Martech

OCTOBER 29, 2024

Enter composable content: an approach that empowers marketers to create, manage, and distribute content across multiple platforms. The post How content is critical to a winning ecommerce strategy appeared first on MarTech.

eCommerce 117

eCommerce Management Product Whitepaper 117

Backlinko

JANUARY 6, 2025

Want to know the most effective ecommerce growth strategy? Here are some examples: BrandAnnual Revenue *All figures in USD Hush Blankets $48M Product Validation Mid Day Squares $20M Content Marketing TBH Skincare $6.5M Then invest thousands in inventory and marketing, hoping customers will buy. You follow trends. Trust your gut.

eCommerce 109

eCommerce Shipping Logistics Transform 109

Martech

JANUARY 7, 2025

The 2024 holidays delivered on, and in fact surpassed, record-breaking projections for ecommerce. billion in ecommerce sales, up 8.4% Three categories accounted for over half (54%) of all ecommerce: Electronics: $55.3 The highest-growing category for ecommerce was grocery, up 12.9% consumers spent $241.4 year-over-year.

eCommerce 115

eCommerce Shoppers Price Retail 115

Hubspot Marketing

OCTOBER 29, 2024

B2B ecommerce is a thriving industry. Growing at a rate of over 10% each year, B2B ecommerce will generate over $3 billion in sales by 2027. However, no matter how familiar you are with B2C (business-to-consumer) ecommerce, selling to businesses is an entirely different beast. Table of Contents What is B2B ecommerce?

eCommerce 126

eCommerce B2C Manufacturing Retail 126

Search Engine Journal

JUNE 11, 2025

How ecommerce brands can report on paid media performance using KPIs, attribution models, MMM, and incrementality testing to drive smarter, data-backed marketing decisions. The post Paid Media Reporting For Ecommerce: Navigating Attribution Across Paid appeared first on Search Engine Journal.

eCommerce 91

eCommerce Branding Marketers Marketing 91

Backlinko

JANUARY 24, 2025

Many ecommerce websites obsess over flashy designs and trendy layouts. Doing this can get you: More sales Higher average order values Better conversion rates Below, Ive handpicked nine effective ecommerce website examples that follow a conversion-focused design. Big mistake. Instead, you should focus on conversion-centered design.

eCommerce 98

eCommerce Shoppers Transform User-Generated 98

Martech

AUGUST 26, 2024

Like just about everything in marketing, B2B marketing is changing — and fast. Digital first: apps, mobile, social media , video, podcasts, ecommerce — the works. So, we marketers need to get on board. Interestingly, this change in buying behavior has major implications for the role of the marketing function in the firm.

eCommerce 137

eCommerce Direct Mail B2C Marketers 137

Customers.ai

DECEMBER 9, 2024

Welcome to our DTC Next Ecommerce Growth Virtual Summit Series where we are recapping all of the goodness from our big-time event. Catch the replay here and get the hottest tips from the top ecommerce pros in the industry along with an exclusive gift! Miss the show? Don’t have time to watch? Join Customers.ai Join Customers.ai

eCommerce 83

eCommerce Marketing Strategy Shoppers Outbound Marketing 83

Backlinko

APRIL 29, 2025

Strategic ecommerce keyword research can help you reach the right audience and directly impact your bottom line. Get started with our free Keyword Research Planner Template for ecommerce brands. Why Ecommerce Brands Need Keyword Research Keyword research reveals how your customers search, think, and make buying decisions online.

eCommerce 87

eCommerce Food Shoppers Retail 87

Customers.ai

NOVEMBER 18, 2024

From email marketing to customer reviews to SEO, the possibilities are almost endless. In this post, we’re spotlighting 25 Shopify marketing apps that every ecommerce brand should know about. Integration Capabilities Your marketing apps need to play nicely with the tools you’re already using. That’s what we are here for.

eCommerce 75

eCommerce User-Generated Customer loyalty Transform 75

Martech

FEBRUARY 26, 2025

The State of Product Discovery in Digital Commerce 2025 report, based on insights from 200+ retailers, reveals how AI is transforming ecommerce. The post The future of ecommerce: Insights from 200+ retailers appeared first on MarTech.

Retail 112

Retail eCommerce Transform Digital Marketing 112

Practical eCommerce - Marketing

MAY 13, 2025

The post RCS Interactive Texts Boost Ecommerce appeared first on Practical Ecommerce. Rich Communication Services enables relatively more message interactivity, enabling buttons, carousels, and branding.

eCommerce 94

eCommerce Communications Branding Marketing 94

Search Engine Land

AUGUST 13, 2024

A recent Pattern survey of 300-plus executives revealed that 94% of them plan to maintain or increase their investment in ecommerce over the next six to 12 months. What exactly does investment in ecommerce look like? What’s stopping brands from scalable ecommerce growth? This hands-on support results in significant time savings.

eCommerce 86

eCommerce Branding Retail Shipping 86

Martech

MAY 29, 2025

Ecommerce teams often lack a full view of user behavior. Customer lifetime value (CLV) and cost per acquisition (CPA) reveal long-term profitability and marketing efficiency. Content and marketing should reflect product performance. The post How to effectively measure ecommerce using GA4 appeared first on MarTech.

eCommerce 69

eCommerce CMO Customer Journey Analytics 69

Aspiration Marketing

OCTOBER 7, 2024

As customers swap brick-and-mortar stores for social crossling and in-app purchases, brands must adapt if they want to improve their ecommerce conversion rates. Social commerce unlocks a limitless shopping experience.

eCommerce 252

eCommerce Branding Customer Social Media Marketing 252

Martech

APRIL 15, 2025

Over the next five years, there’s a $2 trillion opportunity for ecommerce brands that can effectively implement and scale personalization. Mastercard’s “State of Personalization Maturity in Ecommerce” report also found surprising gaps in strategy and metrics in these organizations. ” Click to enlarge.

eCommerce 76

eCommerce Branding Analytics Management 76

Hubspot Marketing

OCTOBER 11, 2024

As a content writer in the digital marketing space, I spend a lot of time breaking down industry terms, concepts, and strategies, some of which can be more confusing or difficult to grasp than others. Table of Contents What is B2B2C marketing? Put simply, when B2B2C marketing is utilized effectively, everybody wins.

Manufacturing 130

Manufacturing B2C eCommerce Marketers 130

Martech

JUNE 11, 2025

You don’t have to wait for Black Friday and the holiday season for online retail and ecommerce success. Ecommerce calendars have expanded significantly thanks to numerous holidays and cultural events. The result is a year-round selection of purchasing opportunities, all vying for customers’ attention. Celebrations (20%).

eCommerce 61

eCommerce Shoppers Retail Entertainment 61

Power Digital Marketing

JUNE 3, 2025

In the fashion eCommerce world, ranking in search results isnt just a nice-to-haveits a must for staying visible and driving sales. With a market flooded by both industry giants and up-and-coming brands, a strong SEO strategy is the key to cutting through the noise. What is SEO for Fashion Ecommerce?

Fashion 52

Fashion eCommerce SEO Shoppers 52

AWeber

JUNE 9, 2025

In today’s fast-paced ecommerce world, email automation isn’t just a “nice-to-have” — it’s essential. What Is Email Marketing Automation for Ecommerce? Email marketing automation for ecommerce is the practice of sending pre-scheduled, targeted, and personalized emails to your customers based on their behaviors or milestones.

eCommerce 56

eCommerce Shoppers Shipping Transform 56

Martech

JULY 29, 2024

In my previous article , I listed the six core competencies for those who manage marketing technology. Here, I will explain the first core competency, “generalized system understanding,” and what it means to marketers. This can give marketers an advantage as they are closer to marketing processes and data collection channels.

Marketers 124

Marketers Marketing eCommerce Communications 124

Hubspot Marketing

NOVEMBER 1, 2024

When I first heard I had to write about D2C marketing, I did what many professionals do when presented with something they know nothing about — I quietly panicked and then asked ChatGPT. To my surprise, however, I learned D2C marketing isn’t as foreign to me as I thought. Table of Contents What is D2C marketing?

Manufacturing 126

Manufacturing B2C Non-Profit eCommerce 126

Martech

DECEMBER 3, 2024

Ecommerce is experiencing the best holiday season ever, keeping pace with a record-breaking forecast from Adobe Analytics. ecommerce sales, according to Adobe. This behavior has changed with more professionals working remotely and more shoppers buying on mobile, yet marketers continue to schedule big deals on this day.

Shoppers 123

Shoppers eCommerce Retail Health 123

Martech

DECEMBER 18, 2024

The rise of generative AI has fueled an explosion of data, creating immense potential for marketers. founder and CEO of data analytics firn Amoeba, lets explore how AI-powered solutions can turn overwhelming data into actionable marketing intelligence. This interplay between AI and human expertise shifts the role of marketing leaders.

Transform 106

Transform CRM Analytics eCommerce 106

Martech

JANUARY 16, 2025

Basic marketing metrics like ROAS won’t cut it for ecommerce success in 2025. ET for a free, live marketing metrics webinar. You’ll learn: The best metrics to drive real ecommerce growth. Proven strategies to boost ecommerce performance by 50%. Proven strategies to boost ecommerce performance by 50%.

eCommerce 118

eCommerce Marketers Marketing Analytics 118

Martech

JANUARY 9, 2025

Dig deeper: 7 marketing strategies to conquer decision paralysis How AI is helping to narrow choices AI is helping ecommerce brands simplify and personalize shopping. Dig deeper: How to balance customer experience and returns in ecommerce Email: Business email address Sign me up! Feeling less happy with purchases. Processing.

Customer 118

Customer Transform Shoppers eCommerce 118

Martech

NOVEMBER 4, 2024

Here, we’ll explore actionable strategies to help marketers stay agile and thrive in the fast-changing DTC market. Where to begin Digital commerce offers a treasure trove of retail marketing data waiting to be harnessed and activated correctly. Model building is essential for gaining valuable insights from your data. Processing.

Transform 123

Transform Retail Manufacturing eCommerce 123

Hubspot Marketing

FEBRUARY 14, 2025

SmartBargins lost its market share, and visitors left in droves. Here's how he did it, and what it means for marketers. Scarcity Examples in Marketing There is an incredible wealth of evidence that proves how Rue La Las success wasnt a one-off. Dozens of newer sites were offering better deals and cheaper prices.

Transform 88

Transform eCommerce Shoppers Price 88

Martech

MARCH 24, 2025

Is AI truly revolutionizing email marketing, or is it just another overhyped technology? If youve been wondering how AI can (or should) fit into your email marketing strategy, youre not alone. Heres a sneak peek at whats changing and what you need to know before investing in your next email marketing solution.

Email Marketing 116

Email Marketing Transform User-Generated eCommerce 116

Backlinko

NOVEMBER 8, 2024

What are the 4 Ps of marketing? For over 60 years, these four elements have been the cornerstone of many successful marketing strategies. Well, they’re the backbone of every successful marketing strategy. Mastering these four elements is what separates good marketing from great marketing. Absolutely. But it was E.

Price 113

Price Real Estate Promotion Food 113

Litmus

SEPTEMBER 25, 2024

What is lifecycle marketing? By aligning your marketing efforts to each stage, you can build stronger relationships, keep customers coming back, and make the most of every interaction.In Lifecycle marketing is a strategy that involves engaging customers with the right message at the right time as they interact with your brand.

Management 100

Management Marketers Marketing CRM 100

Customers.ai

JANUARY 2, 2025

Email marketing is like printing money when you get it right. Thats where trigger-based email marketing comes in. In this playbook, were breaking it all down – the must-have triggers for ecommerce, how to build email workflows that actually convert, and the tools to make it all happen. Lets do it.

Email Marketing 81

Email Marketing eCommerce Shoppers Marketers 81

Martech

JULY 24, 2024

What does this mean for marketers? The data revealed that 42% of Australian consumers prefer brands supporting women’s sports over brands that do not, indicating substantial potential in this market. professional teams, most of their fans live outside of the home market, said Salarvand. In the U.S., Bring Paris to U.S.

Gen Z 121

Gen Z Fashion Entertainment Marketers 121

Customers.ai

NOVEMBER 14, 2024

Email marketing isn’t as easy as it used to be. From advanced segmentation to automation, Klaviyo and surrounding Klaviyo tools equip you to tackle the challenges of modern email marketing with ease. Key Features for Smarter Email Marketing Klaviyo has become a go-to email marketing tool for ecommerce for a reason.

Email Marketing 85

Email Marketing eCommerce Shipping Analytics 85

Scoop.it!

OCTOBER 31, 2024

Content marketing can be extremely effective at putting your professional services brand on the map. But here’s the deal: exceptional content marketing success is only possible if you employ a strategic approach. In many cases, this means doing the groundwork that will create and reinforce the market for your service.

Marketing Strategy 117

Marketing Strategy Content Marketing Branding Marketers 117

Vertical Response

AUGUST 25, 2024

This article outlines effective marketing strategies for holidays that you can implement right away. Learn about early planning, multi-channel campaigns, personalized marketing, and more to ensure a successful festive season. Effective holiday planning can foster customer loyalty and successful marketing outcomes.

Marketing Strategy 105

Marketing Strategy Non-Profit Shipping Shoppers 105

Customers.ai

AUGUST 12, 2024

Hey DTC marketers! So while you’re busy building your brand and driving customer acquisition and retention initiatives, Customers.ai’s Shopify app for email and ad remarketing boosts your store’s sales by increasing the reach and efficiency of your highest performing marketing channels. Shopify Marketing App comes in.

eCommerce 99

eCommerce Outbound Marketing Customer Journey Customer Acquisition 99