Marketing Insider Group

JUNE 22, 2023

Automated marketing has been exploding across industries in recent years. Experts expect these tools to boost the global gross domestic product by up to 14% by 2030. Still, there’s a lot of talk about automated tools failing to create authentic experiences. Is diving into marketing automation worth the investment? We’ve got the answers here. Discover everything you need to know about getting started with automated marketing.

Real Estate 126

Real Estate CRM Inbound Marketing Marketing 126

Aspiration Marketing

JUNE 22, 2023

Are you looking to enhance your marketing skills and stay ahead in today's competitive landscape? Modern business requires continuous learning for professional growth, but traditional certification courses can be costly and time-consuming. That's where HubSpot Academy comes in. Marketers of all levels can access a wealth of knowledge and opportunities to enhance their marketing expertise for free, whether they are marketing managers or marketing automation engineers seeking to fine-tune their sk

Market Trends 241

Market Trends Marketing Marketers Management 241

Content Marketing Institute

JUNE 22, 2023

SEO optimization goes far beyond keywords and meta tags. Try these five ideas to structure your content for better visibility, more traffic, and winning positions on search engine result pages.

SEO 145

SEO 145

Businesses Grow

JUNE 22, 2023

15 of the 36 people who wrote “The Most Amazing Marketing Book Ever” The general premise of content marketing is simple: Create content that is so compelling, interesting, entertaining, and/or useful that it attracts relevant customers. If you do that consistently over a period of time, you can build an audience or base of fans that might support your business, non-profit, university, or whatever organization you have.

Content Marketing 134

Content Marketing Non-Profit Entertainment Marketing 134

Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage

This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.

Marketing

Buffer Marketing

JUNE 22, 2023

Welcome back to Creators Unlocked , a series where we interview creators about their best practices and advice for other creators. Jahleane Dolne started creating content a year after college graduation in 2020, but it was the $20 she spent on a LinkedIn optimization course that really changed her life. That course allowed her to pivot into a sales role in the tech industry, serving as the foundation for her entrepreneurial career.

eBook 120

eBook Product Place Social Media Marketing 120

Martech

JUNE 22, 2023

Editor’s note: This is Part 2 of a four-part series on how AI will be infused into marketing automation platforms. Part 1, AI marketing automation: How it works and why marketers should care, is here. For much of 2023, the AI hype has focused on generative AI content use cases (copy, image, video). Some still question generative AI’s ultimate impact, but the mainstream adoption indicates that much of the focus on content-focused capabilities is warranted.

Transform 119

Transform User-Generated Marketing Automation Platform CRM 119

Martech

JUNE 22, 2023

Data clean rooms (DCRs) are an emerging technology that enables marketers to combine data sets with those from other parties to reach customers more effectively in a privacy-compliant way. As the technology evolves, marketers are using DCRs in an increasing number of use cases. Here are some of the considerations an organization takes when evaluating if they should use a DCR. 3 types of DCRs What kind of DCR might your organization pick from the current field?

Management 116

Management Place Product Customer 116

Social Media Examiner

JUNE 22, 2023

Wondering what marketing tasks AI can help you with? Looking for help developing AI prompts that deliver the results you need? In this article, you’ll discover how to use AI for marketers. What's Going on With AI? Everybody knows what “AI” stands for: artificial intelligence. But most people don't understand what that intelligence actually looks […] The post AI for Business: Use Cases and Trends appeared first on Social Media Examiner.

Social Media Marketing 114

Social Media Marketing Marketing Marketers 114

Martech

JUNE 22, 2023

Our understanding of customer relations has undergone a remarkable transformation in recent years. In the face of the enduring impact caused by the Covid-19 pandemic and the imminent threat of an economic downturn, we are now reassessing the concept of brand loyalty and exploring new avenues to achieve it. To assess the industry condition, we can rely on reports like The Forrester Wave: Loyalty Technology Solutions, Q1 2023 – an overview of the most significant loyalty software vendors on the ma

Gen Z 110

Gen Z Customer loyalty Transform Shoppers 110

CMO Network

JUNE 22, 2023

This annual Forbes list recognizes the 50 Most Influential CMOs in the World.

CMO 107

CMO 107

Speaker: Kevin Burke, Founder & Managing Director at Digital One and AI & Automation Consultant

AI and automation are currently transforming the way sales and marketing teams operate. Generative AI crafts personalized outreach at scale, while conversational AI bots are engaging prospects in real time. Robotic process automation streamlines manual workflows by triggering tasks the moment a prospect takes a key action, and advanced AI analytics surface hidden patterns in the pipeline, improve forecasting, and help teams make data-driven decisions with confidence.

Marketing

Martech

JUNE 22, 2023

While Artificial intelligence (AI) has been a part of marketing technology for some time, ChatGPT’s launch made the topic white-hot. As a result, more and more AI-powered solutions are being announced every day. And businesses are eager to get them. Thirty-five percent of chief revenue officers plan to establish a generative AI operations team in their go-to-market organization by 2025, according to Gartner.

PR 110

PR User-Generated Influencer Marketing Analytics 110

Scoop.it!

JUNE 22, 2023

With recent developments in generative AI, the question of ethical content creation and the use of human-made content has come into question. And while the generative AI industry is still in its infancy, many companies must take measures to balance automation with original high-quality content. It’s still very early to tell which direction the generative AI industry will take and what limitations will be placed on generative AI platforms.

Global Marketing 104

Global Marketing Place Product Marketing 104

Martech

JUNE 22, 2023

When it comes to Connected TV, you don’t need to walk the road less traveled when there is already a bridge to success. Successful advertisers have already done the hard work of figuring out what a winning performance-focused CTV strategy looks like. MNTN looked at the top 25% of advertisers on its platform and put together a guide—so you don’t have to optimize alone.

Advertising 106

Advertising Advertisers Customer 106

Rock Content

JUNE 22, 2023

Time is running out while governments and technology communities around the world are discussing AI policies. The main concern is keeping humanity safe against misinformation and all the risks it involves. And the discussion is turning hot now that fears are related to data privacy. Have you ever thought about the risks of sharing your information using ChatGPT, Bard, or other AI chatbots?

Whitepaper 98

Whitepaper User-Generated Digital Marketing Product 98

Speaker: Speakers:

Ever wonder what really makes B2B buyers tick? Spoiler alert: it’s not just logic. Join us for our next session of the B2B Growth Show, "Neuroscience of B2B Buyer Behavior: Strategies for Influencing Buyer Choices" with Grant C. Gooding, where science meets strategy. You'll get the insider scoop on how emotions secretly drive decisions and how you can tap into them to win buyers over.

Marketing

AWeber

JUNE 22, 2023

If you’re struggling to build an audience online, prepare for a forehead-slap moment. You’ve been ignoring Facebook. Many of us think of Facebook as a place to catch up with distant relatives. But this means we forget Facebook is one of the most potent audience-building tools in the world. With nearly 3 billion u s ers , Facebook’s raw traffic potential rivals anything in the social media scene.

Transform 98

Transform Place Advertising Advertisers 98

CMO Network

JUNE 22, 2023

The 50 CMOs recognized on this year’s list: 25 are making their first appearance on this, the 11th annual, Forbes World’s Most Influential CMOs list.

CMO 98

CMO 98

Rock Content

JUNE 22, 2023

When it comes to Search Engine Optimization ( SEO ), many factors influence page rankings. On top of it all, the competition for the first positions is huge, and competitors know how to have websites considered a reference by Google’s algorithms. Therefore, working on some decisive points, like Domain Authority (DA), puts your company in a prominent position.

SEO 97

SEO Price Digital Marketing Branding 97

Search Engine Land

JUNE 22, 2023

People do business with brands they know, like and trust. The larger the investment, the more important these factors are. Building relationships and earning trust are key to earning lasting relationships with customers. Here’s how to achieve these with great location-specific SEO content. (While the studies referenced in this article focus primarily on real estate brands, this information will help location-based businesses.

Real Estate 93

Real Estate SEO CRM Price 93

Speaker: Speakers:

Are you struggling to highlight your impact and showcase the results of your team’s marketing efforts? Do you find it challenging to build more effective campaigns that drive meaningful results? The key may lie in unlocking the power of marketing technology (martech)—but as a non-technical marketing leader, navigating this landscape can feel daunting.

Marketing

CMO Network

JUNE 22, 2023

For the influence generative AI has and will on marketers and marketing, Sam Altman is the Unofficial #1 on the 2023 Forbes World’s Most Influential CMOs list.

CMO 93

CMO Marketing Marketers 93

Search Engine Land

JUNE 22, 2023

Google will start to retire four rules-based attribution models in Ads and Analytics from mid-July: First-click. Linear. Time decay. Position-based. Marketers still using these attribution models will be able to continue doing so until September, when they will be removed completely. Why we care: This update will affect the Google Ads accounts of all marketers still using these attribution models.

Analytics 92

Analytics Marketing Marketers 92

CMO Network

JUNE 22, 2023

The 2023 Forbes CMO Hall of Fame recognizes those chief marketing officers whose influence stands the test of time.

CMO 82

CMO Marketing Marketers 82

Search Engine Land

JUNE 22, 2023

Building a website or changing platforms involves plenty of moving parts. One crucial step is setting the site up for success in search engines. But after their new website goes live, some brands make a costly mistake – neglecting to develop an ongoing SEO strategy. “We integrated SEO into our site during development, so we don’t need an ongoing program” is a common misconception.

SEO 91

SEO Promotion Search Marketers Branding 91

Speaker: Speakers:

Discover why a traditional website is no longer enough to meet B2B buyer expectations in our must-attend session of The B2B Growth Show, The AI Revolution: Why B2B Buyers Expect More Than Just a Website. Learn how cutting-edge AI tools can transform your B2B website into a results-driven powerhouse that delivers the right message to the right visitor, every time.

Transform

CMO Network

JUNE 22, 2023

As a company that relies on natural resources to produce quality products, Diageo leadership understands that its long-term success and stewardship of the environment.

Product 76

Product CMO 76

Search Engine Land

JUNE 22, 2023

The Microsoft Audience Network has moved predictive targeting to general availability. Following a successful pilot, all advertisers will now be able to use the feature in their campaigns. Why we care: Predictive targeting can help advertisers easily find new audiences that they may not have previously considered targeting. Not only are the identified audience relevant, but they are viewed by bots are more likely to convert, which could result in a higher ROI for marketers.

Advertising 90

Advertising Advertisers Marketing Marketers 90

Sachs Marketing Group

JUNE 22, 2023

Want to increase the visibility of your local business website so it appears when people search for keywords from a certain location? Local businesses often struggle to make their presence felt in the online space. The competition is fierce, and without an optimized online presence, it’s hard to be noticed by potential customers. The absence of local search engine optimization (SEO) means you are missing out on a huge chunk of the audience that searches for local products or services.

SEO 52

SEO Non-Profit User-Generated Promotion 52

Search Engine Land

JUNE 22, 2023

Google is rolling out changes that will give advertisers better insights into conversion performance. For the first time, marketers working with GA4 will be able to choose which of their channels should be eligible to get conversion credit for web conversions shared with Google Ads. This applies to Google paid channels (formerly, Ads-preferred) and Paid and organic channels (formerly, Cross-channel).

Analytics 89

Analytics Advertising Advertisers Marketing 89

Advertiser: ZoomInfo

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

Marketing

Kuno Creative

JUNE 22, 2023

Growth can happen fast, and no company wants to be weighed down by disjointed revenue operations when it does. For Reach, a payment platform that simplifies how businesses sell across borders, HubSpot gave them the tools needed to connect processes. With limited internal expertise and bandwidth, though, the company needed a partner to help close gaps in their revenue processes and accelerate market growth.

Marketing 52

Marketing Marketers 52

Search Engine Land

JUNE 22, 2023

Meta is extending its Ads on Reels pilot to a wider pool of marketers on Instagram. The initiative was previously exclusive to Facebook before being rolled out to some marketers on Instagram in May. Now, Instagram Ads on Reels is being expanded further so that more advertisers can try the product on the social networking platform. How it works : Image ads are displayed to Instagram users directly on Reel content – so there is no interruption to the person watching the Reels.

Advertising 83

Advertising Advertisers Marketing Marketers 83

CMO Network

JUNE 22, 2023

Live event ticketing is quickly changing following recent meetings in Washington D.C. and continued frustration surrounding Taylor Swift tickets after Ticketmaster’s w.

CMO 52

CMO 52

Search Engine Land

JUNE 22, 2023

When it comes to Connected TV, you don’t need to walk the road less traveled when there is already a bridge to success. Successful advertisers have already done the hard work of figuring out what a winning performance-focused CTV strategy looks like. MNTN looked at the top 25% of advertisers on its platform and put together a guide—so you don’t have to optimize alone.

Advertising 83

Advertising Advertisers Whitepaper Analytics 83

Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective

In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.

Branding