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In the ever-evolving world of digital marketing, staying ahead of the curve is essential for success. Marketing leaders constantly seek ways to build better customer experience, run effective campaigns, and drive revenue. However, a common challenge lies in navigating the complexities of disconnected tech stacks. In this blog, we'll explore the top growth marketing trends shaping the digital landscape this year–and how they can help businesses consolidate their tech stack for maximized success.
Social media is much bigger than marketing and branding alone. To truly harness the power of social, it must be used org-wide. Developing the social media maturity of other teams can expand the impact of social media on your business —extending the reach of content, helping other teams uncover valuable business intelligence and maximizing content creation for bandwidth.
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X, formerly known as Twitter, is lifting its ban on political advertising in the US. The Elon Musk-owned platform famously banished political ads back in 2019 when former CEO Jack Dorsey was still in charge. Explaining his decision at the time, Dorsey posted: “This isn’t about free expression. This is about paying for reach. And paying to increase the reach of political speech has significant ramifications that today’s democratic infrastructure may not be prepared to handle.
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LinkedIn is a powerful way to connect with a targeted B2B audience through its advertising capabilities. However, LinkedIn ad campaigns can sometimes stumble even with the best intentions. If you’re puzzled by your LinkedIn Ads setup going awry, you’re not alone. This article will dissect the critical factors that can undermine your once-promising ad setup, leading it down an unfortunate path.
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Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage
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