Aspiration Marketing
OCTOBER 20, 2022
As consumers continually change the way in which they make purchases, how do businesses know how to keep up and be seen? It’s marketing’s job to have their finger on the pulse and be knowledgeable about consumer behavior, which means it’s good practice to check in on the strategies you have in place to see what’s going well, what’s not working, and where there may be some opportunities to improve.
Hubspot Marketing
OCTOBER 20, 2022
Rebranding a business can be a smart and necessary step to growing a long-lasting business. However, when it comes to your brand or business blog, renaming your blog doesn't have to be. From the start, you can choose a blog name that stands the test of time, and the various iterations of your brand's life-cycle. Outgrowing a brand, or at least a brand name, is common.
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Hootsuite
OCTOBER 20, 2022
With 2.82 billion daily active users , Facebook has a large and varied audience. Not everyone fits your customer persona, and that’s why you need to use Facebook Custom Audiences. Because it’s really sad when a good ad is viewed by the wrong audience! Never again. Instead, create laser-targeted ads to reach the Facebook users who are most likely to be interested in your business.
Search Engine Journal
OCTOBER 20, 2022
How do you stay organized? What tools should you use to manage social media accounts? Check out our top 19 favorites. The post The Top 19 Tools For Managing Social Media Accounts appeared first on Search Engine Journal.
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Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,
Content Marketing Institute
OCTOBER 20, 2022
Your brand talks the talk. But does it walk the walk? Many brands take a few steps toward supporting a social cause but falter when it comes to sustaining the focus. What if your content team took the lead? You’d help the brand achieve its cause-related objectives and elevate your importance, too. Here’s how to do it.
Sprout Social
OCTOBER 20, 2022
Algorithm shifts. Economic uncertainty. Crowded feeds. Like all social marketers, this is the social landscape our team faces. At Sprout, we turn to employee advocacy to help us overcome our most pressing challenges and amplify our content. “Advocacy is our secret superpower for creating awareness,” says Olivia Jepson, Sprout Social’s Senior Social Media Strategist.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
CopyBlogger
OCTOBER 20, 2022
Email autoresponders might not be your favorite aspect of content marketing. I get it. No one loves blogs more than. Continue Reading. The post Email Autoresponders: Meet the Lazy Marketer’s Best Friend appeared first on Copyblogger.
Hubspot Marketing
OCTOBER 20, 2022
Written with contributions from Leslie Ye , Matthew Barby , Anum Hussain , and Cambria Davies. TL;DR: Influential search engines like Google have changed their algorithm to favor topic-based content. As a result, websites are exploring a new way of linking related content under a “topic clusters” model. This report serves as a tactical primer for marketers responsible for SEO strategies.
Search Engine Journal
OCTOBER 20, 2022
LinkedIn is upgrading video content with automatically generated captions and adding a number of new features to assist people with accessibility needs. The post LinkedIn Adds Automatic Captions To Videos appeared first on Search Engine Journal.
Hootsuite
OCTOBER 20, 2022
Since their introduction in 2020, Instagram Reels have become the app’s fastest-growing feature (and a great way to give your content a boost with the Instagram algorithm ). Hopefully, you’ve familiarized yourself with the basics of Instagram Reels by now — because it’s time to kick things into Expert Mode. In this post, we’re sharing the Instagram Reels hacks, tips, tricks and features that the pros know and love, so that (fingers crossed!
Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage
This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.
Search Engine Journal
OCTOBER 20, 2022
Googlers discuss best practices about image filenames and reveal a surprising image SEO mistake to be aware of. The post Google On Image Filenames & A Surprising SEO Mistake appeared first on Search Engine Journal.
Hootsuite
OCTOBER 20, 2022
Two retail trends that every business can count on in 2023 are change and innovation. Online and in-person retail is moving faster than ever. Technological innovation is leading that charge. And so are shifting consumer expectations. Businesses need to stay on top of retail trends that will impact their success in order to get ahead of the curve. Embracing that change will help retailers thrive this year and beyond.
Calvyn Lee Blog
OCTOBER 20, 2022
Have you thought about what you should not do in a webinar? This sharing, I’m going to share with you 8 thing to avoid in a webinar; I’ve only recently begun my journey with webinars and I just want to share how to avoid crashing and burning. An Unclear Topic. Too broad of a topic can be dangerous, the risk that this might draw in the wrong type of viewers, or that ones that you don’t want, or that the webinars message might not be apparent.
Hootsuite
OCTOBER 20, 2022
Is there anything worse than finding a mistake in an Instagram post that you spent hours perfecting? Probably, but it feels pretty darn bad. Lucky for us, you can now delete a single photo from an Instagram carousel post without deleting the whole carousel — so there’s some flexibility when it comes to editing live Instagram posts. Why is this great news?
Speaker: Kevin Burke, Founder & Managing Director at Digital One and AI & Automation Consultant
AI and automation are currently transforming the way sales and marketing teams operate. Generative AI crafts personalized outreach at scale, while conversational AI bots are engaging prospects in real time. Robotic process automation streamlines manual workflows by triggering tasks the moment a prospect takes a key action, and advanced AI analytics surface hidden patterns in the pipeline, improve forecasting, and help teams make data-driven decisions with confidence.
Martech
OCTOBER 20, 2022
Digital content creation and management have never been more complicated. These workflows now need to accommodate remote workers and resources, worldwide offices, and security and privacy concerns, not to mention the growing need for content and creative teams to produce more content in less time. So how are the most successful content and creative teams currently executing production and managing workflows?
Sprout Social
OCTOBER 20, 2022
What works–and what doesn’t–shifts fast in marketing. As consumers become savvier and shift their priorities, tried and true methods to reach and engage with consumers may not work as well as they used to. To stay ahead, marketers can look to seemingly unlikely sources for inspiration. Enter Megan Thee Stallion. The rap artist from Houston recently launched Bad B **s Have Bad Days Too , a mental health resource hub.
Martech
OCTOBER 20, 2022
Marketers are making inroads in virtual worlds, but there is still a long way to go before reaching the metaverse, according to two experts who spoke at The MarTech Conference. That’s why it’s on the to-do list for so many companies, but as a long-term play. In our flash survey , over three quarters of marketers were planning some kind of metaverse activation, but for 28.7%, this was coming six or more years down the road.
Kuno Creative
OCTOBER 20, 2022
Unless your name is Apple, Amazon or a handful of other companies, instant brand awareness is not a luxury most of us have. Since a company's brand is integral to financial success, having a solid marketing strategy is crucial. Every marketing pro knows that digital marketing is the fastest way to boost brand awareness and meet customers where they are.
Speaker: Speakers:
Ever wonder what really makes B2B buyers tick? Spoiler alert: it’s not just logic. Join us for our next session of the B2B Growth Show, "Neuroscience of B2B Buyer Behavior: Strategies for Influencing Buyer Choices" with Grant C. Gooding, where science meets strategy. You'll get the insider scoop on how emotions secretly drive decisions and how you can tap into them to win buyers over.
Scoop.it!
OCTOBER 20, 2022
Content marketing plays an essential role for both B2C and B2-B businesses. The best way to develop a successful B2B content marketing strategy is to understand precisely which business you cater to, where they’re coming from, and how you can continuously deliver on their expectations and business needs. As per statistics , 65% of companies succeed at their content marketing tactics because of extensive audits.
Martech
OCTOBER 20, 2022
As a long-time web marketer (since 1998 — that’s like 160 internet years!), I’m a bit of a stickler for things that impact my online marketing efforts. Aside from actual on-page optimization and linking efforts, there is nothing that impacts a site’s performance more than the development and design. In fact, a site with excellent on-page optimization and strong linking will always suffer under a poorly coded site architecture and/or design.
Girl Power Marketing
OCTOBER 20, 2022
When facing a downturn in the economy, we often look to the past for lessons on how to deal with the present. What did other CPG brands do to weather the last recession? Which brands increased profit and exposure when consumer spending was down? Which marketing tactics helped them gain traction, and which were a bad use of their budget? While we can learn lessons from the past, we must remember that consumer behavior is ever-changing.
Martech
OCTOBER 20, 2022
Martech is an emerging discipline that constitutes the intersection of traditional marketing fundamentals and bleeding-edge technologies. How do companies find and recruit people that sit within this intersection? How do you recruit marketing technologists when the ideal candidates might not even think to identify themselves in that rubric? Dig deeper: The evolution of the marketing technologist: How martech roles have changed during the last 7 years.
Speaker: Speakers:
Are you struggling to highlight your impact and showcase the results of your team’s marketing efforts? Do you find it challenging to build more effective campaigns that drive meaningful results? The key may lie in unlocking the power of marketing technology (martech)—but as a non-technical marketing leader, navigating this landscape can feel daunting.
SMA Marketing
OCTOBER 20, 2022
As a small business owner, you know there are many things you can hire a marketing agency to do for you. Everything from writing blog articles, emails, and special offers to creating images or videos, and even PPC services are easily delegated so you can focus on running your company. Does your website need its plugins updated? When you hire the right people, you don't have to worry about things like this because it's something your website maintenance plan covers.
Martech
OCTOBER 20, 2022
We all have a part to play in the making of the metaverse. In its purest form, the metaverse will be a virtual playground of interconnected digital worlds where we can connect, work, play, build and live. How our digital lives are shaped in the future hinges on the decisions we are making right now, at this moment. We all need to pay close attention to the assumptions, beliefs, judgments and biases we hold when we consider our digital selves and the digital lives of others.
Search Engine Journal
OCTOBER 20, 2022
Google is making the shopping experience on desktop more visual by adding a more comprehensive selection of product images. The post Google Shopping Searches On Desktop Get More Visual appeared first on Search Engine Journal.
Martech
OCTOBER 20, 2022
Oracle has announced the availability of 15 industry-specific AI models within the Oracle Unity CDP. These models will support customer data activation for brands in the automotive, CPG, communications, financial services, healthcare, high-tech, and utilities industries. The AI models will process data to surface insights and next-step recommendations specific to the needs of those industries.
Speaker: Speakers:
Discover why a traditional website is no longer enough to meet B2B buyer expectations in our must-attend session of The B2B Growth Show, The AI Revolution: Why B2B Buyers Expect More Than Just a Website. Learn how cutting-edge AI tools can transform your B2B website into a results-driven powerhouse that delivers the right message to the right visitor, every time.
Search Engine Journal
OCTOBER 20, 2022
Learn about organic search and how to implement it using different techniques such as keyword research, content optimization and creation, and more, for your business. The post What Is Organic Search? appeared first on Search Engine Journal.
Martech
OCTOBER 20, 2022
Seven years ago, marketing technologist roles were, arguably, in their infancy. At the risk of being nostalgic, it was a simpler time for our industry: the martech landscape was comprised of a mere 1,000 solutions and nobody had even heard of Cambridge Analytica. Adobe hadn’t bought Magento or Marketo and LinkedIn hadn’t yet joined the Microsoft family.
Zumvu
OCTOBER 20, 2022
There are numerous SaaS marketing metrics to monitor. Even if we're surrounded by resources and tracking software, it can be difficult to keep track of them all—even if you're not doing the heavy lifting.
Search Engine Roundtable
OCTOBER 20, 2022
There have been some complaints about using Performance Max with Google Ads with lead generation sites. The concern is that many or some of the leads end up being invalid. Ginny Marvin, the Google Ads Liaison, said Google is "working to address concerns about invalid leads and are increasing investment in preventable measures.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
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