Social Media Examiner

DECEMBER 7, 2023

Are you thinking of integrating AI into your business? Wondering if you should cut headcount or increase expected output of your staff? In this article, we’ll explore how to adopt AI inside your business. Why Should Businesses Consider Taking Advantage of AI? Artificial intelligence (AI) is rapidly changing the capabilities of businesses across industries, especially […] The post Adopting AI Inside Your Business: Getting Your Team Ready for Change appeared first on Social Media Examiner.

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Calvyn Lee Blog

DECEMBER 7, 2023

Google has just announced the launch of Gemini, their newest artificial intelligence (AI) model that represents a major advancement in multimodal capabilities. Google Gemini is the next evolution of Google large language models, able to understand and generate information across text, images, audio, video, and more. The Power of a Multimodal Foundation Model Unlike most AI models focused solely on text, Gemini is designed from the ground up to seamlessly combine multiple modalities.

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User-Generated Communications Product Customer 130

Search Engine Land

DECEMBER 7, 2023

As Google evolves with new AI capabilities, SEO strategies must also adapt. Here’s an overview of key trends and actionable tips to future-proof your presence in search results pages (SERPs). The evolving SERPs SERPs today are dominated by rich results, images, videos, social mentions and AI-powered snapshots. As searchers find answers to their queries directly within the search results, zero-click results continue to rise.

User-Generated 130

User-Generated Real Estate Thought Leadership SEO 130

Buffer Marketing

DECEMBER 7, 2023

Think about five content creators you admire. Regardless of who they are, there's a common thread: consistency.  Now, consistency might sound simple, but let's be real—it's tough. I know firsthand because I struggled with it myself. Before 2019, I was a freelance writer trying to make a name for myself. I joined LinkedIn hoping for opportunities, but my sporadic and lackluster posts went unnoticed, and my online presence was, to put it bluntly, a flop.

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Transform Energy Social Media Marketing Law 124

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Direct Mail

Search Engine Land

DECEMBER 7, 2023

Google confirmed that the November 2023 reviews update is now complete. This update, announced on November 8, 2023, rolled out over a 29-day period. No more announcements. This will be the last time Google will confirm an update to the reviews system/algorithm. “We’ll no longer be giving periodic notifications of improvements to our reviews system,” the company said.

SEO 121

SEO 121

Martech

DECEMBER 7, 2023

Put away the fruit cake and ugly sweaters. This holiday season calls for a more thoughtful approach to gifting, especially when it comes to the discerning marketer in your life. Channeling the spirit of Oprah’s “Favorite Things,” I’ve put together a selection of innovative gift ideas designed to impress. From cutting-edge gadgets that redefine work efficiency to bespoke items that add a personal touch, each suggestion is handpicked to surprise and delight the marketers in

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Transform Marketing Marketers Branding 116

Martech

DECEMBER 7, 2023

Digital platforms that focus on conversation provide a unique extension to performance campaigns. Because they are more trusted and authentic, conversations about consumer problems, recommendations and brands drive opinions and purchases. These platforms hold a distinctive position as hubs where social and search seamlessly intersect and provide advertisers with a roadmap to leverage unique features for effective performance campaigns.

Advertising 105

Advertising Advertisers Price Management 105

Search Engine Land

DECEMBER 7, 2023

Understanding your competitors’ content strategies is crucial, whether you’re running a comprehensive SEO campaign or focused on semantic SEO. I’ve developed a free Python script to analyze your competitors’ publishing frequency. It leverages sitemap data to reveal how often your competitors publish new – or update existing – content pieces.

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SEO Analytics Management Search Marketers 114

Martech

DECEMBER 7, 2023

“If you got a gift card from a traditional gift card company, you would never say ‘Hey, that’s a great experience, let me give it to my niece as well.’ Today it’s just an email, digital, flat, static gift card — there’s no experience there to share.” That’s a landscape Du Nguyen is seeking to transform with his AR-powered gift card start-up Cardii.

Transform 105

Transform CMO New Technology B2C 105

Search Engine Land

DECEMBER 7, 2023

Google Analytics 4 has updated its explorations feature and data retention settings. When you save an exploration with a preset date range (like the last 28 days), GA4 will now display data from the last 28 days from when you opened the exploration, not from when you initially created it. Regarding data retention, if a GA4 property becomes large, event-level data retention will automatically reduce to two months when exceeding 25 billion (for standard) or 250 billion (for 360) billable events in

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Analytics Search Marketers Customer Marketing 109

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

Marketing

Martech

DECEMBER 7, 2023

This was the year AI went mainstream, so what will next year hold? My guess is that after 12 months of basking in (or being told) all the positives about AI, we’re going to get some real introductions to its drawbacks. For marketers that may mean fake content. AI is great at creating reproductions and the world is full of troublemakers. Put them together and you get some nerve-wracking brand safety issues.

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Search Engine Land

DECEMBER 7, 2023

Google is updating its Cryptocurrencies and related products policy to provide clear guidance on the scope and requirements for advertising Cryptocurrency Coin Trusts. Starting Jan. 29, advertisers offering Cryptocurrency Coin Trust targeting the U.S. will need to be certified and meet Google’s specific requirements, according to Google’s announcement.

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Product Law Advertising Advertisers 95

yorCMO

DECEMBER 7, 2023

Explore the essential rules for successful thought leadership in the IT industry. Discover how to harness cutting-edge technologies, set yourself apart with a unique selling proposition, address customer needs effectively, build strategic partnerships, and participate in industry events.

Thought Leadership 90

Thought Leadership Customer 90

Search Engine Land

DECEMBER 7, 2023

Google Merchant Center is a valuable yet overlooked resource for ecommerce advertisers. It offers free analytics on product performance, pricing, demand and more. This article shows how to extract these insights to make smarter inventory, pricing and assortment decisions. We’ll cover how to pull Merchant Center data into BigQuery for powerful analysis and use the Shopping Content API to automate feed updates.

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Retail Product Non-Profit Price 94

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

Content Marketing Institute

DECEMBER 7, 2023

Megan Gilbert joined as editorial director to launch FORTUNE Brand Studio. Four years later, she's the vice president and has helped grow it to $16 million in revenue. Learn how she leads the agency and why she's a Content Marketer of the Year finalist.

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Branding Content Marketing Marketing Marketers 90

Search Engine Land

DECEMBER 7, 2023

Google Ads is updating its gambling and games policy U.S. country-specifics. Starting Dec. 12, Google announced it will start accepting and running Ads from: Sports betting from state-approved entities in Vermont. Lottery-couriers (who must provide a state license) in Arkansas, Montana, New Jersey and New York. You must apply for certification to be eligible to promote these ads.

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Advertising Advertisers Promotion Search Marketers 93

Martech

DECEMBER 7, 2023

True potential lies in your marketing endeavors if you embrace a composable stack that separates reality from fallacy. In a world where competitors mimic your style and strategy, your data is the secret weapon that sets you apart. Your data is your competitive advantage in an environment where enterprises are working to grab market share by designing can’t-miss, always-on customer experiences.

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Customer Marketing Marketers Analytics 87

Search Engine Land

DECEMBER 7, 2023

Digital platforms that focus on conversation provide a unique extension to performance campaigns. Because they are more trusted and authentic, conversations about consumer problems, recommendations and brands drive opinions and purchases. These platforms hold a distinctive position as hubs where social and search seamlessly intersect and provide advertisers with a roadmap to leverage unique features for effective performance campaigns.

Advertising 87

Advertising Advertisers Price Management 87

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Direct Mail

Kuno Creative

DECEMBER 7, 2023

Stanley tumblers were already having a moment before they shot to even higher viral fame a few weeks ago in a dazzling example of branding strategy.

Branding 97

Branding Digital Marketing Marketing Marketers 97

Practical eCommerce - Marketing

DECEMBER 7, 2023

Google Ads is already incorporating AI into its interface. More changes are coming, including the elimination of third-party cookies. The post Google Ads Tactics for 2024 appeared first on Practical Ecommerce.

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eCommerce 86

Sprout Social

DECEMBER 7, 2023

The concept of being a “creator” totally dominates TikTok and TikTok marketing. After all, everyday TikTokers are the ones responsible for the trends, challenges and viral videos that rack up billions of views. Oh, and don’t forget the billions of dollars in ad revenue. The platform owes much of its booming growth to creators and TikTok regularly goes out of its way to acknowledge their impact.

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PR Fashion Influencer Marketing Branding 80

Search Engine Land

DECEMBER 7, 2023

True potential lies in your marketing endeavors if you embrace a composable stack that separates reality from fallacy. In a world where competitors mimic your style and strategy, your data is the secret weapon that sets you apart. Your data is your competitive advantage in an environment where enterprises are working to grab market share by designing can’t-miss, always-on customer experiences.

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Whitepaper Customer Marketing Marketers 77

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Communications

Duct Tape Marketing

DECEMBER 7, 2023

Building A People-Centric Culture: From Employees To Contributors written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Janstch In this episode of the Duct Tape Marketing Podcast, I interviewed Kai Anderson, a seasoned strategist and the leader of workforce transformation at Mercer. Kai has spent years guiding organizations throughout Europe.

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Transform Millennials Non-Profit Place 79

Martech

DECEMBER 7, 2023

Understanding customer needs allows us to improve our offerings and build lasting, mutually beneficial relationships. This results in customers getting more relevant content, offers and experiences while the brand enjoys increased customer lifetime value. Over the next three articles, we’ll explore: The important role data plays across the customer journey.

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Customer Customer Journey Customer Acquisition Advertising 75

Influence & Co

DECEMBER 7, 2023

A combined content, SEO, and public relations strategy provides the highest ROI for brands, but it can be difficult to integrate them all. Start here.

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PR SEO Branding Content Marketing 68

Set Up

DECEMBER 7, 2023

The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. Set up CEO, Joe Koufman , virtually sat down with Efrat Ravid , the Chief Marketing Officer at Quantum Metric, to discuss her approach to rejection, her transition from engineering to marketing, and more. WATCH + READ THE RECAP BELOW (SCROLL TO THE END FOR THE FULL INTERVIEW) Q1 | What advice would you like to share?

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CMO Thought Leadership Performance Marketing Customer 59

Advertisement

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

DirectMail2.0

DECEMBER 7, 2023

DirectMail2.0 was announced as a BASA Awards Winner in the Best in Class category for Outstanding Business Achievement in the annual Best of America Small Business Awards competition. The prestigious Best of America Small Business Awards exist to recognize, celebrate, and promote exceptional small businesses in the United States. This year’s nominations came in from small businesses and entrepreneurs across different industries, all seeking recognition in the six tracks: Best Small Business, Bes

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Direct Mail Marketing Automation Platform Promotion Advertising 52

SmartBrief - Marketing

DECEMBER 7, 2023

This holiday shopping season has started off with a bang. According to Mastercard SpendingPulse , which measures in-store and online retail sales across all forms of payment, US retail sales (excluding automotive) on Black Friday rose 2.5% year-over-year, not adjusted for inflation. The digital shopping realm also has experienced a resounding success so far with Adobe Analytics reporting record ecommerce sales – recording $9.8 billion spent online on Black Friday (a 7.5% increase from 2022) and

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Shoppers Retail eCommerce Analytics 52

SMA Marketing

DECEMBER 7, 2023

Artificial intelligence (AI) has taken the world by storm within the last year. From OpenAI’s Chat-GPT to Google’s Bard, countless AI tools are available, giving marketers a newer, faster, and much easier way to create content. While AI might seem like a compelling tool to use as part of your content creation process, there are some things you need to know to protect your SEO (search engine optimization) initiatives.

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SEO Digital Marketing Content Marketing Marketing 52

Trade Press Services Newsletter

DECEMBER 7, 2023

Thought leadership content helps individuals and organizations increase marketplace visibility, develop a competitive edge and become recognized leaders in their industries. When experts share valuable insights, compelling viewpoints and answer the most burning questions of their target audiences, they connect with others in their industry in new and meaningful ways.

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Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.

Branding