Thu.Sep 12, 2024

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What is Keyword Cannibalization, and How Do I Avoid It?

Aspiration Marketing

For those who know about SEO, weaving keywords into your content isn't just smart—it's essential. Yet, there's a sneaky pitfall that even the most diligent businesses might stumble into keyword cannibalization. This misstep can quietly nibble away at your SEO success. So, to avoid this common pitfall, let's discuss keyword cannibalization and how to prevent it.

SEO 257
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Brand Video Strategy: Building Instant Connections With Your Future Customers

Social Media Examiner

Want to make a lasting first impression on your target audience? Wondering how to create a compelling brand video that tells your unique story and drives deeper connections with potential customers? In this article, we’ll explore how to craft an engaging brand video that forges emotional connections and accelerates your marketing efforts. What Is a […] The post Brand Video Strategy: Building Instant Connections With Your Future Customers appeared first on Social Media Examiner.

Branding 130
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3 Point-of-Need Advertising Opportunities — and How to Tap Into Them

Hubspot Marketing

Are you hoping to bypass overcrowded channels and engage your audience at the perfect moment? If your answer is yes, you may want to learn about Point-of-Need paid advertising opportunities. Too many advertisers stick to the basics — they pour money into Google keywords, Facebook ads, maybe even a few billboards or podcast spots. But here’s the problem: these channels are overcrowded, and the competition is fierce.

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19+ Free or Low-Budget Ideas To Distribute Your Brand’s Content

Content Marketing Institute

Want to get more from your content and only spend a little (or nothing at all)? Consider these distribution ideas to increase your reach and engagement from the experts presenting at Content Marketing World.

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2025 Association Survey Results Report

GrowthZone’s 11th annual survey highlights trends, challenges, and strategies shaping the membership industry through insights from U.S. and Canadian association professionals. Get your copy of the 2025 Association Survey Results Report to see how your organization measures up: The biggest challenges associations are facing Membership retention trends and non-renewal insights Strategies for automatic renewals and reinstatements Shifts in member engagement tactics Why members are joining (and sta

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Challenges Faced By Native & Indigenous Entrepreneurs [Data + Expert Tips]

Hubspot Marketing

Welcome to Breaking the Blueprint — a blog series that dives into the unique business challenges and opportunities of underrepresented business owners and entrepreneurs. Learn how they’ve grown or scaled their businesses, explored entrepreneurial ventures within their companies, or created side hustles, and how their stories can inspire and inform your own success.

Logistics 109
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SearchGPT: What you need to know about OpenAI’s search engine

Search Engine Land

With its characteristic cheerfulness, ChatGPT will tell you that the digital media landscape is “rapidly evolving.” Google is regularly updating its algorithm, AI is getting smarter by the day and new tools are entering the market faster than fashion trends, which go in and out of style. That can mean opportunities and challenges for us.

More Trending

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Evergreen Principles for Effective Sustainable Marketing

Kuno Creative

Did you know that 78% of consumers find sustainability is an important aspect of their lifestyle? Unfortunately, many companies aren't using effective sustainable marketing strategies to tell their story. This is understandable, as it's easy to get lost in the twists and turns of the sustainability maze. However, using these five sustainable marketing principles can help your company stay on track and reach its sustainability goals.

Marketing 108
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What technology would you bet on in the martech race?

Martech

There are over 14,000 martech tools , according to ChiefMartec and MartechTribe. It’s an overwhelming number that no one can keep up with. To make things worse, many of these tools become data islands in the martech archipelago, holding small volumes of data related to their specific task. This data fragmentation narrows the insight we can gain into our data, as no platform allows you to process everything you know about contacts.

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How to drive SEO growth with structure, skimmability and search intent

Search Engine Land

B2B content contains a Catch-22: You need to write for search to justify the expense to produce an evergreen asset that will grow long-term ROI, but… You also need to write for a sophisticated audience to build credibility to ever eventually see said ROI. Most brands skew too far in one direction or the other. Write primarily for search and you get derivative, regurgitated, copycat content that immediately erodes trust with discerning prospects.

SEO 87
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Oracle enhances its Unity CDP offering

Martech

Oracle is announcing several enhancements to Oracle Unity CDP , a key part of the Oracle Fusion Cloud CX suite of applications. It also announced moves to make B2B buying easier using Oracle Fusion Cloud. The announcements came today at Oracle CloudWorld in Las Vegas. New capabilities within Oracle Unity. The keynote of Oracle’s Fusion offerings has been to fuse new and better relationships between marketing and sales teams.

Transform 107
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AI in Marketing & Sales: Today’s Tools, Tomorrow’s Potential

Speaker: Kevin Burke

AI is reshaping marketing and sales, empowering professionals to work smarter, faster, and more effectively. This webinar will provide a practical introduction to AI, focusing on its current applications, transformative potential, and strategies for successful implementation in your organization. Using real-world examples and actionable insights, we’ll examine how businesses are leveraging AI to increase efficiency, enhance personalization, and drive measurable results.

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Google launches confidential matching for data privacy

Search Engine Land

Google today announced confidential matching, a new privacy-first solution that lets you securely connect your first-party data for audience targeting and campaign measurement, leveraging confidential computing technology. Confidential computing uses Trusted Execution Environments (TEEs) to protect data during processing, ensuring no one — not even Google — can access the information.

Finance 90
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How brands are taking the AI plunge and testing customer experiences

Martech

Brands are integrating AI into their marketing functions, and some are ready to test these tools in customer experience. Currently, analytics and market research are top AI use cases , with content, customer service and website development further down the list. Adopting AI for CX functions like building content and designing websites comes with an added risk because these experiences are customer-facing.

Customer 118
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YouTube First Position Ads now available across Display & Video 360

Search Engine Land

First Position has been expanded to include all YouTube content through Display & Video 360, offering it at dynamic CPM rates. Previously, this feature was only available on YouTube Select inventory at fixed rates. Now, advertisers can secure prime ad placement at the beginning of a YouTube session across any content, enhancing relevance and impact.

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Use DAM and AI to keep up with content demands by Edna Chavira

Martech

Are you overwhelmed by the constant demand for new content? AI and Digital Asset Management (DAM) can be your secret weapons for keeping up with content demands and delivering exceptional digital experiences. Join us for Acquia’s upcoming webinar, Driving Brand Growth: Using DAM and AI to Keep Up With Content Demands. Our expert panel will discuss: DAM’s role in branding and digital experience management Best practices for seamless migration and strategic tech consolidation How to ef

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Campaigns that Click: Practical Personalization Strategies to Boost ROI

Speaker: Jennifer Hodroge, Omni-Channel Strategic Leader, Forrester CX Certified

Marketers know that personalization is the key to engagement—but with limited budgets and time, how do you prioritize what, where, and how to personalize? Aligning your content, campaigns, and buyer experiences requires a deep understanding of customer needs. In this new webinar with expert Jennifer Hodroge, we’ll explore how to leverage insights and customer journey mapping to build personalization strategies that deliver real impact.

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3 Ways Any Small Business Owner Can Meaningfully Support Causes and Communities They Care About

Buffer Marketing

Before I started my business three years ago, I never would have called myself an activist. I thought activists were the people on the front lines of protests, the people holding up signs at local government meetings, the people pushing you to call your senator about important issues. And then I started a bookstore with a mission of celebrating women, especially Black women.

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The Power of Expert Feedback in Improving Writing Skills

Duct Tape Marketing

The Power of Expert Feedback in Improving Writing Skills written by Tosin Jerugba read more at Duct Tape Marketing The Duct Tape Marketing Podcast with Tim Grahl In this episode of the Duct Tape Marketing Podcast , I interviewed Tim Grahl, CEO and publisher of Story Grid. He discusses the process of writing and publishing books, emphasizing the importance of developing writing skills and receiving expert feedback.

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Implementing a Sales and Marketing Technology Stack

The LeadG2 Blog

Aligning your sales and marketing efforts is essential for driving growth and maximizing return on investment (ROI) in today’s competitive business landscape. A seamless data flow between these departments ensures that marketing attracts ideal customers for sales, and sales teams have the lead intelligence they need to convert those prospects into customers.

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Google and guest posts: What gets indexed and what doesn’t

Search Engine Land

Guest posts are among the first methods people hear about when learning about link building. There are definitely wrong ways to do guest posting. But if done right, guest posts can also provide opportunities to get some fast wins for websites. Why guest posting is still a worthwhile topic Before we dive in, I want to express my hesitation about this topic.

SEO 68
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Top B2B Email Marketing Tactics to Drive Engagement and Pipeline in 2025

Speaker: Speakers:

Ready to become the email wizard your team didn’t know they needed? Join our live webinar to uncover the secrets of mixing AI magic with human flair, crafting emails so good your audience can't help but write back. We'll spill the beans on: Scaling personal touches Tracking metrics (like revenue, duh) Building smarter campaigns that actually work Oh, and we’re throwing in multi-channel tips too—think LinkedIn ads and webinars that wow.

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The Ultimate Guide to Expert Event Content Curation

Scoop.it!

Does your digital marketing strategy involve hosting physical or virtual events? Or even if you don’t organize them, do you attend many of these events? Then you should try curating event content as part of your content strategy. It can be a great way to continue benefiting from the event in the long term. From event videos and expert interviews to testimonials and presentations, a successful event can be a treasure trove of valuable content for your company blogs, newsletters, and social media

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Use DAM and AI to keep up with content demands by Edna Chavira

Search Engine Land

Are you overwhelmed by the constant demand for new content? AI and Digital Asset Management (DAM) can be your secret weapons for keeping up with content demands and delivering exceptional digital experiences. Join us for Acquia’s upcoming webinar, Driving Brand Growth: Using DAM and AI to Keep Up With Content Demands. Our expert panel will discuss: DAM’s role in branding and digital experience management Best practices for seamless migration and strategic tech consolidation How to effectively i

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Redefining Branding for B2B Organizations: Strategies for Success

yorCMO

Discover how B2B organizations can redefine their brand to stay competitive in today's market and build a strong brand identity.

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Best Times to Post on Social Media in the Philippines: TikTok, Facebook, Instagram, etc.

Spiralytics

We’ve all been thereuploading a photo to Instagram or sharing a funny post on Facebook, only to see it barely make a splash. It’s frustrating when a piece of content you know deserves more attention doesn’t get the likes, comments, or shares you expected. This problem isn’t unique to brands or content creators either; anyone who’s ever posted online has likely experienced this.

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5 Ways You Can Win Faster with Gen AI in Sales

Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.

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Why Manufacturing Branding Matters

SMA Marketing

Your manufacturing company competes on product differentiation, cost, and customer service. Throw sustainability and innovation into the mix, and you have your hands full trying to communicate the value of your products and outpace your competitors. How can you tell your customers, employees, and investors that you reign supreme in these areas? Branding.

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How to manage social media content creation across networks

Sprout Social

There are some many different types of social media content to create and enjoy, from carousels to GIFs to videos. It’s not as simple as creating a one-size-fits-all post to publish across platforms—you have to tailor it to the unique needs of your business and audience. To successfully manage social media content creation across networks, you need to maintain a consistent brand voice, adapt to distinct formats and meet (or exceed) audience expectations.

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The right and wrong ways to use AI to grow your brand: a marketers guide

illumin

Artificial intelligence (AI) is taking over the media industry, or so platforms like ChatGPT would have you believe. While AI is still a far way off from becoming a true labor replacement, it is understandable that people (and specifically marketers) are worried. With new technology comes an important discussion around the ethics and practicality of evolving capabilities.

Branding 105
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Leading with innovation: Sprout Social’s third year as a 2024 Fortune Best Workplace in Technology

Sprout Social

As I approach my first 60 days as Chief Product Officer at Sprout Social, I’m reflecting on the tremendous privilege and responsibility that come with this job. Joining a company that has been recognized on the Fortune Best Workplaces in Technology™ list for a third year is an honor. The award is a testament to the culture of innovation, collaboration, and excellence that permeates every aspect of this organization.

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How to Create a Community Your Members Cant Get Enough Of

Here’s Your Blueprint for Year-Round Member Engagement. Are you ready to transform your association into a thriving, 365-day community? Download GrowthZone’s ebook, How to Create a Community Your Members Can’t Get Enough Of , and learn strategies for leveling out the peaks and valleys of member engagement. This guide provides actionable strategies to create consistent networking opportunities, deliver value-packed content, and foster connections that your members won’t want to miss.

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The fading third place: A reflection on Starbucks and society

Martech

The aroma of freshly ground coffee beans filled the air as I stepped into the Seattle Starbucks in the late 1990s. A college student on the brink of adulthood, I was drawn to Starbucks’s promise of sophistication. More than just a beverage, Starbucks introduced me to a new coffee culture. As I approached the counter, I ordered my first tall latte, or maybe it was a grande; I can’t quite remember, but I do recall having a new, more sophisticated way to say small, medium or large.

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Best Times to Post on Social Media in the Philippines: TikTok, Facebook, Instagram, etc.

Spiralytics

We’ve all been there—uploading a photo to Instagram or sharing a funny post on Facebook, only to see it barely make a splash. It’s frustrating when a piece of content you know deserves more attention doesn’t get the likes, comments, or shares you expected. This problem isn’t unique to brands or content creators either; anyone who’s ever posted online has likely experienced this.