Mon.Nov 11, 2024

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10 Essential Privacy Rules Every Marketer Should Know

Aspiration Marketing

Data privacy is not just a passing concern—it's a priority. Consumer trust hinges on marketers respecting their boundaries, which means knowing the ins and outs of data security, consumer rights, and privacy rules. From firewalls to secure servers, marketers need to be data daredevils—willing to take bold steps to protect sensitive information. That means getting a grip on effective security measures, leaning into resources like VPNs, and staying on high alert.

Marketers 254
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Boost Black Friday sales with the ultimate 85-step campaign checklist by Brevo

Martech

Black Friday is the highlight of the sales calendar, with many businesses taking advantage of the increased consumer enthusiasm and spending. That means competition is rife, and offering discounts alone isn’t enough. With so many moving parts, executing a successful campaign can be challenging. That’s why Brevo created the Ultimate Black Friday Checklist — a comprehensive 85-step guide designed to take you from planning to profit.

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It is now time for brands to promote national healing

SmartBrief - Marketing

Whether you woke up on the morning of Nov. 6 aligned with the victors or vanquished, we all can agree that the last year has not been filled with words that inspire our hopes and dreams. Politics are polarizing by nature. Most companies are not. Having learned their lessons — and burned their fingers — by wandering into contentious issues earlier in this decade, we are likely to see brands grow more cautious, conducting business as usual in an effort to avoid alienating shareholders, customers o

Promotion 111
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The execution team’s role in a martech center of excellence

Martech

A martech center of excellence (COE) bridges strategy and execution, turning marketing ideas into powerful customer experiences. Central to this is the execution team — a skilled group that includes UX designers, web experts, email marketers, social media strategists, CRM managers, campaign analysts and operational strategists. Each role is key in engaging customers, boosting conversions and supporting broader business goals.

CRM 114
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How to Master Media Relations: Targeting, Tailoring, Timing

Speaker: Karen Swim, APR

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What Are Brand Identity Elements?

Hubspot Marketing

Close your eyes and imagine the Starbucks siren logo in a bright HubSpot orange. At best, it’s jarring; at worst, it renders the logo unrecognizable. That’s because the Starbucks logo isn’t just about the distinctive siren graphic, or the particular shade of green, or its round shape. Each of these elements works together to make the Starbucks brand one of the most recognizable in the world.

Branding 107

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Time to throw a bomb at “timeless content marketing strategy”

Businesses Grow

I recently saw a post touting the importance of a “timeless content marketing strategy. As I read the article, my response was, “Yes… but.” It occurred to me that there are many exceptions to the “rules,” and maybe it’s time to disrupt the traditional notion of content marketing. Let’s see if you agree.

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Picking a marketing performance management platform: Best of the MarTechBot

Martech

Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content.

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Why 86% of B2B Buyers Prefer AI Tools

Welcome Software

Andy and Brian highlight in their 2024 State of B2B E-Commerce report that B2B buyers are the epitome of efficiency. They often know exactly what they want and prefer the path of least resistance to make a purchase. To provide this frictionless experience, investing in AI for a smoother buying process is essential and will revolutionize B2B commerce in several impactful ways: Enhanced Customer Experience : AI tools can offer personalized recommendations and insights tailored to a buyer’s s

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Buy Business Leads: 13 Websites to Try in 2024

Lusha

Finding high-quality leads is crucial for B2B sales success. Traditional methods like cold calling and email blasts can be slow and ineffective. You might waste hours sorting through old contact information only to reach people who aren’t interested. This leads to missed chances, a stalled pipeline, and lower revenue. Could you speed up your lead generation and connect with decision-makers who actually want your product or service?

CRM 52
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AI In The Aisles: The Executive's Guide To Better In-Store Experiences

Speaker: Steve Worthy, MBA

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Dynamic Search Ads Tap Informational Queries

Practical eCommerce - Marketing

DSA's can attract valuable top-of-funnel shoppers to nurture and convert into customers. The post Dynamic Search Ads Tap Informational Queries appeared first on Practical Ecommerce.

Shoppers 117
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Leads vs. Prospects: What’s the Difference Between a Lead and Prospect?

Lusha

Do you need clarification about leads and prospects in B2B sales and marketing? You’re not alone. Many people mix up these terms. This confusion can save time and make you miss sales chances. Let’s clear things up so you can sell better. What’s a Lead? A lead is someone who has shown interest in your product. They might have: Filled out a form on your website Joined your email list Downloaded your free guide I joined one of your online events Leads are great because they’

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Top Mature Skincare Brands in Influencer Marketing

Traackr

Dive into the world of mature skincare brands thriving in influencer marketing. Find out who tops the list in 2024.

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How to Increase Revenue Generation? 9 Growth Strategies to Boost Your Business

Lusha

Growing your revenue can take time and effort. Companies face changing market conditions, new customer needs, and pressure to stay ahead. With steady revenue growth, businesses gain chances to expand, stay stagnant, and retain market share. But what if you could break this cycle and tap into your business’s full revenue potential? What if you had a plan to handle market complexities and drive sales consistently?

Price 52
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Engage Better, Gift Smarter, Win Big: Events That Deliver ROI

Speaker: Hanan Polinovski, Events Manager and David Brown, Sr. Marketing & Events Lead

Are your events living up to expectations? Are you getting quality leads from your sponsorships? Have you ever wondered if that branded notebook actually makes an impact? Get ready to transform your event strategy! Join event marketing pros Hanan Polinovski from Printfection and David Brown from Bonusly for a fast-paced webinar about turning your event efforts into serious ROI.

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How to Go Viral on TikTok: 10 Actionable Tips (With Examples)

Buffer Marketing

Truth: There aren’t any ‘100% success guaranteed’ tactics to go viral on TikTok. There’s no way to determine which TikTok video will achieve viral success. Also truth: There are various strategies to increase your chances of achieving viral success on TikTok. These methods still can’t guarantee virality, but they can tip the scales in your favor.

Energy 114
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What Is SaaS Sales? Proven Strategies, Tactics & ROI Measurement

Lusha

The Software-as-a-Service (SaaS) industry is growing fast. It offers ongoing income and the ability to scale easily. However, selling SaaS products is different from selling regular products. It comes with its own set of challenges: Longer sales cycles Higher customer turnover Need to show value constantly If you’re having trouble finding leads, closing deals, or proving how well your sales efforts work, you’re not alone.

CRM 52
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Why generational stereotypes are failing marketers and how to move past labels

Martech

We’ve all seen it: marketing articles, research reports and social media posts that try to capture generations as if they were a single, predictable group. But in reality, these generational labels often oversimplify and stereotype, missing the complex mix of influences that shape people’s behaviors, values and choices. Here’s why it’s time to move beyond labels and how to adopt a more nuanced approach to understanding today’s diverse market.

Gen Z 129
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How to Use Social Media to Drive Traffic to Your Product Pages

Marketing Insider Group

As an E-commerce business, you should see social media as a powerful way to connect with audiences. A strong social media strategy boosts visibility and directs traffic to product pages. Understanding methods that convert social interactions into clicks is essential for growing online sales and expanding your reach. Quick Takeaways: Social media posts need to be clear, engaging, and tailored to the platform.

Product 115
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B2B SEO vs. LMO: Whats the Difference and Why It Matters

Speaker: Speakers:

Brace yourself, B2B marketers. Your beloved SEO is getting a makeover, and its name is Language Model Optimization (LMO). What does that mean for your digital strategy? Join Jesse McFarland of SpearPoint Marketing on the next B2B Growth Show as we unravel the mystery and get you prepped for the next evolution in search. Here’s what you’ll walk away with: A clear breakdown of SEO vs.

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Workplace Loneliness Isn’t Getting Better [New Data]

Hubspot Marketing

Workplace loneliness has been on the rise since the COVID-19 pandemic transformed the way a lot of businesses operate — with most shifting to hybrid or completely remote working. However, that all started almost five years ago ( half a decade, can you believe it?! ). While some businesses are continuing on as remote or hybrid, many have returned to the office.

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What is B2B sales? Proven Strategies, Examples & Tips to Close More Deals

Lusha

What is B2B Sales? B2B sales means one business selling products or services to another business. It’s different from B2C (business-to-consumer) sales in a few key ways: More complex decisions : Often involves multiple people making the choice Bigger deals : Usually, more money is involved Longer sales process : It takes more time to close a deal Example : When you buy a laptop for yourself, that’s B2C.

CRM 52