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The boom in ecommerce has transformed how we shop, but it’s also brought a pressing challenge: managing product returns. Retailers must find the right balance between keeping customers satisfied and protecting their bottom line, making returns a key factor for building customer loyalty. trillion in 2024 to $8 trillion by 2027.
Brands in ecommerce have the wonderful advantage of having access to a broader number of consumers than their local counterparts. Signals That Tell Ecommerce Customers a Brand Is for Them 1. If you need additional resources to help you with your ecommerce strategy, check out this Ecommerce Planning Kit from HubSpot.
Ecommerce holiday spending is higher than anticipated, according to Adobe Analytics. ecommerce sales were up 9.6% retail site visits across 18 product categories. Practically speaking, this is the first year retailers are using AI agents for streamlined customer experience. For the first 24 days of November, U.S.
Even established online retailers face significant competition from large discount marketplaces like Temu, Rakuten and, of course, Amazon. It’s harder for retailers, isn’t it? Ecommerceretailers will collect transaction data at the point of conversion, but will they recognize that buyer when they reappear?
Helped by some deep discounts, Amazon Prime Day, an annual two-day ecommerce event that ran July 16 and 17, generated a record $14.2 retail sites across 18 product categories. Although the event is hosted by ecommerce giant Amazon, other chain stores and specialty retailers ran concurrent promotions. billion in U.S.
Amazons new Retail Ad Service is bringing retail media networks available to everyone. The service lets retailers use Amazon’s powerful advertising technology to sell ads on their websites. This is a big step for the ecommerce and advertising giant which primarily focused on selling ads within its ecosystem.
A new loyalty management solution aimed at retailers and CPG brands will be released by SAP in the second half of 2025. It also entered the agentic space on behalf of retail, with a shopping assistant AI agent, made to integrate with any ecommerce storefront, that will be generally available in the first half of 2025.
Salesforce announces the launch of Agentforce for Retail as well as Salesforce Retail Cloud with Modern POS. The news comes just prior to the National Retail Federation’s conference in New York. Saks Fifth Avenue and SharkNinja are among the brands testing Agentforce in a retail context. Loyalty promotion creation.
Shoppers expect fast, accurate, and personalized search resultsbut many retailers still struggle with product discovery. The State of Product Discovery in Digital Commerce 2025 report, based on insights from 200+ retailers, reveals how AI is transforming ecommerce.
The retail sector continues to evolve to become more digital, social and connected, a new report from Salesforce found. The report said retailers are transforming their stores more than shopping destinations, delivering elevated retail experiences. As their duties expand, retail associates face mounting technological complexity.
The 2024 holidays delivered on, and in fact surpassed, record-breaking projections for ecommerce. billion in ecommerce sales, up 8.4% Traffic to retail sites driven by genAI-powered chatbots increased 1,300% YoY, according to Adobe. Three categories accounted for over half (54%) of all ecommerce: Electronics: $55.3
B2B ecommerce is a thriving industry. Growing at a rate of over 10% each year, B2B ecommerce will generate over $3 billion in sales by 2027. However, no matter how familiar you are with B2C (business-to-consumer) ecommerce, selling to businesses is an entirely different beast. Table of Contents What is B2B ecommerce?
Want to know the most effective ecommerce growth strategy? Make Products Your Customers Actually Want Most ecommerce failures share one root cause: creating products nobody wants. If you want more ideas, read our ecommerce marketing guide , which has 11 ways to increase your traffic and sales. You follow trends. Trust your gut.
.” Thoughts from a wide-ranging conversation on retail marketing and advertising with Sherry Smith, executive managing director, Americas, at digital advertising platform Criteo. Can retailers forget about it for now? ” Smith also talked about the fast growth of retail media and CTV. So what if Google sells Chrome?
Join Data-Driven Strategies for Retail Success and learn how to harness the power of data and technology to elevate your marketing efforts. The post Start 2025 strong with data-driven strategies for retail success appeared first on MarTech. The new year is the perfect time to sharpen your strategies and set the foundation for success.
Retailers across the U.S. The importance of holistic advertising for retail If you think traditional advertising methods, such as Google Ads alone, still suffice, then its time for a reality check. Retailers should be asking strategic questions, such as: Is my marketing campaign effective, and is it reaching the right audience?
Many ecommerce websites obsess over flashy designs and trendy layouts. Doing this can get you: More sales Higher average order values Better conversion rates Below, Ive handpicked nine effective ecommerce website examples that follow a conversion-focused design. And heres why that matters: It shows theyre more than an online retailer.
A recent Pattern survey of 300-plus executives revealed that 94% of them plan to maintain or increase their investment in ecommerce over the next six to 12 months. What exactly does investment in ecommerce look like? What’s stopping brands from scalable ecommerce growth? This hands-on support results in significant time savings.
Strategic ecommerce keyword research can help you reach the right audience and directly impact your bottom line. This beauty retailer was struggling with an all-too-common challenge: no traffic on its revenue-generating pages. Get started with our free Keyword Research Planner Template for ecommerce brands.
accounts for roughly half of global retail media spend, but a new BCG survey finds robust activity in four other regions. The post Charts: Retail Media Trends Worldwide appeared first on Practical Ecommerce.
Ecommerce is experiencing the best holiday season ever, keeping pace with a record-breaking forecast from Adobe Analytics. ecommerce sales, according to Adobe. Throughout the weekend, retailers sweetened their discounts, enticing shoppers to wait for better deals before making purchases on higher-ticket items.” billion in U.S.
With the summer flying by, it’s time to look ahead to what retail trends will take the lead in fall 2024. The previous year proved difficult for retailers, with low consumer confidence and increasing cost of living tightening shoppers’ purse strings. But it seems that tough times are starting to wane.
Making every order option available for retail shoppers As is the case with customer experience , 2024 will find marketers leveraging AI to create a more robust ecommerce presence. Using AI for optimal tone and brand consistency Ecommerce brands can only approximate the human warmth experienced by a successful in-store purchase.
Dig deeper: 7 marketing strategies to conquer decision paralysis How AI is helping to narrow choices AI is helping ecommerce brands simplify and personalize shopping. Retailers must use brands as filters to narrow down overwhelming options while offering consumers enough meaningful choices. Feeling less happy with purchases.
As I rolled my office chair from desk to desk and listened to calls, I learned about what Cyber Monday meant to ecommerce. Let’s examine the holiday ecommerce season through three lenses: The consumer. As the graph shows, ecommerceretail sales have steadily grown, even as total retail has flattened. The publisher.
The same SEO , UX and CRO concepts we use to help users find the correct product on a website apply to retail locations and in-store experiences. Using these skills and the information below, you may be able to help retail locations increase their AOV, how many customers shop per day and an increase in items per purchase.
Ecommerce may be thriving, but brick-and-mortar retail remains a critical brand touchpoint. Retail as the ultimate brand ambassador For years, retail KPIs have focused on revenue per square foot. Other ecommerce-first brands like Warby Parker and Wayfair are also leaning into the experiential aspect of physical stores.
Across both Facebook and Instagram, AI-driven Advantage+ campaigns continue to be a major factor in retailer advertising expenditure. This marks a shift from Q1, where Instagram led the pack, according to the report. However, the share of spending to this format has slightly decreased since the peak holiday shopping season in Q4.
This acquisition lets the retail technology company provide retailers with the ability to create a conversational shopping experience. alby can transform ecommerce sites, email campaigns, SMS messages, and mobile apps into interactive platforms. This allows retailers to answer shoppers’ questions about products.
D2C Marketing Strategy D2C Marketing Tips D2C Ecommerce Tips B2C vs D2C Marketing If you’re anything like me, D2C marketing probably sounds a lot like business-to-consumer (B2C) marketing. Instead, you’d give it to a third-party storefront or another retailer to sell it to people for you. Table of Contents What is D2C marketing?
I remember a major retailer replacing its entire integration platform after a failed digital transformation. The problem was that the merchandising, marketing and ecommerce teams had different definitions of success. A clothing retailer spent 18 months connecting their website to their store systems.
This is good news for retailers with a solid digital marketing strategy. retailers,” said Pandya. Dig deeper: Top ecommerce trends from record-breaking Amazon Prime Day 2024 Klaviyo’s 2024 Consumer Spending Report can be downloaded here (registration required). online holiday shoppers are expected to spend $240.8 Why we care.
From retail to finance to enter tainment, every industry has benefited from personalization, fostering deeper engagement and significantly boosting satisfaction rates. IVAs can automate this process for retailers by interacting with customers in real time and asking about their style preferences and favorite brands during their first visit.
The retail media network (RMN) is what runs behind the scenes to enable that integrated experience. Table of Contents What is a retail media network? The Benefits of Retail Media Networks How Retail Media Networks Work Top Retail Media Networks Tips for Using Retail Media Networks What is a retail media network?
As consumers become more informed and demanding, brands bypass traditional retail channels to meet their needs directly. Where to begin Digital commerce offers a treasure trove of retail marketing data waiting to be harnessed and activated correctly. Retailer audiences offer valuable data for acquiring new customers. Processing.
The post Most Retail Brands Ignore X, per Study appeared first on Practical Ecommerce. Chanel, Macy's, and H&M are example brands that have left X. Yet the platform remains popular, with high engagement.
Ecommerce chatbots have exploded in popularity in recent years. This is thanks to increasing online purchases and the growth of omnichannel retail. What’s driving the ecommerce chatbot revolution—a market that’s expected to hit $1.25 Chatbots save retailers time and money by allowing them to customers at any time.
Dig deeper: The AI-powered path to smarter marketing Redefining content optimization for genAI retail search If youre in ecommerce, AI is already changing the playing field through genAI search tools like Amazon RUFUS. AI will help refine and optimize, but the team needs to set the initial strategy.
Several reports this year have shown that advertising costs increased: Google search CPCs up 9%, pushing ad spend up 17% – leading to brands looking to diversify their ad spend.
Searchspring combined with Klevu to create Athos Commerce, an integrated platform for ecommerce product discovery. Algolia launched Shopping Guides, a content generation tool that uses AI to create informative articles for ecommerce websites. Athos Commerce offers AI-driven search, personalization and merchandising capabilities.
Are you thinking of launching an ecommerce business? Before you start, learn everything you need about ecommerce with these 8 podcasts. This list of ecommerce podcasts offers it all – education, inspiration, and entertainment. Ecommerce Playbook. He also brings in entrepreneurs to talk about their ecommerce journey.
Two retail trends that every business can count on in 2023 are change and innovation. Online and in-person retail is moving faster than ever. Businesses need to stay on top of retail trends that will impact their success in order to get ahead of the curve. Embracing that change will help retailers thrive this year and beyond.
Georgia-Pacific advertises its popular paper brands — including Brawny, Angel Soft and others — on retail media networks. The competitive pressure for grocery brands and home products to maintain a presence at the retailer has only increased in the digital space, as consumers buy more products across categories through ecommerce.
In recent years, many retailers have built out retail media networks (RMNs) to attract advertisers and improve customer experience with favorite brands and products. Access to the wealth of first-party data that many retailers have is hard for advertisers to pass up. But RMNs need to mature.
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