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The world is getting smaller, and businesses are taking notice. Consumers today are not limited by geographical borders, and their purchasing power is just as vast. This shift in consumer behavior has propelled multilingual marketing to the forefront of successful business strategies. But how did we get here? Buckle up because we're diving into the history of multilingual marketing and why it's here to stay.
Do you sell products in the B2B market? Looking for a model to clearly differentiate your product's value? In this article, you'll discover a 5-step process for developing powerful B2B product positioning. This article was co-created by April Dunford and Michael Stelzner. For more about April, scroll to the end of this article. Why Product […] The post B2B Product Positioning: How to Be Certain Your Product Sells appeared first on Social Media Examiner.
Which social media networks should your brand focus on? Not too long ago, the answer may have been, “as many as your team can handle.” But times have changed. Social media management is evolving rapidly, and consumers are becoming more discerning about where they engage. They now turn to different platforms for different purposes—whether it’s customer care, entertainment or staying informed.
Many marketing organizations spent the last couple of years watching their budgets carefully as interest rates rose and VC money dried up. As a result, many companies invested less in technology than they had in previous years. Dotdigital’s CMO Tracker survey asked 750 CMOs from the U.S., U.K. and Australia about their spending priorities. In this episode of the MarTech.org podcast, Juliette Aiken, CMO of Dotdigital, sits down to discuss the findings of the report.
Relevance is the currency of modern media relations—and personalization is how you earn it. In this new webinar with industry leader Karen Swim, APR, we'll explore proven strategies for precision targeting and crafting personalized pitches that resonate with journalists and build stronger relationships over time. You’ll also learn how to ensure your media lists are accurate and up to date, craft outreach that gets responses, and streamline your workflow without sacrificing quality.
Call me strange, but the About Us page is one of the first web pages I visit after discovering a brand or a creator. I want to know the people behind the curtain — their core values, the company’s origin story, and brand identity. Turns out, I’m not alone: A study by HubSpot found 31 percent of participants saying that an About Us page is one of the most important elements of a business website.
In marketing, businesses often struggle to align their SEO efforts and sales objectives, leading to missed opportunities. However, by integrating SEO strategies with the sales funnel through a thoughtful content strategy, companies can attract high-quality leads and improve conversion rates. This alignment enhances online visibility and streamlines the sales process.
In marketing, businesses often struggle to align their SEO efforts and sales objectives, leading to missed opportunities. However, by integrating SEO strategies with the sales funnel through a thoughtful content strategy, companies can attract high-quality leads and improve conversion rates. This alignment enhances online visibility and streamlines the sales process.
Microsoft Clarity is one of the best analytics tools you might not know about. This powerful, free tool enriches your existing analytics and customer profiling, offering deeper insights into user behavior. This article covers what Microsoft Clarity is and how to set up custom events to maximize its value for your website. TL;DR Clarity is a free, no-frills heatmapping and user session recording tool.
Are you happy with the content and marketing tools your organization uses? Or does it feel like something’s missing? If so, you’ll probably find it on this list of overlooked martech tools (and resources) that Content Marketing World speakers recommend.
Cybercriminals have turned messaging fraud into a lucrative business. From phishing scams to message interception, fraudulent activities have the potential to compromise sensitive customer data, damage brand reputation, and lead to serious financial losses. According to the CFCA (Communications Fraud Control Association), messaging fraud costs businesses around the world billions of dollars annually.
Oracle this week unveiled new AI-powered capabilities for Oracle Fusion Cloud Service and Oracle Fusion Cloud Field Service. The ambitious aim is to automate the entire customer service lifecycle. These enhancements come at no additional charge, said Jeff Wartgow, VP of product management, CX Service at Oracle: “Oracle does not believe in charging for AI advancements within applications.
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It’s one thing to ramp up content production, but is the added productivity pumping out waste? This week, digital content experience company Siteimprove acquired MarketMuse, a content strategy and intelligence company. The aim of the acquisition is to connect content creation with content strategy capabilities, including research, planning and execution.
Email marketing is a digital marketing channel that also serves as a form of direct marketing. Emails inform subscribers about products, services, and special offers. They are also a useful educational tool to showcase industry expertise. In the construction industry, email marketing helps build client relationships, generate leads, and raise brand awareness.
Why Working Less is the Secret to Earning More With Alyson Caffrey written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with Alyson Caffrey Coming in at number four of your favorite episodes lately: In this episode of the Duct Tape Marketing Podcast , I interviewed Alyson Caffrey, the founder of Operations Agency and the co-creator of the operations simplified framework, which is aimed at streamlining the backend operations for digital and creative agencies.
Speaker: Hanan Polinovski, Events Manager and David Brown, Sr. Marketing & Events Lead
Are your events living up to expectations? Are you getting quality leads from your sponsorships? Have you ever wondered if that branded notebook actually makes an impact? Get ready to transform your event strategy! Join event marketing pros Hanan Polinovski from Printfection and David Brown from Bonusly for a fast-paced webinar about turning your event efforts into serious ROI.
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Holiday promotions got off to a slow start this week as consumers in Florida braced for the second of two big storms in as many weeks. Amazon’s Prime Big Deal Days concluded yesterday while Hurricane Milton made landfall near Tampa Bay. The extreme weather left its mark during a month when many have already started their holiday shopping. Salesforce found U.S. digital traffic down 6% in Southeast states in the days preceding Prime Big Deal Days.
Nine years ago, we decided to launch a new free product alongside Buffer. We called it Pablo, and it was a huge hit in our community. Within just seven months of its launch, half a million photos were created using Pablo. Similarly, we had the initial ideas for Stories Creator and Remix many years ago now. All three of these tools have been an important part of Buffer’s story.
Brace yourself, B2B marketers. Your beloved SEO is getting a makeover, and its name is Language Model Optimization (LMO). What does that mean for your digital strategy? Join Jesse McFarland of SpearPoint Marketing on the next B2B Growth Show as we unravel the mystery and get you prepped for the next evolution in search. Here’s what you’ll walk away with: A clear breakdown of SEO vs.
Welcome to Breaking the Blueprint — a blog series that dives into the unique business challenges and opportunities of underrepresented business owners and entrepreneurs. Learn how they’ve grown or scaled their businesses, explored entrepreneurial ventures within their companies, or created side hustles, and how their stories can inspire and inform your own success.
Sending the same generic email to everyone on your list won’t cut it. Your message gets lost in the inbox, leaving open rates and conversions flat. With email segmentation, you can tailor messages to specific audience groups, making your emails feel personal, relevant, and irresistible to open. This article will explore how to convert your email marketing from a scattergun approach to a laser-focused strategy.
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