Martech

OCTOBER 29, 2024

Enter composable content: an approach that empowers marketers to create, manage, and distribute content across multiple platforms. The post How content is critical to a winning ecommerce strategy appeared first on MarTech.

eCommerce 116

eCommerce Management Product Whitepaper 116

Backlinko

JANUARY 6, 2025

Want to know the most effective ecommerce growth strategy? Here are some examples: BrandAnnual Revenue *All figures in USD Hush Blankets $48M Product Validation Mid Day Squares $20M Content Marketing TBH Skincare $6.5M Then invest thousands in inventory and marketing, hoping customers will buy. You follow trends. Trust your gut.

eCommerce 108

eCommerce Shipping Logistics Transform 108

Martech

JANUARY 7, 2025

The 2024 holidays delivered on, and in fact surpassed, record-breaking projections for ecommerce. billion in ecommerce sales, up 8.4% Three categories accounted for over half (54%) of all ecommerce: Electronics: $55.3 The highest-growing category for ecommerce was grocery, up 12.9% consumers spent $241.4 year-over-year.

eCommerce 114

eCommerce Shoppers Price Retail 114

Hubspot Marketing

OCTOBER 29, 2024

B2B ecommerce is a thriving industry. Growing at a rate of over 10% each year, B2B ecommerce will generate over $3 billion in sales by 2027. However, no matter how familiar you are with B2C (business-to-consumer) ecommerce, selling to businesses is an entirely different beast. Table of Contents What is B2B ecommerce?

eCommerce 123

eCommerce B2C Manufacturing Retail 123

Practical eCommerce - Marketing

MAY 13, 2025

The post RCS Interactive Texts Boost Ecommerce appeared first on Practical Ecommerce. Rich Communication Services enables relatively more message interactivity, enabling buttons, carousels, and branding.

eCommerce 93

eCommerce Communications Branding Marketing 93

Martech

AUGUST 26, 2024

Like just about everything in marketing, B2B marketing is changing — and fast. Digital first: apps, mobile, social media , video, podcasts, ecommerce — the works. So, we marketers need to get on board. Interestingly, this change in buying behavior has major implications for the role of the marketing function in the firm.

eCommerce 136

eCommerce Direct Mail B2C Marketing 136

Backlinko

JANUARY 24, 2025

Many ecommerce websites obsess over flashy designs and trendy layouts. Doing this can get you: More sales Higher average order values Better conversion rates Below, Ive handpicked nine effective ecommerce website examples that follow a conversion-focused design. Big mistake. Instead, you should focus on conversion-centered design.

eCommerce 92

eCommerce Shoppers Transform User-Generated 92

Customers.ai

DECEMBER 9, 2024

Welcome to our DTC Next Ecommerce Growth Virtual Summit Series where we are recapping all of the goodness from our big-time event. Catch the replay here and get the hottest tips from the top ecommerce pros in the industry along with an exclusive gift! Miss the show? Don’t have time to watch? Join Customers.ai Join Customers.ai

eCommerce 82

eCommerce Marketing Strategy Shoppers Outbound Marketing 82

Customers.ai

NOVEMBER 18, 2024

From email marketing to customer reviews to SEO, the possibilities are almost endless. In this post, we’re spotlighting 25 Shopify marketing apps that every ecommerce brand should know about. Integration Capabilities Your marketing apps need to play nicely with the tools you’re already using. That’s what we are here for.

eCommerce 73

eCommerce User-Generated Transform Customer loyalty 73

Martech

FEBRUARY 26, 2025

The State of Product Discovery in Digital Commerce 2025 report, based on insights from 200+ retailers, reveals how AI is transforming ecommerce. The post The future of ecommerce: Insights from 200+ retailers appeared first on MarTech.

Retail 111

Retail eCommerce Transform Digital Marketing 111

Backlinko

APRIL 29, 2025

Strategic ecommerce keyword research can help you reach the right audience and directly impact your bottom line. Get started with our free Keyword Research Planner Template for ecommerce brands. Why Ecommerce Brands Need Keyword Research Keyword research reveals how your customers search, think, and make buying decisions online.

eCommerce 80

eCommerce Food Shoppers Retail 80

Martech

MAY 29, 2025

Ecommerce teams often lack a full view of user behavior. Customer lifetime value (CLV) and cost per acquisition (CPA) reveal long-term profitability and marketing efficiency. Content and marketing should reflect product performance. The post How to effectively measure ecommerce using GA4 appeared first on MarTech.

eCommerce 67

eCommerce CMO Customer Journey Analytics 67

Search Engine Land

AUGUST 13, 2024

A recent Pattern survey of 300-plus executives revealed that 94% of them plan to maintain or increase their investment in ecommerce over the next six to 12 months. What exactly does investment in ecommerce look like? What’s stopping brands from scalable ecommerce growth? This hands-on support results in significant time savings.

eCommerce 86

eCommerce Branding Retail Shoppers 86

Aspiration Marketing

OCTOBER 7, 2024

As customers swap brick-and-mortar stores for social crossling and in-app purchases, brands must adapt if they want to improve their ecommerce conversion rates. Social commerce unlocks a limitless shopping experience.

eCommerce 252

eCommerce Branding Customer Social Media Marketing 252

Martech

APRIL 15, 2025

Over the next five years, there’s a $2 trillion opportunity for ecommerce brands that can effectively implement and scale personalization. Mastercard’s “State of Personalization Maturity in Ecommerce” report also found surprising gaps in strategy and metrics in these organizations. ” Click to enlarge.

eCommerce 75

eCommerce Branding Analytics Management 75

Hubspot Marketing

OCTOBER 11, 2024

As a content writer in the digital marketing space, I spend a lot of time breaking down industry terms, concepts, and strategies, some of which can be more confusing or difficult to grasp than others. Table of Contents What is B2B2C marketing? Put simply, when B2B2C marketing is utilized effectively, everybody wins.

Manufacturing 128

Manufacturing B2C eCommerce Marketing 128

Martech

JULY 29, 2024

In my previous article , I listed the six core competencies for those who manage marketing technology. Here, I will explain the first core competency, “generalized system understanding,” and what it means to marketers. This can give marketers an advantage as they are closer to marketing processes and data collection channels.

Marketing 122

Marketing Marketers eCommerce Communications 122

Hubspot Marketing

NOVEMBER 1, 2024

When I first heard I had to write about D2C marketing, I did what many professionals do when presented with something they know nothing about — I quietly panicked and then asked ChatGPT. To my surprise, however, I learned D2C marketing isn’t as foreign to me as I thought. Table of Contents What is D2C marketing?

Manufacturing 124

Manufacturing B2C Non-Profit eCommerce 124

Martech

DECEMBER 3, 2024

Ecommerce is experiencing the best holiday season ever, keeping pace with a record-breaking forecast from Adobe Analytics. ecommerce sales, according to Adobe. This behavior has changed with more professionals working remotely and more shoppers buying on mobile, yet marketers continue to schedule big deals on this day.

Shoppers 122

Shoppers eCommerce Retail Health 122

Martech

DECEMBER 18, 2024

The rise of generative AI has fueled an explosion of data, creating immense potential for marketers. founder and CEO of data analytics firn Amoeba, lets explore how AI-powered solutions can turn overwhelming data into actionable marketing intelligence. This interplay between AI and human expertise shifts the role of marketing leaders.

Transform 105

Transform CRM Analytics eCommerce 105

Martech

JANUARY 16, 2025

Basic marketing metrics like ROAS won’t cut it for ecommerce success in 2025. ET for a free, live marketing metrics webinar. You’ll learn: The best metrics to drive real ecommerce growth. Proven strategies to boost ecommerce performance by 50%. Proven strategies to boost ecommerce performance by 50%.

eCommerce 117

eCommerce Marketing Marketers Analytics 117

Martech

JANUARY 9, 2025

Dig deeper: 7 marketing strategies to conquer decision paralysis How AI is helping to narrow choices AI is helping ecommerce brands simplify and personalize shopping. Dig deeper: How to balance customer experience and returns in ecommerce Email: Business email address Sign me up! Feeling less happy with purchases. Processing.

Customer 116

Customer Transform Shoppers eCommerce 116

Use Insider

JANUARY 23, 2025

Its also growing in popularity as more eCommerce marketers are realizing its potential. However, most eCommerce brands are still only scratching the surface of WhatsApps capabilities. What is WhatsApp eCommerce ? billion users.

eCommerce 52

eCommerce Non-Profit Shipping Price 52

Martech

NOVEMBER 4, 2024

Here, we’ll explore actionable strategies to help marketers stay agile and thrive in the fast-changing DTC market. Where to begin Digital commerce offers a treasure trove of retail marketing data waiting to be harnessed and activated correctly. Model building is essential for gaining valuable insights from your data. Processing.

Transform 122

Transform Retail Manufacturing eCommerce 122

Hubspot Marketing

FEBRUARY 14, 2025

SmartBargins lost its market share, and visitors left in droves. Here's how he did it, and what it means for marketers. Scarcity Examples in Marketing There is an incredible wealth of evidence that proves how Rue La Las success wasnt a one-off. Dozens of newer sites were offering better deals and cheaper prices.

Transform 85

Transform eCommerce Shoppers Price 85

Martech

MARCH 24, 2025

Is AI truly revolutionizing email marketing, or is it just another overhyped technology? If youve been wondering how AI can (or should) fit into your email marketing strategy, youre not alone. Heres a sneak peek at whats changing and what you need to know before investing in your next email marketing solution.

Email Marketing 115

Email Marketing Transform User-Generated eCommerce 115

Backlinko

NOVEMBER 8, 2024

What are the 4 Ps of marketing? For over 60 years, these four elements have been the cornerstone of many successful marketing strategies. Well, they’re the backbone of every successful marketing strategy. Mastering these four elements is what separates good marketing from great marketing. Absolutely. But it was E.

Price 111

Price Real Estate Promotion Food 111

Customers.ai

JANUARY 2, 2025

Email marketing is like printing money when you get it right. Thats where trigger-based email marketing comes in. In this playbook, were breaking it all down – the must-have triggers for ecommerce, how to build email workflows that actually convert, and the tools to make it all happen. Lets do it.

Email Marketing 79

Email Marketing eCommerce Shoppers Marketing 79

Scoop.it!

OCTOBER 31, 2024

Content marketing can be extremely effective at putting your professional services brand on the map. But here’s the deal: exceptional content marketing success is only possible if you employ a strategic approach. In many cases, this means doing the groundwork that will create and reinforce the market for your service.

Marketing Strategy 117

Marketing Strategy Content Marketing Branding Marketing 117

Vertical Response

AUGUST 25, 2024

This article outlines effective marketing strategies for holidays that you can implement right away. Learn about early planning, multi-channel campaigns, personalized marketing, and more to ensure a successful festive season. Effective holiday planning can foster customer loyalty and successful marketing outcomes.

Marketing Strategy 105

Marketing Strategy Non-Profit Shoppers Shipping 105

Martech

JULY 24, 2024

What does this mean for marketers? The data revealed that 42% of Australian consumers prefer brands supporting women’s sports over brands that do not, indicating substantial potential in this market. professional teams, most of their fans live outside of the home market, said Salarvand. In the U.S., Bring Paris to U.S.

Gen Z 120

Gen Z Fashion Entertainment Marketers 120

Customers.ai

NOVEMBER 14, 2024

Email marketing isn’t as easy as it used to be. From advanced segmentation to automation, Klaviyo and surrounding Klaviyo tools equip you to tackle the challenges of modern email marketing with ease. Key Features for Smarter Email Marketing Klaviyo has become a go-to email marketing tool for ecommerce for a reason.

Email Marketing 83

Email Marketing eCommerce Shipping Analytics 83

Litmus

SEPTEMBER 25, 2024

What is lifecycle marketing? By aligning your marketing efforts to each stage, you can build stronger relationships, keep customers coming back, and make the most of every interaction.In Lifecycle marketing is a strategy that involves engaging customers with the right message at the right time as they interact with your brand.

Management 96

Management Marketing Marketers CRM 96

Customers.ai

AUGUST 12, 2024

Hey DTC marketers! So while you’re busy building your brand and driving customer acquisition and retention initiatives, Customers.ai’s Shopify app for email and ad remarketing boosts your store’s sales by increasing the reach and efficiency of your highest performing marketing channels. Shopify Marketing App comes in.

eCommerce 98

eCommerce Outbound Marketing Customer Journey Customer Acquisition 98

Hubspot Marketing

DECEMBER 30, 2024

You can then use the performance data to improve your content marketing strategy. Below, some incredible SEO specialists and I share the key benefits of adding this process into your content marketing strategy. Content Performance Monitoring and Benchmarking Around 13% of marketing leaders cite content strategy as their top challenge.

eCommerce 117

eCommerce SEO User-Generated Key Performance Indicator 117

Customers.ai

DECEMBER 20, 2024

Enter relationship marketing. Relationship marketing is the not-so-secret strategy behind turning one-time buyers into lifetime fans. Reactive marketing? Proactive marketing? The truth is, to win at relationship marketing, you need both working together. Proactive Relationship Marketing : This is all offense.

eCommerce 85

eCommerce Shipping Customer loyalty Marketing 85

Martech

JULY 29, 2024

See more about how marketers are using MarTechBot here. I am the first generative AI chatbot for marketing technology professionals. When content creators or marketers need to use these assets in their web content, they can easily access them from the DAM. For this prompt, try selecting the marketing operations persona.

Management 121

Management eCommerce CRM User-Generated 121