Aspiration Marketing
JUNE 29, 2023
In the fast-paced digital era, marketing managers face many challenges that require effective solutions. From generating leads to tracking performance, the demand for a centralized platform to streamline marketing activities has never been more vital. That's where HubSpot Marketing Hub comes in, a comprehensive solution designed to tackle these pain points head-on and empower marketing managers.
Sprout Social
JUNE 29, 2023
In late 2009, Domino’s released a brutally honest commercial, publicizing customers’ overwhelmingly negative feelings about their pizza—and asking folks to give them a second chance. It was a massive risk, but one that paid off. The quarter following the campaign’s release, same-store sales were up 14%. No matter how you slice it, risk-taking has always been a hallmark of strong brand marketing.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Buffer Marketing
JUNE 29, 2023
Welcome back to Creators Unlocked , a series where we interview creators about their best practices. Today, we’ve got Stew Fortier, a more unconventional creator, as his day job is CEO of Type.ai , an AI content writing tool. 💡 To keep up with Stew, check out his newsletter , Twitter and LinkedIn. The rapid advancement of AI has spurred debates among creators of all types.
Aspiration Marketing
JUNE 29, 2023
When it comes to creating a blog for your law firm (or any business), the question of how often to post may arise. It's important to keep your blog's objectives in mind when determining the ideal posting frequency. Consistency is key to keeping readers engaged with new and exciting content. But don't forget to consider other important factors when scheduling your blog posts.
Speaker: Karen Swim, APR
Relevance is the currency of modern media relations—and personalization is how you earn it. In this new webinar with industry leader Karen Swim, APR, we'll explore proven strategies for precision targeting and crafting personalized pitches that resonate with journalists and build stronger relationships over time. You’ll also learn how to ensure your media lists are accurate and up to date, craft outreach that gets responses, and streamline your workflow without sacrificing quality.
Social Media Examiner
JUNE 29, 2023
Want to improve your video performance? Wondering what metrics and data to look for in YouTube Studio? In this article, you’ll discover how to improve your YouTube video strategy with analytics. Should I Post Long-Form or Short-Form Video on YouTube? YouTube built its reputation on expert, long-form video, but in the past couple of years, […] The post Using YouTube Analytics to Improve Your Video Strategy appeared first on Social Media Examiner.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Search Engine Land
JUNE 29, 2023
Microsoft has announced new AI-powered shopping tools powered by Bing and Bing Chat. These include new price match monitors, AI-generated buying guides, and review summaries, all aimed to “help you shop and save with confidence,” Microsoft said. Price match monitors. These new price match monitors show you a product’s price after you purchase that product.
Scoop.it!
JUNE 29, 2023
Creating one or two pieces of great content doesn’t always require a strict content operations strategy. But if you want to develop high-ranking, high-quality content regularly, it’s a different story. Content operations is the behind-the-scenes management of all your content creation activities. Each step in the production, publication, and distribution process must be optimized, from developing your content strategy to performing content analysis.
AWeber
JUNE 29, 2023
Have you ever written content for your blog and thought “ this is the best content I’ve ever written? ” You publish it, promote it on social media and send an email to your audience. And people seem to love it initially; but after the first day or two of attention. nothing. How can this be? The answer is pretty simple, your post was never optimized for organic search.
Martech
JUNE 29, 2023
Purchases are won and lost each time a customer connects with your business digitally. Every organization needs to evaluate their digital experience and then act on those learnings. Here are some actions that organizations can take to improve digital experience and grow more revenue. Increase the scalability of your operations In evaluating digital experience, organizations take stock of all the digital touchpoints where customers connect with the brand, as well as the martech stack and internal
Speaker: Steve Worthy, MBA
The rapid rise of AI-powered displays, touchless technology, and sensory marketing is reshaping the future of in-store engagement. Yet for many retail executives, the real challenge is not identifying new tools - it is knowing which signals to trust, which inputs to prioritize, and how to architect decisions that elevate in-store leadership rather than dilute it.
Hootsuite
JUNE 29, 2023
Without rules and best practices, healthcare would be a lot wilder. Think witchcraft, home remedies, and your dad saying, “Don’t worry kid, we can pop it back in.” Regulations and guidelines keep us operating safely, pun intended. Social media guidelines for healthcare professionals serve a similar purpose. This blog will walk you through generally accepted social media guidelines in healthcare.
Martech
JUNE 29, 2023
It’s been less than a day since our poll about your Google Analytics 4 readiness went live and we’ve already gotten hundreds of responses. We will do a full report when the poll closes, but the early results — and comments — are very illuminating. Let us know: Are you ready for Google Analytics 4? Have your say in our poll The top line of what we’ve found out so far: More than twice as many people say they are still learning how to use GA4 than say it’s all set up and being used.
Search Engine Journal
JUNE 29, 2023
Looking to grow your online business? Try these 5 beginner-friendly techniques to grow your organic traffic and gain visibility online. The post 5 SEO Techniques To Grow Organic Traffic appeared first on Search Engine Journal.
Martech
JUNE 29, 2023
While Artificial intelligence (AI) has been a part of marketing technology for some time, ChatGPT’s launch made the topic white-hot. As a result, more and more AI-powered solutions are being announced every day. AI-related survey of the week: Half (50%) of CEOs are already integrating generative AI into digital products and services, while 57% are concerned about data security and 48% worry about bias or data accuracy, according to a new IBM survey.
Speaker: Hanan Polinovski, Events Manager and David Brown, Sr. Marketing & Events Lead
Are your events living up to expectations? Are you getting quality leads from your sponsorships? Have you ever wondered if that branded notebook actually makes an impact? Get ready to transform your event strategy! Join event marketing pros Hanan Polinovski from Printfection and David Brown from Bonusly for a fast-paced webinar about turning your event efforts into serious ROI.
Search Engine Journal
JUNE 29, 2023
Google's John Mueller advises using semantic HTML. Though not a ranking factor, it helps search engines understand content and boosts accessibility. The post Semantic HTML: Not A Ranking Factor But Still Important appeared first on Search Engine Journal.
CopyBlogger
JUNE 29, 2023
Copywriting is more of a skill than a profession, so you have unlimited earning potential depending on how you apply. Continue Reading The post How To Make Money As A Copywriter in 2023 appeared first on Copyblogger.
Search Engine Journal
JUNE 29, 2023
Conversational intelligence is the skill of confidently communicating to achieve successful outcomes. Discover how it can help you improve SEO and digital marketing overall. The post What Is Conversational Intelligence? appeared first on Search Engine Journal.
Rock Content
JUNE 29, 2023
Google, Instagram and blogs were once the most popular places to discover trends and help leverage brands. Now, TikTok has become the driving force behind trends and the go-to place for companies that need to keep track of what’s new in their industry. With over 50 million active users , TikTok has become a behemoth in the social media world and is changing the way companies develop and release products , according to an article by the Wall Street Journal.
Speaker: Speakers:
Brace yourself, B2B marketers. Your beloved SEO is getting a makeover, and its name is Language Model Optimization (LMO). What does that mean for your digital strategy? Join Jesse McFarland of SpearPoint Marketing on the next B2B Growth Show as we unravel the mystery and get you prepped for the next evolution in search. Here’s what you’ll walk away with: A clear breakdown of SEO vs.
Search Engine Journal
JUNE 29, 2023
New Microsoft Bing and Edge tools harness AI to recommend products, summarize reviews and ensure best prices The post New Bing & Edge Features Use AI To Streamline Shopping appeared first on Search Engine Journal.
Rock Content
JUNE 29, 2023
Over the past decade in marketing, content formats have undergone significant transformations. The shift from static to interactive content and from PNGs to MP4s demonstrates the dynamic nature of the industry. According to the 2023 State of Marketing Report, 25% of marketers are planning to incorporate interviews into their strategies for the first time this year.
Search Engine Land
JUNE 29, 2023
Google is broadly rolling out brand exclusions in Performance Max and broad match brand restrictions in Search to all advertisers. Following successful pilots for both, the search engine announced that the move would help marketers with guiding Google AI and where their campaigns appear online. Up until now, both features were only available in beta.
CMO Network
JUNE 29, 2023
Bud Light has been a mainstay in the headlines after backlash ensued over the brand’s partnership with the popular transgendered, TikTok influe.
Advertisement
Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,
Search Engine Land
JUNE 29, 2023
Facebook has updated its resource explaining how it ranks content across its website, including Feed, Stories and Reels. Meta has also announced new tools and features for improved transparency on the social network, which will better assist marketers. Why we care. Marketers and advertisers need a strong understanding of how Facebook ranks content in order for them to make informed decisions about their campaigns to achieve maximum visibility and engagement.
Duct Tape Marketing
JUNE 29, 2023
Unveiling The Future Of AI written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Kenneth Wenger In this episode of the Duct Tape Marketing Podcast , I interview Kenneth Wenger. He is an author, a research scholar at Toronto Metropolitan University, and CTO of Squint AI Inc. His research interests lie at the intersection of humans and machines, ensuring that we build a future based on the responsible use of technology.
Search Engine Land
JUNE 29, 2023
Starting July 1, Universal Analytics will no longer collect data. B2B companies looking to track their web or app performance must use Google Analytics 4 (GA4). GA4 provides extensive capabilities for visualizing and analyzing data. To avoid being overwhelmed by the abundance of data, it is crucial to fully understand the tool and determine key metrics for your business.
CMO Network
JUNE 29, 2023
Changing customer experience and encouraging self-service can be tricky. Here's how to do it right.
Speaker: Speakers:
Marketing and sales might be two halves of the same coin, but how often do they feel like they’re tossed in completely different directions? It’s time to bridge the gap, align your teams, and start building a pipeline instead of frustration. Join us for this insightful webinar to transform your siloed teams into a powerhouse partnership. What you’ll learn: A clear understanding of why sales and marketing alignment is crucial for business growth.
Search Engine Land
JUNE 29, 2023
Buy on Google for Search and Shopping will shut down Sept. 26, the company announced today via an email sent to participating U.S. retailers. While Buy on Google is ending, Buy on Google for YouTube will remain available for eligible U.S. merchants. Why we care. Google says it is dropping Buy on Google to create a new “streamlined buying journey for shoppers” that makes it easier for retailers to sell on Google and YouTube.
InTouch Marketing
JUNE 29, 2023
Is your business still stuck in the digital stone age with an outdated website? It’s time to break free from the clutches of an online presence that’s gathering virtual dust.
Search Engine Land
JUNE 29, 2023
Leading and scaling a fast-growing agency has been an incredible journey, especially since building a business was not even on my radar when I began consulting independently six years ago. Over the past six years building Eyeful Media, I’ve leaned into my network and colleagues, specifically those with agency experience, to navigate our growth successfully.
Expert insights. Personalized for you.
244 
Let's personalize your content