Businesses Grow
MAY 22, 2023
Have you ever bought a new car and then become hyper-aware of other cars on the road like yours? That’s the way it’s been for me about community-based marketing since I published Belonging to the Brand a few months ago. New ideas about community seem to be popping for me everywhere, and I thought I would share a few post-book observations with you today!
Search Engine Journal
MAY 22, 2023
MonsterInsights Google Analytics plugin XSS vulnerability affects up to +3 million websites The post Vulnerability in WordPress Google Analytics Plugin Hits +3 Million Websites appeared first on Search Engine Journal.
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Search Engine Land
MAY 22, 2023
Google started its efforts to move sites over to mobile-first indexing over six and a half years ago. Today, Google confirmed those efforts are now done, and the last batch of sites eligible for mobile-first indexing have been moved over. Confirmation. John Mueller from Google confirmed today was the last batch on Mastodon today after I reported there was a massive batch of sites moved to mobile-first indexing in the past several hours.
Martech
MAY 22, 2023
I’m amazed at how fast ChatGPT has progressed from “It’s the coolest thing ever” to “It’s going to take our jobs” to “We have to tweak it because it doesn’t have enough information” to “It’s ‘Terminator Genisys’ all over again.” Dig deeper: Three things ChatGPT needs which only you can provide Many marketers are using ChatGPT to write subject lines.
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According to 3BL and TriplePundit’s Consumer Insights & Sustainability Benchmark two-thirds of U.S. adults actively seek and follow sustainability issues. This leaves room for businesses to fill in the gaps currently seen between consumer expectations and corporate ESG communication. This research reveals what issues consumers care about and how businesses can tailor their communications to different segments of consumers.
Search Engine Land
MAY 22, 2023
Paid search advertising and SEO are among the channels most likely to have reduced investment in 2023, according to Gartner’s latest CMO Spend and Strategy survey. But it’s not all bad news for search marketing. Search advertising. Although 26% of CMOs planned to reduce their investment in paid search, 40% of CMOs said they plan to increase investment in this channel.
Hubspot Marketing
MAY 22, 2023
Email marketing is integral to any marketing strategy because it’s a great way to generate leads and convert audiences. Whether you’re creating your first strategy or looking to modify your process, AI email marketing tools can help you save time, optimize your strategy, and meet your email goals. In this piece, we’ll go over how AI email marketing tools work, new data about how marketers currently use AI for email marketing, and a list of tools you can leverage in your role.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Martech
MAY 22, 2023
The European Union fined Meta $1.3 billion on Monday saying Facebook’s parent company broke the bloc’s laws by transferring E.U. citizens’ user data to the United States. The Irish Data Protection Commission, which handed down the order, said the transfers violated the E.U.’s General Data Protection Regulation (GDPR). Meta’s European headquarters are in Dublin.
Search Engine Land
MAY 22, 2023
Meta has been hit with a record $1.3 billion fine by the European Union for breaching data transfer laws. What happened. Facebook transferred the data of EU citizens to the U.S., violating the EU’s General Data Protection Regulation (GDPR) , according to the Irish Data Protection Commission. Meta’s European headquarters are in Dublin. What the ruling means for Meta.
Martech
MAY 22, 2023
Marketing budgets remain flat in 2023 having failed to climb back to pre-COVID levels. That’s one takeaway from Gartner’s latest CMO Spend and Strategy survey unveiled at the Gartner Marketing Symposium and Xpo in Denver. Another key finding was that 71% of CMOs believe they lack the budget successfully to execute this year’s strategies.
Search Engine Land
MAY 22, 2023
In today’s digital age, having a strong online presence is essential for any business looking to succeed, and link building plays a crucial role in achieving that goal. Quality links from the sites of real businesses that are growing are a long-term investment. In this article, you will discover a compilation of link-building companies so you can make an informed decision and get a superior result. 1.
Advertiser: ZoomInfo
When economic headwinds pick up, sales leaders are the first to sound the alarm — and chart a new course. Longer sales cycles, larger buying committees, increased price pressure, and smaller teams can quickly combine to reduce your margin for error and increase the urgency to find a solution. To thrive in a challenging environment, sales teams need a rock-solid grasp of the fundamentals and the biggest force-multipliers they can get their hands on.
Martech
MAY 22, 2023
The ability to register for a service in a seamless, friction-free way, is an essential but often overlooked part of the customer experience. We’re all familiar with the concept of providing connected, engaging CX across marketing, sales and customer service channels. Over the last couple of years, the importance of supply chain transparency has become key to CX too.
Search Engine Land
MAY 22, 2023
Neeva will shut down June 2. The ad-free search engine launched less than two years ago. Neeva’s failure was due to its inability to attract enough users, the rise of generative AI and LLMs and the current economic environment, according to the company’s founders, Sridhar Ramaswamy and Vivek Raghunathan. Sridhar Ramaswamy statement. Ramaswamy tweeted the following: “This was a very tough decision that took into account lots of things: our business progress so far, the current f
CMO Network
MAY 22, 2023
DOWN Dating App founder Colin Hodge has thought a lot about Gen Z’s growing influence on the dating scene and the apps that drive it.
Social Media Examiner
MAY 22, 2023
Want to make the most of your Instagram bio links? Wonder about the pros and cons of Instagram’s native links feature? In this article, you'll discover how to add up to five links using Instagram’s native link-in-bio feature and learn when a third-party link tool is a better option. Should You Update Your Instagram Link […] The post The Right Way to Drive Results With Your Instagram Bio Links appeared first on Social Media Examiner.
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A growing body of evidence shows that environmental, social and governance (ESG) initiatives are important to business growth. And it all relies on a simple fact: ESG issues matter to consumers. Consumers see businesses as crucial change agents and are willing to take their business to the competition if their current brand comes up short on ESG. In pursuit of identifying where such trends are today, 3BL Media and TriplePundit partnered with the research technology firm Glow to survey 3,648 U.S.
Search Engine Land
MAY 22, 2023
SEO tools are essential for optimizing website content and improving organic traffic and are especially important to the success of enterprise SEO. Throughout my experience, I’ve observed that many companies need more scalable tools that align with the needs of larger organizations. Enterprise SEO involves complex collaboration between multiple teams and managing intricate websites.
Search Engine Journal
MAY 22, 2023
Discover how even small teams have been able to build 1,000 backlinks per month. The post How We’ve Built Over 1,000 Links Per Month With This 6-Month Sprint appeared first on Search Engine Journal.
Sprout Social
MAY 22, 2023
The road to wellness isn’t linear. Neither is the road to social media maturity. The COVID pandemic was an unanticipated crisis for the healthcare industry, but one that opened organizations’ eyes to the crucial business impact digital and social media marketing can have. Social can tackle some of the biggest problems the healthcare industry is facing.
Ariyh
MAY 22, 2023
New to Ariyh ? This is a 3min practical summary of a scientific study 🎓 Join 18,809 evidence-based marketers that grow using science, not opinions 📈 Subscribe now Today’s insight is brought to you by… Storyblok Translating and localizing your content can drain your resources if you don’t do it right. But it’s a must if you want to effectively reach a global audience.
Advertiser: ZoomInfo
ABM gets better with age — but unfortunately, marketers don't have the luxury of pouring it into an oak barrel for a couple decades to let it mature. In a recent survey with Demand Gen Report, we found 59% of experienced practitioners (those with ABM programs more than a year old) indicated their ABM programs are meeting or greatly exceeding their expectations, while only 45% of novices (those with ABM programs less than one year old) could say the same.
Six & Flow
MAY 22, 2023
We are thrilled to announce that Six & Flow has been accredited with the HubSpot Onboarding Accreditation. This rigorous process demonstrates our skills and strategic experience onboarding large enterprise customers onto HubSpot.
Fractional CMO
MAY 22, 2023
Imagine embarking on a road trip to an exciting destination. You have your dream car, a tank full of fuel, and a clear vision of the incredible journey ahead. Source: giphy But wait, without a roadmap or directions, you might find yourself lost or wasting valuable time and resources. Just like this road trip, implementing Marketo, the powerful marketing automation platform, requires careful planning and a strategic approach to ensure a successful voyage towards your marketing goals.
Exposure Ninja
MAY 22, 2023
Exposure Ninja is officially a B Corp! What is a B Corp? B Corp is a certification for businesses that want to use their business as a force for good and make the world a better place. Achieving B Corp certification is a rigorous process examining how businesses treat their workers, customers, community, and the environment. A heap of questions, which turn into sub-questions and sub-sub-questions, culminate to give the business an overall score across these different areas.
Vertical Response
MAY 22, 2023
Email marketing is a proven way for your local nonprofit organizations to engage your audience, spread your message and motivate donations. However, if you’re like many small nonprofits, you don’t have the time or budget to create a lot of content or design beautiful email graphics. Without the time and resources of big nonprofits such as the Red Cross, United Way or Habitat for Humanity, you might feel discouraged about your ability to use email effectively.
Speaker: Kristin Hess - Senior Product Marketing Manager, Drift; Will Lyon - Head of Vertical Marketing, 6sense
The past three years have forced nearly every industry to rethink their prospect and customer engagement strategy. But while we’ve all been thrust into digital transformation, we haven’t all made the transition efficiently. Now that we know digital selling is the new norm, how can we ensure our website is doing as much of the leg work as possible for us - even in the midst of economic challenges?
Marketing Insider Group
MAY 22, 2023
If we weren’t testing out the best ChatGPT prompts for digital marketing, could we really call ourselves digital marketing experts in 2023? With a good bit of trial and error, we’re pretty sure we’ve mastered the language model and its preferences. More specifically, we understand the importance of crafting effective ChatGPT prompts for digital marketing to receive a well-rounded, quality response.
Six & Flow
MAY 22, 2023
Merely casting a wide net and delivering a generic message to every audience group will not suffice. But, if you've landed on this blog post, you already know that.
Rock Content
MAY 22, 2023
Over the past few years, Google Bard has established itself as one of the most innovative and influential platforms on the tech scene and is now set to expand its global presence. This expansion has tech enthusiasts excited and curious about the latest updates the internet giant has to offer. With a plethora of resources and tools, Google Bard has established itself as one of the main players in the field of artificial intelligence and natural language processing.
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