Backlinko

JUNE 4, 2024

Ecommerce has transformed the retail landscape. In fact, ecommerce is forecasted to capture 41% of retail sales worldwide by 2027, up from only 18% back in 2017. To help you learn about the dynamic landscape of online shopping, we’ve curated a list of recent ecommerce statistics to know in 2024. Let’s dive right in.

eCommerce 103

eCommerce Gen Z Shipping Retail 103

Search Engine Land

JULY 5, 2023

While TikTok intends to build a $20 billion ecommerce business , the U.S. Overall, the starting point for product searches among online shoppers is Amazon (49%, up from 46% in 2022), followed by Google (34%, down from 35% in 2022). won’t be a big factor yet – and may never be. Amazon and Google reign. TikTok’s YoY decline.

eCommerce 88

eCommerce Gen Z Shoppers Millennials 88

Hootsuite

OCTOBER 19, 2022

If you’ve got a product or service to sell, you need to start thinking about your TikTok ecommerce strategy. What is TikTok ecommerce and why is it important? TikTok ecommerce is the act of using the popular video app to sell a product or service. So why should you be using TikTok for ecommerce, exactly? Source: Kaja.

eCommerce 119

eCommerce Gen Z User-Generated Retail 119

Sprout Social

JULY 20, 2021

This opens up a world of opportunities for ecommerce and retail brands looking to attract new audiences and convert them from a single platform. Research from Sprout’s How to Reach Digital Natives report found that both Gen Z and Millennials want to see brands make more use of Instagram. What are Instagram Drops?

Gen Z 140

Gen Z Product Retail Millennials 140

Sprout Social

MAY 12, 2025

Given that young people are Australias most active social shoppers, TikTok is an ideal platform for brands to connect with and sell to these users. Further, the 2024 Social Media Content Strategy Report reveals that 73% of Millennials have TikTok accounts. Half of global TikTok tech shoppers are open to buying directly through TikTok.

Gen Z 65

Gen Z Transform Fashion Food 65

Hubspot Marketing

MARCH 8, 2021

And, by July 2020, global retail ecommerce sites cumulatively saw a record 22 billion monthly visits. As brands scrambled to offer more products and services online , social media platforms -- such as Facebook, Instagram, and WhatsApp --began rolling out ecommerce tools to help businesses sell more items directly from their social pages.

Gen Z 145

Gen Z eCommerce Shoppers Millennials 145

Econsultancy

JANUARY 28, 2022

During 2020 the ecommerce market went into overdrive. Stats roundup: the impact of Covid-19 on ecommerce. Customer acquisition is certainly still a big priority for a lot of brands, but returning shoppers are now more valuable than they ever have been, and the benefits associated with these consumers should not be overlooked.

eCommerce 75

eCommerce Shoppers Customer Acquisition Retail 75

Hubspot Marketing

JANUARY 13, 2017

3) Social media ecommerce will become a powerful avenue for sales. Facebook, Instagram, Twitter, and Pinterest offer ways for users to purchase products from directly within their apps, and Snapchat started testing and rolling out ecommerce features in the spring of 2016. Product demonstration videos on social media.

Millennials 145

Millennials eCommerce Shoppers Advertising 145

Marketing Insider Group

SEPTEMBER 14, 2020

Approximately 40% of millennials trust videos, and “half of those aged 18-34 admit that they would stop what they are doing to watch a new video.” The percentage of shoppers who trust family and friend advice over businesses is approximately 81%. By the year 2021, Ecommerce Global B2C sales are predicted to reach 4.5 Omnisend ).

Digital Marketing 134

Digital Marketing Marketing Strategy B2C Marketing 134

Search Engine Land

MAY 23, 2024

Some interesting findings from Botify’s survey: 44% of respondents were familiar with generative search – 58% of Millennials and 58% of Gen Z were most familiar; 74% of Baby Boomers were unfamiliar with it. By the numbers. 37% of respondents tried an AI-driven search engine and found the results more satisfying.

Shoppers 79

Shoppers Gen Z Product Millennials 79

Neil Patel

AUGUST 30, 2021

If you are still focused on millennials, it’s time to start paying attention to a new generation of consumers. Trust matters to Gen Z shoppers. Gen Z’ers, which includes those born between 1996 and 2012, now make up 20 percent of the US population and account for $143 billion in direct spending. Research Gen Z Culture.

Gen Z 145

Gen Z Millennials Shoppers User-Generated 145

Neil Patel

OCTOBER 19, 2021

Shoppers coming into your store know you, trust you, and are more likely to purchase from you. Fewer shoppers are out about when the weather’s bad or the heat’s too intense. According to the stats : Sixty-nine percent of millennials have FOMO. There are other disadvantages too, such as: It’s weather dependent.

Shipping 144

Shipping Shoppers Retail Transform 144

Sprout Social

SEPTEMBER 22, 2021

A shining example of multichannel marketing , conversational commerce represents a win-win for merchants and shoppers alike. Tools such as Help Scout are commonplace on today’s ecommerce sites. Expect video calls to become the future of conversational commerce (especially as remote work and ecommerce continue to boom).

Shoppers 98

Shoppers Shipping eCommerce CRM 98

SMA Marketing

DECEMBER 15, 2022

Regardless of the preference for digital shopping, in 2020, 55 percent of shoppers online were advocates of classic stores for the purpose of checking out a product in person before purchasing. Millennials rely heavily on ratings and review sites for their purchasing decision-making, with 99 percent researching before purchasing.

Digital Marketing 98

Digital Marketing Shoppers Millennials Price 98

Hootsuite

NOVEMBER 3, 2020

Consumers can easily consult with their friends on purchases, show off those hip new hightops, comment on Aunt Jackie’s new “I Love My Niece” tee, review comments from other savvy shampoo shoppers, and interact directly with the kombucha brands they love. It’s where Millennials and Gen Z like to shop. Source: Facebook. 48% of U.S.

Branding 145

Branding Gen Z Shoppers Price 145

Marketing Insider Group

FEBRUARY 5, 2024

Ruler Analytics) B2B Ecommerce has the lowest conversion rate at 1.8%. Salesforce Research) Image Source: HubSpot 3 in 4 American shoppers say customer experience is the deciding factor when choosing between competing brands. Bain) Ecommerce & Online Shopping Stats By 2026, 24% of retail purchases are expected to take place online.

Digital Marketing 120

Digital Marketing Marketing Strategy Shoppers User-Generated 120

Econsultancy

DECEMBER 3, 2021

However, even in a sector that already had a relatively high degree of ecommerce penetration, post-pandemic the shift to online has been notable. This roundup includes studies and financial results that show how fashion ecommerce is evolving, including cross-border sales, fast fashion growth, and how inventory sizes have changed.

Fashion 52

Fashion eCommerce Gen Z Shoppers 52

Hootsuite

OCTOBER 27, 2022

One survey of online millennial shoppers found almost half (47%) used a voice assistant to make a purchase. Source: Survey of 1038 online shoppers. Abandoned shopping carts are a huge issue in ecommerce. The ecommerce industry loses $18 billion a year from abandoned shopping cart orders. Messaging apps.

Branding 114

Branding eCommerce Shoppers Millennials 114

Litmus

SEPTEMBER 24, 2024

Source: Really Good Emails Source: Really Good Emails Shoppers, especially during the holiday season, prefer buying from brands that give back. According to Deloitte: 63% of Gen Zs and millennials believe businesses have the power to influence social equality. After all, isn’t Thanksgiving about being grateful for what we already have?

Shoppers 94

Shoppers Millennials Retail Email Marketing 94

Search Engine Land

MAY 16, 2023

Amazon continues to be the most popular starting point for online shoppers with one exception – Gen Z, according to a new survey. So it remains absolutely critical to be visible on any relevant platforms at moments when shoppers are researching and purchasing products. Why we care. By the numbers. And ratings and reviews are king.

Gen Z 83

Gen Z Product Millennials Shoppers 83

Sprout Social

MARCH 13, 2025

Millennials: seven hours and 45 minutes. X is also more popular among Millennials than other social media networks. Social media consumer behaviour in Australia In the age of ecommerce, its no surprise that social commerce has boomed in popularity. In 2023, 40% of social shoppers in Australia used Instagram to make purchases.

Gen Z 56

Gen Z User-Generated Influencer Marketing Law 56

Neil Patel

NOVEMBER 16, 2020

Walmart launched the marketplace back in 2009 to attract online shoppers and grow its customer base. There’s a major push towards attracting millennials with improved delivery options, increased brand diversity, and better customer service. If you target millennials , this is the platform for you. There’s so much autonomy.

Product 145

Product Shipping Price Millennials 145

Econsultancy

NOVEMBER 22, 2021

The Asia-Pacific (APAC) region boasts some of the most dynamic, innovative and fast-moving ecommerce markets: from the largest ecommerce market in the world, China; to markets with near-total internet connectivity, like South Korea, to markets with high ecommerce penetration and immense potential for growth, like Indonesia.

eCommerce 52

eCommerce Gen Z Fashion Retail 52

Backlinko

JUNE 15, 2024

Source: Bloomberg Temu Sales Worldwide According to recent estimates, ecommerce sales worldwide on Temu reached $15.33 Among UK and US shoppers, Temu is most popular among millennials (ages 25-42) with a 21% adoption rate, followed by Gen X (43-55) with a 20% rate. billion in 2023. billion Q3 2023 $5.16 billion Q4 2023 $6.62

Gen Z 78

Gen Z Millennials Retail Fashion 78

Neil Patel

FEBRUARY 11, 2021

For example, a popular e-commerce brand might create a physical pop-up shop from October to December to attract holiday shoppers. In just two and a half months, the store welcomed over 100,000 shoppers and showed just how effective a physical presence could be for a mostly online brand. Virtual Pop-Up Shops. Tupperware.

Fashion 137

Fashion Gen Z Retail Shoppers 137

Spiralytics

MARCH 7, 2023

Read on, as this infographic lists everything aspiring and veteran online retailers need to know about ecommerce in the Philippines. An Overview of the Philippine Ecommerce Market Achieving success in ecommerce starts with understanding where the market is currently. Millennials are the main drivers of ecommerce.

eCommerce 52

eCommerce Shoppers Gen Z Retail 52

Litmus

AUGUST 3, 2023

While this number reflects the impact of inflation (around 7% at the time , a historic high), it’s still a big time to buy and save for shoppers around the world. Shoppers like to buy from brands they know are giving back, especially during the holiday season.

Shoppers 79

Shoppers Retail Millennials Analytics 79

Customers.ai

SEPTEMBER 18, 2024

In-Depth Website Demographic Data Reporting Marketing millennials might remember when Facebook Ads targeting had the juiciest demographic, interest and psychographic audiences. to cart and browse abandonment email flows and you’ll convert shoppers whose authentication expired. Sync your Customers.ai Connect Customers.ai

Shoppers 53

Shoppers Outbound Marketing Customer Journey Millennials 53

Search Engine Land

OCTOBER 4, 2022

Compare that to the measly 36 words per minute the average mobile phone user can type into a search bar and it stands to reason that 62% of Gen Z and Millennial consumers want visual search capabilities, more than any other new technology. Online shopping and ecommerce search engines. Other retailer search engines (e.g.,

Shoppers 107

Shoppers Retail Finance User-Generated 107

Use Insider

APRIL 12, 2023

Complex omnichannel customer journeys ‘Customer journey’ refers to the path that takes a shopper from: Not knowing a product > Purchasing > Becoming a loyal customer It lays out all touchpoints that your customer may have with your brand before, during, and after the experience of that product.

Customer Journey 52

Customer Journey Customer Gen Z Shoppers 52

Use Insider

AUGUST 11, 2022

One of the most interesting things about Singles Day marketing is that nearly 90% of the sales came from mobile shoppers. Digitally savvy brands will lead the way in the coming years as Singles Day snowballs into a truly global eCommerce shopping day of epic proportions. Most Singles Day shoppers are one-time buyers.

Shoppers 52

Shoppers Real Estate Customer loyalty Retail 52

Econsultancy

FEBRUARY 18, 2022

Forrester states that, while just one out of ten baby boomers can be classed as values-motivated, this rise to one in four for millennial consumers. This trend looks set to continue, too with 42% of all consumers and 53% of millennials and Gen Z saying they’ll spend more on secondhand in the next five years.

Gen Z 54

Gen Z Millennials Shoppers Retail 54

Hubspot Marketing

JANUARY 10, 2024

For example, if you find that a certain line of products perform really well among millennials, pull images of them into a carousel ad and use it to retarget customers. A well-executed remarketing campaign is your tool to convert those passive browsers into eager shoppers.

User-Generated 109

User-Generated Advertising Advertisers Millennials 109

Econsultancy

DECEMBER 6, 2021

Ecommerce brands spent the most on advertising across social platforms (24.8% More than 1 in 5 Millennials are using social media less than they used to. Sixteen percent of Millennials claimed that the platforms were making them feel anxious, the report found.

Social Media Marketing 54

Social Media Marketing Millennials Gen Z Advertising 54

Econsultancy

MARCH 4, 2022

We’ve rounded up a selection of stats to try to illustrate how the pandemic has impacted, and continues to impact, the ecommerce industry. Ecommerce penetration. And for more on ecommerce, you can explore the following Econsultancy resources: Ecommerce Best Practice Guide. Ecommerce Microlearning.

eCommerce 98

eCommerce Non-Profit Retail Shoppers 98

Marketing Insider Group

MARCH 28, 2024

As an ecommerce seller, you’ll want to A/B test your product pages since that’s where your sales happen. The Personalized Homepage As shoppers become more tech savvy, their shopping experience expectations have increased. An easy way to build this trust is by adding visual trust badges throughout your ecommerce site.

eCommerce 119

eCommerce Shoppers User-Generated Promotion 119

Hootsuite

NOVEMBER 28, 2022

Or, maybe your customers always want to track their orders; an ecommerce chatbot could be a good choice. This can provide a point of friction; some people * cough cough, millennials * hate talking on the phone. Shopify for ecommerce. Shopify is one of the most popular ecommerce platforms. Source: Heyday.

Management 143

Management Customer CRM Customer Journey 143