Tue.Jun 03, 2025

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Google Patent On Using Contextual Signals Beyond Query Semantics via @sejournal, @martinibuster

Search Engine Journal

Recent Google patent shows how five kinds of real-world context can influence AI-generated answers The post Google Patent On Using Contextual Signals Beyond Query Semantics appeared first on Search Engine Journal.

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Opt-In Email List: What It Is, Why You Need One, and How to Build It

AWeber

You've worked hard to create a product or service people love. But how do you make sure your audience actually hears from youwithout ending up in the spam folder or annoying potential customers? The answer lies in building a strong opt-in email list. If you're wondering what an opt-in email list is, how it benefits your business, or how to create one that's both effective and permission-based, you're in the right place.

Law 80
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Ask An SEO: How Can I Improve The Visibility Of My Category Pages? via @sejournal, @kevgibbo

Search Engine Journal

In this Ask An SEO, Kevin Gibbons outlines where ecommerce category pages tend to fall short and how to align them with user intent. The post Ask An SEO: How Can I Improve The Visibility Of My Category Pages? appeared first on Search Engine Journal.

SEO 96
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Corporate pride goes quiet in 2025: Why brands are backing away from the rainbow

The Drum

In 2025, fewer rainbow logos don’t mean fewer commitments, but they do mark a strategic shift in how companies show up for LGBTQ+ communities. A year ago, rainbow logos were ubiquitous. Today, they’re noticeably absent. Across the US, major brands are scaling back public Pride campaigns, withdrawing sponsorships, and staying silent where they once led with color.

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How to Master Media Relations: Targeting, Tailoring, Timing

Speaker: Karen Swim, APR

Relevance is the currency of modern media relations—and personalization is how you earn it. In this new webinar with industry leader Karen Swim, APR, we'll explore proven strategies for precision targeting and crafting personalized pitches that resonate with journalists and build stronger relationships over time. You’ll also learn how to ensure your media lists are accurate and up to date, craft outreach that gets responses, and streamline your workflow without sacrificing quality.

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What It Takes To Stay On Top Of Local Search In 2025 [Webinar] via @sejournal, @lorenbaker

Search Engine Journal

Join Mél Attia as she explains how consumer trust and AI updates are reshaping local SEO and how agencies can lead the way. The post What It Takes To Stay On Top Of Local Search In 2025 [Webinar] appeared first on Search Engine Journal.

SEO 87

More Trending

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SEO Monitoring: Tips, Tools, and Metrics

Neil Patel

Search engine optimization (SEO) is an essential strategy for increasing website traffic as well as your brand authority. The higher and more often you appear in search engine results, the better your website will perform. This is where SEO monitoring comes in. Once you’ve put together your SEO strategy and started implementing it, you’ll need to keep an eye on your results to make sure it’s actually working.

SEO 63
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FactSet wins Best in Show as Code and Theory, Mower lead agency honors at 2025 ANA B2 Awards

The Drum

133 trophies awarded across 50 categories at annual B2B marketing event in Naples. FactSet Research Systems Inc. and its agency partner VSA Partners won Best in Show at the 2025 ANA B2 Awards for the campaign Not Just the Facts, recognized by judges as the year’s most outstanding example of brand activation in the B2B space. The award was announced during the Masters of B2B Marketing Conference on June 3 in Naples, Florida.

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How to Improve Lead Scoring: 6 Lead Scoring Best Practices

verse.ai

Why High-Scoring Leads Still Get Lost (and How to Stop It) Lead scoring is one of the smartest ways for sales and marketing teams to prioritize the right leads and focus their efforts. However, in practice, there is often a gap between marketing and sales teams that widens after lead scoring is implemented. Scoring leads alone isnt enough to drive revenuewhat happens after lead scoring matters even more.

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How to find your brand’s niche on social media

Sprout Social

If you download the Calm app, youre greeted with an immediately soothing vibe when you open it. Quiet nature sounds play, the interface is designed in soft colors and you can select a variety of meditations, sounds, ASMR or even Sleep Stories to help your mind slow down and relax. Yet, if you head over to Calms TikTok account, youll find something a bit different: chaotic memes, low brow humor and a dash of education around mindfulness and mental health.

Gen Z 91
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AI In The Aisles: The Executive's Guide To Better In-Store Experiences

Speaker: Steve Worthy, MBA

The rapid rise of AI-powered displays, touchless technology, and sensory marketing is reshaping the future of in-store engagement. Yet for many retail executives, the real challenge is not identifying new tools - it is knowing which signals to trust, which inputs to prioritize, and how to architect decisions that elevate in-store leadership rather than dilute it.

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Real persuasion doesn’t require manipulation

Martech

Marketing often walks a fine line between persuasion and manipulation. Some critics even say it’s all manipulation, no persuasion! I’ve always championed ethical strategies and tactics that use decision-making psychology to help customers decide. That’s effective persuasion. But today, I see marketers using aggressive tactics masquerading as conversion-focused copy.

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Which inbox?

Seth's Blog

It’s easier than ever to fall into an inbox mindset. There are things to do, and we do them. Inbox zero is the unattainable goal that fills our days. But it avoids the real question, which is: which inbox are we emptying? There’s the inbox of urgent texts. Or the inbox of slightly less urgent emails. Or the inbox filled with spam, perhaps hundreds of thousands of emails that aren’t really an inbox.

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New AI-Assisted Managed WordPress Hosting For Ecommerce via @sejournal, @martinibuster

Search Engine Journal

Bluehost introduces managed WordPress hosting plans with AI-assisted tools that make launching online stores easier for entrepreneurs and content creators. The post New AI-Assisted Managed WordPress Hosting For Ecommerce appeared first on Search Engine Journal.

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Contextual digital marketing delivers great results – without cookies

The Drum

Privacy concerns are top of mind, the rollback of cookies is underway, and more people than ever are using ad blockers. Wiktoria Wójcik explains why smart online marketers are focusing on context. In today’s digital landscape, marketers face a challenging paradox: consumers demand personalized experiences while simultaneously expressing concerns about data privacy.

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Engage Better, Gift Smarter, Win Big: Events That Deliver ROI

Speaker: Hanan Polinovski, Events Manager and David Brown, Sr. Marketing & Events Lead

Are your events living up to expectations? Are you getting quality leads from your sponsorships? Have you ever wondered if that branded notebook actually makes an impact? Get ready to transform your event strategy! Join event marketing pros Hanan Polinovski from Printfection and David Brown from Bonusly for a fast-paced webinar about turning your event efforts into serious ROI.

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How To Host Or Migrate A Website In 2025: Factors That May Break Rankings [+ Checklist] via @sejournal, @inmotionhosting

Search Engine Journal

This post was sponsored by InMotion Hosting. The opinions expressed in this article are the sponsor’s own. Is your website struggling to maintain visibility in search results despite your SEO efforts? Are your Core Web Vitals scores inconsistent, no matter how many optimizations you implement? Have you noticed competitors outranking you even when your content seems superior?

SEO 93
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7 Best Practices for Omnichannel Marketing

Power Digital Marketing

Customers expect seamless, personalized experiences across multiple touchpoints. Omnichannel marketing is no longer optionalits essential for brands looking to enhance engagement, boost conversions, and build lasting customer loyalty. By integrating online and offline channels into a cohesive strategy, businesses can create a frictionless journey that meets customers wherever they are.

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Asana CMO Shannon Duffy on hiring: ‘I care little about where someone went to school’

The Drum

The marketing chief tells Tim Healey why classroom theory is no match for work experience, and how vulnerability shapes high-performing teams. Since entering the world of marketing over two decades ago, you’ve really done it all. You’ve worked across B2C and B2B marketing, with leadership roles at Facebook, Salesforce, and now Asana as CMO. Can you walk us through your career journey and how you got here?

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A Complete Guide to UGC Marketing Strategy

Power Digital Marketing

One of the most powerful tools in building trust and fostering engagement is User-Generated Content (UGC). UGC has transformed the way brands connect with their audiences, enabling companies to leverage their customers’ experiences to create authentic, persuasive content. In this guide, well explore how UGC marketing strategies can help your brand enhance trust, improve engagement, and drive conversions.

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B2B SEO vs. LMO: Whats the Difference and Why It Matters

Speaker: Speakers:

Brace yourself, B2B marketers. Your beloved SEO is getting a makeover, and its name is Language Model Optimization (LMO). What does that mean for your digital strategy? Join Jesse McFarland of SpearPoint Marketing on the next B2B Growth Show as we unravel the mystery and get you prepped for the next evolution in search. Here’s what you’ll walk away with: A clear breakdown of SEO vs.

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Here’s what adland expects to win big at Cannes Lions this year

The Drum

Top creatives from Wolff Olins, BBH, Havas, Dude and more share the work they think will take home the coveted silverware. As the creative world gears up for the annual Cannes Lions festival, we asked some of the industry’s leading voices what they expect and hope to see this year. From bold predictions to wishful thinking, their responses reveal a mix of optimism and critique.

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A Complete Guide to TikTok Marketing Strategy

Power Digital Marketing

TikTok has redefined what it means to connect with digital audiences. With short-form content that stops the scroll and a culture-first algorithm that favors authenticity over legacy brand status, TikTok has evolved from a trendsetting app to a full-fledged growth engine. For brand leaders and enterprise marketing teams, this isn’t a platform to experiment on—it’s a platform to scale on.

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Revenue Leakage: The Hidden Cost of CRM Issues in the Age of AI

Six & Flow

Doesn't matter how expensive or cool your latest AI tool is, because even the best of them are only as good as the data you feed them. And if your CRM is riddled with duplicate records, inconsistent lifecycle stages, and broken workflows? Thats revenue down the drain.

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SEO for Fashion Ecommerce: A Complete Guide

Power Digital Marketing

In the fashion eCommerce world, ranking in search results isnt just a nice-to-haveits a must for staying visible and driving sales. With a market flooded by both industry giants and up-and-coming brands, a strong SEO strategy is the key to cutting through the noise. This guide breaks down the essential tactics fashion brands need to boost their online presence, attract the right customers, and turn clicks into conversions.

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A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse

Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,

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6 targeted Facebook KPIs to improve social media ROI

Sprout Social

Your Facebook marketing strategy hinges on measurable impactnot just reach. Facebook key performance indicators (KPIs) are critical to track performance, improve content based on performance and tie your efforts to business goals. But sifting through dozens of Facebook metrics to connect the dots to ROI will make it harder to pinpoint actionable insights.

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8 B2B Lead Generation Strategies for Success

Power Digital Marketing

B2B lead generation is the backbone of business growth , ensuring companies attract and convert high-value prospects. A well-executed strategy aligns marketing and sales efforts, helping businesses generate, nurture, and close leads efficiently. Understanding B2B Lead Generation and Its Importance B2B lead generation is the process of identifying and attracting potential business customers.

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I saw iPhone rock my client Nokia. Are Sam and Jony designing another big leap?

The Drum

Left Field Labs’s Yann Caloghiris explores whether Sam Altman and Jony Ive can create hardware to complement their game-changing AI software. Last week, Altman and Ive dropped a teaser video for their new company, ‘io’, seemingly launching a new category of AI-powered devices. Initially the vibe of the video was less Silicon Valley breakthrough and more “budding bromance in a Parisian café.

Product 92
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How AI flipped the funnel and made GTM tactics obsolete

Martech

In jujitsu, you don’t overpower your opponent. You redirect their momentum until they collapse under their own force. That’s precisely what AI did to Go-to-Market (GTM). It didn’t break the funnel. It let the funnel break itself. By following GTM’s logic volume over value, correlation over causation AI made the system irrelevant without needing to attack it.

Finance 65
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Aligning Sales & Marketing to Drive Demand & Build Pipeline

Speaker: Speakers:

Marketing and sales might be two halves of the same coin, but how often do they feel like they’re tossed in completely different directions? It’s time to bridge the gap, align your teams, and start building a pipeline instead of frustration. Join us for this insightful webinar to transform your siloed teams into a powerhouse partnership. What you’ll learn: A clear understanding of why sales and marketing alignment is crucial for business growth.

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Editing Is Where the Writing Happens

Marketing Insider Group

Writers often romanticize the first draft. The image of pouring raw thoughts onto a blank page suggests creativity, spontaneity, and flow. But in reality, the draft is only the beginning. It may contain sparks of meaning, but it rarely delivers clarity, purpose, or structure. Those qualities emerge later, during editing. Good writing is not about what you say first.

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Heike Young (Microsoft) on Building Trust and Influence With Employee-Led Content

Animalz blog

I am not here to create high-performing content for you. I am here to help this group change our audiences hearts and minds. Thats the goal Heike Young set for her team at Microsoft. In this episode, she shares how she shifted enterprise content from chasing metrics to driving real influence. In this episode, Heike shares how she connects content, creative, product marketing, and demand gen/integrated campaigns like four wheels on a car remove one, and nothing moves.

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Marshmallow Laser Feast on trying to reconcile tech and the natural world

The Drum

From the inner workings of the natural world to creating a fake fast food brand, the creative collective that began making car ads has spent the last decade working within the virtual reality space. From OFFF Festival in Barcelona, the founders detail the journey so far. London-based artist collective Marshmallow Laser Feast has been a key figure in the virtual reality space for over a decade, with work that delves deep into the beauty of nature but leans heavily on technology.

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