This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
AI-driven changes coming to inboxes will put even more pressure on your email subject lines. Are you prepared for the challenge? The practice isn’t widespread yet, but as more inbox users adopt Apple Mail with Apple Intelligence or Googles proprietary AI for Gmail, you can expect to see AI-driven automatic extraction replace your preheader copy with content they pull from your email message.
Once upon a time, there was this magical beast called data that social media managers slayed. And that time is now, because data storytelling isnt a fairytale: its an effective visual marketing strategy that can help you build trust, engagement, and sales for your brand. We sat down with Vancouver-based digital marketing manager Leeann Froese of Town Hall Brands for expert insight on every chapter of data storytelling.
This article was co-authored with Mike Froggatt , Senior Director, Analyst, at Gartner. Digital personalization is a double-edged sword. While it can significantly enhance customer experiences, it also risks alienating consumers if not executed thoughtfully. Digital marketing leaders must carefully manage the reality and perceptions around personalization.
For commitmentphobes, the word engagement might be a terrifying and loaded one but for social media marketers, Facebook engagement is the holy grail. Of course, were not talking about popping the big Q: were talking about growing your interactions (reactions, shares, comments) and audience for your Facebook Page. Facebook engagement matters because it can help extend organic reach.
Relevance is the currency of modern media relations—and personalization is how you earn it. In this new webinar with industry leader Karen Swim, APR, we'll explore proven strategies for precision targeting and crafting personalized pitches that resonate with journalists and build stronger relationships over time. You’ll also learn how to ensure your media lists are accurate and up to date, craft outreach that gets responses, and streamline your workflow without sacrificing quality.
Salesforce announces the launch of Agentforce for Retail as well as Salesforce Retail Cloud with Modern POS. The news comes just prior to the National Retail Federation’s conference in New York. This initative reflects Salesforce’s commitment to deploying AI agentic resources across its platform. Saks Fifth Avenue and SharkNinja are among the brands testing Agentforce in a retail context.
Artificial Intelligence has taken the world by storm lately. There are many use cases where the use of AI helps you save time and ensures effective utilization of available resources. The two noteworthy use cases are content creation and content curation, especially for growing businesses. Content helps you connect with your target audience and enables you to score quality leads.
Artificial Intelligence has taken the world by storm lately. There are many use cases where the use of AI helps you save time and ensures effective utilization of available resources. The two noteworthy use cases are content creation and content curation, especially for growing businesses. Content helps you connect with your target audience and enables you to score quality leads.
Setting proper expectations is an important part of any technology deployment. Customer data platforms (CDPs) are no exception. At the fall MarTech Conference , Kristina Kalpokaite, head of strategy for technology and data at independent consultancy firm Leap Horizon, spoke about setting expectations and setting your team up for success with its CDP deployment.
As the new year unfolds, one thing is crystal clear: 2025 is not the year for hesitation. Its the year for bold marketing moves and decisive action. In Part 1 of this series, we explored how embracing AI, redefining your messaging, and prioritizing efficiency can set your marketing strategy apart. If you missed it, you can catch up here. Today, we take it a step further by diving into three critical pillars: knowing your audience, establishing thought leadership, and staying agile in a fast-chan
We’ve somehow completed a whole quarter century, and what do we have to show for it? Well apparently, a metric sh*t ton of content management systems. With so many options to choose from (plus, the Mondays-in-January vibes we’ve all got right now ), how do you pick the right one for your business? Not to worry — grab that well deserved cup of coffee and let’s break it down together.
If youre still manually handling your customer engagement tasks, its time to rethink the way you market. Marketing automation can significantly improve the way you manage your campaigns by saving time, reducing errors, and scaling personalised communication. And one of the best platforms to help you achieve this is HubSpot (of course, we love HubSpot)!
The rapid rise of AI-powered displays, touchless technology, and sensory marketing is reshaping the future of in-store engagement. Yet for many retail executives, the real challenge is not identifying new tools - it is knowing which signals to trust, which inputs to prioritize, and how to architect decisions that elevate in-store leadership rather than dilute it.
Email marketing is vital for boosting business in 2025. This article highlights the top strategies, from campaign types to email list building and performance tracking, to help you master email marketing and drive significant results. Key Takeaways Email marketing has evolved significantly, with various types of campaigns such as promotional, transactional, and lifecycle emails serving distinct purposes in driving engagement.
Base.ai Expands Customer-Led Growth Capabilities with Acquisition of 3bears.ai [San Francisco, California] [December 6, 2024] Base.ai , a leading customer-led growth platform transforming customer engagement through strategic innovation and technological excellence, today announced the acquisition of 3bears.ai , a cutting-edge company specializing in AI-driven behavioral analytics founded in 2022, and backed by Mensch Capital Partners.
Solving the Marketing Leadership Gap for Small Business (Marketing Leadership as a Service) written by John Jantsch read more at Duct Tape Marketing Small business marketing can feel like an endless checklist: create content , run Google Ads, post on social media, and optimize for SEO. The advice is everywhere, but what if youve tried it all and still dont see results?
Celebrating Customer-Led Growth: Customer-Obsessed Awards at The Obsession Summit In 2024, the customer marketing industry has reached new heights, redefining how businesses engage, retain, and empower their customers. This year, weve seen companies adopt innovative approaches to advocacy, integrate cutting-edge technologies, and achieve measurable business outcomes through customer-led strategies.
Speaker: Hanan Polinovski, Events Manager and David Brown, Sr. Marketing & Events Lead
Are your events living up to expectations? Are you getting quality leads from your sponsorships? Have you ever wondered if that branded notebook actually makes an impact? Get ready to transform your event strategy! Join event marketing pros Hanan Polinovski from Printfection and David Brown from Bonusly for a fast-paced webinar about turning your event efforts into serious ROI.
Meta finally learned human people dont like fake friends who lie. But that news doesnt signal the end of AI-generated online personas. What should marketers think about when considering digital characters for their brands?
Ah, the beginning of a new year. The moment when you 1) ask yourself where the hell has time gone 2) look back on how far we've come and well — in this case — how aligned you really were as a marketing team in 2024. The big question is: how well do you score? No cheating, now. Quiz: How integrated was your marketing approach in 2024? Marketing focus : How would you describe your primary marketing focus for 2024?
I know that behind every great company, division, or team is a great organizational structure a structure tailored to a companys, divisions, or team's goals and one that helps employees understand how they fit into the bigger picture. These are the fundamental building blocks of your business. A couple of months ago, I drew my own organization chart for the first time, and I was pretty proud seeing my company structure outlined in front of me.
We organize all of the trending information in your field so you don't have to. Join 143,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
134 
Let's personalize your content