Fri.May 31, 2024

article thumbnail

AI is a threat to some marketing agencies, an opportunity for others

Martech

AI will soon be able to handle up to 95% of the work currently done by marketing agencies, creative professionals and specialists, according to Sam Altman, CEO of OpenAI. If his prediction holds true, are marketing agencies headed for an extinction event in which some survive but many are wiped out, like the dinosaurs at the end of the Cretaceous period?

Transform 130
article thumbnail

5 Effective Ways Subscription-Based Companies Can Generate Leads

Zumvu

Subscription-based businesses thrive on acquiring and retaining customers who pay a recurring fee for their services or products.

Product 52
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

B2B customer acquisition strategies are evolving

Martech

For a long time it was difficult for B2B marketers to meet prospects face-to-face or at in-person events. Customer acquisition became in many respects a digital process, although it’s now being complemented again by the human touch. While social media and digital advertising have been the leading customer acquisition channels since the early days of the pandemic, live events and partner programs are becoming important again.

article thumbnail

How a Bottom-Up Budget Can Transform Your Company From Bottom to Top

Hubspot Marketing

The first time I managed a marketing budget, I was handed a dollar figure and asked to accomplish X, Y, and Z with it. The following year, I was asked to do more with a slightly smaller budget. Sound familiar? While this top-down approach is common, it isn’t the only way to budget. The opposite approach is a bottom-up budget, where each department and team proposes a budget according to their needs and goals.

Transform 118
article thumbnail

Aligning Sales & Marketing to Drive Demand & Build Pipeline

Speaker: Speakers:

Marketing and sales might be two halves of the same coin, but how often do they feel like they’re tossed in completely different directions? It’s time to bridge the gap, align your teams, and start building a pipeline instead of frustration. Join us for this insightful webinar to transform your siloed teams into a powerhouse partnership. What you’ll learn: A clear understanding of why sales and marketing alignment is crucial for business growth.

article thumbnail

PayPal’s new ad business could be good news for financial marketing

illumin

PayPal just announced its new advertising business venture. This could spell out opportunities and huge potential for financial services marketing. The realm of financial marketing is spicing up, thanks to digital payments company PayPal’s recent news: it is venturing into the ad business space. In a press release issued in late May 2024 , PayPal appointed Mark Grether as the Senior Vice-President and General Manager of a newly established division, PayPal Ads.

Retail 111
article thumbnail

Why local, fine-tuned models are the near future of the AI workflow

Martech

For many people, ChatGPT is synonymous with generative AI. It was certainly the platform that captured the world’s attention. Even today, many people haven’t ventured further than the comfortable chat-based interface that it offers. This is a shame, as it means that many people haven’t yet fully grasped the amazing opportunities that these technologies bring — or the potential associated dangers.

Transform 108

More Trending

article thumbnail

Maximizing Martech’s Impact: Insights From The CMO Survey

The CMO Survey

The post Maximizing Martech’s Impact: Insights From The CMO Survey appeared first on The CMO Survey.

CMO 100
article thumbnail

Native Advertising Strategy: How and When to Use It

Hubspot Marketing

I’m usually pretty irritated when I’m watching something and a pop-up blocks my view. I try to hit that x like I’m playing whack-a-mole. But when I’m scrolling through social media and see something that tells a story or makes me laugh, I’ll stop and watch no matter who posted the content — a person or a brand. That second kind of advertising is called native advertising.

article thumbnail

How to create a buyer persona in 5 simple steps

AWeber

Do you know who your customers are? More importantly, do you know what they want or need from you? If you don’t, writing engaging email content for your audience will be a challenge. After all, it’s difficult to write content for someone you don’t know or understand. That’s where buyer personas come in. What is a buyer persona? A buyer persona is a fictional person who represents your ideal customer or a portion of your audience.

article thumbnail

LinkedIn shrinks link previews for organic posts

Search Engine Land

LinkedIn has reduced the size of link preview images for organic posts, while maintaining larger preview images for sponsored content. Why it matters. The change aims to encourage more native posting on LinkedIn and could prompt more users and brands to pay for sponsored posts to retain larger link previews. Why we care. The change incentivizes advertisers to pay to promote posts to get more visibility with larger link previews.

article thumbnail

A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse

Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,

article thumbnail

45+ Mind blowing email statistics you should know

AWeber

Email marketing continues to be one of the most powerful tools for growing your business. (Need proof? Check out stat #1 below.) Although email marketing has been around for decades, it’s everchanging. New email marketing tools — like AI in email — pop up all of the time. These new tools are helping us do our jobs better and more efficiently, and in turn impacting some of statistics in I put together this comprehensive list of email marketing statistics that will help you see the importance of

article thumbnail

Google to honor new privacy laws and user opt-outs

Search Engine Land

Google is rolling out changes to comply with new state privacy laws and user opt-out preferences across its ads and analytics products in 2024. The big picture. Google is adjusting its practices as Florida, Texas, Oregon, Montana and Colorado enact new data privacy regulations this year. Key updates include: Restricted Data Processing (RDP) (which is when Google limits how it uses data to only show non-personalized ads) for new state laws: Google will update its ads terms to enable RDP for thes

Law 90
article thumbnail

5 Ways Email Marketing Can Help Nurture Strong Customer Relationships

Litmus

Great email marketing is a lot like relationships or new friendships. It starts with a memorable first impression, progresses with a series of positive interactions, and culminates in a long-term commitment that both sides get a lot out of. Like any relationship, there’s a lot of learning and effort needed to make sure you know what the other person needs, and how to give it to them.

article thumbnail

4 key SEO lessons to avoid site launch disasters

Search Engine Land

Site launches are arguably one of the most risky SEO endeavors. You can go from pure SEO bliss to catastrophe at the flip of a switch. I’m sure any experienced SEO you ask could tell you a site launch horror story or two; whether it was their own doing due to lack of knowledge/experience or something completely out of their hands. My hope with today’s article is that you may learn something from some of the lessons I’ve learned launching websites over the past decade.

SEO 89
article thumbnail

From Curiosity to Competitive Edge: How Mid-Market CEOs Are Using AI to Scale Smarter

Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage

This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.

article thumbnail

Meet the Mailers: Being a Problem Solver

Whos Mailing What

In this episode, we talked with Production Solutions about how the company is revising its missions to emphasize solving problems for its clients and partners.

Product 52
article thumbnail

Google restores News and Discover after widespread disruption

Search Engine Land

Google is having some technical difficulties this morning with its news engine. Google News, the news tab in Google Search, Google Discover, Google Trends and other Google services that use news publications are currently not returning results for many searchers. The issue seemed to start a couple of hours ago , but now is getting worse and happening for more Google searchers.

SEO 87
article thumbnail

Meet the Mailers: Being a Problem Solver

Whos Mailing What

In this episode, we talked with Production Solutions about how the company is revising its missions to emphasize solving problems for its clients and partners.

Product 52
article thumbnail

Lead gen vs. ecommerce: How to tailor your PPC strategies for success

Search Engine Land

One size certainly does not fit all in PPC advertising. The strategies that drive success in ecommerce often differ from those required for effective lead generation. Lead generation through PPC is more challenging than ecommerce. There are more obstacles and numerous sales funnel strategies to navigate. Additionally, major ad networks often favor ecommerce brands because of their new features and educational resources.

article thumbnail

Prospect, Personalize, Profit: The New Way Sales & Marketing Teams Are Aligning with AI

Speaker: Kevin Burke, Founder & Managing Director at Digital One and AI & Automation Consultant

AI and automation are currently transforming the way sales and marketing teams operate. Generative AI crafts personalized outreach at scale, while conversational AI bots are engaging prospects in real time. Robotic process automation streamlines manual workflows by triggering tasks the moment a prospect takes a key action, and advanced AI analytics surface hidden patterns in the pipeline, improve forecasting, and help teams make data-driven decisions with confidence.

article thumbnail

Branding Secrets Every Small Business Should Know

Zumvu

As a small business, you can understand how crucial it is to stand out from the competition. Here's where branding comes into play. The good news is that building a strong brand yourself doesn't have to cost a lot of money.

article thumbnail

Crafting a Memorable Slogan: Tips and Examples for Standout Brand Messaging

Vertical Response

How do you create a slogan that captivates and defines your brand? Slogans are the heartbeat of a company’s messaging, but crafting one that stands out requires insight and finesse. This guide breaks down the elements of a compelling slogan, gives tips for crafting your own, and examines iconic slogans that changed the game. Key Takeaways A great slogan distills complex ideas into a memorable phrase that captures your brand’s personality and core values.

article thumbnail

Ultimate Guide to B2B Marketing Automation

Zumvu

B2B business has been evolving very quickly since technology continues to advance. With complex sales cycles and processes, B2B marketing automation can benefit many companies out there, regardless of their size.

article thumbnail

26 Company Swag Ideas Employees Will Actually Like

Hubspot Marketing

Research shows that company swag can be a highly effective tool for boosting engagement. In fact, in one recent study , 61% of survey respondents agreed that promotional products help build brand awareness, and 58% reported that they loved getting swag. That being said, through my experience as the head of marketing at two different tech companies, I’ve found that not all swag is equally well-received.

article thumbnail

Neuroscience of B2B Buyer Behavior: Strategies for Influencing Buyer Choices

Speaker: Speakers:

Ever wonder what really makes B2B buyers tick? Spoiler alert: it’s not just logic. Join us for our next session of the B2B Growth Show, "Neuroscience of B2B Buyer Behavior: Strategies for Influencing Buyer Choices" with Grant C. Gooding, where science meets strategy. You'll get the insider scoop on how emotions secretly drive decisions and how you can tap into them to win buyers over.

article thumbnail

Google Papers: Leaked Documents Reveal Search Algorithm Secrets

Content Marketing Institute

Has Google been lying for years about how to optimize for search? The explosive release of internal documents contains interesting revelations. But what should marketers do about it?

Marketing 124
article thumbnail

26 Marketing Jokes to Tell at Your Next Meeting

Hubspot Marketing

Whether you’re delivering a huge presentation or hosting a webinar, a touch of humor works like a charm to delight your audience. Plus, a joke here and there can convey a fun and creative company culture. I always use marketing jokes as an ice-breaker to start a conversation in a group or keep things breezy in the middle of a serious discussion. No matter how corny you sound, you can catch people’s attention and create a fun impression — especially when you’re cracking niche jokes about marketer