Buffer Marketing
NOVEMBER 13, 2023
BFCM — Black Friday and Cyber Monday — is an exhilarating but often daunting time of year for business owners and marketers. Now that fantastic deals are table stakes, it can feel like shouting into a crowded room to ensure your brand gets the attention it deserves. But capturing market attention is well worth doing over this high-spend period.
Search Engine Land
NOVEMBER 13, 2023
Google’s Search Liaison, Danny Sullivan, has reportedly said that major changes are coming to Google’s search rankings in the future. This comes from a talk Sullivan gave at an event last Friday, where he was quoted as saying that these “major changes” are coming and that some may need to “buckle up.” Danny Sullivan after this story was published replied on X saying, “I was talking about various things people have raised where they want to see our result
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Businesses Grow
NOVEMBER 13, 2023
I was perusing The Wall Street Journal and saw a headline that grabbed my attention: “Forget Retirement. Become a Social Media Star Instead.” The article recounts how “granfluencer” Linda Davis earned a six-figure income through cooking videos that attracted sponsors like Chobani and Disney Cruises. It seems like everybody and anybody is jumping on the creator economy bandwagon!
Search Engine Land
NOVEMBER 13, 2023
As we encounter advanced technologies like ChatGPT and BERT daily, it’s intriguing to delve into the core technology driving them – transformers. This article aims to simplify transformers, explaining what they are, how they function, why they matter, and how you can incorporate this machine learning approach into your marketing efforts. While other guides on transformers exist, this article focuses on providing a straightforward summary of the technology and highlighting its revolutionary
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
Hubspot Marketing
NOVEMBER 13, 2023
Many of us have been there with the cup of noodles diet when money is tight. Sometimes, marketing teams also run into tight budgets. But that doesn’t mean you should stop your operations. There are still clever ways to run lean marketing campaigns. In this post, we’ll highlight budget-friendly marketing campaign tips straight from experts. Low-Budget Marketing Campaign Tips Media Campaigns Be Realistic When you have few resources, one of the worst things you can do is have unachievable expectati
Search Engine Land
NOVEMBER 13, 2023
Explaining keyword research to those unfamiliar with SEO to gain support can be challenging. Stakeholders often find it difficult to grasp the value of SEO, and at the same time, SEOs struggle to communicate the benefits and contributions effectively. Fortunately, there are strategies available for SEOs to bridge this gap by employing their keyword research more strategically and effectively.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Search Engine Land
NOVEMBER 13, 2023
A few years ago, you’d have been laughed out of any room for even insinuating that paid social and paid search had similarities. Fast forward to the era of automation in PPC advertising, and there’s more in common between Meta and Google’s ad products than you might realize. For example, both ad platforms: Include algorithm-based campaigns that are heavily promoted by each platform: Advantage+ (Meta) and Performance Max (Google).
Martech
NOVEMBER 13, 2023
What does the martech stack for an Australian B2B office supplies dealer look like? We asked Elle James, head of marketing and sales systems at Stuart and Dunn, an Office Choice dealer based about two hours out of Sydney. “We rely to a large extent on the Office Choice national support office,” she said. The stack includes Pronto’s CRM (Pronto is an Australia-based business management vendor).
Search Engine Land
NOVEMBER 13, 2023
Google has added new reporting within Google Search Console’s performance reports for the learning video rich results. You can access these reports under the search appearance section within the performance report, if you have learning video structured data on your website. What it looks like. Google shared a screenshot of the report showing learning video rich results on X.
Litmus
NOVEMBER 13, 2023
The holiday email marketing season is here. It’s the most wonderful time of the year…but it feels more like a super hectic, stressful sprint to the finish line. It’s your last push to meet your annual goals, so stress levels—and email volume—are at an all-time high. While your colleagues in other departments might be already sipping eggnog and swapping secret snowflake gifts, you’re in charge of making sure the team hits their revenue numbers and that the most high-stakes email campaigns of the
Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker
Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.
Martech
NOVEMBER 13, 2023
Creating a great customer experience is a top priority for most brands because customers value the entire journey, not just the products or services they purchase. However, delivering on this promise is often more challenging than it sounds. In this series, we looked at the collaborative aspects of customer journey operations and what successful governance looks like.
Search Engine Land
NOVEMBER 13, 2023
In todayʼs competitive agency marketplace, itʼs more difficult than ever to stand out from the crowd and retain clients. As AdWeek reports, it’s not uncommon for small-to-medium-sized firms to see upwards of 40% client turnover year over year. Too much client churn can be a death blow to your agency since it costs up to four times as much to earn a new client as to retain an existing one.
Martech
NOVEMBER 13, 2023
Meta has rolled out a new feature simplifying the conversion process for Amazon sellers. Shoppers in the U.S. can now link their Facebook and Instagram accounts to Amazon, enabling them to buy products advertised in their feeds without having to leave the mobile apps. Why we care. Maurice Rahmey, co-founder and co-CEO of Disruptive Digital, described the new feature as “the most significant ad product of the year.
Hubspot Marketing
NOVEMBER 13, 2023
While AI is a hot topic as of late, it's been around for a long time. At our agency, Mekanism , we are seeing beyond the hype and exploring how AI will impact all aspects of marketing, including research, strategy, creativity, and performance. And one area poised for disruption? Advertising. Here, let's explore how private AI tools can transform your advertising strategy.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Sachs Marketing Group
NOVEMBER 13, 2023
A digital marketing agency provides comprehensive strategies and solutions to enhance a business’s online presence. Leveraging expertise in various digital channels, these agencies aim to improve brand awareness, drive customer engagement, and increase sales through a range of digital marketing tools and techniques. Navigating the digital marketing landscape can be a daunting challenge for most business owners.
Martech
NOVEMBER 13, 2023
“At a technology company, you don’t usually see this focus on what it means to be human first and adaptable and trusted. A technology company really has to earn that trust and it doesn’t come easily.” Joel Ertsgaard was explaining why a software vendor like F5, specializing in app and API security, needs a creative director — a role he has filled for more than four years. “Our customers have a vision of what they can do to help their customers work, play and live be
Kevin Indig
NOVEMBER 13, 2023
⏰ Big news : on Thursday, I'm launching Growth Memo Premium! For $15/month, paid subscribers get two monthly deep dives into companies that are very successful at SEO, CRO (conversion rate optimization) or PLG (product-led growth). The differentiator : every deep dive is verified by insider insights. I talk to operators at the company I dissect to validate my analysis.
Lynton Web
NOVEMBER 13, 2023
You've probably heard someone in the marketing industry talk about event marketing and how it's a game-changer for businesses looking to engage with their audience more dynamically. So, how do you put on a great event? Let's dig into the basics of crafting a killer event marketing strategy that'll have people signing up in droves. Why is Event Marketing Important?
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Set Up
NOVEMBER 13, 2023
At Set up , we conduct frequent Agency Assessments where we interview Client partners and Agency teams to assess the strengths, weaknesses, opportunities, and threats of our Agency partners. It really helps shine a light on why our partners are so awesome, but it also gives us insight into what Clients are prioritizing in their partnerships and what helps retain a happy and effective Staff.
Ariyh
NOVEMBER 13, 2023
Hey! Today we will do things a bit differently. Last week we reached 200(!!) research papers covered on Ariyh 🥳 (still wrapping my head around that). So instead of an insight, I wanted to share what has been happening behind the scenes. How we got here, and where we are going. Note: if you are hungry for an insight. I recommend checking out one of these 3 previous ones that I believe are underrated: Far is prestigious, near is mainstream The power of personal The science of product selfi
Exposure Ninja
NOVEMBER 13, 2023
Digital marketing is a must-have for all businesses, and that includes law firms. Most law firms do a bit of digital marketing. They have a website, and they post on social media occasionally. But they don’t take it much further than that. This guide is exactly how you can take it further. Ready to earn more legal leads? Then let’s go. Earn 10x More Legal Clients Get your free 77-page eBook, including templates and checklists.
Bannerflow
NOVEMBER 13, 2023
Kaizen Gaming is a rapidly growing force in the GameTech industry, expanding into new markets every year. It’s known globally for its exceptional online gaming experience and strong focus on technology and customer satisfaction.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Exposure Ninja
NOVEMBER 13, 2023
Most law firms have been in one of these situations: You’ve been getting a steady flow of leads but you’re not seeing the growth you want. You were getting a decent amount of leads but your marketing strategy isn’t getting you the payoff it used to. You’re working with a marketing agency but you’re not totally sure what they’re doing and whatever it is doesn’t seem to be getting you leads You’ve been losing more leads to competitors.
yorCMO
NOVEMBER 13, 2023
Discover the power of Smarketing 101 to seamlessly bridge the sales-marketing gap, unlocking superior ROI and dynamic lead generation.
Exposure Ninja
NOVEMBER 13, 2023
Search engine optimisation , often known as SEO , is one of the most important ways to get more eyes on your business through the power of search engines. But how does law firm SEO differ from standard SEO? How can your law firm make the most of SEO and get to the top of Google? By the end of this guide, you’ll know the answer to those two questions, and you’ll have plenty of actionable insights into how to improve your law firm’s SEO.
Vertical Response
NOVEMBER 13, 2023
In the vast digital landscape, where countless blogs compete for attention, driving traffic to your blog is crucial for success. But what exactly is blog traffic, and why is it so important for email marketers? In this article, we’ll delve into the various aspects of blog traffic, explore its significance in digital marketing, and uncover effective strategies to boost your blog’s visibility.
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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.
Marketing Insider Group
NOVEMBER 13, 2023
Have you ever typed a question into Google and received a direct answer right at the top of the results? That’s a featured snippet. At Marketing Insider Group, we’ve watched as these snippets have transformed the way users interact with search engines. They’re not just regular search results, but rather concise, direct answers to user queries, prominently displayed above all other results.
illumin
NOVEMBER 13, 2023
On October 30 2023, President Joe Biden issued an Executive Order to help regulate the development and use of artificial intelligence (AI) in the United States of America. The order highlights AI as promising, but not without its risks and aims to mitigate and manage those risks for both citizens and the government. This order lays out several categories of regulation, including standards for AI safety and security, rules aimed to protect Americans’ privacy, regulations for advancing equity and
Sprout Social
NOVEMBER 13, 2023
If your company receives more mentions, DMs and attention on social media than in the past, you’re not alone. Social media has democratized access to medical information and empowered patients to take charge of their health. But it also has negative consequences. Like increasing the spread of misinformation and excluding healthcare workers from vital conversations with their patients.
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