Aspiration Marketing

JULY 13, 2022

You know content matters. But the content marketing space keeps getting noisier and noisier, which makes it harder and harder to be heard.

Inbound Marketing 246

Inbound Marketing Marketing Marketers Content Marketing 246

Orbit Media Studios

JULY 13, 2022

No one likes interruptions. We don’t even like distractions. We prefer to get our marketing on our own terms. We love advice. We tolerate ads. And we hate spam. These are really the three types of marketing: content marketing, advertising and spam. This is the problem with Spam: you gave no permission, implicit or explicit. They shouldn’t have been able to reach you.

Telemarketing 145

Telemarketing Law Non-Profit Marketing 145

Aspiration Marketing

JULY 13, 2022

When looking at marketing strategies for your business, it’s crucial to first thoroughly understand your options, and how they operate both independently and in tandem. Are you seeing good traffic metrics for your site, but not seeing those visits convert to sales? Or have you recently seen a decline in website visitors and want to see those numbers increase to their old level?

Marketing Strategy 246

Marketing Strategy Marketing Marketers Inbound Marketing 246

Hubspot Marketing

JULY 13, 2022

Microsoft Excel lets you do more than simply create spreadsheets — you can also use the software to calculate key functions, such as the relationship between two variables. Known as the correlation coefficient, this metric is useful for measuring the impact of one operation on another to inform business operations. Not confident in your Excel skills?

Social Media Marketing 142

Social Media Marketing Advertising Advertisers Customer 142

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Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,

Hootsuite

JULY 13, 2022

Customer experience, or CX, is one of those phrases that’s been tossed around a lot in recent years. It’s not just another industry buzzword. Done right, c ustomer experience will help you increase sales and improve brand loyalty. We’ll break it down for you in this post. You’ll learn what customer experience is and why it’s important. Plus, seven tips to get you started, four tools to make your life easier, and how to measure it.

Customer 135

Customer Customer Journey Customer Acquisition Analytics 135

Search Engine Journal

JULY 13, 2022

Google is rolling out six new features for Performance Max campaigns, including the long-awaited optimization score. The post Google Brings Optimization Score To Performance Max Campaigns appeared first on Search Engine Journal.

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135

Content Marketing Institute

JULY 13, 2022

Are you guilty of letting any of these overused, meaningless, or confusing words, phrases, or categories of no-nos slip into your content? You won’t do it again after reading this list suggested by Content Marketing World speakers. Brace yourself for the fingernails-on-blackboard effect.

Communications 129

Communications Content Marketing Marketing Marketers 129

Sprout Social

JULY 13, 2022

Managing a social presence across U.S. and European markets is a unique challenge for U.S-based marketers. Little nuances in platform and communication preferences can become major cultural differences when combined. To put it simply, social media in Europe is way different from social media in the U.S. Despite these differences, you don’t need to add “armchair cultural anthropology” to your ever-growing list of social media management skills.

Gen Z 129

Gen Z Entertainment Social Media Marketing Shipping 129

Many Chat

JULY 13, 2022

You’ve followed our beginner’s guide to Instagram and feel like you have it all figured out. Despite this, your follower count is heading down instead of up. It’s not unusual, as the average net follower growth for business accounts is a dismal 1.68%. If you’re experiencing a huge daily loss or a slow trickle of followers leaving, it’s often for a reason.

Gen Z 128

Gen Z User-Generated Promotion Energy 128

Buffer Marketing

JULY 13, 2022

Life on the Internet can be stressful –  even more for anyone who's selling a product or service. Negative comments and reactions on your social media are standard and almost expected whether you're a brand or an individual. Receiving these comments is inevitable, but the important thing is how you handle them. Poor handling can hurt you and your brand and turn customers away.

Communications 125

Communications PR CMO Health 125

Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage

This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.

Marketing

Search Engine Journal

JULY 13, 2022

Google’s Search Advocate John Mueller answers whether there’s an SEO advantage to choosing one type of content management system (CMS) over another. The post Does The CMS Matter For Search Rankings? appeared first on Search Engine Journal.

SEO 122

SEO Management 122

Martech

JULY 13, 2022

Consumer data is everywhere. The untold volumes of data from multiple personal devices bring endless opportunities for you to connect with the right person precisely when they are ready to act. The art of delivering a “moment” – when a person interacts with a brand to get what they want immediately and in context – is no easy feat. This requires planning for, managing, curating, orchestrating and activating on data needed to power personalized, real-time marketing.

Advertising 115

Advertising Advertisers Management Branding 115

Search Engine Journal

JULY 13, 2022

Ensure that your Google Analytics tracking is set up accurately. Doublecheck if you have tracking issues with these 5 easy methods. The post 5 Ways To Check If Google Analytics Is Working appeared first on Search Engine Journal.

Analytics 106

Analytics Marketers Marketing 106

Martech

JULY 13, 2022

As U.S. inflation hit a 40 year peak, topping 9% , online inflation slowed for the third consecutive month. The overall inflation figure is driven by rising “real world” costs, such as gas, food and rent. Online inflation reflects the price of digital purchases and is tracked by the Adobe Digital Price Index across 18 product categories.

Retail 110

Retail Food Price Digital Marketing 110

Speaker: Kevin Burke, Founder & Managing Director at Digital One and AI & Automation Consultant

AI and automation are currently transforming the way sales and marketing teams operate. Generative AI crafts personalized outreach at scale, while conversational AI bots are engaging prospects in real time. Robotic process automation streamlines manual workflows by triggering tasks the moment a prospect takes a key action, and advanced AI analytics surface hidden patterns in the pipeline, improve forecasting, and help teams make data-driven decisions with confidence.

Marketing

Search Engine Journal

JULY 13, 2022

Not sure what you need to improve your site? Pinpoint where your customers engage the most (and least) with these top 8 heat mapping tools. The post The Top 8 Heatmap Software Options Compared appeared first on Search Engine Journal.

Customer 102

Customer 102

Martech

JULY 13, 2022

Despite marketers’ pandemic-driven focus on customer satisfaction, less than 35% of consumers are completely satisfied with their brand relationships, according to the 2022 Brand Relationship Design report from digital product, marketing and brand innovation firm R/GA. This puts the number at a 17-year low, said R/GA. The survey asked some 13,500 U.S. consumers about their experiences with technology, financial services, retail and hospitality brands.

Customer 108

Customer Branding Shoppers Retail 108

Many Chat

JULY 13, 2022

You’re running a business and are in the process of setting up your social media profiles. You know Instagram is a key part of your social strategy, so you begin setting up a new business account. You type in your chosen username…And then you see this message: This username isn’t available. Please choose another. Someone has already taken it. Now what?

Price 99

Price Branding Marketing Marketers 99

Martech

JULY 13, 2022

Gamers are a global audience numbering in the billions, but they’re hard to reach by traditional ads. In the U.S., gamers who play on a console hooked up to their TV are unreachable 80% of the time, according to a new study by Samsung Ads. More console gamers watch TV on streaming, as opposed to linear TV, the study also found. The share of TV time for this group is split between 52% on streaming, 28% gaming and 20% linear.

Advertising 106

Advertising Advertisers Digital Marketing Marketing 106

Speaker: Speakers:

Ever wonder what really makes B2B buyers tick? Spoiler alert: it’s not just logic. Join us for our next session of the B2B Growth Show, "Neuroscience of B2B Buyer Behavior: Strategies for Influencing Buyer Choices" with Grant C. Gooding, where science meets strategy. You'll get the insider scoop on how emotions secretly drive decisions and how you can tap into them to win buyers over.

Marketing

CMO Network

JULY 13, 2022

After the success of his first investment, Blaze Pizza, Schwarzenegger has gone on to be an early check in breakout successes like Super Coffee, Olipop, and Liquid IV. Along with his mother Maria Shriver, MOSH is his latest venture in the world of disruptive consumer brands.

Health 98

Health Branding Food CMO 98

Zumvu

JULY 13, 2022

Integrating social media into your content strategy is a no-brainer. But with the search industry always abuzz on whether social media influences Search Engine Optimization (SEO) or not, you'd be confused.

SEO 98

SEO 98

Duct Tape Marketing

JULY 13, 2022

The 4 Corners of Digital Marketing written by Sara Nay read more at Duct Tape Marketing. About the show: The Agency Spark Podcast, hosted by Sara Nay, is a collection of short-form interviews from thought leaders in the marketing consultancy and agency space. Each episode focuses on a single topic with actionable insights you can apply today. Check out the Spark Lab Consulting website here.

Digital Marketing 98

Digital Marketing Law Marketing Marketers 98

Search Engine Journal

JULY 13, 2022

YouTube demystifies the community guidelines appeal process in a new video answering commonly asked questions from creators. The post YouTube Answers Questions About Community Guidelines Appeals appeared first on Search Engine Journal.

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Speaker: Speakers:

Are you struggling to highlight your impact and showcase the results of your team’s marketing efforts? Do you find it challenging to build more effective campaigns that drive meaningful results? The key may lie in unlocking the power of marketing technology (martech)—but as a non-technical marketing leader, navigating this landscape can feel daunting.

Marketing

Duct Tape Marketing

JULY 13, 2022

How To Get More Done By Doing Less written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Mike Michalowicz. In this episode of the Duct Tape Marketing Podcast , I interview Mike Michalowicz. Mike is the author of ‘Get Different’, ‘Fix This Next’, ‘Clockwork’, ‘Profit First’, ‘The Pumpkin Plan’ and ‘The Toilet Paper Entrepreneur’ His books have been translated into 10 languages.

Non-Profit 97

Non-Profit Management Place Education 97

Many Chat

JULY 13, 2022

Instagram Stories are a powerful tool to help you reach more customers, build relationships and make more money on Instagram. The only downside? They disappear after 24 hours. The time and effort you’ve put into creating yours goes down the drain. Only that’s not entirely true. Instagram Story Highlights allow you to save Stories to your profile page, maximizing the mileage from your content and acting as a point of reference for followers.

Gen Z 90

Gen Z Customer Fashion User-Generated 90

Search Engine Roundtable

JULY 13, 2022

Google Search seems to be testing new location and destination cards in Google search. These cards show "get there," "weather," "map cards" and more features.

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Digital Marketer

JULY 13, 2022

Our brand new eCommerce Mastery Certification is available now: [link]. One of the biggest wastes of space on your website is a guarantee without teeth, a guarantee can be great but it has to be TANGIBLE! Simon Trafford is the Co-founder and Head Coach at Merchant Mastery and one of three world-class instructors for DigitalMarketer’s—NEW for 2022—Ecommerce Marketing Mastery certification course.

eCommerce 74

eCommerce Branding Customer Product Marketing 74

Speaker: Speakers:

Discover why a traditional website is no longer enough to meet B2B buyer expectations in our must-attend session of The B2B Growth Show, The AI Revolution: Why B2B Buyers Expect More Than Just a Website. Learn how cutting-edge AI tools can transform your B2B website into a results-driven powerhouse that delivers the right message to the right visitor, every time.

Transform

Search Engine Roundtable

JULY 13, 2022

In the new way to manage your Google Business Profile, i.e. in Google Search, there is a toggle to "show business address to customers." So if you are a small business and you use your home address, you can toggle that off to hide your address from showing in Google Maps or Google Search.

Customer 84

Customer Management 84

OnPassive Marketing

JULY 13, 2022

B2B content marketing strategies can be tricky to create because they have to appeal to various customers. Some brands might want to focus on their target audience, and some may want to use a wide array of tactics. This article discusses how B2B content marketers can build an effective strategy. What Is B2B Content Marketing? B2B content marketing is a strategy businesses use to create and distribute content relevant to their target audience.

Marketing Strategy 66

Marketing Strategy Whitepaper Content Marketing Marketing 66

Search Engine Roundtable

JULY 13, 2022

We knew that when Google rebranded Google My Business to Google Business Profile that Google will be doing away with the Google My Business App. And now that day has come - the Google My Business app is no longer available.

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Influence & Co

JULY 13, 2022

Over course of the 2010s, the information superhighway came into its own. Social media platforms, such as Facebook and Instagram, matured and evolved into mission-critical marketing tools. Businesses of all stripes began extracting value from the immense volumes of data the Web democratized. And customers, armed with more information and technology than ever, shifted the balance of power away from sellers and toward themselves.

Marketing 59

Marketing Marketers Customer Content Marketing 59

Advertiser: ZoomInfo

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

Marketing