Aspiration Marketing
MAY 6, 2024
Many SaaS companies believe successful marketing campaigns require complex tactics and hefty budgets. However, the truth is, powerful conversions can be achieved through strategic planning and a focus on core customer needs. This guide will equip you with five effective strategies that deliver results, regardless of budget size.
Search Engine Land
MAY 6, 2024
Google has started its enforcement of the new site reputation abuse policy by deranking or deindexing portions of websites from the Google Search index. This seems to have launched in the past hour or so, where sites as large as CNN, USA Today, Fortune, and LA Times are seeing their coupon directories no longer ranking for coupon-related keyword phrases.
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MarketingOps
MAY 6, 2024
Photo by iMattSmart In the vibrant and ever-changing marketing landscape, standing out is paramount for those looking to elevate their careers. This is especially true in Marketing Operations (MOps), where a blend of skill enhancement and certification can significantly impact your professional trajectory. This comprehensive guide aims to simplify the path to career advancement, offering MOps professionals the tools they need to invest in their future effectively.
Martech
MAY 6, 2024
Recently, marketers have been stuck in a bit of a Catch-22. Personalization is at the forefront; it’s an expectation for customers and has become one of the most powerful tools in the marketer’s arsenal. At the same time, customers are increasingly concerned about the what, why, and how of their data. They want to know what’s being collected, why we’re collecting it and how it’s being used.
Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage
This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.
Hootsuite
MAY 6, 2024
A good social inbox tool is the foundation of an effective social messaging strategy — and a handy tool for keeping followers, customers, and prospects happy. When your audience reaches out to you, your social media inbox tool ensures you see their message right away and can reply in a timely manner from one tab (without having to check multiple social platforms every day).
Search Engine Land
MAY 6, 2024
Google manipulated ad auctions and inflated costs to increase revenue , harming advertisers, the Department of Justice argued last week in the U.S. vs. Google antitrust trial. What follows is a summary and some slides from the DOJ’s closing deck, specific to search advertising, that back up the DOJ’s argument. Google’s monopoly power This was defined by the DOJ as “the power to control prices or exclude competition.” Also, monopolists don’t have to consider ri
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Martech
MAY 6, 2024
Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content.
Buffer Marketing
MAY 6, 2024
In a world where buzz about AI advancements pops up more than cat videos on your feed, it's no surprise that the technology is also transforming how we create content for social media. This shift isn't just for the big players with deep pockets either; it's becoming the go-to for businesses, influencers, creators, and anyone looking to boost efficiency or spice up their feed.
Martech
MAY 6, 2024
The April releases for Adobe Marketo deliver enhancements to existing features and changes permissions for both users and administrators. Audit Trail enhancements are also on the way, though they haven’t been released at this time. Here’s what Adobe released for Marketo users in April. Interactive webinar enhancements You can now provide hosts and presenters with the ability to add a webinar title or rename a room.
Search Engine Land
MAY 6, 2024
How does anyone document the amazing force for good that was Mark Irvine in a way that captures all that he was and all that he did for everyone? Mark would often call me his unpaid PR team, but what he didn’t realize is that he “paid” for it with his warmth, kindness and wit. When I was asked to write this…I was stuck. It was so easy to talk about how amazing Mark was when he was standing right there…but now all the words feel like shadows to the bright light he represented to me and so m
Speaker: Kevin Burke, Founder & Managing Director at Digital One and AI & Automation Consultant
AI and automation are currently transforming the way sales and marketing teams operate. Generative AI crafts personalized outreach at scale, while conversational AI bots are engaging prospects in real time. Robotic process automation streamlines manual workflows by triggering tasks the moment a prospect takes a key action, and advanced AI analytics surface hidden patterns in the pipeline, improve forecasting, and help teams make data-driven decisions with confidence.
Martech
MAY 6, 2024
Salesforce announced a new source of intelligence for service agents, Unified Knowledge. The solution aggregates information from third-party sources and makes it available in Salesforce, complementing the customer data in Data Cloud. Within Salesforce Service Cloud, Einstein for Service uses AI to deliver timely information to service agents dealing with customer queries.
Rock Content
MAY 6, 2024
Emotion is perhaps one of the most powerful forces when it comes to human nature. Move a person to feel something, and you’ve successfully won their attention. That said, it’s not difficult to understand why the most successful digital marketing campaigns are also the ones that connect with people over what matters most — their values, pain points, and personal feelings.
Digital Marketer
MAY 6, 2024
Why do we read books like Traction, Scaling Up, and the E-Myth and still struggle with implementing systems, defining processes, and training people in our agency? Those are incredibly comprehensive methodologies. And yet digital agencies still suffer from feast or famine months, inconsistent results and timelines on projects, quality control, revisions, and much more.
Search Engine Land
MAY 6, 2024
A PPC professional’s job goes beyond just launching paid search campaigns. An equally important task is optimizing and scaling those campaigns for maximum effectiveness and impact. This requires diving deep into the performance data to uncover valuable insights that can inform optimization strategies. The data from your paid search campaigns contains a wealth of insights waiting to be uncovered.
Speaker: Speakers:
Ever wonder what really makes B2B buyers tick? Spoiler alert: it’s not just logic. Join us for our next session of the B2B Growth Show, "Neuroscience of B2B Buyer Behavior: Strategies for Influencing Buyer Choices" with Grant C. Gooding, where science meets strategy. You'll get the insider scoop on how emotions secretly drive decisions and how you can tap into them to win buyers over.
Businesses Grow
MAY 6, 2024
Here are three colliding trends that seem to indicate a massive business opportunity: AI models are running out of content they need to grow. Companies like OpenAI are so desperate they are bending the rules of copyright, or breaking them, to keep growing. AI companies are under attack by copyright lawsuits. Some companies are willing to pay for new sources of content.
Unbounce
MAY 6, 2024
/ Conversion optimization How to increase conversion rates: 26 effective tips and strategies By Josh Gallant. Updated on April 30, 2024. 21 min read Ultimately, every business wants a better conversion rate—shocking, we know, but someone had to say it. Jokes aside, boosting landing page conversion rates is a headache every marketer has faced. We’ve got good news, though: There’s a lot of easy stuff you can test out right now to boost your conversion rates.
Whos Mailing What
MAY 6, 2024
In this article, we’ll talk about some best practices for e-commerce direct mail and show some best-performing examples.
Sachs Marketing Group
MAY 6, 2024
To set up Google Local Service Ads, sign in to your Google account and go to the Local Services Ads setup page. Enter your business details, select your industry, and complete the background check and license verification. Set your budget and targeting preferences, then create your ad profile with business information and service offerings. Your ads will be ready to attract local customers.
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Are you struggling to highlight your impact and showcase the results of your team’s marketing efforts? Do you find it challenging to build more effective campaigns that drive meaningful results? The key may lie in unlocking the power of marketing technology (martech)—but as a non-technical marketing leader, navigating this landscape can feel daunting.
Whos Mailing What
MAY 6, 2024
In this article, we’ll talk about some best practices for e-commerce direct mail and show some best-performing examples.
Use Insider
MAY 6, 2024
What is the WhatsApp deliverability update? To promote ethical WhatsApp messaging strategies, WhatsApp has introduced “per-user marketing template message limits” in its latest release. From February 6, 2024, new limits began rolling out, initially to a select cohort of WhatsApp users in India, before expanding to all Indian users by February 13, 2024, and the rest of the world soon after.
Exposure Ninja
MAY 6, 2024
Google Book Get to the top of Google with ease Learn how to get your website to the very top of Google (and turn that traffic into revenue ). Download my free copy WebDev Get to the top of Google with ease Learn how to get your website to the very top of Google (and turn that traffic into revenue ). Download my free copy Legal Leads Don’t hire an agency until you’ve read this guide with ease Find out how the best web design agencies build high-converting websites.
Search Engine Land
MAY 6, 2024
If you’ve been investing in SEO for some time and are considering a web redesign or re-platform project, consult with an SEO familiar with site migrations early on in your project. Just last year my agency partnered with a company in the fertility medicine space that lost an estimated $200,000 in revenue after their organic visibility all but vanished after a website redesign.
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Discover why a traditional website is no longer enough to meet B2B buyer expectations in our must-attend session of The B2B Growth Show, The AI Revolution: Why B2B Buyers Expect More Than Just a Website. Learn how cutting-edge AI tools can transform your B2B website into a results-driven powerhouse that delivers the right message to the right visitor, every time.
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