Backlinko

JANUARY 24, 2025

Many ecommerce websites obsess over flashy designs and trendy layouts. Doing this can get you: More sales Higher average order values Better conversion rates Below, Ive handpicked nine effective ecommerce website examples that follow a conversion-focused design. Big mistake. Instead, you should focus on conversion-centered design.

eCommerce 102

eCommerce Shoppers Transform User-Generated 102

Martech

JANUARY 9, 2025

With consumers feeling squeezed by rising prices and dealing with too many choices when shopping online, brands are turning to artificial intelligence to help consumers make better decisions. Retailers must use brands as filters to narrow down overwhelming options while offering consumers enough meaningful choices. Processing.

Customer 115

Customer Transform Shoppers eCommerce 115

Backlinko

APRIL 29, 2025

Strategic ecommerce keyword research can help you reach the right audience and directly impact your bottom line. This beauty retailer was struggling with an all-too-common challenge: no traffic on its revenue-generating pages. Get started with our free Keyword Research Planner Template for ecommerce brands.

eCommerce 90

eCommerce Food Shoppers Retail 90

Search Engine Land

AUGUST 13, 2024

A recent Pattern survey of 300-plus executives revealed that 94% of them plan to maintain or increase their investment in ecommerce over the next six to 12 months. What exactly does investment in ecommerce look like? What’s stopping brands from scalable ecommerce growth? This hands-on support results in significant time savings.

eCommerce 86

eCommerce Branding Retail Shoppers 86

Hubspot Marketing

NOVEMBER 1, 2024

D2C Marketing Strategy D2C Marketing Tips D2C Ecommerce Tips B2C vs D2C Marketing If you’re anything like me, D2C marketing probably sounds a lot like business-to-consumer (B2C) marketing. Instead, you’d give it to a third-party storefront or another retailer to sell it to people for you. Table of Contents What is D2C marketing?

Manufacturing 131

Manufacturing B2C Non-Profit eCommerce 131

Martech

JULY 31, 2024

Across both Facebook and Instagram, AI-driven Advantage+ campaigns continue to be a major factor in retailer advertising expenditure. On the pricing front, advertisers experienced some relief as the cost-per-click (CPC) growth rate slowed to 12% year-over-year, following four quarters of accelerating CPC growth.

Advertising 121

Advertising Advertisers Retail eCommerce 121

Martech

JULY 15, 2025

The digital retail landscape is undergoing a fundamental shift. AI is driving this evolution, enabling retailers to deepen personalization and scale it across millions of real-time interactions. Product pages emphasize features that match detected priorities, whether it’s price sensitivity, brand loyalty or specific needs.

Shoppers 78

Shoppers Transform eCommerce Retail 78

Backlinko

NOVEMBER 8, 2024

People still want great products, fair prices, convenient access, and compelling reasons to buy. We’re talking about: What you’re selling (product) How much it costs (price) Where people can buy it (place) How you tell people about it (promotion) Simple, right? But price , place t, and promotion miss the mark. Absolutely.

Price 115

Price Real Estate Promotion Food 115

Martech

JANUARY 22, 2025

” Whether you’re a service provider offering a quote or a client seeking a price, answering that question isnt as straightforward as it seems. Heres how service providers and clients can work together to set precise expectations and avoid common pitfalls when pricing digital projects. How long is a piece of string?

Price 121

Price eCommerce Education Management 121

Martech

OCTOBER 1, 2024

This is good news for retailers with a solid digital marketing strategy. Adobe divided goods into four price tiers.) This is because of price discounts, not because shoppers are feeling wealthier. retailers,” said Pandya. retailers,” said Pandya. Pricing was the top factor in holiday spending. Why we care.

Gen Z 121

Gen Z Shoppers Retail Price 121

Martech

MAY 12, 2025

Retailers across the U.S. For example, the price per lead of search ads increased by 25% last year alone. The importance of holistic advertising for retail If you think traditional advertising methods, such as Google Ads alone, still suffice, then its time for a reality check.

Retail 106

Retail Affiliate Marketing Customer loyalty Advertising 106

Customers.ai

JANUARY 3, 2025

For ecommerce brands, this kind of research gives you true insights into how to improve your messaging, refine your marketing, and create a smoother, more personalized shopping experience that converts. Recent studies and reports highlight just how complex and dynamic the buying journey has become, especially in ecommerce.

Customer 89

Customer eCommerce Shipping Customer Journey 89

Hubspot Marketing

MARCH 11, 2025

The retail media network (RMN) is what runs behind the scenes to enable that integrated experience. Table of Contents What is a retail media network? The Benefits of Retail Media Networks How Retail Media Networks Work Top Retail Media Networks Tips for Using Retail Media Networks What is a retail media network?

Retail 78

Retail Customer Shoppers Advertising 78

Welcome Software

OCTOBER 2, 2024

Cannibalization of sales: Competing channels may cause pricing conflicts and lower margins. Loss to competitors: Inconsistent messaging or pricing can harm your brand and benefit competitors. An eCommerce tech stack helps to ensure a seamless buying experience, whether the purchase starts online or over the phone.

Manufacturing 87

Manufacturing eCommerce Price CRM 87

Martech

OCTOBER 14, 2024

As remote work grows and ecommerce breaks down global barriers, a consumer’s location has less impact on their brand preferences or buying habits. Increasingly, consumers are making purchasing decisions based not just on product features or price but on how well a brand’s values align with their own.

eCommerce 129

eCommerce Retail Market Segmentation Price 129

Customers.ai

DECEMBER 4, 2024

Ecommerce is too competitive to rely on “spray and pray” marketing tactics that leave your ROI up to chance and broad campaigns and generic messaging aren’t just outdated, they’re wasted money. For ecommerce, this means you’re not just spamming your entire list with a generic email. The truth is, your audience isn’t a monolith.

eCommerce 76

eCommerce Shoppers Price Customer Journey 76

Litmus

OCTOBER 17, 2024

Free trials/consultations: invite prospective customers to experience your product or service at no cost, or offer a consultation to showcase your expertise and make a persuasive sales pitch, including detailed pricing information. SurveyMonkey ​​If a customer has been with your company for a while, it’s worth celebrating!

Email Marketing 110

Email Marketing Customer Journey Customer loyalty eCommerce 110

Search Engine Land

SEPTEMBER 30, 2024

As I rolled my office chair from desk to desk and listened to calls, I learned about what Cyber Monday meant to ecommerce. Let’s examine the holiday ecommerce season through three lenses: The consumer. As the graph shows, ecommerce retail sales have steadily grown, even as total retail has flattened. The publisher.

Retail 77

Retail eCommerce Shipping Price 77

Customers.ai

DECEMBER 24, 2024

Were covering their features, pricing, and showcasing why they deserve a spot in your marketing stack. CRM and Ecommerce Integrations What it does : Sync directly with CRMs or eCommerce platforms for seamless data transfer. Pricing : Flexible pricing with a free trial and paid plans starting at $99/month.

eCommerce 72

eCommerce Price User-Generated CRM 72

Customers.ai

DECEMBER 23, 2024

What They Want : High-value actions, like checking out your pricing page, signing up for a demo, or downloading a resource, scream intent. Example in Action : A visitor checks out pricing three times but hasnt taken action. High Intent : Visitors actively browsing pricing pages, booking demo links, or adding items to their cart.

Price 84

Price eCommerce Shipping Transform 84

Search Engine Land

SEPTEMBER 20, 2024

Sample ad creation Pricing structure The tool provides a 7-day free trial for testing but requires a pricier plan for managing multiple brands and integrating ad platforms. Sample ad creation Pricing structure Sivi.ai offers a free trial to test the tool and a 20% price cut on annual plans.

Price 85

Price User-Generated eCommerce Retail 85

Martech

JANUARY 29, 2025

They: Show loyalty , repeatedly choosing the brand over competitors and prioritizing quality and service over price. They: Have a transactional focus , making frequent purchases but lacking strong loyalty, as they prioritize price and convenience. A discount retailer will focus on efficiency and price sensitivity for volume customers.

Customer 110

Customer Price Customer Acquisition Customer loyalty 110

Martech

OCTOBER 22, 2024

This runs counter to an Adobe projection of a record-breaking ecommerce holiday season. and globally seemed to work well with customers, especially when prices were cut. retailers saw a 5% decline in sales. Retailers weren’t driving the same traffic or purchases as they did last year. In the U.S. Likely not.

Shoppers 69

Shoppers Retail Health Food 69

Martech

JANUARY 16, 2025

Theres no significant differentiator among the GenAI offerings, which means customers will look at price first. Searchspring combined with Klevu to create Athos Commerce, an integrated platform for ecommerce product discovery. I doubt OpenAI is spending $1.3 billion on marketing. The same cost issues are dogging non-pure plays.

Non-Profit 116

Non-Profit Direct Mail eCommerce User-Generated 116

Litmus

SEPTEMBER 25, 2024

Drew Price, Co-Founder, JRNY PPL Here’s how to strategically use email marketing across key stages: Awareness campaigns: Start with a welcome series to introduce your brand and share valuable resources like guides or checklists. Be clear and transparent about services and pricing to support decision-making.

Management 99

Management Marketing Marketers CRM 99

Vertical Response

AUGUST 25, 2024

Basic decorations like garlands and ornaments add a festive touch to any retail environment. Over half of all ecommerce revenue comes from mobile sales. Mobile ecommerce sales are expected to reach $1.7 of total retail sales. Festive decorations create a memorable shopping experience that attracts customers.

Marketing Strategy 105

Marketing Strategy Non-Profit Shoppers Shipping 105

Customers.ai

DECEMBER 20, 2024

Ecommerce Webinar Beyond Abandoned Cart to Abandoned Product View Revenue with Email Deliverability Hacks & AI Tools Watch The Webinar What Is Relationship Marketing? Additionally, they are less price-sensitive, meaning theyre willing to pay a premium for trusted brands. How can relationship marketing support ecommerce businesses?

eCommerce 87

eCommerce Shipping Customer loyalty Marketing 87

Martech

NOVEMBER 20, 2024

Key features : Google Lens now provides in-store product price comparisons. However, the enhanced price transparency and local inventory insights could drive competitive pressure, reshaping how and where consumers convert. Google Maps enables local product inventory searches. Expanded buy now, pay later options. Why we care.

Transform 74

Transform Shoppers Price Retail 74

Martech

JULY 3, 2025

Non-endemic advertising on Amazon Non-endemic advertising allows brands that don’t sell products on a retail site to advertise there, tapping into the platform’s existing audience and data. As third-party cookies disappear and data privacy tightens, the value of this first-party data from retail media networks (RMNs) has surged.

Retail 73

Retail Gen Z Shoppers Advertising 73

Martech

MAY 5, 2025

Avoid hidden fees and deceptive pricing practices, as these can erode trust. Transparency in pricing and product benefits can help consumers feel more secure in their purchasing decisions. Processing. Emphasize value and transparency : Clearly communicate the value of your products or services.

Marketing 115

Marketing Marketers Customer loyalty Price 115

Welcome Software

DECEMBER 4, 2024

You might decide to order it directly through an online retailer. Example: Good: Based on your recent purchase of a printer, you might need ink cartridges soon (uses intent) Good: As a small business owner, you might be interested in our bulk pricing" (uses persona) Bad: We noticed you've been on our site 7 times this week.

Management 52

Management Customer Customer Journey Shipping 52

Search Engine Land

AUGUST 22, 2024

If you have a relatively small product catalog and a low variance of pricing/margins on your best sellers, there will be less or a need to segment. Can efficiently integrate promotional products and assets via tailored asset groups, promo extensions, price extensions, etc. This is often the case with D2C accounts.

Non-Profit 85

Non-Profit Price User-Generated Advertising 85

Hootsuite

FEBRUARY 10, 2025

I ended up looking at the online retailer Kits (on my laptop). You can also add more details like purchase price or product category to create custom events and custom conversions. Just select Connect with a partner and look for your host, ecommerce platform, or other hosting tool in the list. That might sound a bit scary.

Social Media Marketing 99

Social Media Marketing Shoppers Law Advertisers 99

Customers.ai

DECEMBER 23, 2024

What They Want : High-value actions, like checking out your pricing page, signing up for a demo, or downloading a resource, scream intent. Example in Action : A visitor checks out pricing three times but hasnt taken action. High Intent : Visitors actively browsing pricing pages, booking demo links, or adding items to their cart.

Price 52

Price eCommerce Shipping Transform 52

Use Insider

OCTOBER 24, 2024

For example, Forum Sport (a retailer with over 50 stores in Europe) used Insider’s segmentation to divide users into two categories — those with more than €150 in the cart and those who had less than €150 worth of items in their cart. the pages they visit, the products they browsed, the price ranges they’re looking at, etc.).

eCommerce 52

eCommerce Customer Journey Email Marketing Product 52

Use Insider

OCTOBER 25, 2024

Here are three quick examples of companies that used data-driven automation to achieve important business goals: Remix : This large retail company built a three-step automated email campaign aimed at educating new leads and nurturing them to make their first purchase. eCommerce marketing automation. Between point solutions (e.g.,

Customer Journey 52

Customer Journey Analytics Marketing Automation Platform Marketing 52

Martech

FEBRUARY 28, 2025

Dig deeper: 7 creative email automations for non-ecommerce brands Add in your email program Our blueprint is focused on email, but it could just as easily be a multi-channel automation, taking into account app notifications, SMS, email, etc. Marketing funnel stage: Engagement Customer journey step: Receives price quote; doesnt purchase.

Customer Journey 73

Customer Journey Customer Transform Price 73