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Author: Shanna Cook See it, scan it, share it. Your audience is hungry for content and consuming it at a faster pace than ever before. In fact, a recent study by the National Center for Biotechnology Information found that the average attention span is getting remarkably shorter, down to just 8.25 seconds this year from 12 seconds in 2000. Since your fans are consuming content faster than ever, you need to make sure that yours is short and snackable (read: easy to digest on-the-go).
Film and TV have shown us a host of nasty bosses that make our days at a desk look pretty tame. There’s a slew of horrible bosses from Don Draper , Michael Scott , Miranda Priestly and even cartoon bosses don’t fare much better. We cringe and enjoy them because we know they aren’t real. Or are they? Can Content Marketing Create Corporate Culture? What the management of some companies pass as good judgment makes the truth weirder than fiction.
In January 2007, a man named Ron Davis uploaded a video to YouTube of his bulldog Tillman skateboarding around a Santa Monica park. It was a viral sensation, attracting tens of millions of views, and from then forward it was consistently cited by media pundits as a harbinger of things to come, an example of the kind of content future generations would consume ( Keyboard Cat was also an oft-cited product of this trend).
Email Marketing Best Practices for Lead Generation written by Guest Post read more at Duct Tape Marketing. Leads, leads, leads. Everybody wants them and once you have a few, you will want more. When you do get more, you will want better quality ones. It’s all part of doing business. When we surveyed small business owners earlier this year, 45% of them said their biggest challenge is growing revenue; the very thing lead generation is for.
Relevance is the currency of modern media relations—and personalization is how you earn it. In this new webinar with industry leader Karen Swim, APR, we'll explore proven strategies for precision targeting and crafting personalized pitches that resonate with journalists and build stronger relationships over time. You’ll also learn how to ensure your media lists are accurate and up to date, craft outreach that gets responses, and streamline your workflow without sacrificing quality.
Influencer marketing has reached the big time. Global organizations are making significant investments in developing always-on influencer programs and the visibility of these programs has climbed all the way up the ladder to the CMO. As the saying goes, “with great power comes great responsibility”. As companies invest more money and resources in their influencer practices, there is increased pressure on marketers to be properly measuring influencer marketing success.
Author: Raymond Coppinger One of the subtlest, yet most important changes in marketing over the last ten years has been the acknowledgement that listening is a critical factor for success. In that spirit, we saw our recent London Roadshow as an incredible opportunity to listen to the 700+ marketers who were in attendance. With the event theme of “Inspiration in the Nation,” we wanted to understand and grab hold of the ideas that inspire and resonate with them.
Author: Raymond Coppinger One of the subtlest, yet most important changes in marketing over the last ten years has been the acknowledgement that listening is a critical factor for success. In that spirit, we saw our recent London Roadshow as an incredible opportunity to listen to the 700+ marketers who were in attendance. With the event theme of “Inspiration in the Nation,” we wanted to understand and grab hold of the ideas that inspire and resonate with them.
Author: Vyoma Kapur If you’re a consumer marketer, you may have heard of “ lead nurturing ” and simply dismissed it. After all, a “lead” is exclusive to B2B marketing that typically involves long sales cycles and complex deals, right? But guess what, individual buyers need to be nurtured as much as businesses do. Whether your business is an e-commerce enterprise, a for-profit university, or health insurer, your target audience needs to be engaged through acquisition, retention, loyalty, and ulti
Author: Rachel Yarnold The other week, thousands of people flocked to San Francisco for Dreamforce. Everyone was hungry to hear the latest, cutting-edge ideas, be amazed by new products that could transform the way their company does business, and be inspired by thought leaders from around the world. I, being one of these hungry people, was on a mission to make the most of my time and see what I could learn and apply to my marketing role here at Marketo.
Author: Camille Crandall When I first came on board at Marketo, I was amazed by the power of marketing automation and the data it provided to marketers and salespersons alike. Starting a conversation with a new prospect was easy when I already knew what they were interested in—it was like Facebook stalking for marketing and sales professionals. Sign me up!
Author: Jonathan John According to Content Marketing Institute , 47% of B2B marketers say that their biggest content marketing problem is creating content that allows their brands to engage with readers. In other words, nearly half admit that they don’t know how to make content that interests their audience. I’m sure a similar statistic could be found with consumer marketers.
The rapid rise of AI-powered displays, touchless technology, and sensory marketing is reshaping the future of in-store engagement. Yet for many retail executives, the real challenge is not identifying new tools - it is knowing which signals to trust, which inputs to prioritize, and how to architect decisions that elevate in-store leadership rather than dilute it.
Author: Sanjay Dholakia Hey there, Marketing Nation. Today is a big day for Marketo—we are launching the CMO Nation , a new site that offers an executive perspective on the ever-changing role of the marketer. As always, you can continue to visit this blog here ( blog.marketo.com ) for all of the very best in creative insights and best practices about the art and science of digital marketing, marketing automation , content marketing, sales, and more.
Author: Lizzy Funk Starbucks has added the highly-anticipated pumpkin spice flavor to its menu, radio stations are planning their upcoming holiday music playlists, fall foliage is just around the corner, and scary Halloween decorations seem to be popping up just about everywhere I go (yes, I’m a scaredy cat). So this could all only mean one thing…it’s time to start planning your 2016 marketing programs!
Author: Chris Gillespie We can all learn something from the meteoric rise of personalized subscription services. From makeup and gifts to toiletries and gourmet dinners, companies like Birchbox, Blue Apron, Trunk Club, Kiwi Crate, and Amazon are listening to consumers and betting their entire business on getting to know you better as a person. And it makes sense.
Author: Kristen Kaighn Back in the day, omni-channel marketing was really easy. It was a simpler time when people didn’t have “nomophobia” ( google it ), and the number of channels marketers had to interact with consumers on was limited. But today’s screen-addicted, always scrolling, peer review-obeying consumers have pushed advertising and marketing into a digital explosion of touch-points.
Speaker: Hanan Polinovski, Events Manager and David Brown, Sr. Marketing & Events Lead
Are your events living up to expectations? Are you getting quality leads from your sponsorships? Have you ever wondered if that branded notebook actually makes an impact? Get ready to transform your event strategy! Join event marketing pros Hanan Polinovski from Printfection and David Brown from Bonusly for a fast-paced webinar about turning your event efforts into serious ROI.
Author: Johnny Cheng Following my blog earlier this month on win rate and velocity , we’ve finally reached the most important metric of the series… drum roll please … The Golden Ratio! With the Golden Ratio, aligning channels across conversion rate, win rate, and velocity will give you the full picture of channel performance. What Is the Golden Ratio?
Author: Sesame Mish Last week, Content Marketing World (CMW) took downtown Cleveland by storm. Industry movers & shakers congregated in the vast maze of a convention center to learn the latest hacks and findings on the content marketing front. When I wasn’t checking my Fitbit (15,000 steps on Wednesday alone!), I was munching on orange-colored snacks [think: orange-frosted (and sprinkled!
Author: Stacey Thornberry Marketing has historically been seen as a cost center with marketers constantly working to prove ROI and fighting to be perceived as a profit generator. A marketing tactic that’s traditionally seen as one of the most pricy investments? Third-party events. I’m talking about tradeshows, hosted-buyer programs, conferences―anything where you’re giving funds to a third-party in hopes of connecting with your target audience in a live-event venue.
Author: Sean ONeill Many industries felt the impact of our recent financial crisis, including automotive. Traditionally an integral part of our economy and culture, car sales in once strong markets are in decline due to lack of consumer confidence and changes in the way people buy. Today, more and more people conduct research online instead of visiting car dealerships.
Brace yourself, B2B marketers. Your beloved SEO is getting a makeover, and its name is Language Model Optimization (LMO). What does that mean for your digital strategy? Join Jesse McFarland of SpearPoint Marketing on the next B2B Growth Show as we unravel the mystery and get you prepped for the next evolution in search. Here’s what you’ll walk away with: A clear breakdown of SEO vs.
Author: Lizzy Funk We’ve all done it. No matter how much experience you have in email marketing , it is bound to happen at least once in your career: You develop this amazing, compelling, simply breathtaking email that is going to convert oh-so-many people. You hit send and then lean back in your chair with satisfaction, arms crossed and feet up on your desk.
Author: James New Warning! — Terminator: Genisys spoilers ahead… In the latest Terminator movie (Terminator: Genisys), Arnold Schwarzenegger turns out to be the good guy. Well, the good machine. He has been reprogrammed to protect Sarah Connor from other machines that come from the future to prevent her from having a son who will stop the machines existing in the first place.
Author: Ellen Gomes Advertising today is not the advertising that’s featured on the hit TV show Mad Men. Advertising has evolved. No longer is it restricted to print publications, static billboards, radio, and television. Modern technologies have opened the door to a whole new era of advertising— digital advertising. Digital advertising allows marketers and advertisers to reach and appeal to their core audiences in new ways and with more precision.
Author: Mike Telem Chances are you’ve already created many helpful blog posts, case studies, ebooks, and webinars in order to help educate your potential customers, so there is no need to convince you that content marketing works. But, one question remains: Are you maximizing their potential for lead generation across all of your channels? Today’s prospects independently research products and services before making a purchase, which creates numerous interaction touch-points.
Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,
Author: Sesame Mish One of the most common questions swirling inside the mind of the modern marketer is: Which marketing strategy will yield better results—inbound or outbound? Knowing the answer to this question—and how to effectively apply the answer to your organization—is crucial for developing a strong marketing strategy, leading to more customers and more revenue (yes, please).
Author: Ellen Gomes According to Statista, there are approximately 1.2 million apps in the Apple App store and 1.3 million apps in the Android App store. So it’s no longer news that there is an app for everything, but it might make you wonder, “ Do I need an app? ” A question that’s often followed by the conundrum of what app to build, followed quickly by how to build an app and then “ what’s my role in building an app?
Author: David Cain B2B marketers are always on the lookout for the best way to support their marketing goals and make their sales teams successful. Typically that means leveraging a range of owned, earned, and paid marketing channels to amplify a product message and build as much awareness as possible across a wide swath of a target market in order to maximize the number of leads brought into the funnel and deliver the most sales possible out of the funnel.
Author: Johnny Cheng In my recent blog on channel conversion rate , I mentioned conversion was only the initial piece of the puzzle. To get the full picture of how effective your acquisition channels are, you also need to look at win rate, velocity, and pipeline created vs. cost. So in this fourth blog in the Marketo Institute series, we’re going to look at the next two channel pipeline metrics: win rate and velocity.
Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage
This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.
“Our biggest competitors are our customers.” This was one of the bold statements Brent Adamson, co-author of “ The Challenger Sale ,” and the recently released book “ The Challenger Customer ” made during his kick-off presentation on challenger marketing at the Content2Conversion Conference last year. After seeing his new book released I wanted to see what Adamson had to say about Challenger Marketing and some interesting insights on the CEB website and also i
Making the decision to outsource some of your content marketing needs could be the best decision you’ll make for your brand. Of course, you’ll have to choose your partners wisely to ensure they’ll produce the type of content that is on point, and will elevate your message to develop stronger relationships with your audience. “When you’re a brand looking for a content partner, there are many attributes to keep in mind but a few come to the forefront,” says Georgia Galanoudis , managing director,
93% – that’s how many organizations said they rely on content marketing for brand building and demand generation this year according to the Content Marketing Institute. With 87% of buyers stating that digital content has a large impact on their purchasing decisions this year, it’s clear that content marketing is on the ups. So who’s doing it really well?
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