Aspiration Marketing
MAY 12, 2025
Regardless of whether you work in B2B or B2C, a well-organized customer search helps you reduce your search time and get the most out of your sales strategy. A variety of search tools are used to achieve this. The ones that automate many processes and allow you to work more efficiently with potential clients. People's search tools are becoming more and more relevant.
Hubspot Marketing
MAY 12, 2025
Hot take: I dont think everyone needs a personal brand. Plenty of businesses have expanded their reach with company social accounts as their mouthpieces. However, executives and founders can create personal brands that supercharge growth. How do I know? Ive done it myself. I founded newsletter Morning Brew, which gives business updates with personality.
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Martech
MAY 12, 2025
Reliable data underpins every successful martech strategy, giving marketers the clarity needed to make informed decisions about performance and optimization. While the demand for timely, accurate data remains constant, the use of data continues to evolve alongside changing business goals and expectations. Today, measurement needs to take center stage.
Marketing Insider Group
MAY 12, 2025
Pay-per-click (PPC) advertising can rapidly boost visibility, but success depends on strategy. With so many moving parts from keywords to landing pages even small missteps can drain your budget. Whether you’re managing your own campaigns or working with an agency, optimizing each element can make a major difference in performance and ROI. Quick Takeaways: Automated bidding saves time and improves performance use Google’s AI to adjust bids in real-time.
Speaker: Hanan Polinovski, Events Manager and David Brown, Sr. Marketing & Events Lead
Are your events living up to expectations? Are you getting quality leads from your sponsorships? Have you ever wondered if that branded notebook actually makes an impact? Get ready to transform your event strategy! Join event marketing pros Hanan Polinovski from Printfection and David Brown from Bonusly for a fast-paced webinar about turning your event efforts into serious ROI.
Martech
MAY 12, 2025
Retailers across the U.S. are tightening budgets and looking for ways to optimize operations amid ongoing economic uncertainty. Online advertising is getting particular attention because of increasing costs. For example, the price per lead of search ads increased by 25% last year alone. With tighter budgets and evolving consumer behavior, how do you make the most of your advertising dollars and still outperform the competition?
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Martech
MAY 12, 2025
The newly released Dotdigital Global Benchmark Report 2025 reveals a surprising trend: email volumes rose 23.9% year-over-year, and engagement metrics improved alongside them. Click-through rates doubled. Click-to-open rates jumped by 50%. Unsubscribes remained low at just 0.13%. The report analyzes billions of cross-channel interactions across industries, offering marketing teams rare insight into how leading brands are outperforming.
Businesses Grow
MAY 12, 2025
A few months ago, I was asked to participate in a university-sponsored study on how AI will impact humanity by 2035. The resulting research paper is extraordinary, as 300 futurists weighed in on the subject — Being Human in 2035. This is a roadmap of how AI will change your customers in the next 10 years and a vital perspective for marketers. Sure, there is a lot of discussion about how AI will impact our content, our businesses, our careers, and our personal productivity.
Martech
MAY 12, 2025
Marketing budgets flat-lined at 7.7% of revenue this year, according to The Gartner 2025 CMO Spend Survey released today. That is grim news in the face of a possible recession and the budget cuts that come with it. While marketing budgets have stabilized, marketing spending has stalled at a level that falls short for many CMOs,” Ewan McIntyre, VP analyst and chief of research in Gartner Marketing Practice, said in a statement. “Given the looming macroeconomic uncertainties, CMOs are
Hubspot Marketing
MAY 12, 2025
Lets take a moment to commiserate, marketers. Google is sending the whole planet to Reddit; your favorite social platforms are getting bought, banned, or abandoned; and your carefully crafted email just got pushed to a new category at the back of the inbox. Oh, and have you heard of this little thing called AI that no one is talking about? But todays master is no stranger to seismic changes in media.
Speaker: Speakers:
Brace yourself, B2B marketers. Your beloved SEO is getting a makeover, and its name is Language Model Optimization (LMO). What does that mean for your digital strategy? Join Jesse McFarland of SpearPoint Marketing on the next B2B Growth Show as we unravel the mystery and get you prepped for the next evolution in search. Here’s what you’ll walk away with: A clear breakdown of SEO vs.
Backlinko
MAY 12, 2025
Running PPC campaigns isnt for the faint of heart. Youre constantly juggling dashboards, tweaking campaigns, and fielding requests from clients who wanted performance reports yesterday. Thats why the best PPC tools dont just offer features. They help you move faster. In this guide, Ive curated this list of the best PPC tools marketers swear by, organized by use case.
Martech
MAY 12, 2025
In MarTechs MarTechBot explains it all feature, we pose a question about marketing to our very own MarTechBot , which is trained on the MarTech website archives and has access to the broader internet. Q: Why does composability get so much attention in the CDP space? Composability in marketing technology refers to the ability to create flexible, modular systems that can be easily assembled and reconfigured to meet specific business needs.
Backlinko
MAY 12, 2025
Your sitemap is exactly what it sounds like: a map of your sites pages. A good sitemap organizes all your most important pages logically, and it can help Google crawl and understand your site. Free template: Want to create your own visual sitemap like the example above? Download our free Canva template here. Below, I’ll go through 19 example sitemaps and explain the key best practices to help you build your own.
Hubspot Marketing
MAY 12, 2025
Cookie-scented body wash flew off the shelves. Shaken espressos made a comeback (as long as theyre associated with short n sweet blondes), and, oddly, interactive guerrilla marketing caught a second wind (or whiff?). I think its safe to say that 2025, thus far, has been a chaotically charming year to be both a marketer and, in turn, consume it. This year, tons of digital marketing campaigns circulated social media channels and group chats, but, as the old proverb goes, only the most stellar stoo
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Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,
Backlinko
MAY 12, 2025
Back in the early 2000s, keyword stuffing actually worked. All you had to do was repeat the same phrases, and you could rank pretty well. (Readability be damned.) Im not exaggerating here these sites were literally littered with keywords. Like this one from 2005. Yes, this is a real site I found on The Wayback Machine. And yes, online casinos was used enough times to make your eyes burn.
Sprout Social
MAY 12, 2025
Known and beloved for its compelling short-form video content, TikTok has become a social powerhouse in Australia. According to The 2025 Sprout Social Index , 39% of Australian social users turn to TikTok to keep up with trends in many areas, from finance to fashion, technology to travel. For businesses, this level of engagement represents a major marketing opportunitybut only if they know exactly how and why Australians are using the app.
AWeber
MAY 12, 2025
If youve poured hours into crafting the perfect newsletter but your subscriber list isnt growing, youre not alone. Many creators and businesses hit this wall after launchyour content is ready, but its tough to get it in front of the right people. The good news? With a few smart strategies, you can see your newsletter sign-ups climb without resorting to spammy tactics or endless self-promotion.
Backlinko
MAY 12, 2025
There are many tools that let you schedule content across different social media platforms. But: Not all of them are built to match your unique workflow. Some focus on collaboration, others on planning. Thats why Ive handpicked the best tools and highlighted the features that go beyond basic scheduling. Heres an overview of the best social media management tools included in this article: Best for Pricing Buffer Content creators and small teams that need help generating content ideas and staying
Speaker: Speakers:
Marketing and sales might be two halves of the same coin, but how often do they feel like they’re tossed in completely different directions? It’s time to bridge the gap, align your teams, and start building a pipeline instead of frustration. Join us for this insightful webinar to transform your siloed teams into a powerhouse partnership. What you’ll learn: A clear understanding of why sales and marketing alignment is crucial for business growth.
Vertical Response
MAY 12, 2025
Need the best sizes for social media images in 2025? This guide gives you the exact dimensions for each platform, like Facebook, Instagram, and TikTok. Get the right sizes to improve your images and boost engagement. Additionally, understanding and using the correct aspect ratios ensures your images are displayed correctly across different platforms.
Welcome Software
MAY 12, 2025
Ever wondered if feature flag vendors use their own products? At Optimizely, we don't just sell feature flags – we live and breathe them every day. In fact, we use our Feature Experimentation platform to ship new capabilities to. our Feature Experimentation platform. Yeah, it's meta. We use feature flags to release feature flags. This isn't a "nice to have.
Tiecas
MAY 12, 2025
Are you considering an industrial website redesign? This blog will help you better plan for this challenging undertaking. If your industrial website still looks, feels, or functions like a digital brochure, its not just outdatedits underperforming. As you probably already know, the industrial buying journey has changed over the last few years.
Welcome Software
MAY 12, 2025
Social media is a bit of a beast these days. It's content on content on content, and more recently: it's a lot of AI-generated content too. Why? Because AI truly is an invaluable tool when it comes to content creation and efficiency. But if you're looking to stand out (which, we're guessing you are), you want to strike the right balance between AI efficiency and what makes your brand special.
Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage
This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.
Bannerflow
MAY 12, 2025
Social media is no longer just a place for connecting with friends. Its now a high-performing channel for scalable, data-driven advertising. So its no wonder that brands want to leverage the power of social media. Enter, social media marketing. But why is it important to incorporate social media marketing to your advertising campaigns?
The Marketing Journal
MAY 12, 2025
In an age of accelerating innovation, the question of whether technology serves the Common Good is more urgent than ever.
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