CMO Network

NOVEMBER 27, 2023

A recent McKinsey survey finds CEOs and CMOs aren't always on the same page about marketing's role. Are they speaking in synonyms and not defining "marketing" the same?

Marketing 132

Marketing Marketers CMO 132

Search Engine Land

NOVEMBER 27, 2023

Google Search supports discussion forum and profile page structured data. This functionality allows Google to show “first-person perspectives from social media platforms, forums, and other communities” within the search results. In addition, Google added new Search Console reports to support those who added structured data to their pages, the company announced.

Promotion 137

Promotion SEO 137

Martech

NOVEMBER 27, 2023

Best of the Chatbot showcases MarTechBot’s responses to prompts submitted by readers. The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am the first generative AI chatbot for marketing technology professionals.

Management 106

Management CMO eCommerce Analytics 106

Search Engine Land

NOVEMBER 27, 2023

High-potential keywords are phrases that bring relevant traffic to your website and lead to revenue. While Google Keyword Planner and SEO tools are useful, they focus on search volume and intent, not necessarily revenue. To find keywords that actually lead to sales, it’s important to explore other sources that combine website traffic with actual conversions.

SEO 125

SEO PR Law eBook 125

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Direct Mail

Martech

NOVEMBER 27, 2023

If you were asked, right now, on the spot, to cite every possible source creating new contacts, leads, or supplemental data points in your CRM , could you do it? If you can answer that question “Yes!” with 100% confidence, congratulations! You can stop reading here. Go grab a celebratory cup of coffee! But chances are, if you’re like most marketers, you’ve kept your focus primarily on how data flows from your marketing automation platform to your CRM.

Direct Mail 104

Direct Mail CRM Marketing Automation Platform Advertising 104

Search Engine Land

NOVEMBER 27, 2023

Google Search Console went down at about 8 am ET today and is still down at the time this story was published. Search Console was down and inaccessible for about 50 minutes. The tool went down at about 8 am ET and returned at 8:52 am ET. Google is aware. At about 8:30 am ET Google’s Daniel Waisberg replied to some concerns on X with a bit of a joke, he said, “I was looking for a plug to charge my phone, so I had to unplug the server.” “Joking aside, we’re working on

SEO 121

SEO 121

Search Engine Land

NOVEMBER 27, 2023

YouTube Shorts ads are being rolled out to more advertisers as the solution moves from beta to general availability. For the first time, Marketers are reporting the ability to choose Short ads as a video format, integrate them with in-stream ads and combine them with in-feed ads. While many advertisers worldwide are finally gaining access to these new options, Google notes that this feature is not yet available on all accounts, but will be rolled out to all advertisers within the coming months.

Advertising 119

Advertising Advertisers Search Marketers Marketing 119

Martech

NOVEMBER 27, 2023

Brand sponsorships require some very sophisticated matchmaking. Both sides are tying their public image to that of the other organization — which they have no control over. It’s easy to think of big failures: In 2001, the Houston Astros had to rip the name Enron off their stadium when the company collapsed. Earlier this year the Miami Heat had to do the same when naming-rights owner FTX filed for bankruptcy.

CRM 94

CRM Thought Leadership Education Customer 94

Search Engine Land

NOVEMBER 27, 2023

More than 250 websites now block Google-Extended , the “standalone product token” Google introduced Sept. 28 to let you block Bard, Vertex AI generative APIs and future generations of models from accessing your content. That’s according to research shared exclusively with Search Engine Land by the Detailed.com team. Why we care. There has been much debate and discussion about whether brands and businesses should block any bots (e.g., GPTBot , CCBot) that crawl content that is then used to

Product 117

Product Branding SEO 117

Hubspot Marketing

NOVEMBER 27, 2023

Welcome to Breaking the Blueprint — a blog series that dives into the unique business challenges and opportunities of underrepresented business owners and entrepreneurs. Learn how they’ve grown or scaled their businesses, explored entrepreneurial ventures within their companies, or created side hustles, and how their stories can inspire and inform your own success.

Marketing Mix 93

Marketing Mix Customer Journey Marketing Marketers 93

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

Marketing

Search Engine Land

NOVEMBER 27, 2023

Technical SEO refers to the process of improving a website’s architecture and backend elements to improve its visibility and performance on search engines. Tackling such SEO projects often requires collaboration between technical SEO specialists and web developers, especially for large sites. Technical SEO examines page load speed, site architecture, security, internal linking, etc., to eliminate friction points that might hinder search bots from properly crawling, indexing and rendering a websi

SEO 112

SEO PR Health User-Generated 112

Litmus

NOVEMBER 27, 2023

Is there any way to ensure your emails always land in the inbox? With Google and Yahoo enforcing new email deliverability rules, reaching your subscribers is about to get more difficult. But worry not—as long as you follow these new rules, your email campaigns should stay out of spam. From authenticating your emails to avoiding bounces and spam complaints, we’ll go through the steps you need to take to boost and maintain your inbox reach.

PR 92

PR Email Marketing Communications Management 92

Search Engine Land

NOVEMBER 27, 2023

Google Ads mistakenly sent out an email telling some advertisers that their accounts had been suspended. The notification, which was triggered by a technical fault, was issued just hours before the Thanksgiving holiday, causing some marketers to “freak out” Google confirmed the error shortly after and reassured advertisers to disregard the message.

Advertising 104

Advertising Advertisers Promotion Search Marketers 104

Digital Marketer

NOVEMBER 27, 2023

In a groundbreaking alliance, Amazon and Hyundai have joined forces to reshape the automotive landscape, promising a revolutionary shift in how we buy, drive, and experience cars. Imagine browsing for your dream car on Amazon , with the option to seamlessly purchase, pick up, or have it delivered—all within the familiar confines of the world’s largest online marketplace.

Retail 90

Retail Transform Finance eCommerce 90

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

Search Engine Land

NOVEMBER 27, 2023

Google is planning to update its Video publisher policy on 1 April 2024. All video inventory monetized with Google ad code (“Video Inventory”) through AdSense, Ad Manager, and AdMob, in accordance with the Google Publisher Policies, will be impacted. The move aims to streamline policies across various Google products and align them with current industry standards, such as IAB OpenRTB.

Content Placement 103

Content Placement Management Place Advertising 103

Digital Marketer

NOVEMBER 27, 2023

Navigating through the world of business can be chaotic. At the time of this publication in November 2023, global economic growth is expected to remain weak for an undefined amount of time. However, certain rules of marketing remain steadfast to guide businesses towards success in any environment. These universal laws are the anchors that keep a business steady, helping it thrive amidst uncertainty and change.

Law 87

Law Transform Marketing Marketers 87

Martech

NOVEMBER 27, 2023

HubSpot’s October releases include same object associations, adding external webpages to campaigns, AI assistant and ChatSpot additions, and more. Here are the updates relevant to managers. Associate records of the same object type (beta) To correctly demonstrate how your business relationships connect with each other, HubSpot now allows you to associate records of the same type (e.g., connecting contacts to contacts or companies to companies).

User-Generated 87

User-Generated Law Management Communications 87

Sprout Social

NOVEMBER 27, 2023

Social media marketers understand the power of community more than most. But for a long time, communities built specifically for them have been few and far between. We set out to change that. Brought to life in March 2022, The Arboretum (Arb), a virtual community powered by Sprout, has become a thriving hub for social and marketing professionals—from practitioners to C-suite executives.

Social Media Marketing 84

Social Media Marketing Place Management Communications 84

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Direct Mail

Hubspot Marketing

NOVEMBER 27, 2023

If you’re like most marketers, you’ve tried out a generative AI tool. You’ve played around with ChatGPT to generate headlines. Yet, these fragmented use cases don’t capture the full power of deploying AI strategically. In five years, many companies will be creating AI marketing campaigns. According to McKinsey & Co. , 90% of commercial leaders believe their organizations should use generative AI often, yet only 20% do.

Product 82

Product User-Generated eCommerce Marketing 82

Businesses Grow

NOVEMBER 27, 2023

Too short for a blog post, too important to ignore, here are a few things on my mind these days! Let’s start with ignoring your customers. Don’t listen to your customers? I’ve been playing around with the “Trusted Voice” badge on LinkedIn. Does it mean anything? Who knows? I recently answered a question about aligning your communication style to your target audience and provided a weird answer: Do NOT develop a style that fits your audience.

Customer 72

Customer Gen Z Whitepaper Energy 72

Ariyh

NOVEMBER 27, 2023

New to Ariyh ? This is a 3min practical summary of a scientific study 🎓 Join 24,221 evidence-based marketers that grow using science, not opinions 📈 Subscribe here Today’s insight is brought to you by… AE Studio Hire a world class AI team for 80% less AE Studio , trusted by top startups and Fortune 500s, delivers expert AI solutions with teams from Harvard, Princeton, and Stanford.

Product 67

Product Shoppers eCommerce Fashion 67

Unbounce

NOVEMBER 27, 2023

/ Landing page optimization Mastering ecommerce conversion rate optimization: expert tips and inspirational examples By Alan O’Sullivan. Updated on November 27, 2023. 37 min read If you work on ecommerce projects and you’re not already BFFs with conversion rate optimization (aka “CRO”), you’re really missing out. They might not be the coolest kid on the digital marketing campus, but CRO is low-key the most valuable friend you can have while you’re finding your way around campus and preppi

eCommerce 59

eCommerce Shoppers Whitepaper Analytics 59

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Communications

SmartBrief - Marketing

NOVEMBER 27, 2023

Scheduling creative inspiration is notoriously difficult. By its very nature, creativity is unpredictable; it doesn’t care about deadlines and tends to come in its own sweet time. So it’s interesting to consider that kickstarting the muse appears to be an area where artificial intelligence can provide significant creative value. Ultimately, of course, creativity is organic.

Transform 52

Transform Place Branding Product 52

Six & Flow

NOVEMBER 27, 2023

Understanding and calculating revenue growth is a critical aspect of successful business operations. This indicator provides a benchmark for the financial health and prosperity of a business, supporting strategic decision-making and future planning. By effectively measuring revenue growth, businesses can pinpoint areas for potential incremental change in each operation affecting their people, processes, and technology , which could drive further increases in revenue.

Health 52

Health 52

illumin

NOVEMBER 27, 2023

Black Friday is the biggest retail event of the year. The revenue brought in by this post-Thanksgiving shopping spree is critical for both the advertising industry and the retail sector. During the 1980s, Black Friday really began to take off and since then it has continued to experience year-over-year growth. With the rise of e-commerce, sales continued to evolve and Cyber Monday was born, becoming almost equally as significant a sales day for some retailers.

Retail 52

Retail Shoppers Advertising Advertisers 52

Sachs Marketing Group

NOVEMBER 27, 2023

How can content marketing help a business? In the dynamic world of digital marketing, content is the kingpin that drives business growth. By crafting valuable, relevant, and consistent content, businesses can engage and retain a clearly defined audience, ultimately driving profitable customer action. Content marketing is a marketing strategy that not only informs your audience but also entertains and engages them.

Content Marketing 52

Content Marketing Entertainment Traditional Marketing Transform 52

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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

Exposure Ninja

NOVEMBER 27, 2023

It’s a myth that content marketing is only good for building awareness. An effective content marketing strategy, done in the right way, can help you attract quality potential clients. You need to know who you want to reach with your content, the type of searches they’re making just before they become leads, and the searches they make at the start of their journey.

Content Marketing 52

Content Marketing Law eBook Marketing 52

SmartBrief - Marketing

NOVEMBER 27, 2023

Scheduling creative inspiration is notoriously difficult.

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Vertical Response

NOVEMBER 27, 2023

Email marketing automation has become an essential tool for email marketers in today’s fast-paced digital landscape. By leveraging automation technology, marketers can streamline their email campaigns, increase efficiency, and deliver personalized content to their subscribers. In this article, we will explore the key elements, best practices, and common challenges associated with email marketing automation.

Email Marketing 48

Email Marketing Marketing Marketers Customer Journey 48

Welcome Software

NOVEMBER 27, 2023

Last month, the Wall Street Journal published an article entitled " Divide Between CMOs and CEOs Is Growing, Research Finds." In it, they offered proof that CEOs and CMOs do not see eye to eye about how things are going. Consider: Communication—or its absence—is a major factor in this divide.when asked to name their marketing departments’ primary responsibilities, only 50% of CEOs gave the same answers as their own company’s CMOs, according to [a] McKinsey survey.

CMO 40

CMO Communications Customer Journey Analytics 40

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Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.

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