Search Engine Land

AUGUST 23, 2024

Great content is essential, but technical SEO is the foundation that supports it. Technical SEO often feels like no man’s land. As the SEO, you’re stuck in the middle, the bearer of bad news, responsible for creating a technical SEO roadmap. For me, as an SEO, this can be considered a lost battle. The problem?

SEO 67

SEO eBook Analytics Management 67

Search Engine Land

JULY 23, 2024

Hence, SEO and PPC are the two most crucial aspects of digital marketing. What does search engine optimization (SEO) include? On-page SEO : Optimizing individual pages for better search presence, higher rankings and more relevant traffic (e.g., Off-page SEO: Activities outside the website that influence rankings (e.g.,

Digital Marketing 93

Digital Marketing Whitepaper Affiliate Marketing User-Generated 93

Hubspot Marketing

JUNE 30, 2025

After all, if you’re hiring for a technical SEO role, you don’t want to create a description that will attract newbies. Blog Manager Job Description Did you know that SEO blogging was the top B2B marketing channel, resulting in ROI, according to HubSpot's State of Marketing Report 2025 ?

Management 105

Management Inbound Marketing Marketers Marketing 105

Marketing Insider Group

JULY 24, 2024

Use clear calls-to-action (CTAs), optimize landing pages, and offer incentives like eBooks or free trials to encourage visitors to share their information. 4) SEO Performance Over 50% of online shoppers use Google to discover new products or brands.

Content Marketing 118

Content Marketing Marketers Marketing Customer Acquisition 118

Martech

AUGUST 5, 2024

Lead magnets: Use lead magnets such as ebooks, exclusive reports, or free trials that require users to provide their contact information in exchange for access. SEO and SEM: Optimize your website and content for search engines to attract organic traffic. Use SEO best practices to improve visibility in search engines.

Whitepaper 122

Whitepaper User-Generated eBook Analytics 122

Search Engine Journal

FEBRUARY 21, 2023

The post Agency SEO Tools For Better Research, Reporting & Workflow [Ebook + Sortable Features List] appeared first on Search Engine Journal. Download our pocket guide and discover which tools will be most essential to your agency's success this year.

eBook 101

eBook SEO 101

Marketing Insider Group

DECEMBER 4, 2024

This approach not only expands the lifespan of your content but also improves SEO performance by re-engaging with topics that already perform well. Recycling old blog posts boosts SEO by targeting new keywords. Steps to Create Ebooks and Guides Choose a topic: Identify a theme by grouping related posts.

eBook 73

eBook Transform User-Generated SEO 73

AWeber

OCTOBER 26, 2023

Ebooks have been around since the dawn of the digital age. If anything, ebooks are getting hotter. Since 2011, ebook readers have risen to their highest levels : 30% report reading one in the past 12 months. Ebooks are convenient; you can read them anywhere. Especially if you know how to create an ebook for free.

eBook 98

eBook Thought Leadership Price Finance 98

Hubspot Marketing

MAY 11, 2023

SEO isn’t easy — it often requires an entire team of people who solely focus on SEO within your marketing department to get it right. That’s why many companies choose to outsource their SEO to an SEO agency/service. Table of Contents What do SEO services do? What do SEO services do? What do SEO services do?

Price 139

Price SEO eBook Succession Management 139

Jeff Bullas

NOVEMBER 11, 2022

Virtual Assistant Remote tech support Coaching Online consulting Affiliate marketer Blogging Youtuber Instagram influencer TikTok influencer Sell your handmade crafts on Etsy Online tutoring for students Launch an online course Podcasting Social media manager Translator services Online fitness trainer Freelancer Sell your services on Fiverr Publish (..)

Logistics 290

Logistics Affiliate Marketing eBook Market Segmentation 290

Sprout Social

JULY 1, 2021

The practice and industry of Search Engine Optimization (SEO) has been around for quite a while now. People generally tend to think about an SEO strategy in terms of ranking high in popular keyword searches. B2B SEO has a few basic areas that differ from B2C SEO. What is B2B SEO? More time in each sales stage.

SEO 143

SEO B2C PR Whitepaper 143

Duct Tape Marketing

OCTOBER 28, 2024

If you want a full team (think SEO pros, content creators, web developers, designers, etc.), Marketing Implementers Monthly Cost per Specialist : $6,348 Pros : With dedicated specialists (like social media managers, SEO experts, or designers), you get quality work in specific areas. And that’s just one person!

CMO 71

CMO eBook Marketers Marketing 71

Animalz blog

APRIL 5, 2025

So, youve done all the work of carefully crafting SEO content. But now you need to know which SEO KPIs you should track to measure its performance. In this guide, well show you the 9 SEO KPIs we track when measuring the performance of the SEO content we create for our clients. We understand.

SEO 67

SEO User-Generated Non-Profit Transform 67

Jeff Bullas

FEBRUARY 14, 2023

Virtual Assistant Remote tech support Coaching Online consulting Affiliate marketer Blogging Youtuber Instagram influencer TikTok influencer Sell your handmade crafts on Etsy Online tutoring for students Launch an online course Podcasting Social media manager Translator services Online fitness trainer Freelancer Sell your services on Fiverr Publish (..)

Logistics 262

Logistics Affiliate Marketing eBook Market Segmentation 262

Jeff Bullas

JANUARY 3, 2023

Companies pay a higher commission on informational products like eBooks and a lower commission on physical products (like the ones you find on Amazon). . Searching for the keyword vegan on Clickbank shows me supplements and eBooks I can promote. You earn a commission every time someone purchases a product through your affiliate link.

Affiliate Marketing 290

Affiliate Marketing Non-Profit eBook Health 290

Animalz blog

MAY 15, 2025

You can also use SEO for brand visibility. Content upgrades can take many forms: Checklists Cheatsheets Templates Swipe files Spreadsheets Mini ebooks Data reports Quizzes Email courses HubSpot often deploys this strategy. Brian Dean, a founder of SEO site Backlinko, used content upgrades to boost conversion rates by 785%.

Thought Leadership 106

Thought Leadership User-Generated SEO eBook 106

Marketing Insider Group

JANUARY 25, 2021

To get found online and attract audiences, you need an SEO strategy that’s consistent, scalable, and effective. Many businesses turn to an SEO agency for support since this is a complex and ever-changing area of content marketing. Choosing an SEO agency based on their skills and achievements is more important than where they are.

SEO 145

SEO Thought Leadership eBook User-Generated 145

Search Engine Land

NOVEMBER 27, 2023

While Google Keyword Planner and SEO tools are useful, they focus on search volume and intent, not necessarily revenue. If you track customer lifecycle metrics, you can see that SEO attracted them initially, and email was what persuaded them to make a purchase. Look at non-SEO tools and data providers first.

SEO 117

SEO PR Law eBook 117

Jeff Bullas

FEBRUARY 21, 2023

On-page SEO Make sure your blog posts are optimized for search engines. Off-page SEO Off-page SEO is all about building backlinks to your website. Moreover, getting links from high-quality websites can help improve your website’s SEO. If you are looking to hire SEO services , visit our website for more information.

Promotion 312

Promotion Analytics SEO Influencer Marketing 312

Backlinko

JULY 26, 2024

What’s the performance of blogs compared to other channels?

User-Generated 98

User-Generated B2C eBook Content Marketing 98

Search Engine Land

JANUARY 17, 2024

Modern SEO is about developing a cohesive brand identity and implementing a content strategy that genuinely serves your target audience across the web. This article explores a new paradigm for SEO, one rooted in effective brand building. SEO becomes a natural extension and revenues from Google traffic are a bonus on the business cake.

SEO 114

SEO Branding Entertainment Communications 114

Search Engine Land

JANUARY 11, 2024

Despite the availability of marketing APIs from long-established providers like Google Cloud, Microsoft Azure, and AWS for over a decade, many search marketers prefer generative AI models for their SEO -related tasks. So, what type of projects can these two approaches be used in SEO for? the price).

Transform 124

Transform SEO User-Generated Whitepaper 124

Search Engine Land

NOVEMBER 7, 2022

SEO and content marketing go together so well. For best results, you shouldn’t do content marketing without considering how SEO fits in. Conversely, you shouldn’t do SEO without understanding how content provides substance and connection to what ultimately matters at the heart of it all: your audience. .

SEO 103

SEO Content Marketing Marketers Marketing 103

Neil Patel

FEBRUARY 22, 2023

Therefore, rival businesses in this space need to ensure an effective travel SEO strategy to remain competitive and drive more customers. Travel SEO helps websites become more visible in search engine results pages (SERPs) when implemented effectively. However, some unique challenges face the travel sector.

SEO 119

SEO Customer Journey User-Generated Analytics 119

Hubspot Marketing

OCTOBER 27, 2022

To achieve this, you might implement a content strategy that focuses on SEO to increase your website's visibility on the search engine results pages (SERPs) and drive traffic to your products or services. Curious how our former HubSpot Head of Content SEO Aja Frost put together our content strategy? Here it is. Define your goal.

eBook 145

eBook User-Generated Inbound Marketing Marketing Plan 145

Rock Content

JULY 6, 2023

It is almost impossible to talk about digital marketing and/or content marketing without mentioning the importance of Search Engine Optimization (SEO). One of the main study findings is that 88% of marketers who already do SEO work plan to increase or maintain their investment this year.

Marketing Plan 111

Marketing Plan SEO Gen Z User-Generated 111

Hubspot Marketing

JANUARY 20, 2023

These 24 ideas cover content, advertising, social media, SEO, and lots more. Find SEO keyword opportunities on your website. Estimated cost: $250 SEO keywords help you leverage search engines as a distribution channel for your content. Pro tip: Use HubSpot’s SEO Marketing Tools to monitor your SEO performance on auto.

eBook 143

eBook CRM User-Generated Marketers 143

Hubspot Marketing

JUNE 7, 2022

Whether it's writing a blog post , designing an infographic, or creating an ebook, starting a new piece of content from scratch can be a challenge, especially if you've never done it before. On-Page SEO Template. Download the on-page SEO template here. Ebook Templates. Download the ebook templates here.

Content Marketing 145

Content Marketing eBook Marketers Marketing 145

Marketing Insider Group

APRIL 21, 2021

With so much content inundating customers today—from short ads on social media to longer form blogs, eBooks, white papers, and articles—you need to carve out your content niche by asking yourself: What type of content will my target audience actually want to read? Try long-form content like eBooks and white papers. Identify A Voice.

Whitepaper 145

Whitepaper eBook Transform Inbound Marketing 145

Hubspot Marketing

JUNE 4, 2025

Our 2025 State of AI in Marketing report found that AI can save 1-3 hours of work on tasks like: Media content creation Text-based content creation, such as blogs and ebooks Research Brainstorming So, what AI workflows can you adopt into your strategy? Let's dive in. Productive AI Workflows Used by HubSpotters 1.

Product 87

Product eBook Marketers Marketing 87

Neil Patel

JUNE 25, 2025

In the LinkedIn ad below, Microsoft prompts users in the banking space to download an eBook. Search engine optimization (SEO) costs less than paid media, but it can take three to twelve months to see optimal results. Even if traditional SEO and search ads vanish, LLMs like ChatGPT will need to monetize at some point.

User-Generated 97

User-Generated Advertising Advertisers Direct Mail 97

Search Engine Land

DECEMBER 6, 2023

With the proper strategy, SEO can become a strong acquisition channel for any organization in the B2B space. Below are top tips for ensuring your SEO strategy is set up for success across every stage of the B2B buyer’s journey. SEO is critical in capturing high-intent searches and directing them to conversion-optimized pages.

SEO 94

SEO CRM B2C eBook 94

Search Engine Land

JANUARY 9, 2024

We’ve turned the page on 2023, a year marked by the meteoric rise of AI-driven tools and their significant impact on the SEO landscape. As we begin to navigate our SEO strategies in 2024, it’s time to embrace these tools and supercharge our SEO tool stack. These powerhouse platforms can supercharge your SEO toolkit on their own.

SEO 109

SEO Transform User-Generated Price 109

Backlinko

DECEMBER 6, 2024

He generates most of his websites traffic with SEO and YouTube content. Infographics: Design visually appealing infographics to simplify complex information and make it shareable Downloadable ebooks and guides: Offer resources with valuable insights. This programmatic SEO strategy ensured they had a page for every tutoring need.

Customer Journey 94

Customer Journey User-Generated Marketers Marketing 94

Hubspot Marketing

MAY 29, 2023

This technology can also reduce the time spent on menial tasks like formatting, proofreading, and optimizing content for SEO. Ebooks (17%) According to our survey, the second to last helpful type of content to make with AI are ebooks. AI is missing the critical thinking and research that offer authentic perspectives.

Whitepaper 138

Whitepaper eBook User-Generated Marketers 138

Hubspot Marketing

MAY 13, 2022

That's because nearly every message your brand broadcasts can be classified as content, whether it's an About Us site page, product descriptions, blog posts, ebooks, infographics, podcasts, or social media posts. And when this content is search engine optimized (SEO), it can boost your search and organic traffic. Recommended Reading.

Marketing Strategy 145

Marketing Strategy eBook Digital Marketing Education 145

AWeber

MAY 31, 2025

Define Your Offer Choose something that solves a specific problem for your audiencelike an ebook, checklist, webinar, or discount. When to Use a Lead Capture Page (And When Not To) Lead capture pages are most effective: For gated content: Ebooks, guides, templates, or courses that offer value in exchange for contact info.

eBook 61

eBook User-Generated eCommerce Email Marketing 61