Tue.Mar 04, 2025

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Is Your Website Ready To Go Global? A Multilingual Marketing Checklist

Aspiration Marketing

When KFC launched in China, its "finger-lickin' good" slogan was mistranslated as "eat your fingers off." Oops! For the sake of your business growth, avoiding such mishaps is critical. Fortunately, multilingual marketing helps businesses effectively avoid these missteps, reach diverse audiences, and build strong global brands. But, to succeed, your website must be a welcoming space for customers of all languages.

Marketers 231
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How B2B marketing is becoming a strategic growth driver

Martech

B2B tech marketing is shifting from a traditional, product-centric approach to a data-driven, AI-powered, customer-first model. Digital transformation, changing buyer expectations and the proliferation of martech tools have reshaped how tech brands engage, convert and retain customers. Data is central to this shift, enabling more intelligent decision-making, better personalization and measurable revenue impact.

Transform 123
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How to Ask for Reviews: Effective & Proven Methods

SocialPilot

Suppose youre searching for a new restaurant, a gadget, or even a local service. Whats the first thing you do? You check the reviews, right? Youre not alone. A whopping 9 out of 10 consumers base their purchase decisions based on the business reviews they read online. So, what really happens when your business fails to generate these reviews? Well, you become invisible.

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3 ways to boost your VOC program’s value through journey management

Martech

A major challenge for voice of the customer (VOC) teams is proving their value. Their impact is often marginalized because they struggle to drive action that improves the customer experience. This makes it harder to demonstrate their effectiveness, reducing their visibility and influence. Why does this happen? Many VOC teams focus too much on metrics and reporting , diverting attention from meaningful action.

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How to Master Media Relations: Targeting, Tailoring, Timing

Speaker: Karen Swim, APR

Relevance is the currency of modern media relations—and personalization is how you earn it. In this new webinar with industry leader Karen Swim, APR, we'll explore proven strategies for precision targeting and crafting personalized pitches that resonate with journalists and build stronger relationships over time. You’ll also learn how to ensure your media lists are accurate and up to date, craft outreach that gets responses, and streamline your workflow without sacrificing quality.

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AI Automation Made Easy: How to Get Your Hours Back

Social Media Examiner

Want to automate repetitive tasks with AI? Looking for the best AI tools and tech stack to streamline your workflow? Discover how AI automation platforms like MindPal and TaskMagic can save you time, boost efficiency, and simplify your marketing processesall without advanced coding. Why Marketers Need AI Automation Marketers have long faced time-consuming processes for […] The post AI Automation Made Easy: How to Get Your Hours Back appeared first on Social Media Examiner.

Marketers 113

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How to Improve Mobile UX Design for Better Conversion Rates

Marketing Insider Group

Mobile users expect seamless experiences. Slow load times, cluttered layouts, and confusing navigation cause frustration, leading to high bounce rates and lost revenue. UX mobile optimization refines interactions, making it easier for users to take action. Simple adjustments drive measurable improvements in engagement and conversions. Quick Takeaways: Faster load times increase conversions by reducing friction.

Place 72
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Tips for Spring Cleaning Your Digital Marketing Efforts

Sachs Marketing Group

As the season of renewal approaches, spring cleaning is not just for your home; it is also the perfect time to refresh your digital marketing efforts. A well-structured digital spring cleaning helps businesses optimize their online presence, improve efficiency, and align marketing strategies with evolving industry trends. If your website, advertising campaigns, and content strategies have been running on autopilot, it is time to review, refine, and reinvigorate them.

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How to Write an Article that Ranks for 100+ Keyphrases: Ranking for Multiple Keywords with Semantic SEO Basics

Orbit Media Studios

By Andy Crestodina It was a spark. An idea for a headline. Soon it grew into a strong first paragraph, then an outline. A few weeks later, we had a detailed first draft of a long-form guide. The topic is something that people search for. Not a ton of people, but people we want to connect with. It answers a big question with a lot of well-supported information.

SEO 77
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The 6 Best Content Planning Software — Experts Explain Their Top Choice

Hubspot Marketing

Ive been in content marketing since early 2015. With almost a decade of experience, Ive tested dozens of content planning software, spreadsheets, and calendars over the years. Collaborations with leading companies like HubSpot, Cognism, Userpilot, and small startups gave me the chance to work with tons of workflows and features. Some were love at first click, and some were meh.

Price 69
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AI In The Aisles: The Executive's Guide To Better In-Store Experiences

Speaker: Steve Worthy, MBA

The rapid rise of AI-powered displays, touchless technology, and sensory marketing is reshaping the future of in-store engagement. Yet for many retail executives, the real challenge is not identifying new tools - it is knowing which signals to trust, which inputs to prioritize, and how to architect decisions that elevate in-store leadership rather than dilute it.

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6 Instagram Analytics Tools That Will Help You Grow Your Audience in 2025

Buffer Marketing

Remember the days when ‘likes’ were the gold star metric on Instagram? Now, you’re spoiled for choice when it comes to the sheer volume of data available to help you measure the performance of your content. Impressions, views, comments, shares… It’s exciting — if a little overwhelming.  Instagram analytics can be a goldmine of insights for you as a creator or small business owner.

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Master How to Segment HubSpot Email Audience

Six & Flow

With email marketing, yes, open rates and click rates are important - but that shouldn't be your ultimate goal. Instead, your focus should be on building genuine connections with your audience and delivering content that truly resonates with them. If youre tired of campaigns that look impressive on paper yet fail to drive tangible results, then this blog is here to address that pain point by showing you practical, actionable segmentation strategies in HubSpot that go beyond vanity metrics.

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Skills That Stick: How Professional Development Drives Success

Set Up

Every year, the Set up team is fortunate enough to attend TEDxAtlanta as a professional development investment. We always leave inspired, with the best part about these conferences being how their themes and speakers align with our values: Honorable Approachable Insightful Tenacious Innovative The 2025 theme, 'The Future We Create,' highlighted key opportunities and challenges marketers face in an ever-evolving industry, aligning with the insights of top leaders and innovators.

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Guide to Building a Successful Abandoned Cart Recovery Campaign

Lynton Web

Abandoned carts are one of the most significant challenges in e-commerce today. Despite the convenience of online shopping, many customers abandon their purchases before checking out. For businesses, this means leaving substantial revenue on the table. Thankfully, with the right recovery system in place, its possible to reclaim a significant portion of those lost sales.

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Engage Better, Gift Smarter, Win Big: Events That Deliver ROI

Speaker: Hanan Polinovski, Events Manager and David Brown, Sr. Marketing & Events Lead

Are your events living up to expectations? Are you getting quality leads from your sponsorships? Have you ever wondered if that branded notebook actually makes an impact? Get ready to transform your event strategy! Join event marketing pros Hanan Polinovski from Printfection and David Brown from Bonusly for a fast-paced webinar about turning your event efforts into serious ROI.

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Expensive SEO Errors That Can Cost Your Business Webinar

Emanuel P SEO Blog

Last week, I hosted a webinar for How About Some Marketing? with the topic of SEO mistakes businesses make. I have delivered this presentation in September 2024 at the Toronto Marketing Hub and complemented it with a blog on this site. Below is the recording and the transcript. Key Takeaways In this insightful webinar hosted by Emmanuel, an experienced SEO and digital marketing consultant from Toronto, viewers gain valuable knowledge about common SEO mistakes businesses make, regardless of their

SEO 52
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Collaboration: Principles for high-impact experimentation program

Welcome Software

While our workplaces have gone virtual, many of us are still trying to force-fit our old working methods into Zoom calls and shared documents. The result? We wake up early or stay up late for meetings across time zones, squeeze creative sessions between back-to-back calls, and watch great ideas get lost in the shuffle of Slack messages and email threads.

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GSK Targets Patient-Adjacent Audience With Award-Winning Initiative

Content Marketing Institute

Most companies target their content to people who will use their products. But GSK did it differently. It targeted a patient-adjacent audience with its Carerhood program, which was named Best Content Marketing Program in Health Care.

Health 76
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11 Best SEO Blogs You Need to Follow in 2025

Zumvu

Whether you're a business owner, content creator, or digital marketer, the correct SEO knowledge can make all the difference between ranking on the first page or lost in the search result in the depths.

SEO 59
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B2B SEO vs. LMO: Whats the Difference and Why It Matters

Speaker: Speakers:

Brace yourself, B2B marketers. Your beloved SEO is getting a makeover, and its name is Language Model Optimization (LMO). What does that mean for your digital strategy? Join Jesse McFarland of SpearPoint Marketing on the next B2B Growth Show as we unravel the mystery and get you prepped for the next evolution in search. Here’s what you’ll walk away with: A clear breakdown of SEO vs.

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The Personalized Advertising Superlist: 21 Popular Questions, Answered

Bannerflow

Personalization at scale can have a very positive impact on your marketing campaigns. From reducing production and scaling time to increasing customer engagement and satisfaction, click-through rates, and average order value, marketing personalization strategies can increase your ROI and make your brand resonate with a larger audience. So, youve decided to look into personalized advertising.

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How Can Manufacturers Align Sales & Marketing to Improve Lead Conversions in Complex B2B Industrial Sales?

Tiecas

Sales and marketing alignment for manufacturers is critical to improving lead conversions in complex B2B industrial sales. Yet, many manufacturers struggle with siloed teams, misaligned goals, and ineffective communication. Gartner said, Sales organizations that prioritize alignment with Marketing are nearly 3X more likely to exceed new customer acquisition targets.

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AI as a Personal Trainer for Writers: A Conversation with Nathan Baschez of Lex

Animalz blog

In this episode, Nathan Baschez offers a refreshing perspective on AI writing tools. He explains we’re still at “the very bottom of the S-curve of adoption” for writers embracing AI. Meanwhile, programmers have rapidly integrated these tools into their workflows. This gap represents both challenge and opportunity. Instead of getting stuck in the typical AI debate (“Is it a threat to writers or just a shortcut?

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Stop talking about AI and start using it

SmartBrief - Marketing

We just completed our second year of using AI to make 31 creative experiences in 31 days. Why? Because it’s 2025, and the gap between “ wouldn’t it be cool… ” and “ holy s**t, it’s actually real ” has narrowed to a sliver. Yet, too many creatives are still on the sidelines, arms crossed, scowling at AI like it’s a fart in a spacesuit.

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A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse

Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,