Aspiration Marketing
JUNE 14, 2023
Content marketing is all about connecting your content, brand, and customers–this is where topic clusters come in. These interconnected assets work together to help establish your authority as a brand and maximize your ranking in search engines. Whether you're a marketing maestro or new to the marketing game, this knowledge will empower you to navigate the digital landscape confidently.
Buffer Marketing
JUNE 14, 2023
In a study to understand why certain individuals (called “ Visible Experts ”) suddenly rose to become top voices in their fields, Hinge Marketing found that most of them were no more skilled or talented than others in their profession. What did make them different was how they communicated their work. At its core, that’s what personal branding is – the cumulative efforts to communicate an individual’s work.
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Martech
JUNE 14, 2023
There are a lot of stats out there about marketing and artificial intelligence. Unfortunately, many of them are (gasp!) more than two years old. When it comes to AI, change comes fast. Not just in the technology, but in attitudes and usage. Here’s a collection of statistics about AI and marketing with the date of the survey included. This will let you judge for yourself how much things have changed since they came out.
Sprout Social
JUNE 14, 2023
Social media teams should brace for high turnover rates over the next few years. According to a Q2 2023 Sprout pulse survey, 42% of marketers plan to stop working in social media within the next two years, and 20% want to change careers within the next 12 months. Social media job longevity is on the decline, and solving the issue won’t be an easy fix.
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Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,
Content Marketing Institute
JUNE 14, 2023
Prospects want you to tell them a story in the middle of their buyer journey. Great case studies let you do just that – and it’s why over one-third of B2B content marketers say it’s an effective tactic.
Hubspot Marketing
JUNE 14, 2023
Microsoft Excel’s versatility and sheer number of features make it one of the most complex software programs to master. While you might want to learn every feature in Excel, you’ll likely need to know just a limited number to get the best from the software. Macros are small and simple programs that can make your work much easier and are favored by expert users.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Hootsuite
JUNE 14, 2023
In today’s economic market, avoiding problems before they develop into full-scale crises is more important than ever. But how can you stay informed when there’s so much going on? Enter social media monitoring for banks — the best way for financial institutions to monitor online sentiment and stay ahead of the curve. In this article, we’ll explore how banks can use social media monitoring tools to protect their reputation, connect with their audience, and elevate their social st
Search Engine Land
JUNE 14, 2023
Google Ads started rolling out its new look after months of trialing two different designs. The new format features a main menu on the left of the screen and has pages organized into high-level categories to make navigation easier for new and experienced advertisers. Why we care: All Google Ad users will be moved over to the new design by the end of the year, so it’s important digital marketers feel confident in using it.
Influence & Co
JUNE 14, 2023
Learn how to leverage the power of personal stories to create compelling content that resonates with your audience, builds trust, and stands out.
Search Engine Land
JUNE 14, 2023
Google has updated its form to submit search spam to the Google Search team. The types of spam you can submit with this form include spam, paid links, malicious behavior, low quality, and other search quality issues, Google said. Plus, Google added the ability to submit complaints in bulk. The new form. Google said it is “expanding the scope of user feedback we want to collect,” to include more types of feedback. “Now, you can report spam, paid links, malicious behavior, low qu
Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage
This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.
Duct Tape Marketing
JUNE 14, 2023
The 5 Key Skills That Successful Managers Possess written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Dave Dodson In this episode of the Duct Tape Marketing Podcast , I interview Dave Dodson. He is on the faculty of Stanford University’s Graduate School of Business, where he guides students in tactical execution. He was a McKinsey & Company consultant and left to become a serial entrepreneur, where he operated six companies as CEO or Executive Chairman.
Search Engine Land
JUNE 14, 2023
Twitter is going to start paying its verified content creators for adverts served in their replies over the next few weeks. Elon Musk , who has owned the social networking site since October 2022, announced that the first block payment totals $5 million – however, he has set some conditions. What’s new: Under Musk’s new rules, content creators will receive cash for ads in their replies, but only if they are verified.
Martech
JUNE 14, 2023
With all the hype this year about generative AI, it’s easy to neglect automation — the more established area of AI. Automation is a bit like delegation: there can be an upfront time cost to set up the process, but the payoff is huge when done effectively. Being smart with automation in your business frees up time to focus on more strategic decisions, helping drive growth.
Search Engine Land
JUNE 14, 2023
Since its rising popularity around 2015, headless CMS has been a buzzword for many organizations. This web management concept was meant to reduce friction between content managers and dev teams and empower digital marketers to improve their access to tackling SEO initiatives. So what is this new(ish) concept that has digital marketing teams hassling web developers about?
Speaker: Kevin Burke, Founder & Managing Director at Digital One and AI & Automation Consultant
AI and automation are currently transforming the way sales and marketing teams operate. Generative AI crafts personalized outreach at scale, while conversational AI bots are engaging prospects in real time. Robotic process automation streamlines manual workflows by triggering tasks the moment a prospect takes a key action, and advanced AI analytics surface hidden patterns in the pipeline, improve forecasting, and help teams make data-driven decisions with confidence.
Martech
JUNE 14, 2023
Too many businesses seem to forget or ignore the importance of the user experience (UX). If you don’t consider the emotional reaction to a product, service or feature, you’ll turn clients away in a flash. Even so, UX goes far above the technical side of your company’s website and digital products. Constructing pleasant interactions must be the foundation of your communications and content.
Search Engine Land
JUNE 14, 2023
Google may be forced to sell part of its ad business after being charged with violating the European Union’s antitrust laws. Following a lengthy investigation, the European Commission suggested that “mandatory divestment” is the only way the search engine can resolve the issue. Why we care: If Google does sell part of its ad business, it could mark the start of a new digital marketing era with a more competitive market and fairer pricing.
CMO Network
JUNE 14, 2023
And while the impact of that representation is important, there were other forms of representation in the series that are less common to see in mainstream media and ma.
Search Engine Land
JUNE 14, 2023
Google Marketing Live 2023 made it clear that AI is going to change the role of digital marketing in a big way. At SMX Advanced , Julia Friedman, owner of PPC consultancy Neptune Moon , discussed how advertisers can both prepare for and thrive in the AI revolution, with fellow industry experts: Gil Gildner , co-founder of PPC agency Disco Sloth Julia Vyse , West Coast digital director for iProspect Canada Melissa Liu , associate director of California ad agency RPA.
Speaker: Speakers:
Ever wonder what really makes B2B buyers tick? Spoiler alert: it’s not just logic. Join us for our next session of the B2B Growth Show, "Neuroscience of B2B Buyer Behavior: Strategies for Influencing Buyer Choices" with Grant C. Gooding, where science meets strategy. You'll get the insider scoop on how emotions secretly drive decisions and how you can tap into them to win buyers over.
CMO Network
JUNE 14, 2023
Not everyone understands that despite its imperfections capitalism is as perfect a system for creating individual and collective prosperity as exists and remains our b.
Search Engine Land
JUNE 14, 2023
Google has started testing its automatically created assets feature on Performance Max campaigns after announcing plans to do so at Google Marketing Live last month. Advertisers have reported seeing the scheme, which is available to all marketers as an open beta on Google Ads, replace the ‘Final URL expansion’ tab. Why we care: Advertisers struggling to write engaging ad assets for Performance Max campaigns no longer need to worry about creative fatigue because Google can help do thi
SmartBrief - Marketing
JUNE 14, 2023
From volatile markets to a regional banking crisis and the specter of a looming recession, today’s financial brands are dealing with an especially fraught and complex environment. Advertising in the $3.6 trillion financial services category has to reflect that complexity. It has to speak to real people and provide clear solutions to real problems. Unfortunately, that is not what we see.
Search Engine Land
JUNE 14, 2023
Affiliate has gained serious momentum in brand marketing portfolios over the last few years. It’s especially hot in turbulent economies thanks to its low-risk nature that enables brands to spend only on guaranteed outcomes. With many brand marketers suddenly affiliate-curious, it seems like a good time to lay out a few critical questions those brands (especially those heavily invested in paid and organic search) should ask to assess the fit of potential affiliate agency partners.
Speaker: Speakers:
Are you struggling to highlight your impact and showcase the results of your team’s marketing efforts? Do you find it challenging to build more effective campaigns that drive meaningful results? The key may lie in unlocking the power of marketing technology (martech)—but as a non-technical marketing leader, navigating this landscape can feel daunting.
The Marketing Journal
JUNE 14, 2023
Sometimes realisation comes in a blinding flash. Blurred outlines snap into shape and suddenly it all makes sense. Underneath such revelations is typically a much slower-dawning process. Doubts at the back of the mind grow. The sense of confusion that things cannot be made to fit together increases until something clicks. Or perhaps snaps.
Search Engine Land
JUNE 14, 2023
Google has confirmed it’s going to provide more information about the ads it serves the EU and Turkey. In the next few months, the search engine will share insights like targeting information and ad subject matters within its Ads Transparency Center for the first time. Why we care: Transparency is a good thing for Google users and advertisers, as it can help increase trust in Google, as well as the advertisers behind the ads shown in the EU and Turkey.
GrowMatik
JUNE 14, 2023
The Stripe payment gateway is a renowned global platform used by millions of merchants, facilitating secure and efficient online transactions. To further enhance the efficiency of marketing automation, businesses can now leverage the power of Stripe Events within their workflows. By seamlessly integrating multiple Stripe events into their automation workflows, businesses can precisely target their marketing efforts based on standard Stripe events.
Search Engine Land
JUNE 14, 2023
Google has updated its breadcrumbs rich results report within Google Search Console to potentially show more warnings and notices around structured data issues with your breadcrumb markup. This update started on June 8, 2023 and may result in an increase in the number of warnings that show in that report. What Google wrote. Google posted the update and said: “Search Console started to show a warning when sites use the HTML id attribute to specify an ID for Breadcrumb structured data.
Speaker: Speakers:
Discover why a traditional website is no longer enough to meet B2B buyer expectations in our must-attend session of The B2B Growth Show, The AI Revolution: Why B2B Buyers Expect More Than Just a Website. Learn how cutting-edge AI tools can transform your B2B website into a results-driven powerhouse that delivers the right message to the right visitor, every time.
Rock Content
JUNE 14, 2023
This past Thursday, June 8, Meta revealed to its employees a preview of the company’s new app to compete with Twitter. The app was shown off during an all-hands meeting by Chief Product Officer Chris Cox, who called it “our answer to Twitter.” Below you can see some screenshots published by The Verge : Image: Playback/The Verge Amidst the growing unrest and discontent among Twitter users caused by Elon Musk’s Platform Changes , Meta saw an excellent opportunity to mark te
Search Engine Land
JUNE 14, 2023
Like all beautiful yet hard-to-perfect things in life, writing effective meta descriptions is hard work. A critical HTML element of every webpage, a meta description is a summary of a page’s content that helps inform users and search engines about what’s on a page. It appears in search as a snippet beneath the blue, clickable link to indicate what is on the page.
Hubspot Marketing
JUNE 14, 2023
Brand colors shape how people perceive your business. Up to 80% of snap judgments about products are solely based on color alone. That's right, 80%! Think about McDonald's for a moment. What pops into your mind? The yellow arches, right? McDonald's has done a fantastic job of using its colors to establish a memorable brand identity that stays with you long after you've finished your burger and fries.
Hootsuite
JUNE 14, 2023
Developing a unique, powerful brand voice is the best way to create consistent and compelling content across all channels. Defining your brand voice forces you to think about who you are as a brand and what you really stand for. It also requires you to think about your audience and what matters most to them. Keep reading to find out how to define your unique brand voice and incorporate it into your social media strategy. #1 Social Media Tool Create.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
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