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In addition to chicken, KFC is frying up controversy. On August 24 Azim Akhtar, KFC Canada’s Director of Marketing, tweeted a few billboard images from the company’s new “It’s finger lickin’ good” campaign. Sorry Utensils, It's Finger Lickin' Good. Latest campaign, I couldn't be more proud!! pic.twitter.com/ktmN5TrHOS — Azim A. (@AzimAkhtar_) August 24, 2023 While the ads are supposed to be playful, suggesting that utensils aren’t needed to enjoy KFC, X users quickly pointed out that all of the
From managing customer payments to maximizing revenue streams, a cohesive platform to streamline commerce operations is paramount. The HubSpot Commerce Hub is a transformative solution meticulously crafted to address these pivotal pain points and empower businesses. Whether navigating the complexities of payment processes or striving to boost revenue with streamlined operations, this guide serves as your compass to unlock the potential of the HubSpot Commerce Hub.
Google Ads is finally including customer ID numbers in its emails. The change was first spotted by digital marketing expert Greg Kohler , who shared a screenshot on X (the platform formerly known as Twitter): He said: “Customer ID’s in Google’s emails? Going to chalk this one up to #PPCChat respectfully grumbling about it not being included in past emails.” Why we care.
At INBOUND 2023, HubSpot CEO Yamini Rangan introduced changes to the customer journey driven by the recent surge of AI technology. Where people spend their time, how they buy, how they share information, and how they expect to receive customer service is all changing. What's not changing, however, is the importance of connection. The advent of AI makes this an extremely exciting time.
Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage
This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.
Google probably won’t ever tell us how its algorithms work – but that doesn’t mean it won’t drop a few hints. Google’s Search Quality Rater guidelines mention E-E-A-T (experience, expertise, authoritativeness and trustworthiness) 126 times – which is a pretty big indicator that this is important, according to Melissa Fach , lead SEO content manager at Kelley Blue Book & Autotrader.
LinkedIn is a powerful marketing tool for any business, particularly in the B2B landscape. Over 82% of B2B marketers consider it a goldmine for generating high-quality leads, connecting with peers and building their professional network. A strong presence on LinkedIn provides your business with a professional digital presence and an opportunity for your brand to be seen by 930 million members and 75 million businesses.
As a website’s content grows, its organization and structure often suffer. Many website owners publish content without a cohesive internal linking or content organization strategy, confusing visitors and search engines. This disorganized approach hampers the user experience and makes it difficult for search engines to understand and index the content.
As a website’s content grows, its organization and structure often suffer. Many website owners publish content without a cohesive internal linking or content organization strategy, confusing visitors and search engines. This disorganized approach hampers the user experience and makes it difficult for search engines to understand and index the content.
Funny, poignant, catchy — trending sounds are the backbone of TikTok virality and can often make or break a video’s success. According to research by the short-form video platform , “sound is the anti-scroll on TikTok” With their data, it’s not hard to see why. Eighty-eight percent of TikTok users said that “sound is essential to the TikTok experience,” while 73 percent admitted they would "stop and look" at ads on TikTok with audio ȁ
Recruitment tracking is a critical part of the hiring process for every organization. Tracking your applicants and candidates helps keep your hiring manager organized, build a positive candidate experience, and ensure you find the right talent. Many companies recognize the need for an effective Applicant Tracking System (ATS), but with so many options on the market, they are unsure which to choose.
I started building links in 2010. The process then was very simple: scale your outreach to build backlinks directly to the pages we want to rank. Approaching link building with this perspective can lead one to focus too much on nurturing skills for bulk outreach or email automation. These are good skills, but the best link building methods are based on the marketing of content.
This article explores and explains how to harness the power of HubSpot and its CRM to leverage data and information into a revenue-generating growth machine. CRM is the cost of entry into a modern market: try running a business without one. But a CRM is more than just a digital filing cabinet. It's a way to access, understand, and monetize a goldmine already at your fingertips: customer data.
Speaker: Kevin Burke, Founder & Managing Director at Digital One and AI & Automation Consultant
AI and automation are currently transforming the way sales and marketing teams operate. Generative AI crafts personalized outreach at scale, while conversational AI bots are engaging prospects in real time. Robotic process automation streamlines manual workflows by triggering tasks the moment a prospect takes a key action, and advanced AI analytics surface hidden patterns in the pipeline, improve forecasting, and help teams make data-driven decisions with confidence.
What comes to mind when you think of the fading days of summer? For those in brand marketing or SEO , the answer might be (or should be) Q4 and holiday planning. Although temperatures continue to linger in the upper half of the thermometer, it’s never too early to begin setting your SEO campaigns up for success amid an ever-crowded holiday shopping field.
Businesses seeking an integrated tool that maximizes the potential of customer relations management (CRM) while focusing on sales should consider the Sales Hub available through HubSpot. This suite of software and applications offers great value as a standalone module. Further, it allows your sales team to connect closely with other business functions using functionality such as the CMS Hub , Marketing Hub , Operations Hub , and Service Hub.
Don’t sweat through your blazer: here’s everything you need to know for your social media manager job interview. You’ve got the skills , you’ve created a kickass resume and portfolio , you’ve scheduled an interview. Now, the final step to securing the job is answering the questions your potential new employer fires at you. Then, you can enjoy the fabulous life of a social media manager (77% of social marketers are happy in their jobs… and hey, the salary’s not bad, either ).
Inbound 23 started today with HubSpot unveiling HubSpot AI, which brings together new and existing AI-powered products and features, and a reimagined HubSpot’s Sales Hub. The AI’s features include: AI Assistants, which are generative AI capabilities that help teams create content, images, websites and reports. AI Agents that automate and respond to customer service inquiries submitted to chatbots and via email.
Ever wonder what really makes B2B buyers tick? Spoiler alert: it’s not just logic. Join us for our next session of the B2B Growth Show, "Neuroscience of B2B Buyer Behavior: Strategies for Influencing Buyer Choices" with Grant C. Gooding, where science meets strategy. You'll get the insider scoop on how emotions secretly drive decisions and how you can tap into them to win buyers over.
Google will allow NFT gaming ads, provided they don’t promote gambling content, from next month. This change will take place on September 15 when Google issues its updated advertising policy for cryptocurrencies and blockchain-based games. To have their ads approved, advertisers must comply with Google’s gambling and games policy, attain the necessary Google Ads certification and meet specific requirements.
Hours of connected TV viewing increased 21% in May 2023 compared to May 2022, according to Comscore’s latest State of Streaming report. The percentage of TV watchers who stream has also continued to rise — 73% of U.S. households now stream, up from 69% in 2022. CTV ad spend also continues to grow rapidly. Why we care. These data buttress the case for moving ad dollars from linear TV to alternatives, including CTV and online video.
Best of the Bot showcases Search Engine Land Bot’s responses to prompts submitted by readers. The language model is based on content from Search Engine Land layered on top of ChatGPT. The editors of Search Engine Land selected this response for its usefulness and have supplemented it with additional relevant content. I am the first generative AI chatbot for search marketers.
Customer data platforms (CDPs) can consolidate data across an enterprise to create a single view of the customer. That single view can empower marketers to do many things, including real-time updates and activations. But “real-time” execution is tricky and depends on many factors. Just because a CDP can do some things in real time doesn’t mean it will be able to do everything you want to do in real time.
Are you struggling to highlight your impact and showcase the results of your team’s marketing efforts? Do you find it challenging to build more effective campaigns that drive meaningful results? The key may lie in unlocking the power of marketing technology (martech)—but as a non-technical marketing leader, navigating this landscape can feel daunting.
Editing and updating your brand-related Wikipedia pages isn’t easy. But with these tips, you can learn how to work with Wikipedia editors to improve the chances of your requested changes being accepted.
Microsoft Advertising Editor has rolled out in-market audiences across all of its markets in EMEA, APAC and LATM. The platform has also launched new audience types. Alongside this expansion, the platform now supports bulk associations for in-market audiences, as well as: Remarketing. Dynamic remarketing lists. Similar audiences. Customer match. Custom audiences.
Today, staying ahead of the real estate game is about more than making a stellar impression on would-be property owners in person. It’s also about adequately leveraging solid real estate SEO strategies and showing up for would-be clients with genuinely helpful content. According to research conducted by the National Association of Realtors (NAR), around 73 percent of buyers reach out to only one real estate agent or firm during their search for the perfect property.
Inbound 2023 is in full swing, and whether you're catching it live or virtually, you've probably heard about the exciting new features that have been released. The team has been hard at work, revamping the HubSpot platform.
Discover why a traditional website is no longer enough to meet B2B buyer expectations in our must-attend session of The B2B Growth Show, The AI Revolution: Why B2B Buyers Expect More Than Just a Website. Learn how cutting-edge AI tools can transform your B2B website into a results-driven powerhouse that delivers the right message to the right visitor, every time.
Navigating the Performance Paradox written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Eduardo Briceño In this episode of the Duct Tape Marketing Podcast , I interview Eduardo Briceño. He is a global keynote speaker and facilitator who guides many of the world’s leading companies in developing cultures of learning and high performance.
In an era of data and digital transformation, the best advice for marketers sometimes is that less can be more impactful amid data abundance. Businesses should focus on essential, actionable information rather than overwhelming their systems with excessive tools and reporting. This approach can create a more effective engagement between sales and customers, streamlining the decision-making process.
In an era of data and digital transformation, the best advice for marketers sometimes is that less can be more impactful amid data abundance. Businesses should focus on essential, actionable information rather than overwhelming their systems with excessive tools and reporting. This approach can create a more effective engagement between sales and customers, streamlining the decision-making process.
You’ve probably read dozens of contradictory pieces of ABSOLUTELY NECESSARY advice about email marketing, engagement and deliverability tips over the years. Do this! Do that! No, not that! Pretty unhelpful stuff! (Not to mention quite technical to navigate.) You may just want to do what’s most effective for results and performance and move on to your next exciting campaign idea.
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Evolving consumer behavior has highlighted the importance of businesses' websites offering not only aesthetics and functionality, but also credibility.
Buy this. Don’t buy that. If you hear about a product from a trusted friend, you’re more likely to trust that person’s opinion and to consider following their lead. In modern marketing, your customers have many trusted friends online - influencers and celebrities who are connected to your audience even if they have never met each other. By strategically associating your brand with an influencer or celebrity, you can improve your brand alignment and brand loyalty and make the most of your marketi
Funny, poignant, catchy — trending sounds are the backbone of TikTok virality and can often make or break a video’s success. According to research by the short-form video platform , “sound is the anti-scroll on TikTok” With their data, it’s not hard to see why. Eighty-eight percent of TikTok users said that “sound is essential to the TikTok experience,” while 73 percent admitted they would "stop and look" at ads on TikTok with audio ȁ
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
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