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Biscuits, Hot Chicken, and Health Consumer Engagement! Marketo @ AHIP Institute Conference

Adobe Experience Cloud Blog

Author: Kristen Kaighn Returning home from America’s Health Insurance Plan’s Institute 2015 conference in Nashville, I’m coming back a few pounds heavier after eating biscuits and BBQ for three days—but I’m also coming back totally energized. So what does a health consumer need to empower them to make those decisions?

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How to sell your ebook: From marketing and launching, to building an audience

AWeber

And that’s fantastic news for ebook creators. The ebook market should hit $14 billion in the U.S. If you want to sell ebooks in this climate, you’ll need to stand out from the other sellers. We’ve previously tackled how to create a successful ebook. How can you ask for a price people are willing to pay?

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Consult with Ease: Personalize Your Customer Stragtegy Using AI

Duct Tape Marketing

As CMO, Edelman guided Aetna (now part of CVS Health) through becoming a digitally oriented, customer-centric brand. He's a long time advisor on digital transformation and marketing, and as a CMO, David guided Aetna now part of CVS Health through becoming a digitally oriented customer centric brand. This is John Jantsch.

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Targeted Advertising: A Simple Guide to Reaching Your Customers

Hubspot Marketing

Marketers input the maximum amount per click they’re willing to pay for an ad, and Google then determines ad pricing and position based on overall ad quality and maximum bid. Your obvious target market is people searching for realtors in their area or checking out the home prices in their neighborhood. Worth noting? The New York Times.

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Best Practices for a Marketing Database Cleanse

Download ZoomInfo’s latest data-driven eBook aimed to help marketing leaders understand the best practices around choosing a B2B contact data provider. This buyers guide will cover: Review of important terminology, metrics, and pricing models related to database management projects.

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Where to sell digital products: The best platforms for creators

AWeber

Typically, a digital product may be a piece of media like an eBook. If you think it sounds niche, consider this: Amazon sells approximately half a billion eBooks per year. Online courses, training videos, webinars, eBooks, music, PDFs, digital art, widgets, and apps. What are examples of digital products? Subscription?

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15 Marketing Ideas for Your Small Businesses (+ Free Checklist)

Backlinko

They don’t come with the influencer price tag. Like a discount, template, or ebook. They also include links to additional content about common pet health issues. The best part? Pro tip: You’ll pay around $150 to $300 per video for UGC creator content (some creators accept free products as an incentive).