This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
When KFC launched in China, its "finger-lickin' good" slogan was mistranslated as "eat your fingers off." Oops! For the sake of your business growth, avoiding such mishaps is critical. Fortunately, multilingual marketing helps businesses effectively avoid these missteps, reach diverse audiences, and build strong global brands. But, to succeed, your website must be a welcoming space for customers of all languages.
B2B tech marketing is shifting from a traditional, product-centric approach to a data-driven, AI-powered, customer-first model. Digital transformation, changing buyer expectations and the proliferation of martech tools have reshaped how tech brands engage, convert and retain customers. Data is central to this shift, enabling more intelligent decision-making, better personalization and measurable revenue impact.
Want to automate repetitive tasks with AI? Looking for the best AI tools and tech stack to streamline your workflow? Discover how AI automation platforms like MindPal and TaskMagic can save you time, boost efficiency, and simplify your marketing processesall without advanced coding. Why Marketers Need AI Automation Marketers have long faced time-consuming processes for […] The post AI Automation Made Easy: How to Get Your Hours Back appeared first on Social Media Examiner.
A major challenge for voice of the customer (VOC) teams is proving their value. Their impact is often marginalized because they struggle to drive action that improves the customer experience. This makes it harder to demonstrate their effectiveness, reducing their visibility and influence. Why does this happen? Many VOC teams focus too much on metrics and reporting , diverting attention from meaningful action.
Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,
Suppose youre searching for a new restaurant, a gadget, or even a local service. Whats the first thing you do? You check the reviews, right? Youre not alone. A whopping 9 out of 10 consumers base their purchase decisions based on the business reviews they read online. So, what really happens when your business fails to generate these reviews? Well, you become invisible.
Connected TV has the broad reach for brand building and the targeting capabilities for performance marketing, but advertisers are holding back for various reasons. That’s according to Samsung Ads’ Q1 2025 “Ahead of the Curve” report. Despite consumers shifting to streaming, the report found advertisers’ mindset, over-targeting and measurement fragmentation are causing them to underinvest in CTV.
By Andy Crestodina It was a spark. An idea for a headline. Soon it grew into a strong first paragraph, then an outline. A few weeks later, we had a detailed first draft of a long-form guide. The topic is something that people search for. Not a ton of people, but people we want to connect with. It answers a big question with a lot of well-supported information.
By Andy Crestodina It was a spark. An idea for a headline. Soon it grew into a strong first paragraph, then an outline. A few weeks later, we had a detailed first draft of a long-form guide. The topic is something that people search for. Not a ton of people, but people we want to connect with. It answers a big question with a lot of well-supported information.
Mobile users expect seamless experiences. Slow load times, cluttered layouts, and confusing navigation cause frustration, leading to high bounce rates and lost revenue. UX mobile optimization refines interactions, making it easier for users to take action. Simple adjustments drive measurable improvements in engagement and conversions. Quick Takeaways: Faster load times increase conversions by reducing friction.
As the season of renewal approaches, spring cleaning is not just for your home; it is also the perfect time to refresh your digital marketing efforts. A well-structured digital spring cleaning helps businesses optimize their online presence, improve efficiency, and align marketing strategies with evolving industry trends. If your website, advertising campaigns, and content strategies have been running on autopilot, it is time to review, refine, and reinvigorate them.
Ive been in content marketing since early 2015. With almost a decade of experience, Ive tested dozens of content planning software, spreadsheets, and calendars over the years. Collaborations with leading companies like HubSpot, Cognism, Userpilot, and small startups gave me the chance to work with tons of workflows and features. Some were love at first click, and some were meh.
Remember the days when ‘likes’ were the gold star metric on Instagram? Now, you’re spoiled for choice when it comes to the sheer volume of data available to help you measure the performance of your content. Impressions, views, comments, shares… It’s exciting — if a little overwhelming. Instagram analytics can be a goldmine of insights for you as a creator or small business owner.
Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage
This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.
With email marketing, yes, open rates and click rates are important - but that shouldn't be your ultimate goal. Instead, your focus should be on building genuine connections with your audience and delivering content that truly resonates with them. If youre tired of campaigns that look impressive on paper yet fail to drive tangible results, then this blog is here to address that pain point by showing you practical, actionable segmentation strategies in HubSpot that go beyond vanity metrics.
Every year, the Set up team is fortunate enough to attend TEDxAtlanta as a professional development investment. We always leave inspired, with the best part about these conferences being how their themes and speakers align with our values: Honorable Approachable Insightful Tenacious Innovative The 2025 theme, 'The Future We Create,' highlighted key opportunities and challenges marketers face in an ever-evolving industry, aligning with the insights of top leaders and innovators.
Abandoned carts are one of the most significant challenges in e-commerce today. Despite the convenience of online shopping, many customers abandon their purchases before checking out. For businesses, this means leaving substantial revenue on the table. Thankfully, with the right recovery system in place, its possible to reclaim a significant portion of those lost sales.
Last week, I hosted a webinar for How About Some Marketing? with the topic of SEO mistakes businesses make. I have delivered this presentation in September 2024 at the Toronto Marketing Hub and complemented it with a blog on this site. Below is the recording and the transcript. Key Takeaways In this insightful webinar hosted by Emmanuel, an experienced SEO and digital marketing consultant from Toronto, viewers gain valuable knowledge about common SEO mistakes businesses make, regardless of their
Speaker: Kevin Burke, Founder & Managing Director at Digital One and AI & Automation Consultant
AI and automation are currently transforming the way sales and marketing teams operate. Generative AI crafts personalized outreach at scale, while conversational AI bots are engaging prospects in real time. Robotic process automation streamlines manual workflows by triggering tasks the moment a prospect takes a key action, and advanced AI analytics surface hidden patterns in the pipeline, improve forecasting, and help teams make data-driven decisions with confidence.
While our workplaces have gone virtual, many of us are still trying to force-fit our old working methods into Zoom calls and shared documents. The result? We wake up early or stay up late for meetings across time zones, squeeze creative sessions between back-to-back calls, and watch great ideas get lost in the shuffle of Slack messages and email threads.
Most companies target their content to people who will use their products. But GSK did it differently. It targeted a patient-adjacent audience with its Carerhood program, which was named Best Content Marketing Program in Health Care.
Whether you're a business owner, content creator, or digital marketer, the correct SEO knowledge can make all the difference between ranking on the first page or lost in the search result in the depths.
Personalization at scale can have a very positive impact on your marketing campaigns. From reducing production and scaling time to increasing customer engagement and satisfaction, click-through rates, and average order value, marketing personalization strategies can increase your ROI and make your brand resonate with a larger audience. So, youve decided to look into personalized advertising.
Ever wonder what really makes B2B buyers tick? Spoiler alert: it’s not just logic. Join us for our next session of the B2B Growth Show, "Neuroscience of B2B Buyer Behavior: Strategies for Influencing Buyer Choices" with Grant C. Gooding, where science meets strategy. You'll get the insider scoop on how emotions secretly drive decisions and how you can tap into them to win buyers over.
Sales and marketing alignment for manufacturers is critical to improving lead conversions in complex B2B industrial sales. Yet, many manufacturers struggle with siloed teams, misaligned goals, and ineffective communication. Gartner said, Sales organizations that prioritize alignment with Marketing are nearly 3X more likely to exceed new customer acquisition targets.
In this episode, Nathan Baschez offers a refreshing perspective on AI writing tools. He explains we’re still at “the very bottom of the S-curve of adoption” for writers embracing AI. Meanwhile, programmers have rapidly integrated these tools into their workflows. This gap represents both challenge and opportunity. Instead of getting stuck in the typical AI debate (“Is it a threat to writers or just a shortcut?
We just completed our second year of using AI to make 31 creative experiences in 31 days. Why? Because it’s 2025, and the gap between “ wouldn’t it be cool… ” and “ holy s**t, it’s actually real ” has narrowed to a sliver. Yet, too many creatives are still on the sidelines, arms crossed, scowling at AI like it’s a fart in a spacesuit.
We organize all of the trending information in your field so you don't have to. Join 143,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
231 
Let's personalize your content