Vertical Response

AUGUST 5, 2024

Affiliate Marketing Affiliate marketing is another popular method where creators promote products through unique affiliate link and earn commissions on sales. The effectiveness of affiliate marketing often depends on having a suitable niche and a scalable audience.

Affiliate Marketing

Power Digital Marketing

APRIL 7, 2025

In todays digital landscape, TikTok has transformed from a viral video platform into a powerful ecommerce driver, particularly for beauty and consumer packaged goods (CPG) brands. Exclusive Amazon Deals & Promotions: Consumers are often looking for deals after discovering products on TikTok. However, for now, many U.S.

Branding

SocialPilot

JUNE 18, 2025

Drive Website Traffic That Actually Converts Social media is a powerful tool for driving targeted traffic to your website, whether it’s a homepage, landing page, or eCommerce store. See how they promote their products and redirect their YouTube audience to their website and product pages. Don’t just send traffic to your homepage.

Real Estate

Martech

APRIL 17, 2025

CleverTap acquired rehook.ai, a startup offering promotions automation. This acquisition integrates promotions into CleverTaps customer retention platform, combining analytics and engagement. Sprout Social launched an updated influencer marketing platform.

Transform

Buffer Marketing

JULY 10, 2025

Don’t over-rely on trends or AI tools Conclusion: Stay flexible and adaptable What is Instagram marketing? Let’s start at the beginning: Instagram marketing is the process of using Instagram to promote your brand, product, or service. You won’t see me sharing or promoting anything I don’t believe.

User-Generated

Martech

JULY 3, 2025

influencer marketing spending is expected to surpass $10 billion this year. And with Amazon advertising exceeding $54 billion last year alone , it’s no shock that influencer marketing is taking a bigger piece of the pie and making that alamode with Amazon Prime Day. This isn’t a surprise.

Retail

Power Digital Marketing

JUNE 3, 2025

For example, fashion brands often create hashtags like #MyBrandStyle to get their customers involved and promote a sense of community. Hashtags make it easier for you to track UGC and showcase customer content in a cohesive way. Running Contests & Giveaways Contests and giveaways are highly effective ways to incentivize UGC creation.

Marketing Strategy

illumin

AUGUST 27, 2024

According to the Influencer Marketing Hub, 98% of customers plan to use social commerce to make a purchase at least once in 2024. While ecommerce continues to be of great importance, it’s important that retailers don’t quit on their physical stores. This is an increase from 68% of respondents in 2023.

Retail

Sprout Social

MAY 12, 2025

According to Sprouts 2024 Influencer Marketing Benchmarks Report , TikTok influencers in the travel space have an average engagement rate of 3.36%. Travel TikTok Ads with an interactive promotional add-on are 5x likelier to move Australian users through the entire sales funnel.

Gen Z

Martech

SEPTEMBER 27, 2024

“By strengthening the FTC’s toolkit to fight deceptive advertising, the final rule will protect Americans from getting cheated, put businesses that unlawfully game the system on notice, and promote markets that are fair, honest, and competitive.” People rely on online reviews to make informed purchases and compare products.

Influencer Marketing

Sprout Social

OCTOBER 10, 2023

Social marketers rate influencer marketing as having a significant impact on their brand’s marketing efforts including customer loyalty (87%), awareness (89%) and reputation (87%), according to our Q3 2023 Pulse Survey of 307 social marketers in the United States. What is an influencer marketing campaign?

Influencer Marketing

Hootsuite

JULY 6, 2022

Are you thinking about getting into Instagram eCommerce? Here’s everything you need to know about making the most of Instagram eCommerce in 2022. What is Instagram eCommerce? Instagram eCommerce refers to using Instagram to promote the selling of products for your eCommerce business. Source: Instagram.

eCommerce

Unbounce

JULY 19, 2022

Affiliate marketing refers to an affiliate or third party promoting a merchant’s products or services for commission rates that serve as additional revenue. Online retail might come to mind when you think of ecommerce affiliate marketing and, as expected, several ecommerce stores and tools utilize this strategy.

Affiliate Marketing

Neil Patel

DECEMBER 22, 2020

One such method is an influencer promotion campaign. You could also invest in some tools that will make working with influencers simpler. In this guide, we will break down these unconventional forms of marketing. How Using Social Media Influencers Can Grow Your E-commerce Brand. This is a highly effective strategy.

Influencer Marketing

Adobe Experience Cloud Blog

APRIL 23, 2015

The chart below illustrates this difference, showing how APAC marketers are leading the way in their organizations at a faster rate than their global marketing counterparts. Marketing departments drive: . Marketers who grasp the opportunity will be a sought after commodity. Asia Pacific. Customer retention.

Promotion

Hootsuite

SEPTEMBER 7, 2022

Fortunately, you’ve got time to plan for success with a Black Friday eCommerce strategy— and we have all the tips you need below! What is a Black Friday eCommerce strategy? Customers expect deals and promotions from their favorite retailers. You’ll want to prepare with a solid Black Friday eCommerce strategy.

eCommerce

Customers.ai

DECEMBER 12, 2023

For ecommerce retailers, this opens up a huge opportunity. But to capitalize on this exponential growth, ecommerce stores must be optimized and they must be agile. From ecommerce platforms to cart abandonment solutions and brand advocacy platforms, we have named some of the best of the best when it comes to ecommerce.

eCommerce

CXL

OCTOBER 4, 2022

Not for lack of competition, but as the result of a carefully designed ecommerce marketing strategy. This is what drives growth for online stores like ASOS, despite existing in a saturated market. Table of contents What exactly is an ecommerce marketing strategy? Leverage FOMO in social media marketing 3.

eCommerce

CXL

OCTOBER 16, 2022

There’s more to ecommerce customer acquisition than increasing checkout conversion rates. The key is ongoing measurement and testing to understand which acquisition strategies work for your ecommerce business. Borrow trust for fast results with influencer marketing 4. Personalize the buyer journey with email marketing 5.

Customer Acquisition

Digital Marketer

DECEMBER 19, 2022

In retail, entertainment, and many other industries, ecommerce and digital services have long surpassed their high-street counterparts. So, how exactly has ecommerce changed the way we do business? And, in turn, how has that changed the way we market? First, let’s look at how ecommerce affected the balance of the economy.

Transform

Digital Marketer

JUNE 7, 2023

But most businesses and even beginner marketers don’t fully understand how to use social media for ecommerce. Whether you’re new to social media or looking to enhance your existing social media strategy for ecommerce, this blog is here to help. What is Ecommerce Social Media Marketing?

eCommerce

Sprout Social

FEBRUARY 23, 2022

And with the platform’s ongoing roll-out of fresh ecommerce features, it’s easier than ever for followers to buy from you directly. In this guide, we’ll break down how to set up Instagram shopping and best practices for promoting your products. Why Instagram shopping should be a top priority for ecommerce brands.

Customer

Sprout Social

JULY 20, 2021

Being attached to the Kardashian-Jenner empire certainly didn’t hurt sales, but that doesn’t mean you can disregard her simple yet effective promotion strategy. Despite having promoted the launch for weeks to upwards of 40 million followers on Instagram alone, Jenner launched her site with just 5,000 units of product.

Gen Z

Martech

NOVEMBER 15, 2023

Consumers are looking to spend, and it’s not too late for marketers to act. Black Friday continues to be relevant for shoppers Significant promotional periods earlier in the year have influenced gift-shoppers. Email design that uses psychological insights can persuade shoppers on their ecommerce customer journey.

Shoppers

Sprout Social

SEPTEMBER 30, 2021

Product photos and promotions. Whether you’re a retailer or ecommerce brand, publishing product photos is a no-brainer to reach your followers and digital window-shoppers alike. Product and promotional posts like these are perfect for not only driving clicks but also creating conversations around whatever you’re selling.

Gen Z

Customers.ai

MARCH 2, 2022

Influencer marketing is the new word-of-mouth of the digital age and one of the most powerful ways to attract your ideal customer. Did you know that 80% of marketers find that working with an influencer is an effective marketing strategy? In fact, interest in influencer marketing has risen more than 90x!

Influencer Marketing

Search Engine Land

FEBRUARY 16, 2024

Amazon’s reign as the king of ecommerce won’t end any time soon. Dig deeper: 5 reasons Amazon Ads is better than Google Ads for ecommerce Get the daily newsletter search marketers rely on. Dig deeper: 3 tips for using promotions and discounts in paid search 5. They want customers to continue buying. See terms.

Marketing Strategy

Sprout Social

JANUARY 12, 2022

Customer conversations are among your most valuable marketing assets. This is especially true for brands in crowded industries (think: ecommerce, SaaS) where it’s so simple to bounce to a competitor. How to build a word of mouth marketing strategy: 8 tactics and examples. What is word of mouth marketing, anyway?

User-Generated

Sprout Social

SEPTEMBER 6, 2022

These insights can then inform your content production and promotion strategies. That way, you can adjust your campaigns and promotion strategies to better resonate with them. So, it’s a great tool to have if you plan on launching an influencer marketing campaign involving YouTubers. Unmetric.

Analytics

Hootsuite

FEBRUARY 1, 2022

So, however small your niche, there’s likely a community on Twitch ready to be marketed to. What is Twitch marketing? The most common form of marketing on Twitch is influencer marketing. The strategy is very similar to good ‘ol regular influencer marketing. How to market on Twitch: 3 methods.

Gen Z

Martech

MAY 18, 2023

It finds high-value viewers by promoting content they will want to watch across streaming apps and on mobile devices. IZEA has added two ChatGPT-powered features to IZEA Flex, its influencer marketing platform. Wurl’s ContentDiscovery is a machine learning-powered advertising platform for streamers and content publishers.

Product

Neil Patel

APRIL 21, 2021

If you can get an influencer to endorse your product or brand, you can tap into the audience at the influencer’s disposal, which may be far more vast than your own following. Influencer marketing, then, is the field of marketing in which influencers are paid (via cash or other incentives) to promote a brand or product.

Fashion

Martech

NOVEMBER 11, 2022

We’ll also take a look at the ecommerce giant Amazon, one of the titans of B2C digital marketing, and what made it an industry leader. . What is B2C marketing? B2C marketing is a strategy by which a business sells its products and services directly to the end consumer, rather than to other businesses. A word about Amazon.

B2C

Sprout Social

JANUARY 5, 2022

Sendible is another social publishing tool with features tailor-made for agencies looking to schedule and promote social posts for clients. Perhaps you’re an influencer or ecommerce brand pointing people to products and promotions. Promote additional social channels and websites within your bio. HypeAuditor.

Price

Sprout Social

FEBRUARY 3, 2022

Growing your business and keeping revenue rolling in means consistently crafting posts and promotions. This is especially true if your recent marketing push fell flat or your engagement rate is low. Too many businesses are caught in a trap of ad-hoc marketing. What is a marketing campaign, exactly? The reality?

Customer

Hootsuite

FEBRUARY 22, 2022

Bonus: Get the influencer marketing strategy template to easily plan your next campaign and choose the best social media influencer to work with. What is affiliate marketing? Affiliate marketing is a way for content creators to earn commissions by referring customers to brands. Ecommerce brands and merchants.

Affiliate Marketing

Neil Patel

OCTOBER 9, 2020

With engagement rates going through the roof, it’s time for your brand to get on board and start making sales with the added ecommerce features across the platform. If you’ve set up your Instagram Shop, you can start promoting and selling your products directly from your video stream with the Instagram Checkout tab.

User-Generated