Thu.Mar 20, 2025

article thumbnail

Sales Enablement vs. Sales Training: What's the Difference?

Aspiration Marketing

Sales enablement vs. sales training: What's the difference, and which should I use? While many use the terms interchangeably, they are distinct yet complementary approaches for driving sales success. Simply training sales teams on product updates isn't enough. However, understanding the nuances between sales training and sales enablement is crucial.

Product 222
article thumbnail

6 Ways GTM Teams Can Measure Operations Effectiveness

The Marketing Operations Leader

In this edition: 6 Ways GTM Teams Can Measure Operations Effectiveness The 9 Crucial Reports of the Chief Revenue Officer Podcast Interview With Meta Martech Leader Exclusive For Paid Subscribers : Things I Would Never Do Again as a Marketing Ops Leader Will You Be in Phoenix for Forrester B2B Summit? Join Us For An In-Person Marketing Ops Town Hall and Huddle to Learn and Network Interested in reaching over 5,000 marketing leaders and operations professionals?

Price 130
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The 16 Best HubSpot Updates from February 2025

Martech

HubSpot’s February 2025 updates focus on smarter automation, deeper insights and improved customization. From AI-powered workflow enhancements to more flexible forecasting tools, these updates will give you greater efficiency, better data visibility and more control over your CRM. Let’s take a look at the biggest HubSpot updates for February 2025.

CRM 108
article thumbnail

How to Get More Followers on Pinterest: 20 Ways to Grow in 2025

Buffer Marketing

It might not be the most obvious social media platform choice when it comes to building your brand as a creator or business. But, when used right, Pinterest could become the most effective platform in your social media toolbox. A bold statement, but I stand by it. That's because Pinterest has what many other social media sites don't — the ability to include links in every single post.

article thumbnail

Aligning Sales & Marketing to Drive Demand & Build Pipeline

Speaker: Speakers:

Marketing and sales might be two halves of the same coin, but how often do they feel like they’re tossed in completely different directions? It’s time to bridge the gap, align your teams, and start building a pipeline instead of frustration. Join us for this insightful webinar to transform your siloed teams into a powerhouse partnership. What you’ll learn: A clear understanding of why sales and marketing alignment is crucial for business growth.

article thumbnail

AI-powered martech news and releases: March 20

Martech

Half of all Americans use AI, according to a survey by Elon Universitys Imagining the Digital Future Center. And its not just the tech bros and Silicon Valley elites, either. Sure, younger, wealthier, and better-educated folks are slightly more likely to use AI, but guess what? It is also used by 53%of households earning under $50. Hispanic adults (66%) and Black adults (57%) are even more likely to use LLMs than White adults (47%).

Retail 102

More Trending

article thumbnail

NEW: Grow Your List with AWeber’s Direct Facebook Lead Ads Integration

AWeber

Finding new customers is one of the biggest challenges for small business owners. Facebook Lead Ads are a great way to reach new audiences, but the real work begins after capturing a lead. Without a streamlined way to follow up, those valuable leads can quickly go cold. Thats where AWebers new direct Facebook Lead Ads integration comes in. Now, instead of manually downloading and uploading leads or relying on expensive third-party tools, you can seamlessly sync your Facebook leads directly into

eBook 72
article thumbnail

Ines Lee on Using AI to Grow Ali Abdaal’s 6M+ YouTube Empire

Animalz blog

“The thing that AI is really good at right now is giving us adequate stuff,” says Ines Lee, Head of Content at Ali Abdaal. “It’s like a cover band that really hits all the notes perfectly, but you’re never gonna feel that element of personality, that element of jazz.” In this episode of The Animalz Podcast, Ines shares how she went from teaching economics at Oxford to running the content machine behind one of YouTube’s biggest educational creators.

B2C 67
article thumbnail

Key triggers for migrating your CMS

Welcome Software

We get it — migrating your CMS feels like a major commitment. You’ve been through a lot together. But when your website starts buckling under the pressure and your CMS feels more like a roadblock than a solution, it’s time to face the truth: hanging onto the wrong system can do more harm than making the leap to something better. So, how do you know when it’s time to break up with your CMS ?

PR 52
article thumbnail

How AI Overview Is Changing Manufacturing Content Marketing and SEO—And What You Can Do About It

Tiecas

The rise of AI Overview in search results is transforming how manufacturers approach online marketing. Googles AI-generated summaries are changing the way content is discovered, impacting both manufacturing content marketing and SEO strategies.

article thumbnail

A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse

Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,

article thumbnail

Using AI for content planning and strategy: Dos and don'ts

Welcome Software

These days, if you're not using AI to make yourself faster, more productive, and more efficient, you quickly fall behind. It truly is raising the ceiling, making good marketers great, and making great marketers absolutely unstoppable. But there's a catch: You've got to be using AI right before you can latch onto that whole 'unstoppable' thing. Which is exactly why we've created this AI content series.

article thumbnail

Mastering Marketing Hub: Key HubSpot Features You Should Be Using

The LeadG2 Blog

In this episode, we cover need-to-know features within HubSpot's Marketing Hub, offering strategies to elevate your B2B marketing efforts NOW.

Marketing 106
article thumbnail

5 signs your marketing channels aren't aligned (+ how to fix it)

Welcome Software

When we say 'marketing', we could mean a bunch of things. or like, literally everything. Most organizations find themselves managing a growing number of platforms, and wanting to perform better on each and every platform too—from social media and email to content marketing and paid advertising. This is why the 'general marketer' is becoming a role of the past, and specific roles or teams are introduced for some real good multi-channel marketing.

article thumbnail

How to Budget for a Successful Direct Mail Marketing Campaign

Whos Mailing What

When handled correctly, direct mail marketing is a tried and tested method that can yield big results.

article thumbnail

From Curiosity to Competitive Edge: How Mid-Market CEOs Are Using AI to Scale Smarter

Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage

This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.

article thumbnail

Freedom of Speech? The Book Facebook Wants to Suppress

David Meerman Scott

Facebooks artificial intelligence algorithm isnt just an innocent piece of codeits a carefully tuned, profit-driven machine that thrives on polarization and division.

100
100
article thumbnail

How Businesses Can Thrive in Uncertain Times

Duct Tape Marketing

How Businesses Can Thrive in Uncertain Times written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with Bill Canady In this episode of the Duct Tape Marketing Podcast , I interviewed Bill Canady, seasoned business leader and author of From Panic to Profit. Bill has spent over 30 years driving business growth, leading industrial and consumer companies, and refining strategies that help businesses navigate uncertainty.

Law 46
article thumbnail

Lights, Camera, Conversion: Must-Know Video Strategies and Tips for 2025

Content Marketing Institute

If your brand treats video like an extra in the background of your marketing strategy, its time to make it the star. Discover why, learn the trends for 2025, and see examples of B2B and B2C brands that make video shine.

B2C 77
article thumbnail

8 Golden Rules of Web Copywriting: How to Nurture and Convert with Smart Communication

Scoop.it!

Web copywriting can be an exceptionally intricate process. And it can take years to perfect your technique. Yet, getting it right holds the key to positioning your brand and products and, consequently, reaching your conversion goals. With this in mind, it’s no surprise that business owners regularly seek opportunities to outsource the copywriting process.

article thumbnail

Prospect, Personalize, Profit: The New Way Sales & Marketing Teams Are Aligning with AI

Speaker: Kevin Burke, Founder & Managing Director at Digital One and AI & Automation Consultant

AI and automation are currently transforming the way sales and marketing teams operate. Generative AI crafts personalized outreach at scale, while conversational AI bots are engaging prospects in real time. Robotic process automation streamlines manual workflows by triggering tasks the moment a prospect takes a key action, and advanced AI analytics surface hidden patterns in the pipeline, improve forecasting, and help teams make data-driven decisions with confidence.

article thumbnail

Navigating Startup Success: Culture, Community, and Differentiation with Tom Kieley

SMA Marketing

In this episode of the Growth Nexus podcast, host Ryan Shelley sits down with serial entrepreneur Tom Kieley to discuss the critical elements of building successful businesses. Tom, who has launched two thriving startups and co-authored Start-Up Lessons Learned Along the Way: Our SourceDay Journey, shares his insights on the importance of culture, community, and.

52
article thumbnail

How to Get a QR Code for Google Reviews & Increase Ratings

SocialPilot

Ever noticed how we all fall for convenience? Be it the convenience of ordering things online or opening Google Maps as soon as we head out for a new location. The easier something is, the more likely we are to do it. Talking about the Google Reviews, we all likely know that every business needs them and often struggle to encourage their customers to leave reviews.

article thumbnail

Find New Leads Using Social Media Prospecting

SMA Marketing

Engage potential leads with social media prospecting. Learn how to listen, strategize, and convert connections into quality leads for your business.

52
article thumbnail

Why you should make the move from Contentstack to Optimizely

Welcome Software

Choosing the right content management system can feel like trying to pick your favorite Hollywood Chris — there are too many options anyway, and nobody’s really sure what makes one better than the other. If you’re an enterprise using Contentstack (let’s be honest, the Chris Pratt of the lot), and starting to wonder, “Is this really the best we can do?

COS 52
article thumbnail

Neuroscience of B2B Buyer Behavior: Strategies for Influencing Buyer Choices

Speaker: Speakers:

Ever wonder what really makes B2B buyers tick? Spoiler alert: it’s not just logic. Join us for our next session of the B2B Growth Show, "Neuroscience of B2B Buyer Behavior: Strategies for Influencing Buyer Choices" with Grant C. Gooding, where science meets strategy. You'll get the insider scoop on how emotions secretly drive decisions and how you can tap into them to win buyers over.

article thumbnail

OP-ED: “Autopsy Of a Brand: Tesla” – George Tsakraklides

The Marketing Journal

Brand destruction is all the rage these days. George Tsakraklides delves into what’s happening at Tesla (TSLA) in this “brand autopsy.

article thumbnail

Why forced choices reveal more customer insights than ratings

Martech

When it comes to surveys, standard rating scales often fail to predict actual behavior. People may say they are extremely likely to do something, but their actions tell a different story. Forcing individuals to make trade-offs rather than simply rating options leads to far more accurate predictions. Learn why forced choice works and how it can improve survey design and decision-making.

Customer 109