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16 Must-Read B2B Marketing Strategy Ebooks

Adobe Experience Cloud Blog

B2B marketing is constantly evolving as organizations discover ways to perfect current strategies, new marketing channels emerge, and advanced marketing automation tools are introduced. Here are 16 must-read B2B marketing strategy ebooks to help you stay current on best practices, techniques and tools.

eBook 115
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How to Create an Amazing Content Resource Center

Adobe Experience Cloud Blog

In the “old days” before the content marketing explosion, this was much easier – you could simply list a few whitepapers on a webpage and be done. What should you do with all those recorded webinars, ebooks, guides, slideshares, infographics, third party content such as analyst reports, and so on?

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The Role of Social Media in a Rocking Content Marketing Strategy

Marketing Insider Group

Expanding your online tribes will allow you to expand your reach into new markets. As you identify new customer segments, create customer personas for those as well. Encourage them to share with their friends and colleagues.

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6 Ways to Include Customers in Your Content

Adobe Experience Cloud Blog

While live streaming is still a fairly new market given that many companies are still trying to fine-tune their approach, it’s certainly a craze to be a part of. And of course, we can’t forget the golden nuggets that enrich every piece of content our marketing team comes out with: customer quotes.

Customer 109
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How to use always-on marketing in paid search

Search Engine Land

Always-on marketing requires more planning, content, creativity, budget and time over standard short-term lead generation campaigns. All of this should be exciting to any marketer, but it will take time and persuasion to convince your company, especially your finance team, to approve. Making big bets can yield big returns.

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Repurposing content: How to extend the life of your content assets

Search Engine Land

For instance, a detailed white paper can be broken down into a series of blog posts or infographics, making the information more accessible and extending the white paper’s reach. Similarly, translating content into different languages can open up new markets and expand your reach internationally.

Gen Z 71
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Global Branding Secrets: Lessons Learned From 3 World Leading Brands

Rock Content

These insights come from the Global Marketing Playbook 2023, a new collab between HubSpot, Rock Content and Lokalise. You can download the full ebook here ! Co-branding can also help a company break into new markets, reach new customers and create unique value propositions.