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Learning about your audience to connect with them effectively requires extensive research. While interviews are a great way to gain insight into your target audience, they can be extremely time-consuming. Additionally, it can be difficult to get interviewees to open up and deliver the information you’re searching for. With the help of AI, you can gain powerful insights about your marketing segments to help cater your website strategy to your audience.
Efficient operations are vital for businesses to thrive in today's competitive landscape. But, as businesses grow, they often face issues such as disconnected systems, data silos, and inefficient processes. Fortunately, HubSpot Operations Hub can help companies to overcome these challenges. The Operations Hub offers a centralized platform that synchronizes and unifies data, automates workflows, and provides robust reporting and analytics capabilities.
Image: The Metropolitan Museum of Art, Roblox. Visiting New York’s Metropolitan Museum of Art is about to get meta. The museum is launching Replica, a new hybrid experience that allows visitors to “capture” works of art from the collection and show off virtual versions of them on Roblox. The experience, which includes virtual and augmented reality elements, was designed by the multidisciplinary company UNIT9 and Verizon, in partnership with Roblox, strategy and production company Ode to Joy, and
Did you miss the latest changes to Threads? Wondering which new features are important to marketers? In this article, we explore changes from Threads that matter to marketers. #1: About Threads Threads, the text-first app built by the Instagram team, launched on July 6, 2023 and grew to 100,000,000 users within days. The app is […] The post Threads Updates Marketers Need to Know appeared first on Social Media Examiner.
Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,
It can be difficult to put our heads around what successful agile marketing looks like because it is about culture change, which is highly subjective. However, after seeing so many companies chasing after the wrong measurements (or none at all), I want to share with you how we measure success with our clients and why these are meaningful metrics. Understand your desired outcomes with agile Many companies lose sight of why they want to implement agile marketing in the first place.
Looking for new ways to target your LinkedIn ads delivery? Wondering how to align your audience targeting with your prospects’ interests? In this article, you’ll learn how to use interest targeting to improve your LinkedIn advertising outcomes. Why Marketers Should Care About LinkedIn Ads Interest Targeting If your LinkedIn advertising strategies tend to focus on […] The post How to Improve Your LinkedIn Ads Results appeared first on Social Media Examiner.
While AI-powered content creation is indeed an extremely fast-growing trend in 2023, the scope of artificial intelligence is expanding beyond the written word. Reflecting this paradigm shift, a remarkable 91% of top companies worldwide are steadfast in their investment in AI, recognizing that its applications extend into diverse areas of content creation.
While AI-powered content creation is indeed an extremely fast-growing trend in 2023, the scope of artificial intelligence is expanding beyond the written word. Reflecting this paradigm shift, a remarkable 91% of top companies worldwide are steadfast in their investment in AI, recognizing that its applications extend into diverse areas of content creation.
Ever feel like your social media metrics are whispering secrets to you? Like they’re trying to tell a story about your audience, your brand, and your online performance? Well, you’re not far off. Social media metrics are constantly gathering intel, ready to report back with crucial insights about how much your audience is digging your content, how loyal they are to your brand, and much more.
Meta has an answer to Twitter, and it's Threads. The social media conglomerate launched Threads in July, and the platform amassed 100 million users in just five days. If you're a brand looking to hop on the Threads train sooner rather than later, you're likely wondering what your leveraging of the app should look like. Specifically, who should your brand be on Threads and should you tweak your personal branding?
Microsoft announced new pricing and features for its Copilot along with Bing search enterprise. A look at Microsoft's AI strategy and its competitive outlook.
Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage
This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.
Google Analytics 4 has rolled out a new Audience report. Marketers can use this new feature to identify their most engaged and profitable audiences. The report includes any audience that has at least one user in the specified time period. Why we care. Finding out who is engaging most with their campaigns and websites will enable marketers to better understand who their target audience is.
Building a powerful and talented team is the most essential step to creating a successful business. Hiring the right people is the most important part of that process. But there’s one huge dilemma in finding the right new employees: All the great ones are already hired, and more often than not valued in their companies, simply because they are awesome.
Meta is launching a range of AI-powered chatbots that could improve its targeted advertising capabilities. The chatbots, which could come as early as September, reportedly have the ability to collect large amounts of data regarding users’ interests. It’s expected that the new technology will also boost engagement across Meta’s platforms, as the chatbots, which all exhibit different personalities, will be able to have humanlike conversations with Meta’s 4 billion users, re
The Power of Human Connection: 5 Key Takeaways from Christina Garnett’s Session on The Obsession CLG Tour 2023 “I am a firm believer that AI is a singularity, it’s not going anywhere, it is here to stay, there is not going to be this hype cycle that we saw with NFTs and web three, there’s too much at stake and the genie is proverbially out of the bottle.
Speaker: Kevin Burke, Founder & Managing Director at Digital One and AI & Automation Consultant
AI and automation are currently transforming the way sales and marketing teams operate. Generative AI crafts personalized outreach at scale, while conversational AI bots are engaging prospects in real time. Robotic process automation streamlines manual workflows by triggering tasks the moment a prospect takes a key action, and advanced AI analytics surface hidden patterns in the pipeline, improve forecasting, and help teams make data-driven decisions with confidence.
Google is testing showing links directly in the snapshot answered generated by Google’s new Search Generative Experience. And by links, I don’t mean the cards at the top right section of the AI-generated answer but within the answer itself. What it looks like. Here are two screenshots Shalom Goodman sent me after he posted about this on Twitter : You can see links by each section, showing where Google is getting these answers from.
Texting is one of the best ways for businesses to engage with their customers for new lead engagement, follow-up, and remarketing, yet many businesses overlook the complexities of SMS compliance and regulation. Not only are regulations ever-changing at the federal and state levels, but the carriers themselves are becoming more strict in how they regulate [.
Meta has offered to get consent from all users in Europe before collecting their data for targeted advertising purposes. The company put forward the proposal in a bid to try and end a year-long dispute with the European Union over the legality of its targeted ad operations. Although the changes could have a catastrophic impact on the effectiveness of its targeted ads, Meta has assured that marketers will still be able to promote personalised ad campaigns on the platform in Europe regardless.
When it comes to creating manufacturing content for engineers, it is crucial to understand their unique needs and challenges. Engineers are problem solvers by nature, and they seek content that provides practical solutions to their work-related issues. It is important to focus on the value proposition of your product or service when writing compelling content for industrial buyers.
Ever wonder what really makes B2B buyers tick? Spoiler alert: it’s not just logic. Join us for our next session of the B2B Growth Show, "Neuroscience of B2B Buyer Behavior: Strategies for Influencing Buyer Choices" with Grant C. Gooding, where science meets strategy. You'll get the insider scoop on how emotions secretly drive decisions and how you can tap into them to win buyers over.
An issue is causing too many ads to show at the top of Google’s search results. The issue. The search engine is showing five sponsored posts at the top of SERPs, when there should only be four, for some queries. For example: SERPs error. Marketers raised the ads display issue on X (the platform previously known as Twitter), noting that Google has historically said that it only displays four ads at the top of search results pages.
Forget the mall food court, the parking lot behind the 7-Eleven and the local bar when it comes to youth hangouts. For 40% of millennials and members of Generation Z, video games are the primary social outlet , a Deloitte study revealed. Deloitte Vice Chair Jana Arbanas explained that modern video games provide “interaction, socialization and utility and their popularity with younger generations could potentially transform the media and entertainment industry.
X has modified the appearance of ad labels on promoted posts, making them “less noticeable.” Twitter Ads (X Ads?) now features the word “Ad” in the top right corner of posts, next to the three-dot menu button. Previously, the word “Promoted” would appear in the bottom left corner of posts, along with an arrow icon.
“I am a firm believer that AI is a singularity, it’s not going anywhere, it is here to stay, there is not going to be this hype cycle that we saw with NFTs and web three, there’s too much at stake and the genie is proverbially out of the bottle.” As the Principal Marketing Manager of Offline Community and Advocacy at HubSpot, Christina Garnett clearly knows her stuff, and her presentation titled “Unlocking the Power of AI: Building a Symbiotic Relationship between A
Are you struggling to highlight your impact and showcase the results of your team’s marketing efforts? Do you find it challenging to build more effective campaigns that drive meaningful results? The key may lie in unlocking the power of marketing technology (martech)—but as a non-technical marketing leader, navigating this landscape can feel daunting.
YouTube has started testing AI-generated summaries, which can appear on search and watch pages. These new AI-generated summaries won’t replace the video descriptions written by creators, the company said. The test was added yesterday to the YouTube test features and experiments page. Why we care. While this is a limited, English-only experiment right now, if auto-generated summaries are rolled out it could impact whether someone decides whether to click on and watch your YouTube video.
Joe Koufman , CEO + Founder of Set up , wrote this blog based on his 20+ years working in the marketing industry with both Clients and Agencies. As marketers, it is clear that finding the right marketing agency to provide additional capacity or capability is crucial to achieving our business goals; however, the process of selecting the perfect agency can be overwhelming and time-consuming.
Is anyone still creating artificial opposition between SEO and PPC (e.g., “We rank first organically, so we don’t need to pay for an ad”)? How about hiring a PPC- or SEO-only agency or keeping in-house teams in silos? I know you’re out there. I still encounter these situations more frequently than I’d like to admit. The truth is, any brand or agency marketer not fully committed to using SEO and PPC to make each other stronger is doing their organization (or client) a disservice.
In its June product release, HubSpot jumped on the AI bandwagon by announcing the public beta of its Content Assistant. Use it to create project outlines, brainstorm titles and subject lines, and more. HubSpot also released a lot of other exciting updates that we’ll discuss in this blog. Let’s dig in! What is HubSpot’s AI Content Assistant? When you don’t have a dedicated content team to pump out helpful and relevant content for your customers, AI can come in handy as a starting point.
Discover why a traditional website is no longer enough to meet B2B buyer expectations in our must-attend session of The B2B Growth Show, The AI Revolution: Why B2B Buyers Expect More Than Just a Website. Learn how cutting-edge AI tools can transform your B2B website into a results-driven powerhouse that delivers the right message to the right visitor, every time.
Microsoft has enabled code-free conversion goals across all Advertising Smart Campaigns globally. Instead of manually adding code snippets to a website, marketers can now simply select the relevant buttons and leverage conversion tracking in a matter of minutes. Check the Enable Microsoft Clarity box in the goal setup workflow to set up this feature.
As a breakfast and baked goods company, innovation in my industry typically comes in the form of launching a new flavor or a line extension to a product we already offer. But, when my team saw the #pancakecereal trend taking TikTok by storm during the height of the pandemic, we felt we had to get in on the action—in a way that might change how our company thinks about innovation forever.
In my SEO career, I’ve worked with various enterprise organizations, including major CDNs, encrypted email providers, American insurance companies, and commercial passenger airlines. One underlying challenge in these enterprise organizations is stakeholder management and the wider buy-in of SEO activities. I’ve learned and worked with organizations with unique internal culture, communication and team interaction approaches.
It’s a reality we can’t ignore: Customers are increasingly exploring different brands and shopping options. Product unavailability and depleted inventory shelve coupled with rising prices have made even the most loyal customers inclined to venture beyond their go-to brands. Does that mean brand loyalty is dead? Our new research report at 84.51°, “The loyalty shift decoded,” finds that’s not the case.
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
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