Adobe Experience Cloud Blog

AUGUST 22, 2016

At its core, ABM is about engaging key stakeholders from target accounts with strategic, personalized marketing and sales messages. This content may come in a number of different formats–ebooks, whitepapers, reports, to name a few–but it all must feel personalized to the individual target and account, and that requires sound data.

Thought Leadership 91

Thought Leadership Whitepaper eBook Health 91

Adobe Experience Cloud Blog

MARCH 2, 2016

There are different types of ABM and one might be a better fit for your marketing strategy and goals. You may want to concentrate on a handful of large accounts and dive deep into an ABM strategy, take a few hundred accounts to do targeted marketing to, or fold your ABM accounts into your existing marketing programs.

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Thought Leadership Marketing Automation Platform eBook Marketing 91

Adobe Experience Cloud Blog

FEBRUARY 16, 2018

They bring your best customers together and attract a wider audience from your target market. In fact, according to Event Manager Blog , 91% of event organizers and marketers believe that increasing engagement is an important priority during events. Polls can even provide insight and value for marketers after the event is over.

Event Marketing 134

Event Marketing User-Generated Thought Leadership eBook 134

Marketing Insider Group

FEBRUARY 13, 2023

Whitepapers, Ebooks & Infographics. Consider offering whitepapers, Ebooks and infographics in downloadable forms to demonstrate value and engage your audience. Without the use of data in your marketing strategy, you’re more likely to waste marketing dollars and lose loyal customers.

B2C 137

B2C Whitepaper Marketing Marketers 137

Marketing Insider Group

APRIL 19, 2021

to making a purchase – and all the steps in between, such as requesting an ebook or white paper or signing up for a free trial. Then, sit down with your teams and brainstorm topics for blog and social media posts, as well as long-form content like white papers and ebooks. Add email to your content marketing arsenal.

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Whitepaper eBook Marketing Marketers 111

Adobe Experience Cloud Blog

JULY 18, 2016

Both strategies have their benefits, so it depends on your objectives, the market you sell to, and your product/price point. Generally, ABM is the way to go when you have a large target market with hundreds and thousands of prospects, and need to narrow down your focus to high-value accounts.

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Thought Leadership Direct Mail Marketing Marketers 91

Hubspot Marketing

JANUARY 30, 2020

Plenty of parenting blogs have added a YouTube channel to keep content fresh, more engaging, and expand into new target markets For instance, Happily Eva After, the parenting blog shown above, now has a thriving YouTube channel. Social media (Thought Leadership). Health and Fitness (Interviews and Guides).

Fashion 145

Fashion Food Thought Leadership eBook 145

CXL

MAY 27, 2022

This requires complete alignment from marketing and sales teams to engage and build relationships at every stage of the buyer’s journey. For example, customer experience platform Personify uses guides, webinars, and ebooks to educate, empower, and entertain its target audience. Focus on thought leadership over hard selling.

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Thought Leadership Real Estate Entertainment Non-Profit 76

Duct Tape Marketing

MAY 26, 2020

Create Target Market Personas. Typically when people think of content, they think blog posts, but there’s so much more to it than that: Podcasts, explainer videos, webinars, infographics, and ebooks—there’s a wide variety of ways to reach your audience. Hub pages do a lot of good in organizing content on your websites.

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Non-Profit Millennials Thought Leadership User-Generated 99

Exposure Ninja

APRIL 25, 2025

Instead of writing general blog content, we created downloadable resources tailored to their exact audiencelike this VA loans eBook for active-duty military. With targeted follow-ups and nurture flows, DSLD turned readers into sales-ready leads. We put this into practice with DSLD Mortgage , a US-based mortgage lender.

Content Marketing 52

Content Marketing User-Generated PR Real Estate 52

Marketing Insider Group

FEBRUARY 2, 2021

Using standalone platforms like LinkedIn or Instagram for marketing may not pay off as well as a killer content marketing strategy that includes weekly blogging, quarterly ebooks, and SEO. Thought leadership. Content marketing is best for: Lead generation. Case studies. PDF downloads. Interviews. Tip sheets.

Digital Marketing 111

Digital Marketing Whitepaper User-Generated eBook 111

Adobe Experience Cloud Blog

JULY 12, 2018

Align Sales and Marketing Teams. Knowledge about target markets, customer profiles, and behavior shared between sales and marketing will help you in pinpointing which leads are still to be nurtured and which are ready to go through your sales process. Hence, it is essential to analyze the intent of each lead carefully.

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Thought Leadership eBook Price Product 99

Animalz blog

MAY 27, 2025

” (10:0811:21) Kay-Kays three-layer strategy balances evergreen product needs, big campaign pushes, and unique thought leadership from subject matter experts. ActiveCampaign : Co-marketing partner for an ebook launch with Typeform. Calendly : Another co-marketing partner in the same ebook project with Typeform.

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Shipping eBook Whitepaper Thought Leadership 62

Duct Tape Marketing

AUGUST 1, 2024

05:35] How does the concept of thought leadership integrate with LinkedIn ads? I wanted to have a LinkedIns ads specialist on the show because I hear from so many of our clients, particularly B2B clients who feel like, Hey, my target market is on LinkedIn, but I can't figure out how to do LinkedIn ads. Yeah, okay.

Transform 87

Transform eBook Thought Leadership Whitepaper 87

Hubspot Marketing

MARCH 11, 2024

Whether you publish blog posts, videos, courses, or ebooks on your website as part of your content strategy, you should consider using categories. Investigate the search queries people make within your target market. What does this look like in real life? Let’s use this blog you’re on right now as an example.

Affiliate Marketing 118

Affiliate Marketing User-Generated Marketing Marketers 118

Sachs Marketing Group

JANUARY 30, 2023

PPC allows law firms to create tailored ads for each target market, ensuring maximum exposure and higher return on investment (ROI). To ensure PPC success, law firms should employ an experienced PPC team that understands their target market and can create effective campaign strategies.

Law 92

Law Digital Marketing Whitepaper User-Generated 92

Hootsuite

JULY 13, 2023

When you’ve compelled someone to fill out a contact form for more info or offered them a free ebook on Home Silversmithing Techniques, you’ve got a chance to add a field that straight-up asks, “Where did you hear about us?” Here’s our guide to determining your social media target market.

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User-Generated Gen Z Analytics Shoppers 98

Exposure Ninja

JULY 5, 2023

A well-crafted content marketing strategy is the cornerstone of an effective B2B marketing campaign. Example: A B2B SaaS company offers free eBooks, webinars, and blog posts covering topics such as software implementation, best practices, and industry trends. Underwhelmed by your digital marketing agency?

Marketing Strategy 52

Marketing Strategy Whitepaper Marketing Marketers 52

Marketing Insider Group

JULY 1, 2020

Effective content marketing strategy offers the benefit of exponential growth, higher brand awareness and trust, winning over prospects and convincing leads, and endearing your customers, helping to build a loyal base of brand advocates. Once you get your content marketing strategy going, it’s that positive snowball effect in action.

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Marketing Strategy Content Marketing Whitepaper Marketing 145

Lusha

DECEMBER 9, 2024

Brand Awareness : Make your brand more visible and recognizable in your target market. Thought Leadership : Show that your company is an expert in your industry by sharing valuable insights and knowledge. ebooks, white papers, templates) in exchange for email sign-ups. This encourages repeat business and loyalty.

Email Marketing 52

Email Marketing Whitepaper Law Marketing 52

Moz

JANUARY 17, 2021

How can you tailor your content marketing to the right B2B audience? Most businesses create audience personas to help them reach their target market. Every target company will have a few key people who decide which products and services benefit the business. Video marketing is another tool to draw in B2B leads.

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Whitepaper B2C eBook Email Marketing 65