Aspiration Marketing
APRIL 15, 2025
Small businesses often view multilingual marketing as a luxury reserved for large corporations with extensive resources. However, in an increasingly interconnected world, the ability to communicate with customers in their native languages is becoming essential for success. This is especially true in the U.S., where diverse communities contribute significantly to the consumer market.
Martech
APRIL 15, 2025
Your current marketing reports likely contain some compelling insights, but often, they are buried beneath vanity metrics and other charts and graphs that instead point to the obvious. That said, we’re heading in a positive direction, where marketing analysts who understand the power of AI-based tools and methods surface valuable insights, synthesize them and share them in real time (or near real time).
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The Marketing Operations Leader
APRIL 15, 2025
In this edition: The 7 Must-Have Reports for the ABM Leader What to Do If You’re Feeling Stuck or Lost in Your Ops Career POLL: What Was Your First Responsibility When You Started in Marketing Ops? Exclusive For Paid Subscribers : A Real Look Into Marketing Operations Leadership at an Enterprise Org—and the Problems You Must Overcome Imagine gaining 5 hours back each week.
Martech
APRIL 15, 2025
Measuring the bottom-line impact of brand-building activities isnt easy, but every company wants and needs to do it. Without it, its difficult to spend your advertising budget effectively. The result? Many organizations over-invest in performance marketing and spend more to achieve the same or even worse results. Why do companies over-invest in performance marketing?
Speaker: Karen Swim, APR
Relevance is the currency of modern media relations—and personalization is how you earn it. In this new webinar with industry leader Karen Swim, APR, we'll explore proven strategies for precision targeting and crafting personalized pitches that resonate with journalists and build stronger relationships over time. You’ll also learn how to ensure your media lists are accurate and up to date, craft outreach that gets responses, and streamline your workflow without sacrificing quality.
Hubspot Marketing
APRIL 15, 2025
2024 was the year of AI tools. Thousands of new apps launched some just photo generators and gimmicks, others much more useful. What stood out to me were the tools that actually helped you get things done. This list comes from a16zs AI Unwrapped , which largely features consumer apps for personal use. Im calling out a few favorites from categories like productivity, audience growth, learning, and even building your own tools.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Hubspot Marketing
APRIL 15, 2025
Before you decide what to buy, you probably decide where to shop which means turning to your favorite search engine. With online searches dominating as the starting point of most purchases, customer journey SEO is now mission-critical for every business. I honestly cant remember the last time I made a purchase without some online research first. Earlier today, I fell down a Google rabbit hole looking for bulk-dried tortellini.
Sprout Social
APRIL 15, 2025
For media and retail brands, going viral is easy. But there isnt a built-in fan base for the finance sector, asserts Monzo Banks Head of Social, Richard Cook. The challenge Cook references is well-known to financial services marketers. Educating consumers about money can come with a steep learning curve. Factor in cultural taboos about personal finances and strict industry regulations, and delivering a winning social media strategy can seem impossible.
Hubspot Marketing
APRIL 15, 2025
I first downloaded TikTok during college to scroll through comedy and pop culture discourse. But then, as I grew as a marketer, I started seeing some serious potential everywhere. And I'm not the only one who noticed. TikTok has evolved beyond just dance trends and viral challenges into a genuine powerhouse for brands connecting with audiences authentically.
Martech
APRIL 15, 2025
Over the next five years, there’s a $2 trillion opportunity for ecommerce brands that can effectively implement and scale personalization. Despite that, 50% of brands worldwide aren’t dedicating the resources to make this happen, according to a new report. Mastercard’s “State of Personalization Maturity in Ecommerce” report also found surprising gaps in strategy and metrics in these organizations.
Speaker: Steve Worthy, MBA
The rapid rise of AI-powered displays, touchless technology, and sensory marketing is reshaping the future of in-store engagement. Yet for many retail executives, the real challenge is not identifying new tools - it is knowing which signals to trust, which inputs to prioritize, and how to architect decisions that elevate in-store leadership rather than dilute it.
Buffer Marketing
APRIL 15, 2025
Imagine a place where you can stay updated on your college roommate’s life, get book recommendations, discover new brands, and learn more about anything you like. That’s exactly what Instagram is for you, for me, and for over one and a half billion other active Instagram users. In this beginner’s guide, I’ll share everything you need to know about Instagram — from getting started by creating an account to growing your business or personal brand on the platform.
Martech
APRIL 15, 2025
Marketers are angry at Google for sending emails to small business owners urging them to oppose California legislation strengthening consumer privacy protections in digital advertising. The dispute is over California Assembly Bill 566, which would require browsers and mobile operating systems to have a built-in setting allowing users to easily opt out of data collection.
Marketing Insider Group
APRIL 15, 2025
Modern marketing isnt really about getting clicks anymoreits about strategically guiding potential customers through every stage of the buying journey. Whats one way to achieve that? Full-funnel marketing. According to Think with Google , brands that use a full-funnel strategy see up to 45% higher ROI on their ad spend compared to those that focus on a single stage.
Orbit Media Studios
APRIL 15, 2025
By Andy Crestodina Everyone prompts. But not everyone uploads images with their prompts. AI is so much more interesting when you give it an image. Mix images and prompts together and you can cook up some amazing responses. There are so many possibilities, its a big challenge for the marketers imagination. Marketing AI leader, Nicole Leffer , shared some fun image-plus-prompt AI methods in a recent presentation.
Speaker: Hanan Polinovski, Events Manager and David Brown, Sr. Marketing & Events Lead
Are your events living up to expectations? Are you getting quality leads from your sponsorships? Have you ever wondered if that branded notebook actually makes an impact? Get ready to transform your event strategy! Join event marketing pros Hanan Polinovski from Printfection and David Brown from Bonusly for a fast-paced webinar about turning your event efforts into serious ROI.
Welcome Software
APRIL 15, 2025
Production volume is one of the biggest content challenges that businesses face. With the pressure of producing at record speed for various channels and touchpoints, content creators are certainly feeling the heat. But the thing is: content creation takes a lot time and resources. That's why you've got to integrate AI into your content creation workflow.
Bannerflow
APRIL 15, 2025
Todays marketing campaigns get harder by the minute. Your budget is tight, your ROI is in danger, and your KPIs have been set higher than ever. And with more communication channels for your customers than ever before, one might expect marketing campaigns to reach their targets easier. But thats far from the case: audiences demand personalized efforts and each audience segment has different format preferences on content and means of communication.
The CMO Survey
APRIL 15, 2025
The post CMO Survey: Marketing Spend Optimization Now Critical appeared first on The CMO Survey.
yorCMO
APRIL 15, 2025
The post Discovery to Startup: Turning Your Idea into Reality appeared first on yorCMO.
Speaker: Speakers:
Brace yourself, B2B marketers. Your beloved SEO is getting a makeover, and its name is Language Model Optimization (LMO). What does that mean for your digital strategy? Join Jesse McFarland of SpearPoint Marketing on the next B2B Growth Show as we unravel the mystery and get you prepped for the next evolution in search. Here’s what you’ll walk away with: A clear breakdown of SEO vs.
Six & Flow
APRIL 15, 2025
HubSpots new AI Knowledge Base Agent automates content updates, fills knowledge gaps, and transforms customer support efficiency.
Traackr
APRIL 15, 2025
Gain expert insights from mega-influencers on how to build effective creator partnerships that fuel a high-performing influencer program.
Six & Flow
APRIL 15, 2025
Discover HubSpot Spring Spotlight 2025 updates, featuring AI agents, enhanced workspaces, and tools to streamline your business operations for faster, smarter results.
Duct Tape Marketing
APRIL 15, 2025
SEO Isnt Dead: The New Rules of Search in 2025 written by John Jantsch read more at Duct Tape Marketing SEO Isnt Dead. Its Just Finally Growing Up. Why the smartest marketers are ditching outdated SEO tacticsand what to do instead. Table of Contents The Myth of SEO Is Dead Old SEO vs. New SEO: Whats Actually Changed Keyword Rankings Visibility & Intent AI Content at Scale Human-Led Strategy Link Building Brand Building Introducing the Search Visibility System (SVS) Why Search Is No Longer
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Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,
Sales Force: CMO
APRIL 15, 2025
The Health and Life Sciences (HLS) industry is experiencing a fundamental shift driven by changing consumer expectations, tighter regulations, and a surge in digital innovation. Its ecosystem has a wide spectrum of players, especially within the United States. They include providers, payers, pharmaceutical and medtech organizations, and the public sector.
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