Adobe Experience Cloud Blog

MARCH 26, 2020

Marketers must always be evolving and adapting to markets and consumer trends, and digital marketing to Gen Z is no different. We’ve seen Generation Z coming for a while. But it’s still important to understand what makes them tick. Where do they hang out? Maybe most important: what do they value? Sure, it’s easier said than done, as many things are, but if you plan to market effectively to Gen Z it’s time to get to know your audience.

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Hootsuite

MARCH 31, 2020

Social media is a constantly evolving field. It can be difficult to keep up with all the new social media definitions that seem to emerge almost every month. That’s why we’ve created this comprehensive glossary of social media terms. Bookmark this page! This social media glossary is a living document that will evolve as we add and subtract entries, expand our definitions, and provide more context for the most important social media terms.

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Marketing Insider Group

MARCH 31, 2020

It’s always essential to get the basics right. Looking at this year’s digital marketing trends can help your business get in on the ground floor of tomorrow’s leading-edge strategies. Let’s take a close look at the most critical aspects of the digital marketing trends you can’t ignore in 2020. Quick Takeaways: Taking the lead in digital marketing is essential for businesses in 2020’s high-tech marketing environment.

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Sprout Social

MARCH 26, 2020

In the last decade, social media has rapidly evolved and become a major element of marketing in all industries. As a result, social media practitioners now play a role in more business initiatives than ever. They are key players in managing their company’s reputation, deploying customer service, acquiring customers, spotting trends and navigating breaking news. .

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Advertisement

Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,

CRM

Hubspot Marketing

MARCH 23, 2020

Nowadays, plenty of business is done virtually. For instance, you might begin your morning by answering emails and editing a colleague's blog post via Google Doc. Your colleague is working from home today, so you Slack him to let him know when the piece is ready. In the afternoon, you have a 1:1 via Zoom with your remote manager. Then, around 4 PM, you log into a company's webinar to learn more about Social Media Marketing in 2020.

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Neil Patel

MARCH 17, 2020

By now you have heard about the Coronavirus. The sad reality is that it is spreading quickly and will continue to spread for a while. Did you know that we are getting roughly 13,000 new cases a day and it’s growing fast ? No one really knows how many people will be infected (or will pass away sadly), but it has caused the global stock markets to crash, which means as a business (or even a marketer), you will be affected.

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Hootsuite

MARCH 26, 2020

Virtual events still sound a little futuristic, but they’ve been happening since 1993 when the world’s first livestream brought us nail-biting webcam footage of a coffee maker in mid drip. The streaming pot brewed up millions of views. In some ways little has changed in 2020. On TikTok, teenagers have gone viral with sleep feeds , raking in crypto coin as they catch some zzz’s.

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Marketing Insider Group

MARCH 23, 2020

The battle for customer attention is real. Even more so now, with everything going on in the world, we are seeing a massive spike in new client requests for thought leadership content. While some companies chase people around the web with ads and fill their sites with product promotions, we believe in the power of consistent content marketing to reach, engage, and convert relevant audiences to your business.

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Sprout Social

MARCH 23, 2020

Remote employees are becoming the new norm for companies across the globe. According to research from Global Workplace Analytics , employees benefit from the flexibility and mix of environments that facilitate both collaboration in-office and stronger focus on tasks when remote. However, shifting to remote work isn’t always an easy transition. Individuals’ personality types and working styles must be taken into account, and maintaining a healthy balance and separation between a work mindset and

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Hubspot Marketing

MARCH 19, 2020

91% of marketers are confident that they're making marketing decisions that will positively impact revenue. Are you one of them? As marketers, we're well-versed in the main goals of internet marketing: to generate leads and new business. Revenue generated from online marketing justifies why we include online channels in our marketing efforts. Some companies use revenue as a jumping-off point to build their marketing plans.

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Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage

This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.

Marketing

Neil Patel

MARCH 10, 2020

Every SEO tool is different. Some have better keyword data, others have better link data, others give better technical suggestions… in other words, there is no perfect tool. And I really mean that, even though I created Ubersuggest for you. Plus paying for a handful of SEO tools can be expensive and isn’t realistic. But don’t worry, because today, I’m about to make your life a bit easier.

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Adobe Experience Cloud Blog

MARCH 11, 2020

Managing teams is one of the necessities that comes with a successful business. As you develop and expand you will need to work with a wider range of people and utilize the best of their skills. Whether you are an entrepreneur growing your business, or a team lead at an established business, remote teams are a popular way of ensuring you have the right talent and skill without needing to expand your office space and invest in areas which may not be necessary for the best results for your busines

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Hootsuite

MARCH 26, 2020

Social media in government is a game changer. After all, not many things have changed the way the public interacts with governments more than social media. On social, people can engage in direct dialogue with politicians, civic officials, and even entire government agencies. It also gives them a chance to engage back. At Hootsuite, we’ve worked with local, state, and federal governments all over the world.

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Marketing Insider Group

MARCH 18, 2020

In the world of digital marketing, there is a wide and growing range of digital marketing tools designed to help you to be more organized and efficient. This wealth of choice is great news for marketers, but it can also be quite overwhelming. With such a wide choice of tools, it can be difficult knowing which ones are the right option for your digital marketing strategy.

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Digital Marketing Marketing Marketers Social Media Marketing 145

Speaker: Kevin Burke, Founder & Managing Director at Digital One and AI & Automation Consultant

AI and automation are currently transforming the way sales and marketing teams operate. Generative AI crafts personalized outreach at scale, while conversational AI bots are engaging prospects in real time. Robotic process automation streamlines manual workflows by triggering tasks the moment a prospect takes a key action, and advanced AI analytics surface hidden patterns in the pipeline, improve forecasting, and help teams make data-driven decisions with confidence.

Marketing

Sprout Social

MARCH 18, 2020

As we’re all aware, the coronavirus (COVID-19) has disrupted industries, closed schools and required people to practice social distancing. The current tension between our necessary separation and our innate need for connection is watching itself play out across the world. As social distancing makes us increasingly isolated, the concept of connection takes on new meaning and the role of social media becomes even more critical. .

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Content Marketing Institute

MARCH 10, 2020

For consumers to view your content as trustworthy and engaging, it must be valuable and reliable. How do you do that? Let’s explore. Continue reading → The post 5 Ways to Create the Most Valuable Content for Your Audience appeared first on Content Marketing Institute.

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Content Marketing Marketing Marketers 145

Hubspot Marketing

MARCH 18, 2020

There are over 3.8 billion social media users across the globe. As you can probably imagine, that’s a major reason why businesses want to be active on social, too. Businesses use social media to market, sell, and provide support to their target audience and customers as well as learn about and bond with them. The key is to understand what types of posts on which platforms are most effective in resonating with these audience members and customers.

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Adobe Experience Cloud Blog

MARCH 11, 2020

Trust has never been unimportant in business, but it has also never been more important. Human relationships breathe the air of trust, within organizations, with colleagues, co-workers, partners, suppliers, clients, and customers. Within your organization, trust is what keeps business moving. Stephen M.R. Covey wrote a whole book about it called The Speed of Trust.

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Speaker: Speakers:

Ever wonder what really makes B2B buyers tick? Spoiler alert: it’s not just logic. Join us for our next session of the B2B Growth Show, "Neuroscience of B2B Buyer Behavior: Strategies for Influencing Buyer Choices" with Grant C. Gooding, where science meets strategy. You'll get the insider scoop on how emotions secretly drive decisions and how you can tap into them to win buyers over.

Marketing

Hootsuite

MARCH 16, 2020

blockquote.tiktok-embed { all: unset !important; } blockquote:before { content: none !important; } blockquote:after { content: none !important; }. When it comes to hot social marketing trends, nothing is hotter than TikTok. With over 800 million monthly active users, businesses can’t ignore TikTok advertising. Especially if you’re looking to reach users under the age of 30.

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Advertising Advertisers User-Generated Marketing 145

Unbounce

MARCH 2, 2020

SaaS landing pages have changed a lot over the last 10 years. Long gone are the days of blocky designs, cold informational copywriting, and generic stock photos that show suspiciously-attractive people shaking hands in what looks like a very important business meeting. To get the best possible conversion rate in 2020, you need to explain the complexities of your software without boring the pants off your prospects.

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Copywriting eBook eCommerce Customer Journey 145

Sprout Social

MARCH 16, 2020

With over 660 million registered professionals , LinkedIn is the largest resource for B2B marketers to tap into. So if you’re not on the platform already or if you haven’t been using it to its full potential, it’s time you reconsider. The right LinkedIn marketing strategy can work wonders for your personal brand and eventually, your business too. In this post, you’ll discover some of the best ways to improve your LinkedIn marketing efforts–whether you’re marketing yourself or your company.

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Marketing Marketers User-Generated Customer Acquisition 145

Content Marketing Institute

MARCH 17, 2020

Your editorial calendar is set. Then, something happens that’s out of your control. At first, the headlines don’t impact your brand. Then they do. What should happen with your content marketing? Continue reading → The post Should the News Disrupt Your Content Calendar? Here’s How to Decide appeared first on Content Marketing Institute.

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Content Marketing Branding Marketing Marketers 145

Speaker: Speakers:

Are you struggling to highlight your impact and showcase the results of your team’s marketing efforts? Do you find it challenging to build more effective campaigns that drive meaningful results? The key may lie in unlocking the power of marketing technology (martech)—but as a non-technical marketing leader, navigating this landscape can feel daunting.

Marketers

Hubspot Marketing

MARCH 3, 2020

Social media is an undeniably powerful marketing tool in 2020. We've seen the stats that back up using social media as a legitimate business practice. And we've seen examples of companies that saw phenomenal ROI after a social media campaign. But how are marketers managing multiple social accounts, encouraging proper engagement, and analyzing and proving their social platforms ROI?

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Adobe Experience Cloud Blog

MARCH 30, 2020

Amid the coronavirus outbreak and growing containment efforts, small and mid-sized businesses are reeling from the impact of lost traffic and revenue. We have seen a drastic shift to online channels and we want to ensure you are set up to not only survive but ultimately thrive after we emerge from this crisis. Adobe is committed to providing impacted businesses with the support and resources they need to navigate this challenging time.

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Hootsuite

MARCH 18, 2020

By now, you’ve seen a flood of emails and blog posts from businesses about their response to COVID-19. All the news about the economy, disruption to business, and an increase in customer questions make it easy to feel overwhelmed and confused about what actions to take next. Now, more than ever, social media represents an unprecedented way to reach people, coordinate government responses, and keep businesses close to their customers during this disruptive time.

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Food Health Education Management 145

Marketing Insider Group

MARCH 2, 2020

Having a rich and unified understanding of the voice of the customer through data and insights is important to any brand. But to truly achieve customer loyalty, reach long-term sustainable growth, and lower your customer acquisition costs, you’ll need to connect with their heart. This shift is essential to any brand that wants to ally with buyers on an emotional level.

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Advertiser: ZoomInfo

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

Marketers

Sprout Social

MARCH 11, 2020

If you’re trying to figure out how to find your most successful social media posts, your head is in the right place. Because marketers today are expected ever to create content that grabs their audiences’ attention. Creating attention-grabbing content starts by understanding which of your posts drive the most engagement. This ultimately makes your life easier as a marketer as you figure out which types of content to create and recreate.

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Content Marketing Institute

MARCH 26, 2020

Her workload felt out of control. The goal? Find worthwhile shortcuts and workarounds, and make life simpler. Here are the 16 tools she tested on her successful journey. Continue reading → The post 16 Apps and Tools to Keep You Productive and Sane appeared first on Content Marketing Institute.

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Hubspot Marketing

MARCH 4, 2020

For any business to be successful today — no matter the type, size, or industry — it must create and share media content (images, videos, infographics, social media posts, podcasts, etc.) with its target audience members. This is a large part of how you boost brand awareness, engagements, conversions, and revenue (among other things) for your business.

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Adobe Experience Cloud Blog

MARCH 9, 2020

When you are deciding which brand deserves your money, what is the most important factor you look at? . While you might focus on product quality or fast customer service, the data shows how for an increasing number of buyers, trust is becoming the #1 factor. But what does it mean to ‘trust a brand’? It’s a hard question to answer because trust means different to different people. .

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Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective

In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.

Branding