91

Millennials Education Gen Z Customer 91

Rock Content

MARCH 4, 2020

Smartphones are incredibly popular, especially among Millennials and Generation Z. You can provide them with this information through various social media posts, research studies, eBooks, and even blog posts, among other things. Apps, emails and websites are literally in the palm of their hands.

Digital Marketing 52

Digital Marketing B2C Marketing Marketers 52

Marketing Insider Group

DECEMBER 8, 2020

This will help you to quickly grow your contact list and kick-off the lead generation process. Provide various resources such as eBooks, guides, whitepapers, checklists, tutorials, tools and anything else you can produce that gives value to your audience members.

User-Generated 111

User-Generated CRM Marketing Marketers 111

Duct Tape Marketing

MAY 4, 2023

They really want to know that, especially among the younger millennials and Gen Z. It's available on Amazon in paperback hard cover and ebook as well as Barnes and Noble and probably other places books are sold. Or what's the purpose of this company over and above profit? John Jantsch (07:07): Yeah.

CRM 91

CRM Gen Z Place Millennials 91

Unbounce

DECEMBER 1, 2024

This isn’t an exact science, but in general, here’s how you can think about each platform: B2B offer? Need the Gen Z crowd? Start with LinkedIn. Visual product? Instagram’s where it’s at. Want all the targeting options? Facebook’s got you. TikTok time.

Gen Z 98

Gen Z Copywriting SEO Analytics 98

Digital Marketer

NOVEMBER 20, 2024

Meaning, they want to learn about what is out there without having to talk to a sales rep, download an ebook, or watch an hour-long webinar. Gen Alpha grew up on YouTube subscriptions, and they’ll be incredibly powerful purchasers in the coming years, with many already self-made millionaires. PROVE your deserved attention.

Digital Marketing 94

Digital Marketing Transform eCommerce Customer Journey 94

Backlinko

MAY 14, 2024

For example: If you target Gen Z or millennials, meet them where they spend their time. These insights help you create content in a variety of formats, like: Blog posts Video marketing Infographics Case studies Ebooks Podcasts Diversifying your content gives you more chances to engage different segments.

PR 113

PR Customer loyalty User-Generated SEO 113