Search Engine Land

APRIL 12, 2023

It’s also more than just a place to list your credentials, add a little blurb about yourself and hope someone is intrigued enough to network with or hire you. As with your business website, the success of your inbound marketing through LinkedIn depends on traffic and conversion optimization. Let’s get into it, shall we?

SEO 122

SEO Copywriting User-Generated Real Estate 122

Rock Content

FEBRUARY 15, 2024

But what it means to deliver one changes along with the field, so product designers and marketers need to keep up. They’re also easy to find and navigate in the first place, especially when it comes to web experiences. These include apps, software, digital products, downloadable ebooks, blog content, email marketing content, etc.

Copywriting 83

Copywriting Energy eBook Product 83

Hubspot Marketing

MAY 14, 2019

Like many of the people who work in the industry, digital marketing was born in the 1990s. Needless to say, marketing has evolved at breakneck speed since then, sprouting many more types of marketing. Some are definitely more effective and relevant than others, so read on to learn about the top types of marketing around today.

Stealth Marketing 145

Stealth Marketing Neuromarketing Outbound Marketing Inbound Marketing 145

Dana Nicole

JANUARY 27, 2022

Robert Cialdini is a psychologist turned marketer. Topic : Marketing. What’s the best marketing tactic you can apply to any business? Topic : Copywriting. The Ultimate Sales Letter was the first copywriting book I read. It’s a great place to start if you want an easy introduction into copywriting.

Copywriting 52

Copywriting Advertising Advertisers eBook 52

Marketing Insider Group

NOVEMBER 9, 2020

Are you feeling pressure on your marketing budget? If you think you can’t stretch your dollars to meet all your marketing needs, you may actually need better allocation, not more money. The objective of marketing is to attract, engage, convert, and retain customers. Marketing Budgets Shifting and Changing.

CMO 112

CMO Marketing Marketers SEO 112

Neil Patel

AUGUST 3, 2021

billion people and a ridiculously competitive CPC of $0.43 , Facebook is one of the best places to advertise online. It’s an incredibly powerful tool marketers can use to transform their Facebook Ad campaigns. All the best copywriters take inspiration from the ads that came before. What Is the Facebook Ad Library?

Transform 136

Transform Advertising Advertisers Copywriting 136

Adobe Experience Cloud Blog

SEPTEMBER 6, 2012

You need content to fuel your social marketing , email marketing, lead nurturing, and scoring.Your content needs to be thought provoking, inspiring, and it needs to have the right ingredients to incite an emotional response from your audience. What does a content marketer do? Partner ebook co-creation. Whitepapers.

Management 118

Management Content Marketing Thought Leadership Whitepaper 118

Litmus

JUNE 26, 2020

Check out our latest ebook to get all of the details you need to audit and improve your email workflow. hours on copywriting , 4.1 After you’ve put in the hours to create a beautiful campaign, it’s time to put the finishing touches and tests in place. Looking for a deep dive into scaling your email processes? Get your copy ?.

Health 82

Health Copywriting eBook Place 82

Hubspot Marketing

JANUARY 17, 2019

And do you know who is behind all of that marketing collateral? Copywriters. So when we come across companies that are doing it successfully, we think their copywriters deserve a pat on the back (and a raise?). Copywriting Examples. Their copywriters successfully made people laugh while still being helpful.

Copywriting 145

Copywriting Manufacturing Inbound Marketing eBook 145

Rock Content

DECEMBER 13, 2018

When you’re tossing around ideas for your next blog post, webinar, or eBook, put yourself in the position of your audience. As marketers, we know we are fighting for attention in an oversaturated marketplace of content. That’s a powerful statement, and one that shows the importance of testing our usage of emotion in copywriting.

Copywriting 53

Copywriting eBook Education Place 53

Hootsuite

FEBRUARY 13, 2023

Location, location, location TBT is all about nostalgia, and few things tug at the heartstrings quite like remembering the places from our pasts. Have a plan Some clever copywriting can make TBT an integral part of your marketing plan. Here are some great examples that might help inspire you to reach TBT greatness.

Branding 145

Branding Automobile Fashion Copywriting 145

Unbounce

MARCH 2, 2020

Long gone are the days of blocky designs, cold informational copywriting, and generic stock photos that show suspiciously-attractive people shaking hands in what looks like a very important business meeting. And SaaS marketers are getting better at all of the above in 2020. The Big Problem: SaaS Marketers Are Converting Less.

Copywriting 145

Copywriting eBook eCommerce Customer Journey 145

Litmus

OCTOBER 28, 2021

We recently wrapped up the second (and final) day of Litmus Live—THE conference for email marketers. Our notebooks are filled with takeaways from our phenomenal lineup of marketing leaders and email marketing experts. Great marketing keeps ‘the jaguar effect’ in mind. Great marketing keeps ‘the jaguar effect’ in mind.

Email Marketing 88

Email Marketing Copywriting CMO Communications 88

Exposure Ninja

JUNE 23, 2022

Digital marketing is becoming a core part of many business’ marketing strategy. If you’re starting to add more digital elements to your marketing strategy, it can feel like a lot to take in. There’s plenty of data in support of adding digital marketing to your existing strategy. b i llion in 2023.

Digital Marketing 98

Digital Marketing Copywriting eBook Marketing 98

Duct Tape Marketing

AUGUST 8, 2019

Growing a Profitable Marketing Consulting Practice: My First Year as a Duct Tape Marketing Consultant written by John Jantsch read more at Duct Tape Marketing. My first interaction with John Jantsch was in April of 2016 at the annual Social Media Marketing World conference in San Diego, CA. Sorry, John.).

Marketing 52

Marketing Marketers Price SEO 52

Marketing Insider Group

JANUARY 24, 2013

Who are the top B2B Marketing influencers on twitter? To answer this question, I looked at a variety of factors including twitter followers, profiles that included “B2B marketing,” the focus of their tweets including the hashtag # B2BMarketing , as well as a variety of social scoring tools using the keyword.

PR 111

PR Whitepaper CMO Marketing 111

Duct Tape Marketing

NOVEMBER 20, 2014

How and Why to Conduct a Meaningful Content Audit written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. It’s guest post day here at Duct Tape Marketing and today’s guest post is from Liz O’Neil Dennison – Enjoy! This way, you can make informed decisions about future content marketing efforts.

Copywriting 66

Copywriting Whitepaper eBook Global Marketing 66

AWeber

SEPTEMBER 19, 2023

Amazon identified a hole in the market for buying books online. Place an order for one online in 1994, and it might take you two weeks to receive it. If you choose yours well—a combination of built-in market demand and an underserved customer base—every other step on this list will be easier. Office supplies? One platform?

Shipping 64

Shipping Transform SEO Promotion 64

Sprout Social

FEBRUARY 6, 2017

Social media ROI is one of the most heavily debated topics in the online marketing world. Because measuring the effectiveness of social media marketing efforts isn’t as clear cut as, say, running a Google AdWords campaign. With that being said, measuring the ROI of your social media marketing efforts isn’t impossible.

Social Media Marketing 109

Social Media Marketing Analytics Whitepaper Copywriting 109

Exposure Ninja

SEPTEMBER 18, 2023

So, you’ve decided you want to learn how to do marketing. There are so many types of marketing, channels, and skills you need — where do you start? If you’re unsure what type of marketer you want to be or where to learn the skills you need to become a marketer, you’ll have a much better idea by the end of this guide.

PR 52

PR Copywriting Marketing Marketers 52

Duct Tape Marketing

SEPTEMBER 26, 2012

You’re do loads of awesome marketing: ads, promos, contests yada yada yada. Every B2B marketer wants one thing above all else, email addresses. Aside from the design, a crucial aspect for your CTA is what it says – copywriting, especially for conversion can be challenging. I’d move “Web Marketing 2.0” What works.

Finance 74

Finance Copywriting eBook Product 74

Neil Patel

APRIL 22, 2021

Most B2B digital marketers aren’t using effective CTAs to engage their ideal customers. Don’t be afraid to offer a free trial or a free ebook. There are at least 8 ways to convert these free members into paying customers through email marketing. Not all call to action messages are created equal. It’s because of Google’s users.

eBook 145

eBook User-Generated Copywriting Non-Profit 145

SocialPilot

JUNE 11, 2024

Successful marketers agree that brands with a well-documented strategy are much more likely to accomplish social marketing goals than those without them. A calendar template helps a great deal in organizing your social strategy in one place. Makes You Consistent Consistency is the key to social media marketing.

Transform 82

Transform Social Media Marketing Copywriting Management 82

Rock Content

APRIL 24, 2023

For many firms, the challenges of daily operations mean that they can’t keep up with their digital marketing strategies. However, investing in something like content marketing can help increase a firm’s client list and ensure continued, long-term growth. Fortunately, it’s never been easier to find one.

Copywriting 72

Copywriting Law eBook Marketing Strategy 72

Unbounce

APRIL 23, 2019

Lead generation is the number one challenge for marketers today. Jessica Meher, VP of Marketing at Notarize , put it really well on Twitter: So many #SaaS companies today produce the same content mktg formulas as they did 10 years ago. E.g. ebooks on "the complete guide to X" or blog posts on "5 reasons why."

Direct Mail 145

Direct Mail eBook User-Generated Marketing 145

Marketing Insider Group

FEBRUARY 5, 2024

Navigating the digital marketing world is like surfing – you need to catch the right wave to successfully ride the trends. As we look ahead, the future of marketing is shaping up to be an exhilarating swell, filled with evolving challenges and opportunities. DemandSage) 49% of marketers believe organic search yields the best ROI.

Digital Marketing 83

Digital Marketing Marketing Strategy Shoppers User-Generated 83

Unbounce

AUGUST 9, 2023

As marketers, we want to make sure everyone who engages with our campaigns has a positive experience. Sounds simple—but you’d be surprised how many marketers don’t know Google is judging their landing pages. For marketers, that’s a no-no. Your company won an award for Best Place to Work three years ago?

Copywriting 98

Copywriting User-Generated eBook Customer Journey 98

Neil Patel

JANUARY 20, 2021

Knowing this, should marketers really worry about organic reach? It also happens to be the linchpin of any successful marketing campaign. Social media marketing should show your funny or creative side like Nutella. You’ll have better posts and page insights to tailor your marketing efforts. Yes and yes. Here’s why.

User-Generated 145

User-Generated Promotion Social Media Marketing Branding 145

Rock Content

APRIL 25, 2024

A successful content marketing strategy demands a well-developed content marketing funnel. However, putting together marketing funnels that suitably align with your business goals and the needs of your target audience can be tough. What Is a Content Marketing Funnel? “Do Do you know what your marketing funnel looks like?

Content Marketing 88

Content Marketing Customer eBook Education 88

AWeber

MAY 22, 2024

Ever wonder why some businesses have a knack for achieving their marketing goals? There are many kinds of landing pages , so the content and design of these marketing powerhouses can vary dramatically depending on the page’s goal, audience, and brand. Exist as a published page on your website or on a marketing platform.

Whitepaper 84

Whitepaper Copywriting User-Generated Promotion 84

AWeber

DECEMBER 13, 2023

Product landing pages are a budget-friendly marketing tool that can help increase product sales and provide valuable data and insights on customer behavior. Landing pages also provide a smooth customer experience that guides people through the most critical part of your marketing funnel: making the sale.

Product 94

Product Price Copywriting Shipping 94

Exposure Ninja

OCTOBER 16, 2023

If you’re new to the world of marketing, you might have seen people talking about “A/B testing” or “MOFU, TOFU and BOFU” and been left wondering what on earth they’re talking about. Marketers are creating new words on a constant basis. It can get confusing, even for experienced marketers!

PR 52

PR Marketing Marketers User-Generated 52

Unbounce

APRIL 18, 2024

/ Email marketing 57 common email marketing mistakes to avoid to boost click rate By Paul Park and Abigail Waterer. Email marketing is one of the most effective and profitable ways to connect with current and potential customers, but it’s also an area rife with potential pitfalls and easy-to-make mistakes.

Email Marketing 52

Email Marketing Law Marketing Marketers 52

Unbounce

MAY 13, 2024

Why landing pages are the best place to run A/B tests What elements can you A/B test on landing pages? How to prioritize A/B testing ideas Building a culture of marketing experimentation SHARE Josh Gallant Josh is the founder of Backstage SEO , an organic growth firm that helps SaaS companies capture demand.

Price 105

Price eCommerce User-Generated Copywriting 105

Unbounce

OCTOBER 24, 2023

/ Digital marketing SaaS marketing strategies: The ultimate guide to market your SaaS product By Karine Bengualid. that the SaaS market is estimated to reach $197.29 TABLE OF CONTENTS What is SaaS marketing? SaaS marketing is, well, marketing your SaaS products, which are often subscription-based.

Marketing Strategy 52

Marketing Strategy Product Marketing Marketers 52

Unbounce

OCTOBER 24, 2023

/ Content marketing SaaS marketing strategies: The ultimate guide to market your SaaS product By Karine Bengualid. that the SaaS market is estimated to reach $197.29 TABLE OF CONTENTS What is SaaS marketing? SaaS marketing is, well, marketing your SaaS products, which are often subscription-based.

Marketing Strategy 52

Marketing Strategy Product Marketing Marketers 52

Unbounce

OCTOBER 20, 2023

He’s obsessed with identifying and reversing bad marketing practices, and his disdain for marketers who send campaign traffic to their homepage is legendary, resulting in landing page rants that can peel paint off an unpainted wall. Wasting precious time and money on ineffective PPC campaigns? Pray for failure.

Whitepaper 105

Whitepaper eBook Promotion Communications 105