Marketing Insider Group

JULY 15, 2024

How we present and consume information is changing, and it’s up to marketing professionals to keep up with the trends. Content design is a relatively new concept that’s becoming vital to your marketing strategy as you look for ways to attract an audience. The days of focusing on catchy headlines or attractive visuals are over. It’s all about creating content that truly resonates with audiences , combining strategic thinking, user-centricity, and creativity.

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SEO Analytics Branding Marketing Strategy 125

Hubspot Marketing

JULY 15, 2024

So, you want to hire a community manager to help raise brand awareness for your company and better connect with your consumers. There‘s just one problem: You’re not sure how to hire a community manager. What qualities should you look for when hiring? Where can you find a community manager? Why do you even need one? Well, you‘ve come to the right blog because I’m about to explain all of that and more.

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Martech

JULY 15, 2024

Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content.

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Customer Acquisition Customer CMO Key Performance Indicator 116

Hubspot Marketing

JULY 15, 2024

As of 2024, 86% of social media marketers say building an active and engaging online community is critical to a successful social media strategy. If your company wants to build or expand its social media community, you're probably wondering which approach is better—in-house or outsourced community management. Fortunately, I have years of experience in both and can give some advice based on what I learned working in-house and later for an outsourced marketing firm.

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Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,

CRM

Martech

JULY 15, 2024

CabinetM’s Q2 2024 Martech Innovation Report reveals a surge in martech investments to $10.8 billion, despite a 31% year-over-year decrease in new product announcements. New products. We are once again seeing a steady uptick in new products since the end of last year, with the number jumping to 88 in Q2 2024 — but not nearly as much as we saw this time last year (128 in Q2 2023, a 31% decrease).

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Product New Technology Marketers Marketing 116

Search Engine Land

JULY 15, 2024

There’s a scam going on in the world of Google Maps / Google Business Profile. Competitors can move Google Map pins to a new location which can negatively impact rankings. This has been happening for several months and impacted many Google Business Profile listings. It’s easy for scammers to make this change using the Suggest an edit feature on a Google Business Profile and then editing the map location.

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Management Customer SEO 116

Hubspot Marketing

JULY 15, 2024

In the age of social media, most brand communities exist mainly online via social media platforms like Reddit, TikTok, Facebook, or X. So, when you think of community management, you might think the person in charge of that is a social media manager. However, that may not be the case. There are actually significant differences between social media and community management, though the two can go hand-in-hand.

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Search Engine Land

JULY 15, 2024

SEO often finds itself siloed away from other marketing tactics when the best results come from tight integration. Two tactics that should absolutely be integrated for the best results are SEO and content marketing. This article examines how to combine your SEO strategy with your content marketing efforts to create an integrated SEO plan. What is content marketing?

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SEO Content Marketing Entertainment PR 98

Martech

JULY 15, 2024

PathFactory today acquired the well-known content experience platform Uberflip in a stock-for-stock transaction. PathFactory is a Canada-based content intelligence platform serving B2B go-to-market teams by building AI-powered content journeys based on real-time analysis of prospect behavior. Co-founded by Yoav Schwartz and Randy Frisch in 2012, Uberflip supports B2B marketers with content planning, curation, distribution and measurement.

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Content Marketing Customer Marketing Marketers 111

Search Engine Land

JULY 15, 2024

Meta is rolling out a new feature allowing advertisers to showcase custom offers directly on Instagram ad call-to-action (CTA) buttons. Key features: Dynamic sourcing of offer details from the ad’s website URL. Predictive display of the offer most likely to convert. Support for up to 20 offers per ad, with Meta predicting which one is most likely to convert.

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Customer Advertisers Advertising Promotion 94

Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage

This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.

Marketing

Marketing Insider Group

JULY 15, 2024

If you want to make your messaging more impactful, or if you’re interested in persuading an audience , you need to find a way to get that audience excited. If your target audience is currently unexcited, uninspired, or otherwise detached from your position and messaging, getting your audience excited will be an uphill battle. How do you do it?

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Communications Market Research Product Branding 82

Search Engine Land

JULY 15, 2024

Marketers barely had a chance to process the product releases from Google Marketing Live (GML) in May before the Google algorithm leak took over the airwaves. But here in paid media land, I’ve been chewing on what we learned on the advertising front. Like other GMLs in recent years, this one was short on B2B-focused updates and pointed toward more Google control and less for advertisers.

PR 76

PR User-Generated Advertisers Advertising 76

Buffer Marketing

JULY 15, 2024

Since Bluesky opened up fully, it has gained over 6 million users , with over 1 million of them active every month. Yes, that’s right, you don’t need an invite code to sign up to Bluesky anymore. Yay! However, open access means there’s an influx of new users who have no clue what to post to the fediverse platform. This is true of most new social platforms and also completely natural, especially as the platform hits the triple combination of: being fairly new with a small use

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Customer Social Media Marketing Marketers Marketing 70

Search Engine Land

JULY 15, 2024

Meta rolled out a new feature for advertisers using its Conversions API, offering insights into event data transmission. Why we care. This tool provides advertisers with a clearer picture of how their data is being captured and sent to Meta, potentially improving ad targeting and performance measurement. The details: The “Event Coverage” feature shows the total count of browser and server events sent to Meta.

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Advertisers Advertising Management 78

Speaker: Kevin Burke, Founder & Managing Director at Digital One and AI & Automation Consultant

AI and automation are currently transforming the way sales and marketing teams operate. Generative AI crafts personalized outreach at scale, while conversational AI bots are engaging prospects in real time. Robotic process automation streamlines manual workflows by triggering tasks the moment a prospect takes a key action, and advanced AI analytics surface hidden patterns in the pipeline, improve forecasting, and help teams make data-driven decisions with confidence.

Marketing

Tiecas

JULY 15, 2024

Writing technical content for different stages of the buyer’s journey is a big hurdle for many manufacturing content marketers. In fact, a study by the Content Marketing Institute found that 62% of them identify it as a significant challenge. ( Source ). This isn’t surprising, as each stage—awareness, consideration, and decision—requires a tailored approach to resonate with engineers, technical professionals, and industrial buyers.

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Whitepaper Manufacturing Thought Leadership Transform 52

Search Engine Land

JULY 15, 2024

We’ll look back at 2024 as the year AI made its way into the martech stack. Generative AI, in particular, quickly appeared in a wide range of martech applications. In fact, as the martech landscape grew to more than 14,000 new applications in 2024, 77% of the 3,068 new tools introduced this year are based on generative AI. Every year, the annual MarTech Replacement Survey asks the marketing community about the martech solutions they replaced in the past 12 months.

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Marketing Automation Platform Customer Marketing Marketers 78

Sachs Marketing Group

JULY 15, 2024

Designing a website encouraging people to take action is essential for online success. Understanding how users behave, creating interesting content, using effective design elements, implementing strategies focused on conversion, and optimizing for mobile devices can increase the chances of turning visitors into customers. Key Takeaways Understanding how users behave is crucial for website success.

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Copywriting Shoppers SEO Digital Marketing 52

The Marketing Operations Leader

JULY 15, 2024

In this edition: GTM ops explained - is it always a good idea? Question: How can I get involved in an operations community? POLL: What is the best way to improve MQL conversions? For Paid Subscribers: How NOT to Manage Your Team if You Are a People Manager Join me live for a real-talk career conversation with leading marketing ops leaders from the tech industry!

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Transform Thought Leadership Finance Customer Journey 130

Speaker: Speakers:

Ever wonder what really makes B2B buyers tick? Spoiler alert: it’s not just logic. Join us for our next session of the B2B Growth Show, "Neuroscience of B2B Buyer Behavior: Strategies for Influencing Buyer Choices" with Grant C. Gooding, where science meets strategy. You'll get the insider scoop on how emotions secretly drive decisions and how you can tap into them to win buyers over.

Marketing

Kuno Creative

JULY 15, 2024

The patient experience begins online, which should put digital marketing at the top of every healthcare organization’s priority list. As for the success of a comprehensive healthcare marketing strategy ? The devil is in the details. Setting specific goals and ensuring proper representation through healthcare marketing initiatives are crucial. What organizations say and how they say it can have massive implications, which explains why so many healthcare marketers tread lightly.

Marketing Strategy 105

Marketing Strategy Health Marketing Marketers 105

Orbit Media Studios

JULY 15, 2024

By Zontee Hou Why is it so vital to understand your customers and develop robust customer data? And ultimately, why did I feel compelled to write my book, Data-Driven Personalization , now? After all, we’ve been talking about the power of digital marketing to help marketers connect the dots between marketing impact and marketing activity for over 10 years.

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Customer Gen Z Real Estate Millennials 52

Bannerflow

JULY 15, 2024

Creating eye-catching digital advertisements is a must for any successful marketing campaign. As the advertising landscape evolves, so do the tools available to marketers.

Advertisers 52

Advertisers Advertising Marketing Marketers 52

Businesses Grow

JULY 15, 2024

The topic for this blog post came to me in a dream. I woke up from my dream thinking, “Yes, it’s true. There really is one big mistake content creators make. I should tell others about it!” I’m sorry this dream wasn’t more exciting or titillating. Maybe my other dreams will be a story for another day. Or not. Before I reveal my dream-truth, I need to review a basic content marketing philosophy: Content must be unleashed.

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Education SEO Place Customer 118

Speaker: Speakers:

Are you struggling to highlight your impact and showcase the results of your team’s marketing efforts? Do you find it challenging to build more effective campaigns that drive meaningful results? The key may lie in unlocking the power of marketing technology (martech)—but as a non-technical marketing leader, navigating this landscape can feel daunting.

Marketers

Hubspot Marketing

JULY 15, 2024

The headlines tell us SEO is dead. The podcast bros tell us AI will make blogs obsolete. Google tells us, “ It’s Tuesday, so there’s another algorithm update, suckers. ” If I could boil down the content rhetoric over the last 12-18 months to one phrase, it would be “Evolve or die.” So we've evolved. And I bet you have to. My name is Meg, I oversee HubSpot’s full portfolio of English language blogs.

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SEO Product Marketing Marketers 119

Martech

JULY 15, 2024

Maturing a martech stack is a critical yet often overlooked aspect of marketing technology management. While marketers frequently focus on executing immediate projects, their technology ecosystem’s long-term health and effectiveness require ongoing attention and strategic development. The building blocks of martech mastery Scott Brinker has his five Ms for martech roles — marketer, modeler, maker, maestro and manager.

Health 120

Health Price Management SEO 120

Hubspot Marketing

JULY 15, 2024

Community management helps you build trust, loyalty, and connection with your audience. It’s also how you make sure your audience gets the most out of what you offer them. Given its importance, I understand why engaging with your own communities can feel daunting—you likely don’t want to mess it up. Not to fear. I did some online digging for this piece and found some excellent community management examples to share with you.

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