Thu.Jul 11, 2024

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The Power of B2B Influencers: How to Leverage Influencer Marketing to Drive Success

Trade Press Services Newsletter

Influencer marketing is the practice of collaborating with recognized experts or popular social-media users to drive brand awareness, engagement, and revenue. From viral tooth whitening products to the latest fitness gadgets, influencer marketing is a staple in the B2C marketplace. By partnering with industry influencers, brands can reach new audiences while deepening trust with existing ones.

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What is a Good Applicant Tracking System? We Looked at the Best

Aspiration Marketing

Are you feeling overwhelmed by the hiring process? Resumes piling up, inboxes overflowing, and not enough hours in the day to sort through it all? You're not alone. Hiring can be a time-consuming and chaotic battle, especially for busy businesses. But what if there was a way to streamline the process, improve your candidate experience, and free up valuable time and resources?

Branding 231
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This Writing Technique Turns Your Copy Into a “Mind Movie”

Hubspot Marketing

Welcome to Creator Columns , where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. Months before Beau was born, my sister — herself a mother of three — recommended we put a “NoseFrida” on our registry. “It’s this rubber tube,” she said. “One end goes in the baby’s nose, the other goes in your mouth. Then you suck.

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Why B2B marketers get their signals crossed

Martech

Did you know that you have your own intent data? You don’t need to buy it. If you are executing campaigns, especially in existing accounts, you have data that goes much deeper than you could buy. You just know where and how to look for it. Once you find it, you will realize that what has been sold or said to you about “signals” isn’t exactly true. The reality of intent signals As marketers, we’ve been told that there is a connection between a “signal” of a prospect seeking information with their

Marketing 135
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A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse

Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,

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30 Days of LinkedIn Post Prompts to Help You Build Your Following + Personal Brand

Buffer Marketing

As a professional, there’s no better way to future-proof your career than building your personal brand on LinkedIn. Establishing yourself as a thought leader and building an engaged audience on the platform can help generate new customers for your business, exciting job opportunities, and even paid side projects as a B2B (or B2C) creator.  I’ve been focused on building a personal brand on LinkedIn since mid-2022 (that’s just about two years at the time of writing this),

Branding 124
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Google AI Overviews only show for 7% of queries, a new low

Search Engine Land

Google’s AI Overviews now appear less than 7% of the time. This is one of 10 noteworthy findings from a new analysis of AI Overviews. This trend or less visibility for AI-generated answers started in mid-April, when the number of Google Search results without SGE jumped to 65% , up from 25%. Google then announced the rollout of AI Overviews in the U.S. at Google I/O in May, and the trend continued.

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How to harness the power of data gathering for SEO

Search Engine Land

Data gathering through original research has long been hailed as the ultimate tool for link building. As AI-generated content becomes more prevalent and sites like Reddit are dominating , original research is at its most necessary. In a world where unique content reigns supreme, you can’t beat the value of first-party data collection. It’s more than just link bait; it’s future-proofing your SEO strategy.

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Four Differentiated Marketing Tactics Using Community and Audience

Hubspot Marketing

Kieran and I conducted an experiment with ChatGPT to brainstorm an unconventional marketing plan. Here are four intriguing approaches it suggested using community and audience — and why we think they're valuable for marketers. In the latest episode of Marketing Against the Grain , we experimented with ChatGPT to develop a differentiated marketing strategy for acquiring the first 1,000 customers for a hypothetical SaaS product.

Transform 113
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6 key issues when deciding to consolidate or upgrade your martech stack

Martech

CFOs are scrutinizing the financial landscape for tech companies more closely, putting significant pressure on marketing departments. The prevailing directive is clear: “Enhance performance with existing tools or reduce expenses to align with current performance levels,” a sentiment echoed by CFOs over the past year. For marketers, this presents a dilemma: reducing investment in tools could potentially hamper performance.

CRM 103
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Hidden Google tool reveals GA4 and Google Ads discrepancies

Search Engine Land

Google Analytics 4 (GA4) contains a concealed report that allows users to compare conversions exported to Google Ads and explains discrepancies between the platforms. Why we care. This hidden feature provides advertisers with a valuable tool to reconcile differences in conversion data, potentially improving campaign accuracy and performance. How to access: Start with your standard GA4 property URL Append “/advertising/key-event-differences” to the URL The full URL should resemble: &#

Analytics 111
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From Curiosity to Competitive Edge: How Mid-Market CEOs Are Using AI to Scale Smarter

Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage

This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.

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AI-powered martech releases and news: July 11

Martech

You might want to hold off on using AI for customer service: 64% of customers don’t want companies to replace people with bots, according to Gartner. They’re serious about this, too. More than half (53%) would consider switching to a competitor if they found out a company used AI for customer service. The top reasons: It will be even harder to reach a person to talk to, loss of jobs, and, oh yes, AI’s tendency to make up answers.

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10 Cutting-Edge Strategies to Amplify Your Premium Content

The LeadG2 Blog

Imagine wielding a tool that simultaneously showcases your expertise, cultivates potential clients, and propels your conversion rates skyward. That's the power of high-quality, premium content in today's digital landscape. But here's the million-dollar question: How do you cut through the noise and ensure your valuable insights land in front of the right eyes?

Transform 104
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Transform Your Business with the Metronomics Framework

Duct Tape Marketing

Transform Your Business with the Metronomics Framework written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I interviewed Shannon Susko, a strategic business coach and author renowned for her innovative Metronomics framework. Her expertise lies in transforming businesses through her unique growth operating system, helping leaders achieve sustainable growth and balance.

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Amazon expands ad offerings for non-Amazon sellers

Search Engine Land

Amazon rolled out a new beta feature for businesses that don’t sell products on its platform, allowing them to generate leads through display ads across Amazon’s vast network. Why we care. Amazon’s new lead generation ad type gives advertisers the opportunity to expand their customer base and tap into Amazon’s data-rich environment, even if they don’t sell products on the platform.

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Prospect, Personalize, Profit: The New Way Sales & Marketing Teams Are Aligning with AI

Speaker: Kevin Burke, Founder & Managing Director at Digital One and AI & Automation Consultant

AI and automation are currently transforming the way sales and marketing teams operate. Generative AI crafts personalized outreach at scale, while conversational AI bots are engaging prospects in real time. Robotic process automation streamlines manual workflows by triggering tasks the moment a prospect takes a key action, and advanced AI analytics surface hidden patterns in the pipeline, improve forecasting, and help teams make data-driven decisions with confidence.

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Claravine connects its Data Standards Cloud with Snowflake.

Martech

Marketing data standards platform Claravine today announced the launch of Powered by Snowflake, a new application that connects its Data Standards Cloud with Snowflake’s AI Data Cloud. Claravine offers standardization of marketing data — standardized taxonomies, metadata, tagging, etc. It offers data consistency, not least to widely distributed organizations.

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Mastering SEO account management: The recipe for success

Search Engine Land

SEO is full of challenges, but among the hardest is account management. In this article, I’ll share some tips on: Keeping clients happy. Knowing how to balance work and account management. When to push back. How to manage stress. Workload management. And a lot more. Go easy on yourself First, you need to go easy on yourself. SEO is complex. You’re often expected to work miracles quickly, trying to keep clients happy.

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How to Do an Agency-Style SEO Audit

Exposure Ninja

An SEO audit is like a health check for your site. It’s your chance to see what’s working , what’s not and where you can make some game-changing improvements. In this guide, we’ll walk you through an agency-style SEO audit. Don’t worry — we won’t overwhelm you with every nitty-gritty detail. Instead, we’ll focus on the most crucial elements , all laid out in a logical order that’ll make your audit process smooth and effective.

SEO 52
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Google Search Console now lets you set your shipping and return policies

Search Engine Land

Google now lets you set your shipping and return policies and details directly in Google Search Console. Google said that when you do this in Search Console it takes precedence over configuration on your website, including product-level merchant listing markup. If you’re an online merchant, you can use Google Search Console to view, add, and manage your shipping and return policies.

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Neuroscience of B2B Buyer Behavior: Strategies for Influencing Buyer Choices

Speaker: Speakers:

Ever wonder what really makes B2B buyers tick? Spoiler alert: it’s not just logic. Join us for our next session of the B2B Growth Show, "Neuroscience of B2B Buyer Behavior: Strategies for Influencing Buyer Choices" with Grant C. Gooding, where science meets strategy. You'll get the insider scoop on how emotions secretly drive decisions and how you can tap into them to win buyers over.

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Ecommerce Tools: 19 Best Options to Drive Sales This Year

Rock Content

In 2024, online shopping is more than just an option. Most modern consumers consider it essential, making ecommerce a huge opportunity for brands to exceed customer expectations. Successfully managing every aspect of a growing ecommerce store can be challenging. However, the right tools can help take the guesswork out of setting up your store, content creation, and more.

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Predictive AI: an introduction

illumin

Predictive AI gives marketers the ability to boost performance, mitigate risk, and optimize processes. But what is predictive AI and how does it work? Also sometimes referred to as enterprise machine learning, predictive AI is a go-to for boosting performance and efficiently planning future campaigns. While this technology is often used in manufacturing, fraud prevention, and supply chain management, it can also be used in advertising.

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How Smarter Content Supply Chains Drive B2B Purchases

Welcome Software

In the world of B2B e-commerce, supply chains are everything. We talk about optimizing logistics, streamlining fulfillment, and getting products to customers quickly. But there's a hidden factor transforming supply chains from the inside out: content. From product descriptions to images, videos, and reviews, the content surrounding your products plays a surprising role in driving purchasing decisions.

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No deal: Alphabet won’t acquire HubSpot after all

Search Engine Land

Alphabet’s rumored deal to acquire HubSpot is shelved, sources told Bloomberg (subscription required). Alphabet reportedly walked away from the deal weeks ago, according to Reuters. “Parties didn’t get to due-diligence stage in deal talks,” Bloomberg reported. Early rumors about the talks seemed to solidify at the end of May, when CNBC’s David Faber reported the companies continued to have discussions and an all-stock deal was on the table.

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Unlocking the Power of Martech for the Non-Technical Marketing Leader

Speaker: Speakers:

Are you struggling to highlight your impact and showcase the results of your team’s marketing efforts? Do you find it challenging to build more effective campaigns that drive meaningful results? The key may lie in unlocking the power of marketing technology (martech)—but as a non-technical marketing leader, navigating this landscape can feel daunting.

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How To Unite Roles and Teams and Scale Your Content Operations

Content Marketing Institute

Your team is growing and content lives in multiple areas of the company. You see cracks appear in the processes. Balls get dropped. What’s a marketer to do? Use this advice to get ahold of your content operations and scale successfully.

Marketing 130
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Google Ads Alters Design, Broad Match, Payments

Practical eCommerce - Marketing

Three recent Google Ads updates have received little notice but impact most advertisers. The post Google Ads Alters Design, Broad Match, Payments appeared first on Practical Ecommerce.

eCommerce 117
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17 AI Content Tools You Need To Try

CopyBlogger

Most people know about ChatGPT, but I recently discovered many other AI content tools that are more effective at scaling. Continue Reading The post 17 AI Content Tools You Need To Try appeared first on Copyblogger.

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'.You Best Not Miss' Getting Results Via Aligned Content and Video

Kuno Creative

Great content needs to be found to be effective, and that usually means winning the Google game to rank on page one. But do you know what the second-largest search engine is? Google’s little brother, YouTube. Content marketing videos are powerful and should be an integral part of your overall digital marketing strategy. For one, there’s the SEO value of video.

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The AI Revolution: Why B2B Buyers Expect More than Just a Website

Speaker: Speakers:

Discover why a traditional website is no longer enough to meet B2B buyer expectations in our must-attend session of The B2B Growth Show, The AI Revolution: Why B2B Buyers Expect More Than Just a Website. Learn how cutting-edge AI tools can transform your B2B website into a results-driven powerhouse that delivers the right message to the right visitor, every time.

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How Fractional CMOs Can Help You Rebrand Effectively

yorCMO

How to know when it’s time for a rebrand and how to build and execute a rebranding strategy with your fractional CMO.

CMO 59
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What’s the Difference Between a Lead and a Prospect? (Definitions, Key Differences, How to Qualify, Nurturing Strategies, and Conversion Tactics)

Lusha

Have you ever come across the terms “lead” and “prospect” and wondered what the difference is? In the fast-paced world of sales and marketing, it’s crucial to understand who qualifies as each. This guide will demystify the difference between leads and prospects , providing clear definitions, key distinctions, and strategies for qualifying , nurturing, and ultimately converting them into loyal customers.

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How Music Transformed My Business Approach

Duct Tape Marketing

How Music Transformed My Business Approach written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I interviewed Stephanie Sammons, a certified financial planner and accomplished singer-songwriter. Stephanie always enjoyed songwriting, singing, and guitar-playing and got involved in Nashville performing songwriter workshops.

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Demand Generation vs Lead Generation: Differences, Definitions, Goals & Tactics

Lusha

In today’s fiercely competitive business landscape, attracting and converting customers is more challenging than ever. Every company, big or small, is vying for attention in a sea of information. So, how do you cut through the noise and not just attract eyeballs but also turn those viewers into loyal customers? The answer lies in mastering two crucial marketing strategies: demand generation and lead generation.

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State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.