Hootsuite
JUNE 14, 2022
Daily hashtags are popular hashtags on social media for specific days of the week. They are a great source of content inspiration. When used well, they can also boost your reach and engagement. For busy content creators and marketers, the hashtag of the day is an easy way to gain exposure. But how do you know which one to use? To help you out, we’ve compiled a list of hashtags below.
AWeber
JUNE 14, 2022
Coming up with the best fonts for emails can be a challenging and time-consuming task. Which typeface will improve the readability of your message? What color combinations and font size should you use to hold your subscribers’ attention? We’ve got you covered! By the end of this article, you’ll know how to choose the best typeface and font settings for your brand.
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Sprout Social
JUNE 14, 2022
Looking to tap into the marketing strategy that gets 4x more open rates than email? It’s something 6.57 billion people are already using, and one of the best ways to get your message across in the digital age. It’s SMS marketing—one of the easiest and most effective ways to reach your target audience. In this post, we’ll take a look at what SMS marketing is, different types of SMS marketing campaigns and share some examples of how businesses are using SMS marketing to reach their goals.
Hubspot Marketing
JUNE 14, 2022
In 1990, the key to SEO success relied on keywords. Today, it's way more complicated. The SEO landscape is constantly evolving, and marketers must evolve along with it. But to do that, it's important reflect on the biggest SEO challenges this year — and create a game plan to address them. Below, let's review the top six SEO challenges brands are facing in 2022, according to data from HubSpot Blog's 2022 Web Traffic & Analytics Report and other marketing experts.
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Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,
Internet Marketing Ninjas
JUNE 14, 2022
Internal linking is one of the most effective aspects of search engine optimization. It is also one of the most neglected aspects that is often under-done or dome wrong. Jim Boykin, CEO of Internet Marketing Ninjas , and Ann Smarty, IMN’s analyst, are discussing how to create an effective interlinking strategy to make sure all the important parts and sections of your site are accessible by Google.
Content Marketing Institute
JUNE 14, 2022
Calls to action can provide a gateway to deeper content exploration and increased conversions. Follow these expert tips to create CTAs that compel your audience to respond.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Martech
JUNE 14, 2022
The Interactive Advertising Bureau has released proposed Intrinsic In-Game Measurement guidelines for public discussion. The proposed metrics address issues like viewability, measurement and fraud for ads that appear in the gameplay environment. “As more companies enter the gaming ecosystem, it’s critical that IAB and IAB Tech Lab gather the industry to help establish uniform standards needed to create consistency across the in-game advertising marketplace,” said the IAB in a r
Hubspot Marketing
JUNE 14, 2022
Think about the best boss you've ever had. What made them great? Were they open to new ideas? Did they lead with humility? Showed empathy when you needed it? If you answered "yes" to any of these questions, this person could be considered a transformational leader. Transformational leaders empower and motivate others to achieve extraordinary feats and, in the process, sharpen their own leadership skills.
Econsultancy
JUNE 14, 2022
An increasing number of discount stores have invested in ecommerce in the last few years, often providing home delivery only for higher-priced items, or for minimum order values. At a time of inflationary pressures and increased cost of living, customers may be seeking out these options more readily online. So how do these retailers encourage conversion amongst shoppers who may be new to.
Practical eCommerce - Marketing
JUNE 14, 2022
Organic reach on Facebook is increasingly difficult but not impossible, even in 2022. Here are six pointers for extending your Facebook reach without advertising. The post 6 Ways to Increase Facebook Organic Reach appeared first on Practical Ecommerce.
Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage
This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.
Martech
JUNE 14, 2022
San Francisco-based CloudShare has announced an integration between its product experience platform and HubSpot. The platform supports software sales by providing a cloud-based environment in which vendors can offer virtual, hands-on demos, proofs of concept and training. B2B marketers will now be able to access data on product competence and engagement on the CloudShare platform directly within HubSpot, streamlining the use of the data.
Buffer Marketing
JUNE 14, 2022
In early 2021, we started talking about building a new tool at Buffer. We wanted to build a new feature to allow our customers to create beautiful micro sites easily. We wanted to create a simple, intuitive, and delightful experience. This new feature would be the first time we'd venture beyond focusing on purely social media tools in our 11-year history.
Martech
JUNE 14, 2022
As part of our Salary and Career Survey , we interviewed people about their experiences in marketing. Today we’re talking to Julia Monahan. She’s director of CRM at Greater Good and has worked in marketing for more than a decade. What’s your career path been? I came through graphic design, got my undergraduate degree in graphic design.
Hootsuite
JUNE 14, 2022
We all know that sharing is a good thing. (Kindergarten: maybe you’ve heard of it?). But is sharing Reels to Facebook a good thing? Facebook certainly wants you to think so. You’ve probably noticed a not-so-subtle prompt to recommend your Instagram Reels on FB since Facebook launched Reels globally in spring 2022. And while it’s clear that Facebook is thirsty for your attention, what’s not clear is whether that’s actually going to help your reach — or harm your brand.
Speaker: Kevin Burke, Founder & Managing Director at Digital One and AI & Automation Consultant
AI and automation are currently transforming the way sales and marketing teams operate. Generative AI crafts personalized outreach at scale, while conversational AI bots are engaging prospects in real time. Robotic process automation streamlines manual workflows by triggering tasks the moment a prospect takes a key action, and advanced AI analytics surface hidden patterns in the pipeline, improve forecasting, and help teams make data-driven decisions with confidence.
Martech
JUNE 14, 2022
The 2022 MarTech Salary and Career Survey , created jointly by MarTech and chiefmartec.com, found two major groups of marketing professionals leading the way in the field. Depending on which side of the dividing line marketing professionals place themselves, they will have certain tendencies that could influence their day-to-day tasks, who they report to and even how much money they earn.
Kuno Creative
JUNE 14, 2022
Rebranding an organization is a critical undertaking in the lifecycle of a business. Even when a company has developed a strong brand, there may still come a time when a rebrand is necessary to achieve several objectives, including to keep growing, expand product lines, tap into new consumer segments or refresh an outdated brand identity. Developing a brand is a complex process.
Scoop.it!
JUNE 14, 2022
Let’s face it, traditional marketing is getting a bit stale. Today’s consumers don’t want generic marketing; they want brands to speak to them. In other words, they want a human connection. How can brands give customers the personal touch they crave? One solution is harnessing the power of your employees. Employees know your customers better than anyone, and they know your company.
Lynton Web
JUNE 14, 2022
There are many benefits to migrating your website from your current provider to HubSpot, but a migration isn’t as easy as flipping a switch. Whether you’re in the process of deciding whether to migrate, or you’ve already made plans for a migration to HubSpot, there are several things you need to consider and prepare. Luckily, we’ve built a handy dandy checklist to help you through the process to make it easier for you and all your stakeholders.
Speaker: Speakers:
Ever wonder what really makes B2B buyers tick? Spoiler alert: it’s not just logic. Join us for our next session of the B2B Growth Show, "Neuroscience of B2B Buyer Behavior: Strategies for Influencing Buyer Choices" with Grant C. Gooding, where science meets strategy. You'll get the insider scoop on how emotions secretly drive decisions and how you can tap into them to win buyers over.
Litmus
JUNE 14, 2022
Email personalization is powerful. That’s not a surprise to anyone. Customers want to feel valued and understood. What better way to accomplish that than by sending curated messages to the inbox with each specific reader in mind? However, mistakes happen to the best of us—brands big and small. But like most problems, how you recover is what people remember.
SMA Marketing
JUNE 14, 2022
Google Search Console is essential for any website owner who wants to know how their site is performing in search. However, in order to get the most from this amazing tool, you must set it up properly. Looking for guidance on how to set up Google Search Console? If so, this is the guide for you. Below, we provided step-by-step instructions for setting up Search Console so you have the data you need to make informed decisions on our search strategy.
Search Engine Roundtable
JUNE 14, 2022
Google Search is testing a filter button for shopping related query refinement. I personally do not see this but Saad AK posted a screencast of this, showing a filter button at the top left of the search results after searching for [jeans].
Econsultancy
JUNE 14, 2022
What does it mean to build a truly cohesive retail experience in an ever-more connected world? As Director of Digital Product and Experience at PepsiCo Europe, Mia Sorgi is responsible for answering that question. She describes her role as a “hybrid role”: “Right now, I’m in ecommerce, strictly speaking, but … we’re trying to build capability in the creation of connected experiences across the.
Speaker: Speakers:
Are you struggling to highlight your impact and showcase the results of your team’s marketing efforts? Do you find it challenging to build more effective campaigns that drive meaningful results? The key may lie in unlocking the power of marketing technology (martech)—but as a non-technical marketing leader, navigating this landscape can feel daunting.
Search Engine Roundtable
JUNE 14, 2022
Google seems to be testing a new section titled "explore." In this section you can find articles about the topic broken into subject topics of sorts.
Quikly
JUNE 14, 2022
At any given point in time, one thing’s for sure: We can expect that social media marketing will take a turn.
Search Engine Journal
JUNE 14, 2022
Hybrid search refers to merging search technologies, though the tech used to create hybrid search engines is changing. Here’s where it’s at today. The post Evolution Of Hybrid Search & How It Can Help Your Website appeared first on Search Engine Journal.
Search Engine Roundtable
JUNE 14, 2022
Microsoft Bing seems to be testing a new local pack design. This new design is more minimalistic right off the bat, and when you click on one of the local listings, it pops open more details on the right side of the page, instead of opening it in the Bing Local site.
Speaker: Speakers:
Discover why a traditional website is no longer enough to meet B2B buyer expectations in our must-attend session of The B2B Growth Show, The AI Revolution: Why B2B Buyers Expect More Than Just a Website. Learn how cutting-edge AI tools can transform your B2B website into a results-driven powerhouse that delivers the right message to the right visitor, every time.
Search Engine Journal
JUNE 14, 2022
Learn how to capture the right people, with the right intent, at the right time. Download your free ebook to start learning this process. The post Winning At Retargeting In 2022 [Ebook] appeared first on Search Engine Journal.
Search Engine Roundtable
JUNE 14, 2022
Google's John Mueller was asked on Twitter if 301 redirected links pass full credit or not. John responded that "I wouldn't see it as "full credit or not", but rather - as mentioned in our docs - it's a good practice for any move to update the important old links to point at the right new pages.".
Search Engine Journal
JUNE 14, 2022
Firefox Total Cookie Protection blocks all cookies from tracking users across the Internet, while preserving website functionality and a good user experience. The post Firefox Total Cookie Protection Blocks Creepy Ad Trackers appeared first on Search Engine Journal.
Search Engine Roundtable
JUNE 14, 2022
Google AdSense launched a new labs feature named AdSense shopping links. Google said with these AdSense Shopping links, AdSense will add shopping links to the content of your eligible pages. Shopping links provide end users with relevant options to buy from.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
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