Hubspot Marketing

SEPTEMBER 15, 2023

Finding out if a product will be successful beyond the initial curiosity is just good business. With market research, you determine whether the opportunity exists, how to position the product or service, or what consumers' opinions are after the launch. If you're sensitive to the high costs of failure and need to gather facts and opinions to predict whether your new product, feature, or location will be successful, start by investing in market research using these tools and resources.

Market Research 139

Market Research Price Marketing Marketers 139

Social Media Examiner

SEPTEMBER 15, 2023

Wondering how to integrate Web3 into your business? Curious about decentralized email newsletters? In this article, we’ll explore how a media company is using Web3. Web3: How Blockchain, AI, and the Metaverse Are Transforming Business Emerging technologies are ushering in a new era of business and society. Blockchain, artificial intelligence (AI), and the metaverse are […] The post Growing a Business With Web3: The Web3 Academy Story appeared first on Social Media Examiner.

Transform 141

Transform 141

Search Engine Land

SEPTEMBER 15, 2023

Google is on trial for allegedly using underhand tactics to ensure it stays the world’s leading search engine. The U.S. Justice Department claims Google, which owns a 90% market share in search, paid massive sums to companies like Apple to make it the default search engine on products like the iPhone. These multibillion-dollar deals gave Google an unfair advantage, the DOJ alleges, making it nearly impossible for rival companies to compete.

Law 137

Law Manufacturing Search Marketers Advertising 137

Martech

SEPTEMBER 15, 2023

Adobe’s third-quarter results topped Wall Street estimates and revenue for its Adobe Customer Experience Cloud was a big reason why. Overall, the software company reported adjusted earnings of $4.09 per share compared to estimates of $3.98. It also reported record revenue of $4.89 billion versus expectations of $4.87 billion. Dig deeper: How Homethreads is leveraging data to create a new customer experience Adobe Customer Experience Cloud brought in $1.2 billion this quarter, roughly flat

Digital Marketing 118

Digital Marketing Customer Advertising Advertisers 118

Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage

This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.

Marketing

Search Engine Land

SEPTEMBER 15, 2023

The September 2023 Google helpful content update is rolling out as of yesterday at about 4:20 pm ET and while we expect it to continue to roll out for the next two weeks, everyone wants to know what to expect from this update. Thankfully, Google dropped some clues in its revisions to its search documentation about what has changed with the Google helpful content system.

SEO 137

SEO Branding 137

Martech

SEPTEMBER 15, 2023

Email creation platform Stensul has created the ability for teams to collaborate in authoring, reviewing and approving dynamic content within Stensul itself for deployment in Salesforce Marketing Cloud and Adobe Marketo Engage. Previously, emails containing such content had to be deployed to Salesforce and Marketo in order to be reviewed. The aim: time-saving.

Marketing Automation Platform 118

Marketing Automation Platform Email Marketing Communications Management 118

Content Marketing Institute

SEPTEMBER 15, 2023

A global luxury brand investment firm’s acquisition of Hollywood’s biggest talent agency indicates the future of content and marketing in all industries. Why? Read on.

Branding 116

Branding Marketing Marketers 116

Search Engine Land

SEPTEMBER 15, 2023

Being a one-person marketing team can be both exciting and stressful. You have a high level of control over the company’s creative messaging, which gives you the power to truly launch a brand. But you’re responsible for building and executing a company’s entire marketing strategy, which can feel overwhelming given the sheer amount of effort it takes to be present in the right places at the right times.

Personalized Marketing 131

Personalized Marketing Marketers Marketing Energy 131

Rock Content

SEPTEMBER 15, 2023

It goes without saying: In digital marketing , metrics matter. They’re how you track, measure, and assess the ongoing success of your marketing strategies. They’re also what you refer to when brainstorming future campaigns. But some metrics merely make you feel like you’re winning from a marketing standpoint without actually meaning much in practice.

Key Performance Indicator 98

Key Performance Indicator Digital Marketing Influencer Marketing Marketing Strategy 98

Search Engine Land

SEPTEMBER 15, 2023

Large Language Models (LLMs) remain a hot topic in SEO – especially with the popularity of OpenAI’s ChatGPT and other generative AI tools with user-friendly chat interfaces. It’s so easy to get excited about the potential of generative AI and what it means for an SEO strategy. But managing client expectations remains critical. This overarching guide serves to help SEOs educate clients on the potential functionality of LLMs as it applies to SEO from the client perspective.

Management 130

Management SEO Key Performance Indicator User-Generated 130

Speaker: Kevin Burke, Founder & Managing Director at Digital One and AI & Automation Consultant

AI and automation are currently transforming the way sales and marketing teams operate. Generative AI crafts personalized outreach at scale, while conversational AI bots are engaging prospects in real time. Robotic process automation streamlines manual workflows by triggering tasks the moment a prospect takes a key action, and advanced AI analytics surface hidden patterns in the pipeline, improve forecasting, and help teams make data-driven decisions with confidence.

Marketing

Customers.ai

SEPTEMBER 15, 2023

Opportunities to share clickable links on Instagram have always been scarce. Instagram, understandably, wants to keep its users on Instagram. This dilemma has creators, influencers, and marketers alike, constantly asking how they can add a link to an Instagram post. The problem is simple, really. In order to drive Instagram traffic to your website , you’ll need to use links.

User-Generated 80

User-Generated Place Branding SEO 80

Search Engine Land

SEPTEMBER 15, 2023

Microsoft has been criticised after publishing an AI-generated obituary for NBA star Brandon Hunter. The former Boston Celtics and Orlando Magic player passed away suddenly this week, aged 42, after collapsing during a hot yoga class in Orlando, Fla. Shortly after his passing, fans were shocked to see the father of three described as “useless” in an obituary published on MSN.

Branding 124

Branding SEO 124

verse.ai

SEPTEMBER 15, 2023

Navigating the evolving terrain of business SMS demands your constant attention, especially if you’re concerned about the future of your texting campaigns or currently grappling with deliverability challenges. Rest assured, you’re not alone in this endeavor. In the dynamic realm of today’s digital sphere, enterprises like yours have harnessed the power of SMS as an [.

52

52

Search Engine Land

SEPTEMBER 15, 2023

Peak seasonality is here. It’s the time of year when demand – and paid search – accelerates for goods or services that brands provide. When this happens, queries, traffic, sales and (fingers crossed) your conversions increase noticeably compared to the rest of the year. This almost definitely will lead to more optimizations, reporting, forecasting, analyzing and the dreaded influx of meetings (many of which could honestly be emails).

Pharmaceutical 122

Pharmaceutical Retail Health eCommerce 122

Speaker: Speakers:

Ever wonder what really makes B2B buyers tick? Spoiler alert: it’s not just logic. Join us for our next session of the B2B Growth Show, "Neuroscience of B2B Buyer Behavior: Strategies for Influencing Buyer Choices" with Grant C. Gooding, where science meets strategy. You'll get the insider scoop on how emotions secretly drive decisions and how you can tap into them to win buyers over.

Marketing

SmartBrief - Marketing

SEPTEMBER 15, 2023

AI. It might take your job. It might save the world. It might kill us all. It definitely generates the most disturbing hands ever. Industries from marketing to infrastructure are using the new tech, and leaders across the board are turning to it for insights – which hopefully don’t include “ resistance is futile.” What’s the truth behind the hype? Technologist Janelle Shane , who is delivering a keynote at SmartBrief’s upcoming AI Impact Summit , says that enthusiasts and worrywarts both n

Law 52

Law Health Place Marketing 52

Use Insider

SEPTEMBER 15, 2023

What is coupon marketing? Coupon marketing is a strategic approach that leverages the appeal of discounts and promotions to influence customer behavior. It’s a time-tested method that businesses use to: Attract new customers: Coupons pique the interest of potential customers who might be hesitant to try your products or services at full price.

Customer Journey 52

Customer Journey Customer Customer loyalty Marketing 52

Sachs Marketing Group

SEPTEMBER 15, 2023

You can use TikTok for your business by creating engaging short-form videos that showcase your products or services. Utilize features like challenges, duets, and trending hashtags to amplify your reach. TikTok Ads help in precise targeting, while the new TikTok Shop allows for seamless product integration. Analyze metrics to refine strategies and consider hiring a TikTok Pro for optimized performance.

User-Generated 52

User-Generated Social Media Marketing Key Performance Indicator SEO 52

Welcome Software

SEPTEMBER 15, 2023

B2B Commerce Summit 2023 concluded in early September, and we were impressed by some of the insights we uncovered with our most trusted customers and partners. If you haven’t had a chance to watch our sessions, you can view them here. However, if you are looking for a brisk overview and a handful of our most meaningful insights from the summit, here are the top 4 takeaways from B2B Commerce in 2023. 1.

Food 40

Food User-Generated Retail Customer 40

Speaker: Speakers:

Are you struggling to highlight your impact and showcase the results of your team’s marketing efforts? Do you find it challenging to build more effective campaigns that drive meaningful results? The key may lie in unlocking the power of marketing technology (martech)—but as a non-technical marketing leader, navigating this landscape can feel daunting.

Marketing

Martech

SEPTEMBER 15, 2023

Drastically reducing your content marketing is like stepping over a dollar to chase a dime, especially in a down market. Here are four reasons why: 1. Keeping your pipeline flowing Content marketing is all about momentum. At our firm, we have to continually emphasize that results take time, but consistency and quality always yield results. Buyers still have needs during a slump, but they’re more careful about who they’ll buy from and how much information they require to pull the trigger.

Entertainment 125

Entertainment Education Content Marketing SEO 125

Welcome Software

SEPTEMBER 15, 2023

B2B Commerce Summit 2023 concluded in early September, and we were impressed by some of the insights we uncovered with our most trusted customers and partners. If you haven’t had a chance to watch our sessions, you can view them here. However, if you are looking for a brisk overview and a handful of our most meaningful insights from the summit, here are the top 4 takeaways from B2B Commerce in 2023. 1.

Food 40

Food User-Generated Retail Customer 40