Mon.May 19, 2025

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The Secret to Scale Cross-browser Testing

Aspiration Marketing

Testing your website on different browsers is key to providing a smooth experience for every user. As people visit sites from many devices and browsers, it's important for your site to work correctly no matter how visitors access it. This is where multi-browser testing tools become essential, letting you check your site across countless devices and browser combinations.

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3 ways to turn tariff turmoil into marketing gold

Martech

Escalating trade tensions and unpredictable tariff policies pose unprecedented challenges to businesses’ bottom lines. For marketers, particularly those navigating manufacturing and international commerce, this moment demands strategic reinvention. That’s why some brands are discovering hidden opportunities amid the economic turbulence. With that in mind, here are three battle-tested approaches to transforming tariff disruptions from threats into competitive advantages. 1.

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Social media teams are finally growing—stop hiring like it’s 2015

Sprout Social

Were back with the latest edition of our series, @Me Next Time, where we invite Team Sprout and some of our favorite social experts to share how they really feel about the latest trends and industry discourse. This time, were tackling a familiar frustration: social media job descriptions that try to do too much. Brands still expect one person to manage content calendars, act as on-camera talent, report on performance, run influencer programs, lead social SEO and stay on top of every trendevery d

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What would a truly customer-centric B2B buyers journey look like?

Martech

In MarTechs MarTechBot explains it all feature, we pose a question about marketing to our very own MarTechBot , which is trained on the MarTech website archives and has access to the broader internet. Q: What would a truly customer-centric buyers journey in B2B look like? Creating a customer-centric buyer’s journey in B2B that minimizes friction and allows for freely available information is an excellent approach to enhancing the overall customer experience.

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Engage Better, Gift Smarter, Win Big: Events That Deliver ROI

Speaker: Hanan Polinovski, Events Manager and David Brown, Sr. Marketing & Events Lead

Are your events living up to expectations? Are you getting quality leads from your sponsorships? Have you ever wondered if that branded notebook actually makes an impact? Get ready to transform your event strategy! Join event marketing pros Hanan Polinovski from Printfection and David Brown from Bonusly for a fast-paced webinar about turning your event efforts into serious ROI.

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Best-Selling Digital Product Ideas to Sell Online

AWeber

Thinking about making money from home, but dont want to deal with shipping boxes or managing inventory? Youre not alone. In todays world, more entrepreneurs are looking to sell digital products for a reason: theres unlimited earning potential and almost zero overhead. Whether youre a creative, a coach, or even just have a passion for organization, theres a digital product idea to sell online that fits you.

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More Trending

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One to watch: What is Bluesky?

Sprout Social

Bluesky mightve started as a side project, but its quickly making a name for itself in the social media landscape. In less than six months, it has grown from 10 million to over 30 million users, attracting everyone from artists and tech enthusiasts to public figures like Barack Obama. You might be wondering if Bluesky is worth testing out. Since its still evolving, theres no definitive answer.

Gen Z 85
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Have we point solution-ed ourselves into martech madness?

Martech

As you likely know, there are now 15,384 martech solutions on the market, thanks to an update earlier this month to the annual census taken by Scott Brinker and Frans Riemersma as part of their Martech Day event. Its remarkable growth doesnt even include all the custom GPTs and home-grown apps marketers are building with AI tools. The growth has slowed over the years, but thats a sign of a mature market and the inevitable consolidation and M&A that comes with growing up.

Finance 83
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Email Drip Campaigns: Strategies, Templates, and Best Tools for Success

AWeber

Ever spend hours crafting the perfect email, only to see it ignored or forgotten? You're not alone. For most marketers and small business owners, building real relationships through email isnt about a single messageits about sending the right message at the right time, over time. That's where email drip campaigns come in. Email drip campaigns automate personalized messages based on user actions or set schedules, helping you turn sign-ups into loyal customers without the manual effort.

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Flash Sales without Brand Damage

Practical eCommerce - Marketing

The best flash sales build urgency that aligns with long-term goals, brand positioning, and channel constraints. The post Flash Sales without Brand Damage appeared first on Practical Ecommerce.

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B2B SEO vs. LMO: Whats the Difference and Why It Matters

Speaker: Speakers:

Brace yourself, B2B marketers. Your beloved SEO is getting a makeover, and its name is Language Model Optimization (LMO). What does that mean for your digital strategy? Join Jesse McFarland of SpearPoint Marketing on the next B2B Growth Show as we unravel the mystery and get you prepped for the next evolution in search. Here’s what you’ll walk away with: A clear breakdown of SEO vs.

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Why JCCs Are Switching to HubSpot from Daxko, Mailchimp, & Constant Contact

Lynton Web

If your Jewish community center (JCC) is juggling Daxko for membership, Mailchimp for emails, and Constant Contact for events or newsletters, you're not alone but there's a better way. HubSpot is helping JCCs move from disconnected systems to a unified marketing platform that drives engagement, increases registrations, and delivers measurable ROI. Ready to learn more?

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Fractional CMO for Manufacturers: Answers to Common Questions

Tiecas

Many small to mid-size manufacturing companies are turning to fractional leadership to gain the strategic marketing expertise they need without the overhead of a full-time hire. In this Q&A post, well explore what a Fractional CMO for manufacturers does, how the role differs from traditional marketing management, and what realistic business outcomes to expect.

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Content Marketing Opportunities and How Writing Can Help Students in Unexpected Ways

Marketing Insider Group

Content marketing is everywhere. From social media to blogs, companies rely on engaging content to attract audiences, build trust, and sell products. Its not just about ads, its about storytelling, providing value, and keeping people interested in a brand. And guess what? Students are in the perfect position to take advantage of this growing field! The demand for fresh, creative content is skyrocketing, and businesses are constantly looking for people who can write well, think critically, and de

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What is influencer seeding? A guide for influencer marketers

Sprout Social

Influencer marketing is one of the strongest tools to add to your social media marketing toolbox. And it’s something social media marketers can’t sleep on86% of consumers purchase because of an influencer at least once a year. As you begin your influencer marketing strategy, you need to consider some key questions upfront: Should you send your products to creators for free?

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A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse

Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,

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Why Quick Wins Are the Secret Strategies of Fractional CMOs

yorCMO

The post Why Quick Wins Are the Secret Strategies of Fractional CMOs appeared first on yorCMO.

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LinkedIn Personal Branding Statistics: New Data 

CopyBlogger

There are plenty of personal branding tips, like: However, I haven’t seen any recent to support many of these claims. Continue Reading The post LinkedIn Personal Branding Statistics: New Data appeared first on Copyblogger.

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When Should I Start To See Results From My Digital Marketing Campaign?

SMA Marketing

The most common question I get from new or prospective digital marketing clients is "when am I going to start seeing results?

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Momen Review: The No-Code Web App Builder

Zumvu

Millions of users use no-code tools to create amazing online apps without ever writing one word of code. Momen is on the edge of this change and offers a classy and strong approach for companies, creatives, and startups to come up with their web application ideas without knowing anything about programming.

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Aligning Sales & Marketing to Drive Demand & Build Pipeline

Speaker: Speakers:

Marketing and sales might be two halves of the same coin, but how often do they feel like they’re tossed in completely different directions? It’s time to bridge the gap, align your teams, and start building a pipeline instead of frustration. Join us for this insightful webinar to transform your siloed teams into a powerhouse partnership. What you’ll learn: A clear understanding of why sales and marketing alignment is crucial for business growth.

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Walking the Tariff Tightrope: How to Find Balance in Uncertain Times

The CMO Survey

The post Walking the Tariff Tightrope: How to Find Balance in Uncertain Times appeared first on The CMO Survey.

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2025 Social Media Marketing Industry Report

Social Media Examiner

Want to be sure your marketing strategy is headed in the right direction? Wondering how other marketers are using social media? Find out what professional marketers plan to do with their organic activities, video marketing, ads, and AI adoption over the next year in the 17th annual Social Media Marketing Industry Report. How Are Marketers […] The post 2025 Social Media Marketing Industry Report appeared first on Social Media Examiner.

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A Human Renaissance in the Age of AI

Businesses Grow

I have a confession to make. I just hosted the 2025 edition of The Uprising , my annual marketing retreat. During this event, I became so intensely focused on the content and the conversations that I forgot to take notes. Happens every year. So, it’s quite a struggle writing a blog post without notes! This is a great opportunity to ask for an AI assist, and the combination of resources that went into this write-up is impressive.

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Misinformation is exploding, and your brand is next

Martech

Misinformation is everywhere! Marketers must know the what and why of it to respond when bogus claims are made about their brands. There is so much misinformation that the Associated Press publishes a weekly rundown of “what didn’t happen this week.” Many universities publish guides and offer classes on how to spot “fake news.” A recent example: President Trump’s claim that a photo of Abrego Garcia’s hand shows the gang name MS13 tattooed on his fingers,

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From Curiosity to Competitive Edge: How Mid-Market CEOs Are Using AI to Scale Smarter

Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage

This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.