Hubspot Marketing

MAY 30, 2022

On-Page SEO Template. When it comes to SEO, there's a lot for marketers to remember to see results. With search engines evolving and algorithm changes turning your existing strategy on its head, it’s easy to feel overwhelmed and push off revamping your SEO strategy. However, SEO should never be an afterthought.

Key Performance Indicator 145

Key Performance Indicator Marketing Marketers SEO 145

Marketing Insider Group

JANUARY 19, 2021

Before you begin setting goals and building content marketing strategies to grow your business, you must define your key performance indicators (KPIs). For example, your key metrics might include website traffic, email subscribers, and brand awareness if you’re a startup. SEO Isn’t a Priority. Pillar pages.

Content Marketing 145

Content Marketing Whitepaper Key Performance Indicator Marketing 145

Hubspot Marketing

NOVEMBER 30, 2022

A content marketer, for example, could create a series of blog posts that generate leads from an ebook. Alternatively, you might use PPC or SEO strategies to serve ads to users who've shown interest in or searched for specific keywords related to your product, service, or industry. Search Engine Optimization (SEO).

Digital Marketing 145

Digital Marketing Inbound Marketing Affiliate Marketing PR 145

Martech

APRIL 16, 2024

SEO rankings: Is your content ranking for relevant keywords your audience is searching for? Email sign-ups: Is there an uptick in newsletter subscriptions or downloads of your ebooks, indicating growing interest? Educational webinars and ebooks Goal : Offer deep dives into relevant topics, showcasing your expertise.

Customer Journey 130

Customer Journey Customer Energy Transform 130

Marketing Insider Group

MAY 26, 2021

Quality content – written by experienced writers in your niche and optimized for SEO – can form a foundation for other business growth strategies, like advertising, influencer marketing, customer service, and sales. Here are several other popular content formats for modern businesses: Ebooks and guides. Pain points. Challenges.

Content Marketing 144

Content Marketing Key Performance Indicator User-Generated Marketing 144

Neil Patel

JANUARY 8, 2021

In other words, you need an effective YouTube search engine optimization or “SEO” strategy to maximize your chances of: Appearing in video search results Reaching the right audience Converting users into subscribers and, ultimately, paying customers. If you’re totally new to SEO, you might find this video helpful. Let’s get started.

User-Generated 143

User-Generated Key Performance Indicator Shoppers eBook 143

Marketing Insider Group

JULY 27, 2015

Content Marketing Manager, Amanda Nelson, explains : “We start with an ebook. We’ll read the eBook aloud and make it an audio book. We’ll interview the customer for a quote in the eBook and then put that up as a video. We’ll create a presentation from the eBook with highlights. Educational content: Zuora’s Academy.

Content Marketing 99

Content Marketing Whitepaper eBook Finance 99

Sprout Social

JANUARY 24, 2024

10 influencer marketing metrics to measure Selecting social media metrics that will best measure the impact and success of your influencer marketing initiatives is just a matter of connecting key performance indicators (KPIs) with your broader marketing objectives. Ahrefs, SEMrush, etc.)

Influencer Marketing 131

Influencer Marketing User-Generated Key Performance Indicator Analytics 131

Rock Content

APRIL 22, 2024

It includes internet ads, social media marketing, SEO, and content marketing. These forms of data are key performance indicators (KPIs). Influencers can boost your social media marketing while SEO experts help you improve a Google Ads campaign. What is Digital Marketing?

Digital Marketing 98

Digital Marketing Analytics Key Performance Indicator Social Media Marketing 98

Rock Content

MAY 29, 2020

A Key Performance Indicator, or KPI, is any measurable number that is analyzed through a set period and a fixed methodology. In a Content Marketing context, the most important unique visits are those at the company’s blog and lead generation content, such as ebooks, webinars, and videos. What are KPIs?

Content Marketing 90

Content Marketing Key Performance Indicator eBook User-Generated 90

Search Engine Land

MARCH 3, 2023

You can build your online authority with SEO and organic rankings. Content/SEO strategist : Who will do keyword research and blog topic research? Here are the must-have tools: Keyword research or SEO tools (Semrush, Ahrefs, KWFinder by Mangools, etc.) SEO checker (like Yoast). You control that content's visibility.

Real Estate 99

Real Estate Key Performance Indicator Whitepaper SEO 99

Rock Content

FEBRUARY 12, 2024

Optimization: Once your content is circulating, it’s up to you to keep it optimized with periodic content refreshes, link updates, ongoing SEO research, etc. Popular options include staples like Hootsuite, Mailchimp, and key learning opportunities like Rock University. For example, let’s say you’ve just launched a new ebook or course.

Key Performance Indicator 97

Key Performance Indicator eBook Shoppers Market Research 97

Hootsuite

MAY 9, 2023

Think ebooks, white papers, webinars, and any how-to content you’ve created. Starting with clear goals and key performance indicators (KPIs) will help you make sure you stay on track. Organic channels like SEO, social media, and email marketing can be great for driving traffic and engagement.

Whitepaper 120

Whitepaper Key Performance Indicator Food Influencer Marketing 120

Hootsuite

MARCH 31, 2020

Ebook is short for “electronic book.” This is a digital file, such as a PDF or EPUB, for reading on a computer, mobile device, or dedicated ebook reader. Key performance indicator (KPI). A key performance indicator (KPI) is a metric tracked over time to determine progress towards a valuable business goal.

User-Generated 145

User-Generated Social Media Marketing Promotion Analytics 145

Rock Content

AUGUST 25, 2020

For this (and several other) reasons, companies are increasingly concerned with SEO (Search Engine Optimization) strategies and resources. Besides directing content to a buyer persona, a professional post needs to be properly optimized in terms of SEO. These unique pages are highly optimized and filled with copywriting techniques.

Transform 95

Transform Whitepaper User-Generated Law 95

Rock Content

DECEMBER 7, 2020

This result is possible thanks to marketing and SEO strategies. It stands for “ key performance indicator ”. SEO (Search Engine Optimization). Our tip is this ebook about starting your own corporate blog to generate leads and opportunities for your business. Interactivity. For example, comment on a product.

eCommerce 83

eCommerce User-Generated Real Estate Key Performance Indicator 83

Search Engine Land

MARCH 6, 2023

For instance, to drive more traffic to your website, you should focus on creating an SEO blog. Videos , blog posts , podcasts , webinars , infographics, whitepapers, ebooks, case studies, and more are all possibilities. Answer with: Map your content goals to key performance indicators (KPIs).

Key Performance Indicator 90

Key Performance Indicator Promotion Whitepaper eBook 90

Rock Content

NOVEMBER 5, 2023

It’s also important to determine how you’ll assess your progress along the way, so be sure to set your key performance indicators right out of the gate, as well. Examples include blog posts, ebooks, SEO content, and video marketing content. Work with your team to set both long-term and short-term goals.

Management 52

Management Key Performance Indicator Outbound Marketing Inbound Marketing 52

Lusha

MARCH 13, 2023

Lead conversion rate is also known as: The visitor-to-lead ratio Page conversion rate Lead-to-customer conversion rate Sales conversion rate This metric is a key performance indicator for top-of-the-funnel.

Real Estate 52

Real Estate Key Performance Indicator Logistics Shipping 52

Rock Content

APRIL 15, 2024

Examples include, but are not limited to, blog posts, how-to videos, case studies, ebooks, and whitepapers. Choose associated key performance indicators (KPIs) to track success, and don’t be afraid to think beyond the obvious ones (like web traffic). Without solid SEO, you won’t see the organic growth you want.

Marketing Strategy 52

Marketing Strategy Content Marketing Thought Leadership Key Performance Indicator 52

Search Engine Land

MAY 13, 2024

Here are some ideas: Turn blog posts into a slide deck and share it on SlideShare Create a video series from a how-to guide Break a long-form piece into a series of social media posts Compile blog posts into an ebook or white paper The key is to adapt the content to the strengths of each format and platform.

Whitepaper 109

Whitepaper Thought Leadership User-Generated Key Performance Indicator 109

Lusha

NOVEMBER 11, 2024

It includes things like blogging, SEO, social media, and email marketing. Some effective channels include: Search Engine Optimization (SEO) : Improving your website’s ranking in search results can bring in more organic traffic and increase brand visibility.

Price 52

Price Key Performance Indicator Customer Acquisition Inbound Marketing 52

Exposure Ninja

OCTOBER 16, 2023

Search Engine Optimisation (SEO) Search engine optimisation is any action you take to improve where your website appears in search results on search engines. A conversion in this instance may not always be a sale; it could be signing up for a mailing list, downloading an eBook, following you on social media or something else.

PR 52

PR Marketing Marketers User-Generated 52

CXL

NOVEMBER 22, 2022

Goals determine your key performance indicators (KPIs) , which inform the metrics to track. KPIs and digital marketing metrics are often used interchangeably because they both measure performance. For example, if you’re giving away an ebook, don’t say “click here”, say “download your free guide.” Get specific.

Digital Marketing 88

Digital Marketing Customer Acquisition Analytics Non-Profit 88

Lusha

JULY 21, 2024

Here’s a breakdown of content types that work well for each stage: Awareness: Blog posts, social media posts, infographics, videos, podcasts, ebooks, and whitepapers. Here’s how: Lead Magnets: Offer valuable resources like ebooks, whitepapers, templates, or checklists in exchange for contact information.

CRM 52

CRM Customer Acquisition User-Generated Customer Journey 52

Search Engine Land

JULY 26, 2024

My digital marketing company uses technical SEO checklists and evergreen guides straight from our blog to help customers make decisions. You can even repurpose evergreen content into aesthetically pleasing ebooks or downloadables that make your company look even more authoritative.

Branding 114

Branding Whitepaper Real Estate Key Performance Indicator 114

Marketing Insider Group

JULY 1, 2020

Where content stands out is that a brand owns the distribution channels – the website, the in-person events, the social media profiles, the eBook series. Software companies have become tech teachers with how-to videos and eBooks. Content Analytics and Optimization (Data Scientist and SEO Wizard). It’s not rented space.

Marketing Strategy 145

Marketing Strategy Content Marketing Whitepaper Thought Leadership 145

Marketing Insider Group

MAY 11, 2020

By using SEO and content insights as critical components, content marketing is increasingly more and more aligned with customer needs. Where content stands out is that a brand owns the distribution channels – the website, the in-person events, the social media profiles, the eBook series. It’s not rented space.

Content Marketing 93

Content Marketing Thought Leadership eCommerce Marketing 93

Backlinko

MAY 14, 2024

Search Engine Optimization (SEO) SEO is the process of optimizing your website to improve its search engine rankings. Let’s explore the different types of SEO. On-Page SEO On-page SEO is the practice of optimizing individual webpages to rank higher in search results. And attract more relevant traffic.

PR 113

PR Customer loyalty User-Generated SEO 113

Lusha

NOVEMBER 18, 2024

Content Marketing & SEO: Create valuable content that attracts your target audience and positions your company as an expert. This could include: Blog posts White papers Ebooks Infographics Videos By providing helpful resources, you position your company as an expert and build trust with potential customers.

Whitepaper 40

Whitepaper CRM Key Performance Indicator B2C 40

Duct Tape Marketing

AUGUST 7, 2012

Once you start consistently creating content, you can produce valuable eBooks that will be the pivotal element of your email lead capture stage. Organic SEO. Drive Facebook users to sign up for your eBook first and then you can sell them over and over again. Social Media Marketing. Online Advertising. Analytics and Conversion.

eBook 78

eBook Real Estate Key Performance Indicator Advertisers 78

Tiecas

OCTOBER 16, 2023

This involves tracking key performance indicators (KPIs) like website traffic, lead generation, social media engagement, and conversion rates. Examples of gated content include eBooks, whitepapers, and case studies. (Source: Manufacturing Content Marketing Insights for 2023, CMI ).

Manufacturing 52

Manufacturing Content Marketing Key Performance Indicator Transform 52