Businesses Grow
MAY 22, 2023
Have you ever bought a new car and then become hyper-aware of other cars on the road like yours? That’s the way it’s been for me about community-based marketing since I published Belonging to the Brand a few months ago. New ideas about community seem to be popping for me everywhere, and I thought I would share a few post-book observations with you today!
Search Engine Journal
MAY 22, 2023
MonsterInsights Google Analytics plugin XSS vulnerability affects up to +3 million websites The post Vulnerability in WordPress Google Analytics Plugin Hits +3 Million Websites appeared first on Search Engine Journal.
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Hubspot Marketing
MAY 22, 2023
Email marketing is integral to any marketing strategy because it’s a great way to generate leads and convert audiences. Whether you’re creating your first strategy or looking to modify your process, AI email marketing tools can help you save time, optimize your strategy, and meet your email goals. In this piece, we’ll go over how AI email marketing tools work, new data about how marketers currently use AI for email marketing, and a list of tools you can leverage in your role.
Martech
MAY 22, 2023
I’m amazed at how fast ChatGPT has progressed from “It’s the coolest thing ever” to “It’s going to take our jobs” to “We have to tweak it because it doesn’t have enough information” to “It’s ‘Terminator Genisys’ all over again.” Dig deeper: Three things ChatGPT needs which only you can provide Many marketers are using ChatGPT to write subject lines.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
Search Engine Land
MAY 22, 2023
Google started its efforts to move sites over to mobile-first indexing over six and a half years ago. Today, Google confirmed those efforts are now done, and the last batch of sites eligible for mobile-first indexing have been moved over. Confirmation. John Mueller from Google confirmed today was the last batch on Mastodon today after I reported there was a massive batch of sites moved to mobile-first indexing in the past several hours.
Martech
MAY 22, 2023
Marketing budgets remain flat in 2023 having failed to climb back to pre-COVID levels. That’s one takeaway from Gartner’s latest CMO Spend and Strategy survey unveiled at the Gartner Marketing Symposium and Xpo in Denver. Another key finding was that 71% of CMOs believe they lack the budget successfully to execute this year’s strategies.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Social Media Examiner
MAY 22, 2023
Want to make the most of your Instagram bio links? Wonder about the pros and cons of Instagram’s native links feature? In this article, you'll discover how to add up to five links using Instagram’s native link-in-bio feature and learn when a third-party link tool is a better option. Should You Update Your Instagram Link […] The post The Right Way to Drive Results With Your Instagram Bio Links appeared first on Social Media Examiner.
Search Engine Land
MAY 22, 2023
Google now supports Site names for subdomains on mobile devices, the search company just announced. Google wrote , “Site names are now supported for subdomains on mobile devices.” Google updated its help documentation to specify subdomains on mobile. Site names. Site names is the title and name of the site Google shows in the search results listings. “When Google lists a page in search results, it shows the name of the site the page comes from,” Google explained.
CMO Network
MAY 22, 2023
DOWN Dating App founder Colin Hodge has thought a lot about Gen Z’s growing influence on the dating scene and the apps that drive it.
Search Engine Land
MAY 22, 2023
Neeva will shut down June 2. The ad-free search engine launched less than two years ago. Neeva’s failure was due to its inability to attract enough users, the rise of generative AI and LLMs and the current economic environment, according to the company’s founders, Sridhar Ramaswamy and Vivek Raghunathan. Sridhar Ramaswamy statement. Ramaswamy tweeted the following: “This was a very tough decision that took into account lots of things: our business progress so far, the current f
Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker
Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.
Search Engine Journal
MAY 22, 2023
Discover how even small teams have been able to build 1,000 backlinks per month. The post How We’ve Built Over 1,000 Links Per Month With This 6-Month Sprint appeared first on Search Engine Journal.
Search Engine Land
MAY 22, 2023
In today’s digital age, having a strong online presence is essential for any business looking to succeed, and link building plays a crucial role in achieving that goal. Quality links from the sites of real businesses that are growing are a long-term investment. In this article, you will discover a compilation of link-building companies so you can make an informed decision and get a superior result. 1.
Ariyh
MAY 22, 2023
New to Ariyh ? This is a 3min practical summary of a scientific study 🎓 Join 18,809 evidence-based marketers that grow using science, not opinions 📈 Subscribe now Today’s insight is brought to you by… Storyblok Translating and localizing your content can drain your resources if you don’t do it right. But it’s a must if you want to effectively reach a global audience.
Bannerflow
MAY 22, 2023
Connected TV or CTV as it is commonly referred to is the the integration of internet-connected features into traditional television sets which give users access to a variety of online content and services without having to leave their own homes. The use of connected televisions has become increasingly popular in recent years, with more consumers looking for ways to access entertainment options that go beyond traditional cable or satellite TV services.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Six & Flow
MAY 22, 2023
We are thrilled to announce that Six & Flow has been accredited with the HubSpot Onboarding Accreditation. This rigorous process demonstrates our skills and strategic experience onboarding large enterprise customers onto HubSpot.
Fractional CMO
MAY 22, 2023
Imagine embarking on a road trip to an exciting destination. You have your dream car, a tank full of fuel, and a clear vision of the incredible journey ahead. Source: giphy But wait, without a roadmap or directions, you might find yourself lost or wasting valuable time and resources. Just like this road trip, implementing Marketo, the powerful marketing automation platform, requires careful planning and a strategic approach to ensure a successful voyage towards your marketing goals.
Exposure Ninja
MAY 22, 2023
Exposure Ninja is officially a B Corp! What is a B Corp? B Corp is a certification for businesses that want to use their business as a force for good and make the world a better place. Achieving B Corp certification is a rigorous process examining how businesses treat their workers, customers, community, and the environment. A heap of questions, which turn into sub-questions and sub-sub-questions, culminate to give the business an overall score across these different areas.
Marketing Insider Group
MAY 22, 2023
If we weren’t testing out the best ChatGPT prompts for digital marketing, could we really call ourselves digital marketing experts in 2023? With a good bit of trial and error, we’re pretty sure we’ve mastered the language model and its preferences. More specifically, we understand the importance of crafting effective ChatGPT prompts for digital marketing to receive a well-rounded, quality response.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Six & Flow
MAY 22, 2023
Merely casting a wide net and delivering a generic message to every audience group will not suffice. But, if you've landed on this blog post, you already know that.
Search Engine Land
MAY 22, 2023
SEO tools are essential for optimizing website content and improving organic traffic and are especially important to the success of enterprise SEO. Throughout my experience, I’ve observed that many companies need more scalable tools that align with the needs of larger organizations. Enterprise SEO involves complex collaboration between multiple teams and managing intricate websites.
Sprout Social
MAY 22, 2023
The road to wellness isn’t linear. Neither is the road to social media maturity. The COVID pandemic was an unanticipated crisis for the healthcare industry, but one that opened organizations’ eyes to the crucial business impact digital and social media marketing can have. Social can tackle some of the biggest problems the healthcare industry is facing.
Martech
MAY 22, 2023
The ability to register for a service in a seamless, friction-free way, is an essential but often overlooked part of the customer experience. We’re all familiar with the concept of providing connected, engaging CX across marketing, sales and customer service channels. Over the last couple of years, the importance of supply chain transparency has become key to CX too.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Rock Content
MAY 22, 2023
Over the past few years, Google Bard has established itself as one of the most innovative and influential platforms on the tech scene and is now set to expand its global presence. This expansion has tech enthusiasts excited and curious about the latest updates the internet giant has to offer. With a plethora of resources and tools, Google Bard has established itself as one of the main players in the field of artificial intelligence and natural language processing.
Vertical Response
MAY 22, 2023
Email marketing is a proven way for your local nonprofit organizations to engage your audience, spread your message and motivate donations. However, if you’re like many small nonprofits, you don’t have the time or budget to create a lot of content or design beautiful email graphics. Without the time and resources of big nonprofits such as the Red Cross, United Way or Habitat for Humanity, you might feel discouraged about your ability to use email effectively.
Martech
MAY 22, 2023
The European Union fined Meta $1.3 billion on Monday saying Facebook’s parent company broke the bloc’s laws by transferring E.U. citizens’ user data to the United States. The Irish Data Protection Commission, which handed down the order, said the transfers violated the E.U.’s General Data Protection Regulation (GDPR). Meta’s European headquarters are in Dublin.
Search Engine Land
MAY 22, 2023
Meta has been hit with a record $1.3 billion fine by the European Union for breaching data transfer laws. What happened. Facebook transferred the data of EU citizens to the U.S., violating the EU’s General Data Protection Regulation (GDPR) , according to the Irish Data Protection Commission. Meta’s European headquarters are in Dublin. What the ruling means for Meta.
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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.
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